Episode 136: Creating Leads in Your Business as a Freelancer With Craig Cannings

Today’s guest is Craig Cannings. He is the co-founder of Freelance University with his wife, Kelly. Craig has had the privilege of helping over 20,000 students in 75 countries realize their dream of launching a portable, freelance business, and lifestyle. He has enjoyed the great freedom of working from home and traveling abroad while raising five wonderful daughters.

We’re going to be talking about creating leads in your businesses as Freelancers. Don’t miss out!

Career Path

Craig Cannings was a professional counselor for about seven years before his brother-in-law decided to start an online business. He was dealing with a lot of people that were dealing with big challenges.

His brother-in-law invited him to work for his educational software company and taught him about online marketing and the likes. His wife also worked with her brother and the company went through fast growth. One of his roles was to train new Freelancers and Virtual Assistants that were joining their team. From there, he realized that he had a bit of a knack for teaching, and that kind of led to the idea of what it would be like to not only train people in their company but create a university that would train Freelancers and Virtual Assistants how to start businesses and that’s what they ended up launching.

Expert Tips In Creating Leads

Referrals

Personal Network

Your personal network is your personal circle. It could be your family, siblings, friends, friends of friends, and even within your family circle, you may have what is called connectors. If you’ve read the book from Malcolm Gladwell – Tipping Point. He talks about connectors being those people that just seem to have an ever-expanding social network and they just know people. When you connect with a connector, good things start to happen.

Professional Circle

It could be past colleagues, past employers. It could be even other Freelancers that you can do cross-referrals. Say, you’ve

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