{"version":"1.0.0","segments":[{"speaker":"Jordan","startTime":0.15,"endTime":2.22,"body":"Okay, so you've spent"},{"speaker":"Jordan","startTime":0.15,"endTime":2.22,"body":"all this time creating a"},{"speaker":"Jordan","startTime":2.22,"endTime":4.89,"body":"podcast. But now you want to"},{"speaker":"Jordan","startTime":2.22,"endTime":4.89,"body":"make sure your show is being"},{"speaker":"Jordan","startTime":4.89,"endTime":9.39,"body":"listened to. I'm Jordan Blair,"},{"speaker":"Jordan","startTime":4.89,"endTime":9.39,"body":"host of Podcasting Q\u0026A, where we"},{"speaker":"Jordan","startTime":9.39,"endTime":12.96,"body":"answer your questions about how"},{"speaker":"Jordan","startTime":9.39,"endTime":12.96,"body":"to start, grow and monetize your"},{"speaker":"Jordan","startTime":12.96,"endTime":19.35,"body":"podcast. In this episode of"},{"speaker":"Jordan","startTime":12.96,"endTime":19.35,"body":"podcasts and q\u0026a, I'm talking to"},{"speaker":"Jordan","startTime":19.35,"endTime":22.5,"body":"Alban Brooke, the head of"},{"speaker":"Jordan","startTime":19.35,"endTime":22.5,"body":"marketing at Buzzsprout. About"},{"speaker":"Jordan","startTime":22.5,"endTime":26.4,"body":"five ways to grow your podcast,"},{"speaker":"Jordan","startTime":22.5,"endTime":26.4,"body":"that doesn't cost money. Hi,"},{"speaker":"Jordan","startTime":26.4,"endTime":29.1,"body":"Albin, thank you so much for"},{"speaker":"Jordan","startTime":26.4,"endTime":29.1,"body":"jumping in on this episode,"},{"speaker":"Alban","startTime":29.37,"endTime":30.87,"body":"Jordan, thanks for having"},{"speaker":"Alban","startTime":29.37,"endTime":30.87,"body":"me."},{"speaker":"Jordan","startTime":31.5,"endTime":34.41,"body":"So before we get into"},{"speaker":"Jordan","startTime":31.5,"endTime":34.41,"body":"the five different ways that you"},{"speaker":"Jordan","startTime":34.41,"endTime":37.62,"body":"can grow your show, we need to"},{"speaker":"Jordan","startTime":34.41,"endTime":37.62,"body":"start with the fact that you"},{"speaker":"Jordan","startTime":37.62,"endTime":40.5,"body":"need to make sure that your"},{"speaker":"Jordan","startTime":37.62,"endTime":40.5,"body":"podcast content is good enough"},{"speaker":"Jordan","startTime":40.8,"endTime":43.26,"body":"to keep people if they start"},{"speaker":"Jordan","startTime":40.8,"endTime":43.26,"body":"listening."},{"speaker":"Alban","startTime":43.95,"endTime":46.17,"body":"I think about this a lot"},{"speaker":"Alban","startTime":43.95,"endTime":46.17,"body":"from a marketing perspective"},{"speaker":"Alban","startTime":46.17,"endTime":49.59,"body":"that you can be bringing people"},{"speaker":"Alban","startTime":46.17,"endTime":49.59,"body":"into the podcast. But if you're"},{"speaker":"Alban","startTime":49.59,"endTime":52.8,"body":"constantly losing them, as soon"},{"speaker":"Alban","startTime":49.59,"endTime":52.8,"body":"as they start listening, then"},{"speaker":"Alban","startTime":52.8,"endTime":56.34,"body":"now you just doubled your work."},{"speaker":"Alban","startTime":52.8,"endTime":56.34,"body":"So I think the first thing to"},{"speaker":"Alban","startTime":56.34,"endTime":59.37,"body":"start is, you know, think of it"},{"speaker":"Alban","startTime":56.34,"endTime":59.37,"body":"as a bucket. And if we're"},{"speaker":"Alban","startTime":59.37,"endTime":62.49,"body":"pouring water in the top, we"},{"speaker":"Alban","startTime":59.37,"endTime":62.49,"body":"want to plug all the holes at"},{"speaker":"Alban","startTime":62.49,"endTime":65.91,"body":"the bottom of the bucket before"},{"speaker":"Alban","startTime":62.49,"endTime":65.91,"body":"we really focus on filling that"},{"speaker":"Alban","startTime":65.91,"endTime":69.78,"body":"bucket up. So first, let's start"},{"speaker":"Alban","startTime":65.91,"endTime":69.78,"body":"making sure that the content is"},{"speaker":"Alban","startTime":69.78,"endTime":71.91,"body":"good enough that if people are"},{"speaker":"Alban","startTime":69.78,"endTime":71.91,"body":"listening, that they're actually"},{"speaker":"Alban","startTime":71.91,"endTime":72.84,"body":"going to stick around."},{"speaker":"Jordan","startTime":72.869,"endTime":76.469,"body":"That's exactly right."},{"speaker":"Jordan","startTime":72.869,"endTime":76.469,"body":"Because there's no point in"},{"speaker":"Jordan","startTime":76.469,"endTime":80.519,"body":"putting all of your effort into"},{"speaker":"Jordan","startTime":76.469,"endTime":80.519,"body":"marketing your show, if it's not"},{"speaker":"Jordan","startTime":80.519,"endTime":84.599,"body":"something that people want to"},{"speaker":"Jordan","startTime":80.519,"endTime":84.599,"body":"listen to. So what do you think"},{"speaker":"Jordan","startTime":84.599,"endTime":87.899,"body":"is one of the first things that"},{"speaker":"Jordan","startTime":84.599,"endTime":87.899,"body":"a person should do to make sure"},{"speaker":"Jordan","startTime":87.899,"endTime":90.209,"body":"that their show is getting to"},{"speaker":"Jordan","startTime":87.899,"endTime":90.209,"body":"everybody?"