{"version":"1.0.0","segments":[{"speaker":"Sarah","startTime":0.0,"endTime":2.76,"body":"In today's episode,"},{"speaker":"Sarah","startTime":0.0,"endTime":2.76,"body":"you'll learn the secret script"},{"speaker":"Sarah","startTime":2.76,"endTime":8.58,"body":"to land a guest spot on your"},{"speaker":"Sarah","startTime":2.76,"endTime":8.58,"body":"favorite podcast. Welcome to"},{"speaker":"Sarah","startTime":8.58,"endTime":12.33,"body":"Podcasting, Q\u0026A, where you live"},{"speaker":"Sarah","startTime":8.58,"endTime":12.33,"body":"the best tips and strategies to"},{"speaker":"Sarah","startTime":12.33,"endTime":16.11,"body":"launch, grow and monetize your"},{"speaker":"Sarah","startTime":12.33,"endTime":16.11,"body":"podcast. The truth is your"},{"speaker":"Sarah","startTime":16.11,"endTime":19.59,"body":"favorite interview podcast is"},{"speaker":"Sarah","startTime":16.11,"endTime":19.59,"body":"always looking for their next"},{"speaker":"Sarah","startTime":19.59,"endTime":22.62,"body":"great guest. So let's break down"},{"speaker":"Sarah","startTime":19.59,"endTime":22.62,"body":"what you need to do to get"},{"speaker":"Sarah","startTime":22.62,"endTime":29.85,"body":"noticed and to land that next"},{"speaker":"Sarah","startTime":22.62,"endTime":29.85,"body":"guest spot. Step number one is"},{"speaker":"Sarah","startTime":29.85,"endTime":33.45,"body":"to get clear on why you're a"},{"speaker":"Sarah","startTime":29.85,"endTime":33.45,"body":"great podcast guests, you want"},{"speaker":"Sarah","startTime":33.45,"endTime":36.09,"body":"to be able to clearly"},{"speaker":"Sarah","startTime":33.45,"endTime":36.09,"body":"communicate the value that"},{"speaker":"Sarah","startTime":36.09,"endTime":39.72,"body":"you're going to give to the show"},{"speaker":"Sarah","startTime":36.09,"endTime":39.72,"body":"and especially to the listeners"},{"speaker":"Sarah","startTime":39.87,"endTime":42.48,"body":"are going to listen to that"},{"speaker":"Sarah","startTime":39.87,"endTime":42.48,"body":"episode so that it makes it"},{"speaker":"Sarah","startTime":42.48,"endTime":49.47,"body":"really easy for the podcast host"},{"speaker":"Sarah","startTime":42.48,"endTime":49.47,"body":"to say yes. Step number two is"},{"speaker":"Sarah","startTime":49.47,"endTime":52.62,"body":"to craft a really compelling"},{"speaker":"Sarah","startTime":49.47,"endTime":52.62,"body":"bio. Just because you have a"},{"speaker":"Sarah","startTime":52.62,"endTime":56.19,"body":"list of great topics and episode"},{"speaker":"Sarah","startTime":52.62,"endTime":56.19,"body":"ideas doesn't mean the podcast"},{"speaker":"Sarah","startTime":56.19,"endTime":60.0,"body":"host is convinced just yet that"},{"speaker":"Sarah","startTime":56.19,"endTime":60.0,"body":"you are the person to speak to"},{"speaker":"Sarah","startTime":60.0,"endTime":63.69,"body":"them. So crafting a really"},{"speaker":"Sarah","startTime":60.0,"endTime":63.69,"body":"compelling bio, such as places"},{"speaker":"Sarah","startTime":63.69,"endTime":67.5,"body":"you've been featured in any"},{"speaker":"Sarah","startTime":63.69,"endTime":67.5,"body":"notable publications like Forbes"},{"speaker":"Sarah","startTime":67.5,"endTime":71.55,"body":"or CNBC or anything that is"},{"speaker":"Sarah","startTime":67.5,"endTime":71.55,"body":"relevant to your industry, other"},{"speaker":"Sarah","startTime":71.55,"endTime":75.12,"body":"podcasts that you've been on"},{"speaker":"Sarah","startTime":71.55,"endTime":75.12,"body":"basically anything that's going"},{"speaker":"Sarah","startTime":75.12,"endTime":78.3,"body":"to reinforce the fact that you"},{"speaker":"Sarah","startTime":75.12,"endTime":78.3,"body":"were the perfect person to talk"},{"speaker":"Sarah","startTime":78.3,"endTime":81.63,"body":"about this topic on their show"},{"speaker":"Sarah","startTime":78.3,"endTime":81.63,"body":"you should include in the pitch."