Jenn Bett is a passionate member and advocate for Tasmania’s tourism industry. She first arrived as an international student more than 20 years ago and has since had a range of experience within the tourism industry. She spent nine years with Tourism Tasmania working directly with trade and media partners to raise awareness of Tasmania. Then, in 2016, Jen rejoined the Port Arthur Historic Site Management Authority where she still currently works as the Marketing and Communications Manager for Port Arthur, Cascade Female Factory, and Coal Mines Heritage Sites.
In today’s episode, Destination Southern Tasmania’s Alex Heroys chats to Jenn all about the Australian Tourism Exchange (ATE) – arguably the biggest event on the Australian tourism calendar each year (which occurred earlier this month).
For those who may be unaware, ATE brings together tourism operators from all over the country as well as international buyers from around the world to meet and do business. The episode delves into the ATE experience, which operators are representing our state, and what Tasmania does to stand out from the crowd. Alex and Jenn also chat about the concept of being ‘international ready’ – what it means and what businesses can do to cater for international visitors.
Today’s episode is brought to you by our partner, Steadfast TasWide. Steadfast TasWide is part of the largest insurance broker network in Australasia. With close to 50 staff located across offices in Hobart, Launceston, Devonport, and Burnie, they offer a full suite of business insurance advice. On top of this, all Tourism Accredited businesses who engage Steadfast TasWide Insurance Brokers receive a 25% discount on their annual Tourism Accreditation fees. No catch, it’s just a small incentive to encourage you to support a Tasmanian business. Thanks to Steadfast TasWide for their generous support of TICT and for helping to make this episode of Talking Tourism possible.