EP326: Money Moves: How CEOs Think About Income and Profit

In this episode of The Savvy Scribe Podcast, we’re tackling a topic that’s too often overlooked in the freelance world: money. If you’re a Nurse Writer navigating inconsistent payments, unclear financial goals, and burnout from treating your business like a side hustle, this episode will help you make the shift toward thinking about income and profit—and acting—like a CEO.

How CEOs Think About Income and Profit

Here’s what we cover:

• Why revenue ≠ profit
  Learn the difference between your top-line income and the money you actually keep. Tracking your expenses, software costs, and taxes is non-negotiable.
• How to pay yourself first
  Discover the importance of prioritizing owner pay using strategies like the Profit First method. This includes setting up separate accounts and allocating a percentage of your income before spending on tools or outsourcing.
• Planning ahead instead of panicking
  Get tips for budgeting months in advance—even when client payments come in on a delay. Understand your payment terms and create a system to track incoming income, expenses, and taxes.
• Setting income goals with profit in mind
  Explore how to create monthly income targets that reflect your business needs and ensure you’re not just working for cash flow but for sustainability and growth.
• Action step for today:
  Open your banking app or spreadsheet. Look at your last 3 months of income. Did you pay yourself? Did you actually profit? If not, it’s time to reassess your rates and spending.

Don’t miss this episode if you’re ready to:

• Stop treating your writing business like a hobby
• Create predictable income streams
• Make profit a core part of your business plan

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