Fanus Ghebrezgabhier is a Senior Trainer at F45 Moonah. F45 has taken Australia and the world by storm to become the fastest growing gym brand on the planet. Originating in Sydney, Australia, the ‘F’ stands for functional training, a mix of circuit and high intensity interval training (HIIT) workouts geared towards everyday movement, and the ‘45’ is the total amount of time each class runs for.
In today’s episode, Luke and Fanus compare the similarities between the fitness and tourism industries in terms of staffing and social media marketing.
Fanus explains the ‘community feel’ and ‘energy’ of F45 is what makes it stand out from any other offering and is therefore its unique selling point. F45 showcases these values throughout its entire business but especially through its staff. However, they encounter similar workforce challenges to what many of our tourism operators are currently experiencing, including high staff turnover.
A major reason contributing to the mass success of F45 is its social media marketing. Tasmanian tourism operators have a great social media presence, however Fanus explains the importance of staying relevant and on-trend to allow your business, product, or service to cut-through the social media clutter. Something which F45 have excelled at is training up its staff to take a lead in this space. Fanus sees this as an opportunity for tourism operators as well.
Today’s episode is brought to you by our partner, Cumulus Studio. Cumulus Studio is an award-winning architecture and interior design practice with offices in Hobart, Launceston, Melbourne and Adelaide Among its most notable Tasmanian tourism designs are the award-winning Cradle Mountain Visitor Centre and the iconic Pumphouse Point. Thanks to Cumulus Studio for their generous support of TICT and for helping to make this episode of Talking Tourism possible.