},{"speaker":"Alban","startTime":90.33,"endTime":92.88,"body":"Well, starting just with"},{"speaker":"Alban","startTime":90.33,"endTime":92.88,"body":"the basics, let's make sure that"},{"speaker":"Alban","startTime":92.88,"endTime":96.36,"body":"your podcast is in all the top"},{"speaker":"Alban","startTime":92.88,"endTime":96.36,"body":"directories, podcast"},{"speaker":"Alban","startTime":96.36,"endTime":99.57,"body":"directories, if you're new to"},{"speaker":"Alban","startTime":96.36,"endTime":99.57,"body":"podcasting, our the way that"},{"speaker":"Alban","startTime":99.57,"endTime":103.35,"body":"most people find shows this is"},{"speaker":"Alban","startTime":99.57,"endTime":103.35,"body":"Apple podcasts and Spotify,"},{"speaker":"Alban","startTime":103.35,"endTime":106.77,"body":"Google podcasts, they're places"},{"speaker":"Alban","startTime":103.35,"endTime":106.77,"body":"that people are going to look"},{"speaker":"Alban","startTime":106.77,"endTime":110.1,"body":"for new shows. And if they hear"},{"speaker":"Alban","startTime":106.77,"endTime":110.1,"body":"about yours, and they're using"},{"speaker":"Alban","startTime":110.1,"endTime":113.49,"body":"one of those apps, they expect"},{"speaker":"Alban","startTime":110.1,"endTime":113.49,"body":"you to already be listed there."},{"speaker":"Alban","startTime":113.52,"endTime":117.0,"body":"So let's go and make sure your"},{"speaker":"Alban","startTime":113.52,"endTime":117.0,"body":"show is listed in all those"},{"speaker":"Alban","startTime":117.0,"endTime":118.5,"body":"directories at the beginning."},{"speaker":"Jordan","startTime":118.8,"endTime":121.32,"body":"Yeah, there's some other"},{"speaker":"Jordan","startTime":118.8,"endTime":121.32,"body":"directories too that are not"},{"speaker":"Jordan","startTime":121.5,"endTime":124.83,"body":"necessarily in the top five that"},{"speaker":"Jordan","startTime":121.5,"endTime":124.83,"body":"could be really beneficial to"},{"speaker":"Jordan","startTime":124.83,"endTime":128.79,"body":"your show. One of the ones that"},{"speaker":"Jordan","startTime":124.83,"endTime":128.79,"body":"comes to mind is pod chaser,"},{"speaker":"Jordan","startTime":128.82,"endTime":133.53,"body":"because listeners can put your"},{"speaker":"Jordan","startTime":128.82,"endTime":133.53,"body":"podcast episodes into playlists."},{"speaker":"Alban","startTime":133.98,"endTime":138.24,"body":"One that I recommend a"},{"speaker":"Alban","startTime":133.98,"endTime":138.24,"body":"lot is the podcast index. The"},{"speaker":"Alban","startTime":138.24,"endTime":142.56,"body":"podcast index isn't really a"},{"speaker":"Alban","startTime":138.24,"endTime":142.56,"body":"directory in the typical sense"},{"speaker":"Alban","startTime":142.56,"endTime":145.56,"body":"that people are actually looking"},{"speaker":"Alban","startTime":142.56,"endTime":145.56,"body":"to the podcasts index for new"},{"speaker":"Alban","startTime":145.56,"endTime":151.02,"body":"shows. But what they are is a"},{"speaker":"Alban","startTime":145.56,"endTime":151.02,"body":"open list of all the podcasts"},{"speaker":"Alban","startTime":151.02,"endTime":154.59,"body":"that are available that any"},{"speaker":"Alban","startTime":151.02,"endTime":154.59,"body":"podcast can pull from. So"},{"speaker":"Alban","startTime":154.59,"endTime":157.35,"body":"whenever we go to conferences"},{"speaker":"Alban","startTime":154.59,"endTime":157.35,"body":"like Podcast Movement, or pod"},{"speaker":"Alban","startTime":157.35,"endTime":160.02,"body":"fest, or something, people will"},{"speaker":"Alban","startTime":157.35,"endTime":160.02,"body":"come up and say, Hey, I have a"},{"speaker":"Alban","startTime":160.02,"endTime":163.71,"body":"new podcast app that I'm"},{"speaker":"Alban","startTime":160.02,"endTime":163.71,"body":"launching. And they're trying to"},{"speaker":"Alban","startTime":163.71,"endTime":166.86,"body":"think of how to get all the"},{"speaker":"Alban","startTime":163.71,"endTime":166.86,"body":"podcasters to submit their shows"},{"speaker":"Alban","startTime":166.86,"endTime":170.94,"body":"to them. Now I can say go to the"},{"speaker":"Alban","startTime":166.86,"endTime":170.94,"body":"podcast index or go to Apple"},{"speaker":"Alban","startTime":170.94,"endTime":174.93,"body":"podcasts. And they will allow"},{"speaker":"Alban","startTime":170.94,"endTime":174.93,"body":"you to download a full list of"},{"speaker":"Alban","startTime":174.93,"endTime":178.41,"body":"all the shows that they have. So"},{"speaker":"Alban","startTime":174.93,"endTime":178.41,"body":"getting your podcast listed and"},{"speaker":"Alban","startTime":178.41,"endTime":182.55,"body":"Apple podcast and podcast index"},{"speaker":"Alban","startTime":178.41,"endTime":182.55,"body":"are two great ways to make sure"},{"speaker":"Alban","startTime":182.55,"endTime":186.27,"body":"your show shows up in almost"},{"speaker":"Alban","startTime":182.55,"endTime":186.27,"body":"every one of the smaller indie"},{"speaker":"Alban","startTime":186.27,"endTime":186.78,"body":"apps."},{"speaker":"Jordan","startTime":187.71,"endTime":191.22,"body":"So there has been a lot"},{"speaker":"Jordan","startTime":187.71,"endTime":191.22,"body":"of talk about YouTube getting"},{"speaker":"Jordan","startTime":191.22,"endTime":193.41,"body":"into the podcasting space, do"},{"speaker":"Jordan","startTime":191.22,"endTime":193.41,"body":"you think that that's another"},{"speaker":"Jordan","startTime":193.41,"endTime":196.08,"body":"platform that maybe someone"},{"speaker":"Jordan","startTime":193.41,"endTime":196.08,"body":"should be looking into?"