},{"speaker":"Sarah","startTime":84.15,"endTime":88.5,"body":"Now, you may think the next tip"},{"speaker":"Sarah","startTime":84.15,"endTime":88.5,"body":"is to craft a pitch email, but"},{"speaker":"Sarah","startTime":88.74,"endTime":92.85,"body":"Oh, contraire. The next up is to"},{"speaker":"Sarah","startTime":88.74,"endTime":92.85,"body":"actually create a list of"},{"speaker":"Sarah","startTime":92.85,"endTime":96.48,"body":"podcasts that you want to pitch."},{"speaker":"Sarah","startTime":92.85,"endTime":96.48,"body":"You want to pitch to as many"},{"speaker":"Sarah","startTime":96.48,"endTime":100.2,"body":"podcasts as possible so that"},{"speaker":"Sarah","startTime":96.48,"endTime":100.2,"body":"it'll increase your chances of"},{"speaker":"Sarah","startTime":100.2,"endTime":104.07,"body":"landing a guest spot on a show"},{"speaker":"Sarah","startTime":100.2,"endTime":104.07,"body":"some places you could start"},{"speaker":"Sarah","startTime":104.07,"endTime":107.97,"body":"looking at podcasts that might"},{"speaker":"Sarah","startTime":104.07,"endTime":107.97,"body":"be a great fit, include podcast"},{"speaker":"Sarah","startTime":107.97,"endTime":111.84,"body":"directories, or asking fellow"},{"speaker":"Sarah","startTime":107.97,"endTime":111.84,"body":"podcasters of shows that they"},{"speaker":"Sarah","startTime":111.84,"endTime":117.69,"body":"feel that you could be a great"},{"speaker":"Sarah","startTime":111.84,"endTime":117.69,"body":"guest on. Here's the fun part."},{"speaker":"Sarah","startTime":117.72,"endTime":121.41,"body":"Step number four is to look at"},{"speaker":"Sarah","startTime":117.72,"endTime":121.41,"body":"that list of podcasts that you"},{"speaker":"Sarah","startTime":121.41,"endTime":126.27,"body":"could be a guest on and write a"},{"speaker":"Sarah","startTime":121.41,"endTime":126.27,"body":"few topic episode ideas for each"},{"speaker":"Sarah","startTime":126.33,"endTime":129.66,"body":"one. That way, you can"},{"speaker":"Sarah","startTime":126.33,"endTime":129.66,"body":"personalize your pitches at"},{"speaker":"Sarah","startTime":129.66,"endTime":135.54,"body":"scale. Now we're ready to write"},{"speaker":"Sarah","startTime":129.66,"endTime":135.54,"body":"your emails, I'm going to walk"},{"speaker":"Sarah","startTime":135.54,"endTime":138.42,"body":"you step by step through an"},{"speaker":"Sarah","startTime":135.54,"endTime":138.42,"body":"email template that I've used to"},{"speaker":"Sarah","startTime":138.42,"endTime":142.35,"body":"pitch myself as a guest on"},{"speaker":"Sarah","startTime":138.42,"endTime":142.35,"body":"podcast with great results. So"},{"speaker":"Sarah","startTime":142.35,"endTime":145.89,"body":"start off really quickly"},{"speaker":"Sarah","startTime":142.35,"endTime":145.89,"body":"introducing yourself, then jump"},{"speaker":"Sarah","startTime":145.89,"endTime":150.15,"body":"into the topic or episode ideas,"},{"speaker":"Sarah","startTime":145.89,"endTime":150.15,"body":"then you're going to showcase"},{"speaker":"Sarah","startTime":150.15,"endTime":154.26,"body":"your expertise by providing your"},{"speaker":"Sarah","startTime":150.15,"endTime":154.26,"body":"bio and why you are the perfect"},{"speaker":"Sarah","startTime":154.26,"endTime":159.21,"body":"fit to talk to these topic or"},{"speaker":"Sarah","startTime":154.26,"endTime":159.21,"body":"episode ideas. A bonus points,"},{"speaker":"Sarah","startTime":159.33,"endTime":163.38,"body":"one of the biggest pain points"},{"speaker":"Sarah","startTime":159.33,"endTime":163.38,"body":"for podcasters is getting really"},{"speaker":"Sarah","startTime":163.38,"endTime":167.43,"body":"great audio quality. So if you"},{"speaker":"Sarah","startTime":163.38,"endTime":167.43,"body":"have a microphone or other types"},{"speaker":"Sarah","startTime":167.43,"endTime":170.94,"body":"of equipment that's going to"},{"speaker":"Sarah","startTime":167.43,"endTime":170.94,"body":"help give you the best sound."