{"version":"1.0.0","segments":[{"speaker":"Sarah","startTime":0.0,"endTime":2.01,"body":"In today's episode,"},{"speaker":"Sarah","startTime":0.0,"endTime":2.01,"body":"you'll learn how to create the"},{"speaker":"Sarah","startTime":2.01,"endTime":8.19,"body":"perfect podcast intro. Welcome"},{"speaker":"Sarah","startTime":2.01,"endTime":8.19,"body":"to podcasting q\u0026a, where you"},{"speaker":"Sarah","startTime":8.19,"endTime":11.22,"body":"learn the best tips and"},{"speaker":"Sarah","startTime":8.19,"endTime":11.22,"body":"strategies to launch, grow and"},{"speaker":"Sarah","startTime":11.22,"endTime":13.8,"body":"monetize your podcast when it"},{"speaker":"Sarah","startTime":11.22,"endTime":13.8,"body":"comes to starting your show off,"},{"speaker":"Sarah","startTime":13.8,"endTime":16.29,"body":"right you want to be sure to"},{"speaker":"Sarah","startTime":13.8,"endTime":16.29,"body":"have an intro that hooks"},{"speaker":"Sarah","startTime":16.29,"endTime":19.2,"body":"listeners in right from the"},{"speaker":"Sarah","startTime":16.29,"endTime":19.2,"body":"start. The truth is listeners"},{"speaker":"Sarah","startTime":19.2,"endTime":22.11,"body":"are fickle. If you can't impress"},{"speaker":"Sarah","startTime":19.2,"endTime":22.11,"body":"them within the first minute or"},{"speaker":"Sarah","startTime":22.11,"endTime":24.84,"body":"so they're going to go"},{"speaker":"Sarah","startTime":22.11,"endTime":24.84,"body":"elsewhere. The beginning of your"},{"speaker":"Sarah","startTime":24.84,"endTime":28.05,"body":"show is something you really"},{"speaker":"Sarah","startTime":24.84,"endTime":28.05,"body":"want to pay attention to. Here's"},{"speaker":"Sarah","startTime":28.05,"endTime":33.42,"body":"how to create the perfect"},{"speaker":"Sarah","startTime":28.05,"endTime":33.42,"body":"podcast intro. First, you want"},{"speaker":"Sarah","startTime":33.42,"endTime":37.44,"body":"to understand what makes a great"},{"speaker":"Sarah","startTime":33.42,"endTime":37.44,"body":"podcast intro understanding its"},{"speaker":"Sarah","startTime":37.44,"endTime":40.59,"body":"purpose is going to then help"},{"speaker":"Sarah","startTime":37.44,"endTime":40.59,"body":"you craft one that's the right"},{"speaker":"Sarah","startTime":40.59,"endTime":44.01,"body":"fit for your show. The purpose"},{"speaker":"Sarah","startTime":40.59,"endTime":44.01,"body":"of a podcast intro is to show"},{"speaker":"Sarah","startTime":44.01,"endTime":47.28,"body":"listeners who you are, what the"},{"speaker":"Sarah","startTime":44.01,"endTime":47.28,"body":"show is, what the episode is"},{"speaker":"Sarah","startTime":47.28,"endTime":50.22,"body":"about and what they're going to"},{"speaker":"Sarah","startTime":47.28,"endTime":50.22,"body":"learn after they listen to the"},{"speaker":"Sarah","startTime":50.22,"endTime":52.65,"body":"show. Are they going to be"},{"speaker":"Sarah","startTime":50.22,"endTime":52.65,"body":"entertained? Are they going to"},{"speaker":"Sarah","startTime":52.65,"endTime":55.83,"body":"be informed? Or are they going"},{"speaker":"Sarah","startTime":52.65,"endTime":55.83,"body":"to be educated about a certain"},{"speaker":"Sarah","startTime":55.83,"endTime":59.28,"body":"topic also for your existing"},{"speaker":"Sarah","startTime":55.83,"endTime":59.28,"body":"listeners, it welcomes them back"},{"speaker":"Sarah","startTime":59.28,"endTime":61.71,"body":"to your show and gets them"},{"speaker":"Sarah","startTime":59.28,"endTime":61.71,"body":"excited to dive into the"},{"speaker":"Sarah","startTime":61.71,"endTime":67.23,"body":"upcoming episode. So let's talk"},{"speaker":"Sarah","startTime":61.71,"endTime":67.23,"body":"about the pieces of your intro."},{"speaker":"Sarah","startTime":67.26,"endTime":70.77,"body":"One of the most important things"},{"speaker":"Sarah","startTime":67.26,"endTime":70.77,"body":"to remember is to keep it short."