},{"speaker":"Alban","startTime":196.23,"endTime":200.76,"body":"Yeah, distribution is"},{"speaker":"Alban","startTime":196.23,"endTime":200.76,"body":"really wide on YouTube. So I"},{"speaker":"Alban","startTime":200.76,"endTime":203.91,"body":"think YouTube is a great way to"},{"speaker":"Alban","startTime":200.76,"endTime":203.91,"body":"get your podcast out to the"},{"speaker":"Alban","startTime":203.91,"endTime":208.71,"body":"world. Right now. Like as we're"},{"speaker":"Alban","startTime":203.91,"endTime":208.71,"body":"recording this in April 2022."},{"speaker":"Alban","startTime":208.98,"endTime":213.21,"body":"YouTube doesn't have an official"},{"speaker":"Alban","startTime":208.98,"endTime":213.21,"body":"YouTube podcasts app or you"},{"speaker":"Alban","startTime":213.21,"endTime":217.32,"body":"know, platform. But what they do"},{"speaker":"Alban","startTime":213.21,"endTime":217.32,"body":"have are lots of podcasts, they"},{"speaker":"Alban","startTime":217.32,"endTime":221.43,"body":"upload video versions of their"},{"speaker":"Alban","startTime":217.32,"endTime":221.43,"body":"shows to YouTube. And we've seen"},{"speaker":"Alban","startTime":221.43,"endTime":225.09,"body":"lots of really big podcasts get"},{"speaker":"Alban","startTime":221.43,"endTime":225.09,"body":"way bigger, because they're"},{"speaker":"Alban","startTime":225.09,"endTime":229.74,"body":"utilizing YouTube's distribution"},{"speaker":"Alban","startTime":225.09,"endTime":229.74,"body":"platform. So think about some"},{"speaker":"Alban","startTime":229.74,"endTime":233.22,"body":"places that may not be typical"},{"speaker":"Alban","startTime":229.74,"endTime":233.22,"body":"directories, at least not yet."},{"speaker":"Alban","startTime":233.52,"endTime":235.86,"body":"And make sure that your shows"},{"speaker":"Alban","startTime":233.52,"endTime":235.86,"body":"available there. And they put"},{"speaker":"Alban","startTime":235.86,"endTime":238.59,"body":"you to belong with maybe"},{"speaker":"Alban","startTime":235.86,"endTime":238.59,"body":"Facebook, if they ever get"},{"speaker":"Alban","startTime":238.59,"endTime":243.21,"body":"Facebook podcasts together. Or"},{"speaker":"Alban","startTime":238.59,"endTime":243.21,"body":"if other major platforms launch"},{"speaker":"Alban","startTime":243.24,"endTime":246.63,"body":"a podcasting component like"},{"speaker":"Alban","startTime":243.24,"endTime":246.63,"body":"Twitter, or Tiktok, or"},{"speaker":"Alban","startTime":246.63,"endTime":249.9,"body":"something. Those are great ways"},{"speaker":"Alban","startTime":246.63,"endTime":249.9,"body":"to get your show out to the"},{"speaker":"Alban","startTime":249.9,"endTime":252.57,"body":"world. So kind of keep your ear"},{"speaker":"Alban","startTime":249.9,"endTime":252.57,"body":"to the ground and see anything"},{"speaker":"Alban","startTime":252.57,"endTime":255.15,"body":"comes along. That's brand new,"},{"speaker":"Alban","startTime":252.57,"endTime":255.15,"body":"to make sure you get your show"},{"speaker":"Alban","startTime":255.15,"endTime":258.57,"body":"listed. Because all of these in"},{"speaker":"Alban","startTime":255.15,"endTime":258.57,"body":"total should only take you like"},{"speaker":"Alban","startTime":258.57,"endTime":262.59,"body":"an afternoon. This isn't some"},{"speaker":"Alban","startTime":258.57,"endTime":262.59,"body":"massive ongoing process. Once"},{"speaker":"Alban","startTime":262.59,"endTime":266.28,"body":"you get listed in each of these"},{"speaker":"Alban","startTime":262.59,"endTime":266.28,"body":"directories, your set, and your"},{"speaker":"Alban","startTime":266.28,"endTime":269.88,"body":"show will automatically populate"},{"speaker":"Alban","startTime":266.28,"endTime":269.88,"body":"with new episodes as you"},{"speaker":"Alban","startTime":269.88,"endTime":271.68,"body":"continue to release them on"},{"speaker":"Alban","startTime":269.88,"endTime":271.68,"body":"Buzzsprout."},{"speaker":"Jordan","startTime":272.85,"endTime":275.13,"body":"So let's talk about"},{"speaker":"Jordan","startTime":272.85,"endTime":275.13,"body":"networking and connecting with"},{"speaker":"Jordan","startTime":275.13,"endTime":278.01,"body":"people in your community. What"},{"speaker":"Jordan","startTime":275.13,"endTime":278.01,"body":"are some great ways to do that?"},{"speaker":"Alban","startTime":278.85,"endTime":281.91,"body":"Well, the first thing I"},{"speaker":"Alban","startTime":278.85,"endTime":281.91,"body":"would say is be very explicit"},{"speaker":"Alban","startTime":281.91,"endTime":285.54,"body":"about who your community is. You"},{"speaker":"Alban","startTime":281.91,"endTime":285.54,"body":"know if I'm starting a show"},{"speaker":"Alban","startTime":285.57,"endTime":290.16,"body":"about motocross or something, my"},{"speaker":"Alban","startTime":285.57,"endTime":290.16,"body":"community is other people"},{"speaker":"Alban","startTime":290.19,"endTime":294.93,"body":"interested in motocross. When"},{"speaker":"Alban","startTime":290.19,"endTime":294.93,"body":"you start a podcast, most people"},{"speaker":"Alban","startTime":294.93,"endTime":297.15,"body":"start getting involved in a"},{"speaker":"Alban","startTime":294.93,"endTime":297.15,"body":"different community and that's"},{"speaker":"Alban","startTime":297.15,"endTime":299.76,"body":"the community of podcasters and"},{"speaker":"Alban","startTime":297.15,"endTime":299.76,"body":"you