On today's Quick Win from The Savvy Scribe Janet Kennedy joins us to share a few tips on getting your LinkedIn profile up to speed.
Carol: 00:00 Hi everyone. Carol here, co-host of The Savvy Scribe podcast. I am so excited you all are making the time to join this episode today because there's some great information that Janet Kennedy, the host of the Get Social Health podcast and also co-founder at the Healthcare Marketing Network is going to drop some really important information you won't want to miss. We all know that the key to building a successful business is developing relationships, growing your business takes customers, mentors, peers, and LinkedIn is here to help too. Janet is going to share with you how to make your LinkedIn profile really work for you. Yes, she shares that most of us are really dropping the ball by not taking full advantage of our silent salesperson LinkedIn. It's available 24-7 for lead generation. Janet, I'm excited to hear everything you have to say. So take it away.
Janet: 01:14 Welcome to The Savvy Scribe, a podcast for freelance healthcare and medical writers and creatives who want to grow their businesses, your host, Carol Bush and Janine Kelbach. We'll cover a wide range of topics on writing, sales and managing freelance practice podcast episodes. We'll feature interviews, inspiration, laughter, and important information to help healthcare, freelance writers, The Savvy Scribe is a production of the Healthcare Marketing Network. Now let's join the conversation
Janet: 01:45 Hi everybody. This is Janet Kennedy of the Get Social Health podcast just stepping into The Savvy Scribe to give you some savvy ideas about how you can make your LinkedIn profile really work for you. Now, be honest. When was the last time that you logged into LinkedIn and change anything on your profile? And I don't mean just liking commenting and sharing content. I mean actually physically change something. Now, I will say that I teach that LinkedIn can be a set it and forget it, but to be honest, I'm only saying that to people who I know will never ever go back to LinkedIn until they have a major life change. Predominantly physicians or nurses, professionals for whom LinkedIn is not a daily part of their life. As many members of the Healthcare Marketing Network will tell you, they started their career as clinicians. So LinkedIn really wasn't very important to them.
Janet: 02:48 But guess what? Now that they're focusing on building a freelance career, this platform that