},{"speaker":"Sarah","startTime":171.12,"endTime":174.45,"body":"When you're recording, make sure"},{"speaker":"Sarah","startTime":171.12,"endTime":174.45,"body":"to showcase that wrap up the"},{"speaker":"Sarah","startTime":174.48,"endTime":177.78,"body":"email with a simple call to"},{"speaker":"Sarah","startTime":174.48,"endTime":177.78,"body":"action, either by leaving a link"},{"speaker":"Sarah","startTime":177.78,"endTime":181.35,"body":"to your calendar where they can"},{"speaker":"Sarah","startTime":177.78,"endTime":181.35,"body":"book you. Or you can ask the"},{"speaker":"Sarah","startTime":181.35,"endTime":184.86,"body":"podcast host for a link to their"},{"speaker":"Sarah","startTime":181.35,"endTime":184.86,"body":"calendar so that you can work"},{"speaker":"Sarah","startTime":184.86,"endTime":188.22,"body":"around their schedule and book a"},{"speaker":"Sarah","startTime":184.86,"endTime":188.22,"body":"time for you to be on the show."},{"speaker":"Sarah","startTime":188.25,"endTime":192.96,"body":"The idea here is to make it as"},{"speaker":"Sarah","startTime":188.25,"endTime":192.96,"body":"easy as possible for you to be a"},{"speaker":"Sarah","startTime":192.96,"endTime":196.35,"body":"guest on their show, and to"},{"speaker":"Sarah","startTime":192.96,"endTime":196.35,"body":"create really compelling reasons"},{"speaker":"Sarah","startTime":196.35,"endTime":201.69,"body":"for them to say yes. Now that"},{"speaker":"Sarah","startTime":196.35,"endTime":201.69,"body":"you've run this email, who do"},{"speaker":"Sarah","startTime":201.69,"endTime":204.42,"body":"you send it to? That's a great"},{"speaker":"Sarah","startTime":201.69,"endTime":204.42,"body":"question, because you want to"},{"speaker":"Sarah","startTime":204.42,"endTime":207.81,"body":"make sure that you send that"},{"speaker":"Sarah","startTime":204.42,"endTime":207.81,"body":"email to the right person. In"},{"speaker":"Sarah","startTime":207.81,"endTime":212.34,"body":"some cases, the podcast host has"},{"speaker":"Sarah","startTime":207.81,"endTime":212.34,"body":"an assistant or the podcast"},{"speaker":"Sarah","startTime":212.34,"endTime":216.09,"body":"hosts themselves, or they could"},{"speaker":"Sarah","startTime":212.34,"endTime":216.09,"body":"be part of a larger network and"},{"speaker":"Sarah","startTime":216.09,"endTime":219.75,"body":"it's some random contact person"},{"speaker":"Sarah","startTime":216.09,"endTime":219.75,"body":"you never even thought of. So"},{"speaker":"Sarah","startTime":219.75,"endTime":223.5,"body":"take some time to find out who"},{"speaker":"Sarah","startTime":219.75,"endTime":223.5,"body":"the best person to contact is"},{"speaker":"Sarah","startTime":223.68,"endTime":227.01,"body":"and their email address. So"},{"speaker":"Sarah","startTime":223.68,"endTime":227.01,"body":"that'll increase your chances of"},{"speaker":"Sarah","startTime":227.01,"endTime":230.73,"body":"getting a response places you"},{"speaker":"Sarah","startTime":227.01,"endTime":230.73,"body":"can find email addresses include"},{"speaker":"Sarah","startTime":230.73,"endTime":234.69,"body":"the podcast website page itself,"},{"speaker":"Sarah","startTime":230.73,"endTime":234.69,"body":"maybe they have a contact form"},{"speaker":"Sarah","startTime":234.69,"endTime":238.89,"body":"or