start connecting with"},{"speaker":"Alban","startTime":299.76,"endTime":303.42,"body":"others. People who are working"},{"speaker":"Alban","startTime":299.76,"endTime":303.42,"body":"on shows or hosts of shows,"},{"speaker":"Alban","startTime":303.72,"endTime":307.92,"body":"editors. And I see often that"},{"speaker":"Alban","startTime":303.72,"endTime":307.92,"body":"people are getting these two"},{"speaker":"Alban","startTime":307.92,"endTime":311.37,"body":"communities confused. You know,"},{"speaker":"Alban","startTime":307.92,"endTime":311.37,"body":"they're marketing their show"},{"speaker":"Alban","startTime":311.4,"endTime":315.36,"body":"about motocross, to a bunch of"},{"speaker":"Alban","startTime":311.4,"endTime":315.36,"body":"editors who are working on"},{"speaker":"Alban","startTime":315.36,"endTime":317.7,"body":"totally different shows, you"},{"speaker":"Alban","startTime":315.36,"endTime":317.7,"body":"know, somebody's working on a"},{"speaker":"Alban","startTime":317.7,"endTime":321.3,"body":"show about the bachelor, they"},{"speaker":"Alban","startTime":317.7,"endTime":321.3,"body":"don't want to listen to your"},{"speaker":"Alban","startTime":321.3,"endTime":325.08,"body":"bike show. So when you're"},{"speaker":"Alban","startTime":321.3,"endTime":325.08,"body":"thinking about a community,"},{"speaker":"Alban","startTime":325.11,"endTime":328.53,"body":"let's think about who would be"},{"speaker":"Alban","startTime":325.11,"endTime":328.53,"body":"interested in listening to this"},{"speaker":"Alban","startTime":328.53,"endTime":333.75,"body":"specific show. And then try to"},{"speaker":"Alban","startTime":328.53,"endTime":333.75,"body":"network with that community. So"},{"speaker":"Alban","startTime":333.78,"endTime":337.14,"body":"when you're getting into"},{"speaker":"Alban","startTime":333.78,"endTime":337.14,"body":"podcasting, it's quite likely"},{"speaker":"Alban","startTime":337.17,"endTime":340.17,"body":"that you're going to be working"},{"speaker":"Alban","startTime":337.17,"endTime":340.17,"body":"in two communities"},{"speaker":"Alban","startTime":340.17,"endTime":342.81,"body":"simultaneously, one where you're"},{"speaker":"Alban","startTime":340.17,"endTime":342.81,"body":"talking to other people"},{"speaker":"Alban","startTime":342.81,"endTime":345.69,"body":"interested in the podcasting"},{"speaker":"Alban","startTime":342.81,"endTime":345.69,"body":"industry, but you'll also be"},{"speaker":"Alban","startTime":345.69,"endTime":349.2,"body":"working in the topic area that"},{"speaker":"Alban","startTime":345.69,"endTime":349.2,"body":"you've picked for your show. And"},{"speaker":"Alban","startTime":349.2,"endTime":350.91,"body":"that's where you want to spend"},{"speaker":"Alban","startTime":349.2,"endTime":350.91,"body":"most of your time."},{"speaker":"Jordan","startTime":351.269,"endTime":354.809,"body":"Yeah, I agree with that."},{"speaker":"Jordan","startTime":351.269,"endTime":354.809,"body":"Our Facebook moderator, Jonathan"},{"speaker":"Jordan","startTime":354.839,"endTime":359.099,"body":"had a really great statement"},{"speaker":"Jordan","startTime":354.839,"endTime":359.099,"body":"that he said, he said that the"},{"speaker":"Jordan","startTime":359.099,"endTime":363.449,"body":"podcasting groups are about"},{"speaker":"Jordan","startTime":359.099,"endTime":363.449,"body":"growing as a podcaster not"},{"speaker":"Jordan","startTime":363.449,"endTime":366.989,"body":"growing your podcast. And I"},{"speaker":"Jordan","startTime":363.449,"endTime":366.989,"body":"think that's such a great way to"},{"speaker":"Jordan","startTime":366.989,"endTime":367.769,"body":"put it."},{"speaker":"Alban","startTime":367.949,"endTime":370.799,"body":"I think that that's"},{"speaker":"Alban","startTime":367.949,"endTime":370.799,"body":"exactly right. I mean, how often"},{"speaker":"Alban","startTime":370.799,"endTime":374.549,"body":"do we see people come into our"},{"speaker":"Alban","startTime":370.799,"endTime":374.549,"body":"Facebook group, or into other"},{"speaker":"Alban","startTime":374.579,"endTime":377.429,"body":"podcasts and communities and"},{"speaker":"Alban","startTime":374.579,"endTime":377.429,"body":"they say, Hey, everybody, I just"},{"speaker":"Alban","startTime":377.429,"endTime":381.779,"body":"launched, check out my mental"},{"speaker":"Alban","startTime":377.429,"endTime":381.779,"body":"health podcast. And I'm"},{"speaker":"Alban","startTime":381.779,"endTime":384.959,"body":"thinking, you know, I'm not"},{"speaker":"Alban","startTime":381.779,"endTime":384.959,"body":"actually someone who's looking"},{"speaker":"Alban","startTime":384.959,"endTime":387.809,"body":"for a mental health podcast"},{"speaker":"Alban","startTime":384.959,"endTime":387.809,"body":"right now. But I am very excited"},{"speaker":"Alban","startTime":387.809,"endTime":391.109,"body":"for you that you just launched."