The Reasoning Show
The Reasoning Show - Reasoning through the AI Revolution
The industry's leading AI podcast, explores how leaders think through AI, technology, and transformation. Each week founders, investors, and operators unpack the decisions behind the systems shaping modern business.
Hosts: Aaron Delp and Brian Gracely
The Reasoning Show
Sam, Jony, McGuffin and Vaporware
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Is it ever a good time for a company to announce vaporware? Let’s discuss the pros and cons of pre-announcements, vaporware, and the strategy of products that may or may not ever exist.
SHOW: 928
SHOW TRANSCRIPT: The Cloudcast #928 Transcript
SHOW VIDEO: https://youtube.com/@TheCloudcastNET
CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotw
CHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"
SHOW SPONSORS:
- [US CLOUD] Cut Enterprise IT Support Costs by 30-50% with US Cloud
- [VASION] Vasion Print eliminates the need for print servers by enabling secure, cloud-based printing from any device, anywhere. Get a custom demo to see the difference for yourself.
SHOW NOTES:
IS IT EVER A GOOD TIME TO PRE-ANNOUNCE SOMETHING? OR VAPORWARE ON PURPOSE?
- Russ Hanneman (Silicon Valley) - “No Revenue”
- Set a big ambition for the company
- Distract the market from current company challenges
- Distract your competitors to chase something where they don’t have strengths
- Probe the market for ideas - sort of like a “leak”
- Get the market to pump your valuation, so you can take other actions
- Stall your customers from potentially buying a competitive offer
FEEDBACK?
- Email: show at the cloudcast dot net
- Twitter/X: @cloudcastpod
- BlueSky: @cloudcastpod.bsky.social
- Instagram: @cloudcastpod
- TikTok: @cloudcastpod