contact page where you can"},{"speaker":"Sarah","startTime":234.69,"endTime":238.89,"body":"look, LinkedIn or even social"},{"speaker":"Sarah","startTime":238.89,"endTime":242.52,"body":"media accounts if you have to"},{"speaker":"Sarah","startTime":238.89,"endTime":242.52,"body":"sending a DM on Instagram is"},{"speaker":"Sarah","startTime":242.52,"endTime":248.37,"body":"just as effective as sending an"},{"speaker":"Sarah","startTime":242.52,"endTime":248.37,"body":"email. The next tip is the"},{"speaker":"Sarah","startTime":248.37,"endTime":251.73,"body":"fortunes in the follow up"},{"speaker":"Sarah","startTime":248.37,"endTime":251.73,"body":"podcast host can get really busy"},{"speaker":"Sarah","startTime":251.73,"endTime":255.06,"body":"and have a lot of emails in"},{"speaker":"Sarah","startTime":251.73,"endTime":255.06,"body":"their inboxes or they've seen"},{"speaker":"Sarah","startTime":255.06,"endTime":258.81,"body":"your email and make a plan to"},{"speaker":"Sarah","startTime":255.06,"endTime":258.81,"body":"reply. And then simply forget,"},{"speaker":"Sarah","startTime":258.84,"endTime":261.81,"body":"there's a lot of reasons why"},{"speaker":"Sarah","startTime":258.84,"endTime":261.81,"body":"your initial pitch email doesn't"},{"speaker":"Sarah","startTime":261.81,"endTime":265.71,"body":"get read or responded to. So"},{"speaker":"Sarah","startTime":261.81,"endTime":265.71,"body":"following up is a great way to"},{"speaker":"Sarah","startTime":265.71,"endTime":269.7,"body":"make sure that you're still on"},{"speaker":"Sarah","startTime":265.71,"endTime":269.7,"body":"top of mind as a great guest for"},{"speaker":"Sarah","startTime":269.73,"endTime":270.3,"body":"their show."},{"speaker":"Sarah","startTime":272.85,"endTime":275.88,"body":"Once you've landed that coveted"},{"speaker":"Sarah","startTime":272.85,"endTime":275.88,"body":"guest spot, you want to make"},{"speaker":"Sarah","startTime":275.88,"endTime":279.39,"body":"sure that you have the best"},{"speaker":"Sarah","startTime":275.88,"endTime":279.39,"body":"audio quality possible that way"},{"speaker":"Sarah","startTime":279.39,"endTime":282.27,"body":"the podcast host be really"},{"speaker":"Sarah","startTime":279.39,"endTime":282.27,"body":"impressed and tell all their"},{"speaker":"Sarah","startTime":282.27,"endTime":285.36,"body":"podcast host friends, and then"},{"speaker":"Sarah","startTime":282.27,"endTime":285.36,"body":"maybe you can get on their"},{"speaker":"Sarah","startTime":285.36,"endTime":288.27,"body":"podcast and they'll refer you to"},{"speaker":"Sarah","startTime":285.36,"endTime":288.27,"body":"all the other podcasts that you"},{"speaker":"Sarah","startTime":288.27,"endTime":291.84,"body":"know and it's just a multiplying"},{"speaker":"Sarah","startTime":288.27,"endTime":291.84,"body":"effect. So to get the best audio"},{"speaker":"Sarah","startTime":291.84,"endTime":294.9,"body":"quality possible, we've created"},{"speaker":"Sarah","startTime":291.84,"endTime":294.9,"body":"a video that breaks down the"},{"speaker":"Sarah","startTime":294.9,"endTime":298.47,"body":"step by step on how to get the"},{"speaker":"Sarah","startTime":294.9,"endTime":298.47,"body":"best audio quality in a remote"},{"speaker":"Sarah","startTime":298.5,"endTime":301.8,"body":"recording. So feel free to Click"},{"speaker":"Sarah","startTime":298.5,"endTime":301.8,"body":"on the link here or down in the"},{"speaker":"Sarah","startTime":301.8,"endTime":305.22,"body":"description below thanks for"},{"speaker":"Sarah","startTime":301.8,"endTime":305.22,"body":"watching and as always keep"},{"speaker":"Sarah","startTime":305.31,"endTime":306.12,"body":"podcasting"}]}