},{"speaker":"Alban","startTime":387.809,"endTime":391.109,"body":"And I want to support you and"},{"speaker":"Alban","startTime":391.409,"endTime":394.619,"body":"give you words of affirmation,"},{"speaker":"Alban","startTime":391.409,"endTime":394.619,"body":"and maybe give mic technique"},{"speaker":"Alban","startTime":394.619,"endTime":397.709,"body":"tips, or whatever you may be"},{"speaker":"Alban","startTime":394.619,"endTime":397.709,"body":"looking for on the podcasting"},{"speaker":"Alban","startTime":397.709,"endTime":402.929,"body":"side. But often podcasters have"},{"speaker":"Alban","startTime":397.709,"endTime":402.929,"body":"way too many shows already. They"},{"speaker":"Alban","startTime":402.929,"endTime":405.299,"body":"don't need to discover new"},{"speaker":"Alban","startTime":402.929,"endTime":405.299,"body":"podcasts, they need to find ways"},{"speaker":"Alban","startTime":405.299,"endTime":408.509,"body":"to probably limit the number of"},{"speaker":"Alban","startTime":405.299,"endTime":408.509,"body":"podcasts that they've already"},{"speaker":"Alban","startTime":408.509,"endTime":409.139,"body":"learned about"},{"speaker":"Jordan","startTime":409.63,"endTime":411.76,"body":"And those podcasts"},{"speaker":"Jordan","startTime":409.63,"endTime":411.76,"body":"groups are really like also a"},{"speaker":"Jordan","startTime":411.76,"endTime":416.44,"body":"great way to connect with other"},{"speaker":"Jordan","startTime":411.76,"endTime":416.44,"body":"podcasters in your niche. And"},{"speaker":"Jordan","startTime":416.44,"endTime":420.01,"body":"you can kind of form a little"},{"speaker":"Jordan","startTime":416.44,"endTime":420.01,"body":"bit of a community with that"},{"speaker":"Jordan","startTime":420.01,"endTime":423.28,"body":"niche through those groups and"},{"speaker":"Jordan","startTime":420.01,"endTime":423.28,"body":"connecting outside of that"},{"speaker":"Jordan","startTime":423.28,"endTime":426.73,"body":"group. That's what I found, you"},{"speaker":"Jordan","startTime":423.28,"endTime":426.73,"body":"just kind of all start following"},{"speaker":"Jordan","startTime":426.73,"endTime":431.02,"body":"each other on Instagram, or, you"},{"speaker":"Jordan","startTime":426.73,"endTime":431.02,"body":"know, things like that. And you"},{"speaker":"Jordan","startTime":431.02,"endTime":433.78,"body":"find yourself having like video"},{"speaker":"Jordan","startTime":431.02,"endTime":433.78,"body":"chats with them, or long"},{"speaker":"Jordan","startTime":433.78,"endTime":437.32,"body":"messages and reaching out about"},{"speaker":"Jordan","startTime":433.78,"endTime":437.32,"body":"like feed exchanges and things"},{"speaker":"Jordan","startTime":437.32,"endTime":437.89,"body":"like that."},{"speaker":"Alban","startTime":438.24,"endTime":441.45,"body":"Yeah, it's much better to"},{"speaker":"Alban","startTime":438.24,"endTime":441.45,"body":"find a few people go to the"},{"speaker":"Alban","startTime":441.45,"endTime":444.84,"body":"bigger groups and find like"},{"speaker":"Alban","startTime":441.45,"endTime":444.84,"body":"three or four people that are in"},{"speaker":"Alban","startTime":444.84,"endTime":450.45,"body":"the exact same space as you made"},{"speaker":"Alban","startTime":444.84,"endTime":450.45,"body":"the motocross joke, but like, if"},{"speaker":"Alban","startTime":450.45,"endTime":452.64,"body":"that was your podcast, find"},{"speaker":"Alban","startTime":450.45,"endTime":452.64,"body":"other people who were in"},{"speaker":"Alban","startTime":452.64,"endTime":456.12,"body":"motorsport. So you know, maybe"},{"speaker":"Alban","startTime":452.64,"endTime":456.12,"body":"someone's doing a NASCAR f1"},{"speaker":"Alban","startTime":456.12,"endTime":460.32,"body":"podcast. And they're not exactly"},{"speaker":"Alban","startTime":456.12,"endTime":460.32,"body":"competitive, but they're"},{"speaker":"Alban","startTime":460.32,"endTime":465.51,"body":"similar. So you could talk about"},{"speaker":"Alban","startTime":460.32,"endTime":465.51,"body":"what strategies you used or how"},{"speaker":"Alban","startTime":465.54,"endTime":468.33,"body":"you grew your own show. And now"},{"speaker":"Alban","startTime":465.54,"endTime":468.33,"body":"you've got a little bit of"},{"speaker":"Alban","startTime":468.33,"endTime":471.66,"body":"people who you can bounce ideas"},{"speaker":"Alban","startTime":468.33,"endTime":471.66,"body":"off of, and learn what's working"},{"speaker":"Alban","startTime":471.66,"endTime":475.65,"body":"for them, because that's likely"},{"speaker":"Alban","startTime":471.66,"endTime":475.65,"body":"going to work for you. And then"},{"speaker":"Alban","startTime":475.65,"endTime":479.7,"body":"one last point on community, if"},{"speaker":"Alban","startTime":475.65,"endTime":479.7,"body":"you end up finding out, I'm"},{"speaker":"Alban","startTime":479.7,"endTime":482.67,"body":"launching a brand new podcast"},{"speaker":"Alban","startTime":479.7,"endTime":482.67,"body":"about vertical farming, and"},{"speaker":"Alban","startTime":482.67,"endTime":486.48,"body":"nobody has a good community for"},{"speaker":"Alban","startTime":482.67,"endTime":486.48,"body":"it yet. Well, that's a great"},{"speaker":"Alban","startTime":486.48,"endTime":490.71,"body":"opportunity for you to become"},{"speaker":"Alban","startTime":486.48,"endTime":490.71,"body":"the source, the main community."},{"speaker":"Alban","startTime":491.25,"endTime":495.75,"body":"So consider actually starting"},{"speaker":"Alban","startTime":491.25,"endTime":495.75,"body":"that community, if your podcast"},{"speaker":"Alban","startTime":495.75,"endTime":499.8,"body":"is in a niche that hasn't"},{"speaker":"Alban","startTime":495.75,"endTime":499.8,"body":"already grown, organically grown"},{"speaker":"Alban","startTime":499.8,"endTime":501.39,"body":"like its own community group."