The Cloudcast

Sam, Jony, McGuffin and Vaporware

Massive Studios

Is it ever a good time for a company to announce vaporware? Let’s discuss the pros and cons of pre-announcements, vaporware, and the strategy of products that may or may not ever exist.  

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IS IT EVER A GOOD TIME TO PRE-ANNOUNCE SOMETHING? OR VAPORWARE ON PURPOSE?

  • Russ Hanneman (Silicon Valley) - “No Revenue”
  • Set a big ambition for the company
  • Distract the market from current company challenges
  • Distract your competitors to chase something where they don’t have strengths
  • Probe the market for ideas - sort of like a “leak”
  • Get the market to pump your valuation, so you can take other actions
  • Stall your customers from potentially buying a competitive offer

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