The Reasoning Show

The Reasoning Show - Reasoning through the AI Revolution

The industry's leading AI podcast, explores how leaders think through AI, technology, and transformation. Each week founders, investors, and operators unpack the decisions behind the systems shaping modern business.

Hosts: Aaron Delp and Brian Gracely

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The Reasoning Show

Buying & Selling SaaS Services

October 23, 2019 • Aaron Delp & Brian Gracely

0:00 | 31:42

SHOW: 420

DESCRIPTION: Brian talks with Nicolas Vandenberghe (@NicolasVDB, Co-Founder at @ChiliPiper) about the buying and selling of SaaS services, how to streamline interactions, and how to better engage with potential SaaS users.

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SHOW INTERVIEW LINKS:

Chili Piper Homepage

SHOW NOTES:

Topic 1 - Welcome to the show. You have quite a broad background in the SaaS space. Can you tell us a little bit about your background prior to founding Chili Piper?

Topic 2 - The buying of IT services has become so distributed, not only the buyers, but the influencers, and the actual sellers. Can you help us better understand the bigger picture about the processes involved in information gathering, decision-making, and then the on-going relationship with the services being bought?

Topic 3 - Chili Piper brings together, or orchestrates, the ability to gather and use information from lots of tools that help sales, marketing, and analytics teams (Hubspot, Marketo, Eloqua, Salesforce, Twillio, etc.). How does the work you do translate into the teams that need either a bigger picture, or sometimes a smaller more granular picture of the market?

Topic 4 - Can you talk about some examples of how your customers leverage the Chili Piper technologies to improve their performance or market perspective?

Topic 5 - Are the tools and techniques that Ch

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