},{"speaker":"Jordan","startTime":501.69,"endTime":505.74,"body":"And if you're in a niche"},{"speaker":"Jordan","startTime":501.69,"endTime":505.74,"body":"that already has communities, I"},{"speaker":"Jordan","startTime":505.74,"endTime":509.64,"body":"think it's really wise to be"},{"speaker":"Jordan","startTime":505.74,"endTime":509.64,"body":"intentional about how you"},{"speaker":"Jordan","startTime":509.64,"endTime":513.48,"body":"interact with people in that"},{"speaker":"Jordan","startTime":509.64,"endTime":513.48,"body":"community. So when somebody is"},{"speaker":"Jordan","startTime":513.48,"endTime":519.09,"body":"asking for tips on co sleeping,"},{"speaker":"Jordan","startTime":513.48,"endTime":519.09,"body":"when you have an infant, don't"},{"speaker":"Jordan","startTime":519.09,"endTime":523.47,"body":"go in there and just say, listen"},{"speaker":"Jordan","startTime":519.09,"endTime":523.47,"body":"to my podcast, maybe share your"},{"speaker":"Jordan","startTime":523.47,"endTime":527.76,"body":"tips about it and say, I go into"},{"speaker":"Jordan","startTime":523.47,"endTime":527.76,"body":"this further with my podcast,"},{"speaker":"Jordan","startTime":527.76,"endTime":530.52,"body":"but make sure that you're"},{"speaker":"Jordan","startTime":527.76,"endTime":530.52,"body":"bringing them value without just"},{"speaker":"Jordan","startTime":530.52,"endTime":532.65,"body":"dropping a link for your"},{"speaker":"Jordan","startTime":530.52,"endTime":532.65,"body":"podcast, because I think that"},{"speaker":"Jordan","startTime":532.65,"endTime":534.6,"body":"tends to turn people off a"},{"speaker":"Jordan","startTime":532.65,"endTime":534.6,"body":"little bit."},{"speaker":"Alban","startTime":534.96,"endTime":537.63,"body":"Yeah, it's definitely a"},{"speaker":"Alban","startTime":534.96,"endTime":537.63,"body":"turn off. I mean, think about if"},{"speaker":"Alban","startTime":537.63,"endTime":540.72,"body":"you're at a restaurant, and when"},{"speaker":"Alban","startTime":537.63,"endTime":540.72,"body":"everyone's about the order, and"},{"speaker":"Alban","startTime":540.72,"endTime":543.45,"body":"you kind of asking like, what"},{"speaker":"Alban","startTime":540.72,"endTime":543.45,"body":"looks good to you, what do you"},{"speaker":"Alban","startTime":543.45,"endTime":546.51,"body":"think you're gonna order?"},{"speaker":"Alban","startTime":543.45,"endTime":546.51,"body":"Imagine if someone just heard"},{"speaker":"Alban","startTime":546.51,"endTime":549.84,"body":"you rolled their eyes and handed"},{"speaker":"Alban","startTime":546.51,"endTime":549.84,"body":"you Yelp reviews or something"},{"speaker":"Alban","startTime":549.84,"endTime":553.68,"body":"and said, well, here you go. All"},{"speaker":"Alban","startTime":549.84,"endTime":553.68,"body":"the information was already"},{"speaker":"Alban","startTime":553.68,"endTime":557.52,"body":"posted in my Yelp review. Okay,"},{"speaker":"Alban","startTime":553.68,"endTime":557.52,"body":"yeah, I know about Yelp. I know"},{"speaker":"Alban","startTime":557.52,"endTime":560.43,"body":"that there's other ways to get"},{"speaker":"Alban","startTime":557.52,"endTime":560.43,"body":"answers to this, that I"},{"speaker":"Alban","startTime":560.43,"endTime":564.9,"body":"specifically just asked, and"},{"speaker":"Alban","startTime":560.43,"endTime":564.9,"body":"that's not helpful to say you"},{"speaker":"Alban","startTime":564.9,"endTime":568.47,"body":"could find it somewhere else."},{"speaker":"Alban","startTime":564.9,"endTime":568.47,"body":"And so imagine you're in a group"},{"speaker":"Alban","startTime":568.47,"endTime":572.43,"body":"you are looking for information."},{"speaker":"Alban","startTime":568.47,"endTime":572.43,"body":"If someone says take 45 minutes"},{"speaker":"Alban","startTime":572.43,"endTime":575.37,"body":"to go listen to my podcast,"},{"speaker":"Alban","startTime":572.43,"endTime":575.37,"body":"they're not going to engage with"},{"speaker":"Alban","startTime":575.37,"endTime":580.17,"body":"that. But if instead you answer"},{"speaker":"Alban","startTime":575.37,"endTime":580.17,"body":"with a really thoughtful, well"},{"speaker":"Alban","startTime":580.17,"endTime":583.08,"body":"thought out answer that you've"},{"speaker":"Alban","startTime":580.17,"endTime":583.08,"body":"probably put together from"},{"speaker":"Alban","startTime":583.08,"endTime":586.86,"body":"making this podcast that you say"},{"speaker":"Alban","startTime":583.08,"endTime":586.86,"body":"and if you want to go deeper"},{"speaker":"Alban","startTime":586.89,"endTime":590.46,"body":"than these two paragraphs I just"},{"speaker":"Alban","startTime":586.89,"endTime":590.46,"body":"wrote, I actually talked to a"},{"speaker":"Alban","startTime":590.46,"endTime":594.06,"body":"sleep expert for 45 minutes on"},{"speaker":"Alban","startTime":590.46,"endTime":594.06,"body":"this episode, and I'd love it if"},{"speaker":"Alban","startTime":594.06,"endTime":597.36,"body":"you check it out. You know,"},{"speaker":"Alban","startTime":594.06,"endTime":597.36,"body":"that's so much more human and"},{"speaker":"Alban","startTime":597.36,"endTime":600.42,"body":"real and it provides enough"},{"speaker":"Alban","startTime":597.36,"endTime":600.42,"body":"value that people go oh, Oh,"},{"speaker":"Alban","startTime":600.45,"endTime":603.45,"body":"this actually would be a great"},{"speaker":"Alban","startTime":600.45,"endTime":603.45,"body":"episode for me to listen to."