},{"speaker":"Sarah","startTime":70.8,"endTime":74.61,"body":"Again, listeners are fickle, and"},{"speaker":"Sarah","startTime":70.8,"endTime":74.61,"body":"you don't want to bore them or"},{"speaker":"Sarah","startTime":74.61,"endTime":77.82,"body":"have them turn away and listen"},{"speaker":"Sarah","startTime":74.61,"endTime":77.82,"body":"to another podcast. The truth is"},{"speaker":"Sarah","startTime":77.82,"endTime":81.27,"body":"there isn't a set time limit as"},{"speaker":"Sarah","startTime":77.82,"endTime":81.27,"body":"to how long your intro should"},{"speaker":"Sarah","startTime":81.27,"endTime":85.44,"body":"be. Keep in mind that most"},{"speaker":"Sarah","startTime":81.27,"endTime":85.44,"body":"intros are about 60 seconds or"},{"speaker":"Sarah","startTime":85.44,"endTime":88.29,"body":"less, within 60 seconds. You"},{"speaker":"Sarah","startTime":85.44,"endTime":88.29,"body":"want to be able to tell the"},{"speaker":"Sarah","startTime":88.29,"endTime":91.65,"body":"listener who you are as the"},{"speaker":"Sarah","startTime":88.29,"endTime":91.65,"body":"host, the show's name, what it's"},{"speaker":"Sarah","startTime":91.65,"endTime":94.17,"body":"about any guests that you're"},{"speaker":"Sarah","startTime":91.65,"endTime":94.17,"body":"going to interview and their"},{"speaker":"Sarah","startTime":94.17,"endTime":97.86,"body":"credentials and other things are"},{"speaker":"Sarah","startTime":94.17,"endTime":97.86,"body":"going to find out throughout the"},{"speaker":"Sarah","startTime":97.86,"endTime":100.59,"body":"episode that they're going to"},{"speaker":"Sarah","startTime":97.86,"endTime":100.59,"body":"listen the point of creating an"},{"speaker":"Sarah","startTime":100.59,"endTime":103.86,"body":"intro that 60 Seconds or Less is"},{"speaker":"Sarah","startTime":100.59,"endTime":103.86,"body":"that you can get to the meat of"},{"speaker":"Sarah","startTime":103.86,"endTime":106.38,"body":"the episode sooner because"},{"speaker":"Sarah","startTime":103.86,"endTime":106.38,"body":"that's what the listeners want"},{"speaker":"Sarah","startTime":106.38,"endTime":110.13,"body":"to hear. Did you get an"},{"speaker":"Sarah","startTime":106.38,"endTime":110.13,"body":"exclusive interview by coveted"},{"speaker":"Sarah","startTime":110.19,"endTime":112.92,"body":"author everybody wants to"},{"speaker":"Sarah","startTime":110.19,"endTime":112.92,"body":"interview and you're the first"},{"speaker":"Sarah","startTime":112.92,"endTime":115.5,"body":"one to get them to talk? Or are"},{"speaker":"Sarah","startTime":112.92,"endTime":115.5,"body":"you going to reveal some"},{"speaker":"Sarah","startTime":115.5,"endTime":118.86,"body":"surprising insights on a topic"},{"speaker":"Sarah","startTime":115.5,"endTime":118.86,"body":"that everybody's talking about"},{"speaker":"Sarah","startTime":118.89,"endTime":123.27,"body":"tick tock whatever it is spell"},{"speaker":"Sarah","startTime":118.89,"endTime":123.27,"body":"it out to the listener so that"},{"speaker":"Sarah","startTime":123.27,"endTime":126.72,"body":"they know exactly what to expect"},{"speaker":"Sarah","startTime":123.27,"endTime":126.72,"body":"as you continue listening to"},{"speaker":"Sarah","startTime":126.72,"endTime":132.57,"body":"that episode. The next thing to"},{"speaker":"Sarah","startTime":126.72,"endTime":132.57,"body":"keep in mind is to consider"},{"speaker":"Sarah","startTime":132.57,"endTime":135.39,"body":"keeping your call to action or"},{"speaker":"Sarah","startTime":132.57,"endTime":135.39,"body":"the middle or the end of the"},{"speaker":"Sarah","startTime":135.39,"endTime":139.11,"body":"episode. So basically keep it"},{"speaker":"Sarah","startTime":135.39,"endTime":139.11,"body":"out of the intro. The reason you"},{"speaker":"Sarah","startTime":139.11,"endTime":142.14,"body":"want to do that is having all of"},{"speaker":"Sarah","startTime":139.11,"endTime":142.14,"body":"your call to action at the"},{"speaker":"Sarah","startTime":142.14,"endTime":145.62,"body":"beginning of your show is going"},{"speaker":"Sarah","startTime":142.14,"endTime":145.62,"body":"to make your intro too long and"},{"speaker":"Sarah","startTime":145.62,"endTime":149.07,"body":"it could turn new and repeating"},{"speaker":"Sarah","startTime":145.62,"endTime":149.07,"body":"listeners off putting your call"},{"speaker":"Sarah","startTime":149.07,"endTime":151.68,"body":"to action or the middle or the"},{"speaker":"Sarah","startTime":149.07,"endTime":151.68,"body":"end of the episode means that"},{"speaker":"Sarah","startTime":151.68,"endTime":154.08,"body":"listeners are going to get to"},{"speaker":"Sarah","startTime":151.68,"endTime":154.08,"body":"the good stuff first, if it's a"},{"speaker":"Sarah","startTime":154.08,"endTime":156.87,"body":"new listener, why would they"},{"speaker":"Sarah","startTime":154.08,"endTime":156.87,"body":"care about subscribing to your"},{"speaker":"Sarah","startTime":156.87,"endTime":159.54,"body":"show or your email newsletter"},{"speaker":"Sarah","startTime":156.87,"endTime":159.54,"body":"even before they've had a chance"},{"speaker":"Sarah","startTime":159.54,"endTime":162.81,"body":"to listen to the episode one"},{"speaker":"Sarah","startTime":159.54,"endTime":162.81,"body":"time I went to Costco and I"},{"speaker":"Sarah","startTime":162.81,"endTime":166.17,"body":"sampled some cheese and it was"},{"speaker":"Sarah","startTime":162.81,"endTime":166.17,"body":"so good I felt compelled to buy"},{"speaker":"Sarah","startTime":166.17,"endTime":169.38,"body":"it. So think of putting your"},{"speaker":"Sarah","startTime":166.17,"endTime":169.38,"body":"call to action as the end where"},{"speaker":"Sarah","startTime":169.38,"endTime":172.11,"body":"the listener is getting a"},{"speaker":"Sarah","startTime":169.38,"endTime":172.11,"body":"sampling of that show and they"},{"speaker":"Sarah","startTime":172.11,"endTime":175.02,"body":"love it so much they're going to"},{"speaker":"Sarah","startTime":172.11,"endTime":175.02,"body":"feel compelled to subscribe to"},{"speaker":"Sarah","startTime":175.02,"endTime":179.76,"body":"your show or to your email"},{"speaker":"Sarah","startTime":175.02,"endTime":179.76,"body":"newsletter. The next thing to"},{"speaker":"Sarah","startTime":179.76,"endTime":182.94,"body":"keep in mind is to pique"},{"speaker":"Sarah","startTime":179.76,"endTime":182.94,"body":"curiosity. What I mean by that"},{"speaker":"Sarah","startTime":182.94,"endTime":185.61,"body":"is you want to be able to tease"},{"speaker":"Sarah","startTime":182.94,"endTime":185.61,"body":"out some of the content from"},{"speaker":"Sarah","startTime":185.61,"endTime":189.51,"body":"your episode where it makes the"},{"speaker":"Sarah","startTime":185.61,"endTime":189.51,"body":"listeners want to listen more so"},{"speaker":"Sarah","startTime":189.51,"endTime":193.17,"body":"that they can find out exactly"},{"speaker":"Sarah","startTime":189.51,"endTime":193.17,"body":"what has happened. So some ways"},{"speaker":"Sarah","startTime":193.17,"endTime":196.86,"body":"you can pique curiosity include"},{"speaker":"Sarah","startTime":193.17,"endTime":196.86,"body":"teaser clips of your episode"},{"speaker":"Sarah","startTime":196.86,"endTime":200.82,"body":"creating anecdote or asking"},{"speaker":"Sarah","startTime":196.86,"endTime":200.82,"body":"question at the beginning of"},{"speaker":"Sarah","startTime":200.82,"endTime":204.66,"body":"your show by the end of the show"},{"speaker":"Sarah","startTime":200.82,"endTime":204.66,"body":"you have answered that question"},{"speaker":"Sarah","startTime":207.03,"endTime":209.7,"body":"and the last thing to keep in"},{"speaker":"Sarah","startTime":207.03,"endTime":209.7,"body":"mind is to consider using"},{"speaker":"Sarah","startTime":209.7,"endTime":213.6,"body":"podcast Intro Music having"},{"speaker":"Sarah","startTime":209.7,"endTime":213.6,"body":"podcast intro music is going to"},{"speaker":"Sarah","startTime":213.6,"endTime":217.74,"body":"set the mood or the tone for the"},{"speaker":"Sarah","startTime":213.6,"endTime":217.74,"body":"episode and it's going to signal"},{"speaker":"Sarah","startTime":217.74,"endTime":220.26,"body":"to the listener that this is an"},{"speaker":"Sarah","startTime":217.74,"endTime":220.26,"body":"introduction and they're going"},{"speaker":"Sarah","startTime":220.26,"endTime":223.05,"body":"to get to the meat of the show."},{"speaker":"Sarah","startTime":220.26,"endTime":223.05,"body":"If you want some ideas on where"},{"speaker":"Sarah","startTime":223.05,"endTime":226.26,"body":"you can get podcast Intro Music"},{"speaker":"Sarah","startTime":223.05,"endTime":226.26,"body":"check out this video here on the"},{"speaker":"Sarah","startTime":226.26,"endTime":229.8,"body":"seven best places to get free"},{"speaker":"Sarah","startTime":226.26,"endTime":229.8,"body":"podcast music thanks for"},{"speaker":"Sarah","startTime":229.8,"endTime":232.53,"body":"watching and as always keep"},{"speaker":"Sarah","startTime":229.8,"endTime":232.53,"body":"podcasting"}]}