},{"speaker":"Jordan","startTime":605.34,"endTime":609.57,"body":"So third is one of my"},{"speaker":"Jordan","startTime":605.34,"endTime":609.57,"body":"personal favorite ways to grow"},{"speaker":"Jordan","startTime":609.57,"endTime":614.58,"body":"your show guesting on other"},{"speaker":"Jordan","startTime":609.57,"endTime":614.58,"body":"podcasts. So how do you even"},{"speaker":"Jordan","startTime":614.64,"endTime":618.42,"body":"find how to guest on somebody's"},{"speaker":"Jordan","startTime":614.64,"endTime":618.42,"body":"podcast? Where do you even start"},{"speaker":"Jordan","startTime":618.42,"endTime":619.02,"body":"with that?"},{"speaker":"Alban","startTime":619.74,"endTime":622.35,"body":"Yeah, so the whole"},{"speaker":"Alban","startTime":619.74,"endTime":622.35,"body":"strategy goes back to there's"},{"speaker":"Alban","startTime":622.38,"endTime":627.03,"body":"already people who are listening"},{"speaker":"Alban","startTime":622.38,"endTime":627.03,"body":"to shows in the area that your"},{"speaker":"Alban","startTime":627.03,"endTime":630.6,"body":"show is in, you know, there's"},{"speaker":"Alban","startTime":627.03,"endTime":630.6,"body":"not just one cryptocurrency"},{"speaker":"Alban","startTime":630.6,"endTime":633.57,"body":"podcast, there's a lot of them."},{"speaker":"Alban","startTime":630.6,"endTime":633.57,"body":"And they're all talking about"},{"speaker":"Alban","startTime":633.57,"endTime":637.47,"body":"the same topic, but in different"},{"speaker":"Alban","startTime":633.57,"endTime":637.47,"body":"ways. If you're really talking"},{"speaker":"Alban","startTime":637.47,"endTime":641.1,"body":"about, I don't know, the"},{"speaker":"Alban","startTime":637.47,"endTime":641.1,"body":"regulatory side of crypto, you"},{"speaker":"Alban","startTime":641.1,"endTime":644.67,"body":"may decide I'm going to try to"},{"speaker":"Alban","startTime":641.1,"endTime":644.67,"body":"find five other podcasts that"},{"speaker":"Alban","startTime":644.67,"endTime":647.4,"body":"may be talking about"},{"speaker":"Alban","startTime":644.67,"endTime":647.4,"body":"cryptocurrencies, but maybe"},{"speaker":"Alban","startTime":647.4,"endTime":651.03,"body":"they're focusing on the scams,"},{"speaker":"Alban","startTime":647.4,"endTime":651.03,"body":"or the funny bits of crypto or"},{"speaker":"Alban","startTime":651.03,"endTime":654.51,"body":"the games with NFT's or"},{"speaker":"Alban","startTime":651.03,"endTime":654.51,"body":"something, we'll go to a website"},{"speaker":"Alban","startTime":654.51,"endTime":658.77,"body":"like podmatch.com, or maybe"},{"speaker":"Alban","startTime":654.51,"endTime":658.77,"body":"podchaser the talked about"},{"speaker":"Alban","startTime":658.77,"endTime":662.01,"body":"earlier, find shows that you'd"},{"speaker":"Alban","startTime":658.77,"endTime":662.01,"body":"be interested in being on and"},{"speaker":"Alban","startTime":662.01,"endTime":665.4,"body":"then reach out to them. So a lot"},{"speaker":"Alban","startTime":662.01,"endTime":665.4,"body":"of these guest matching"},{"speaker":"Alban","startTime":665.4,"endTime":668.82,"body":"platforms like pod match are a"},{"speaker":"Alban","startTime":665.4,"endTime":668.82,"body":"great way to find shows that you"},{"speaker":"Alban","startTime":668.82,"endTime":669.54,"body":"would like to be on."},{"speaker":"Jordan","startTime":670.44,"endTime":673.38,"body":"And I wouldn't be"},{"speaker":"Jordan","startTime":670.44,"endTime":673.38,"body":"nervous about reaching out to a"},{"speaker":"Jordan","startTime":673.38,"endTime":678.3,"body":"podcast that is maybe a bigger"},{"speaker":"Jordan","startTime":673.38,"endTime":678.3,"body":"audience than your show, because"},{"speaker":"Jordan","startTime":678.33,"endTime":681.27,"body":"podcasters love helping out"},{"speaker":"Jordan","startTime":678.33,"endTime":681.27,"body":"other podcasters. And it's"},{"speaker":"Jordan","startTime":681.27,"endTime":685.29,"body":"mutually beneficial. They get an"},{"speaker":"Jordan","startTime":681.27,"endTime":685.29,"body":"opportunity to be in front of"},{"speaker":"Jordan","startTime":685.29,"endTime":688.77,"body":"your audience. And you also get"},{"speaker":"Jordan","startTime":685.29,"endTime":688.77,"body":"the content from that"},{"speaker":"Jordan","startTime":688.77,"endTime":693.96,"body":"conversation or interview. And"},{"speaker":"Jordan","startTime":688.77,"endTime":693.96,"body":"if they have a larger audience,"},{"speaker":"Jordan","startTime":693.99,"endTime":696.99,"body":"a lot of times, they can bring"},{"speaker":"Jordan","startTime":693.99,"endTime":696.99,"body":"over some of those audience"},{"speaker":"Jordan","startTime":696.99,"endTime":700.08,"body":"members to your show, because"},{"speaker":"Jordan","startTime":696.99,"endTime":700.08,"body":"they're already interested in"},{"speaker":"Jordan","startTime":700.08,"endTime":700.89,"body":"that topic."},{"speaker":"Alban","startTime":701.819,"endTime":704.309,"body":"And it's not unlikely"},{"speaker":"Alban","startTime":701.819,"endTime":704.309,"body":"that you know, they've already"},{"speaker":"Alban","startTime":704.309,"endTime":707.549,"body":"put out two years of content,"},{"speaker":"Alban","startTime":704.309,"endTime":707.549,"body":"maybe there are 100 episodes in"},{"speaker":"Alban","startTime":707.789,"endTime":710.729,"body":"there looking for new people,"},{"speaker":"Alban","startTime":707.789,"endTime":710.729,"body":"you know, maybe they've had the"},{"speaker":"Alban","startTime":710.729,"endTime":713.909,"body":"same people on two or three"},{"speaker":"Alban","startTime":710.729,"endTime":713.909,"body":"times already. And you come up"},{"speaker":"Alban","startTime":713.909,"endTime":717.059,"body":"as an expert, an area they"},{"speaker":"Alban","startTime":713.909,"endTime":717.059,"body":"haven't talked about before, the"},{"speaker":"Alban","startTime":717.059,"endTime":719.849,"body":"more work you can put in to"},{"speaker":"Alban","startTime":717.059,"endTime":719.849,"body":"making sure you find the right"},{"speaker":"Alban","startTime":719.849,"endTime":724.139,"body":"shows and express why you'd be a"},{"speaker":"Alban","startTime":719.849,"endTime":724.139,"body":"great guest, the better success"},{"speaker":"Alban","startTime":724.139,"endTime":727.319,"body":"rate you'll have and actually"},{"speaker":"Alban","startTime":724.139,"endTime":727.319,"body":"being selected to appear on all"},{"speaker":"Alban","startTime":727.319,"endTime":728.459,"body":"these different podcasts."},{"speaker":"Jordan","startTime":729.11,"endTime":731.87,"body":"Another great thing"},{"speaker":"Jordan","startTime":729.11,"endTime":731.87,"body":"about guesting on someone else's"},{"speaker":"Jordan","startTime":731.87,"endTime":736.16,"body":"podcast is it's actually a"},{"speaker":"Jordan","startTime":731.87,"endTime":736.16,"body":"little bit better than doing a"},{"speaker":"Jordan","startTime":736.19,"endTime":740.66,"body":"promo swap where you record a 30"},{"speaker":"Jordan","startTime":736.19,"endTime":740.66,"body":"second ad talking about your"},{"speaker":"Jordan","startTime":740.66,"endTime":744.65,"body":"podcast, why they should listen"},{"speaker":"Jordan","startTime":740.66,"endTime":744.65,"body":"to it and then hoping that the"},{"speaker":"Jordan","startTime":744.65,"endTime":748.19,"body":"audience from that podcast"},{"speaker":"Jordan","startTime":744.65,"endTime":748.19,"body":"decide to go ahead and listen to"},{"speaker":"Jordan","startTime":748.19,"endTime":752.51,"body":"your show. With guesting you get"},{"speaker":"Jordan","startTime":748.19,"endTime":752.51,"body":"more than those 30 seconds of"},{"speaker":"Jordan","startTime":752.51,"endTime":756.68,"body":"like a quick elevator pitch, you"},{"speaker":"Jordan","startTime":752.51,"endTime":756.68,"body":"get the entire episode to win"},{"speaker":"Jordan","startTime":756.71,"endTime":759.95,"body":"over their audience and say that"},{"speaker":"Jordan","startTime":756.71,"endTime":759.95,"body":"I am somebody you want to listen"},{"speaker":"Jordan","startTime":759.95,"endTime":763.67,"body":"to I am a personality you will"},{"speaker":"Jordan","startTime":759.95,"endTime":763.67,"body":"enjoy. And you'll definitely"},{"speaker":"Jordan","startTime":763.67,"endTime":767.33,"body":"want to come listen my podcast."},{"speaker":"Jordan","startTime":763.67,"endTime":767.33,"body":"So it gives you so much more"},{"speaker":"Jordan","startTime":767.39,"endTime":770.15,"body":"opportunity to win the audience"},{"speaker":"Jordan","startTime":767.39,"endTime":770.15,"body":"over."},{"speaker":"Alban","startTime":771.48,"endTime":775.56,"body":"So this is exact contrast"},{"speaker":"Alban","startTime":771.48,"endTime":775.56,"body":"to our fourth point, which is a"},{"speaker":"Alban","startTime":775.56,"endTime":778.35,"body":"way where you kind of have to"},{"speaker":"Alban","startTime":775.56,"endTime":778.35,"body":"sell yourself quickly. And"},{"speaker":"Alban","startTime":778.35,"endTime":781.98,"body":"that's social media. So there a"},{"speaker":"Alban","startTime":778.35,"endTime":781.98,"body":"lot of podcasts that have grown"},{"speaker":"Alban","startTime":781.98,"endTime":785.97,"body":"really well by sharing their"},{"speaker":"Alban","startTime":781.98,"endTime":785.97,"body":"content on social."},{"speaker":"Jordan","startTime":785.0,"endTime":788.81,"body":"I think that a"},{"speaker":"Jordan","startTime":785.0,"endTime":788.81,"body":"misconception that a lot of"},{"speaker":"Jordan","startTime":788.81,"endTime":790.13,"body":"podcasters run into is that you"},{"speaker":"Jordan","startTime":788.81,"endTime":790.13,"body":"have to be on all the social"},{"speaker":"Jordan","startTime":790.13,"endTime":796.07,"body":"platforms, I have to do it all."},{"speaker":"Jordan","startTime":790.13,"endTime":796.07,"body":"So what do you think about that?"},{"speaker":"Jordan","startTime":796.07,"endTime":796.61,"body":"Albin?"},{"speaker":"Alban","startTime":796.64,"endTime":800.06,"body":"I think that's a great"},{"speaker":"Alban","startTime":796.64,"endTime":800.06,"body":"way to burn out. I mean, anybody"},{"speaker":"Alban","startTime":800.06,"endTime":802.91,"body":"who's on every platform, there's"},{"speaker":"Alban","startTime":800.06,"endTime":802.91,"body":"probably a full time person"},{"speaker":"Alban","startTime":802.94,"endTime":807.38,"body":"creating that content, really"},{"speaker":"Alban","startTime":802.94,"endTime":807.38,"body":"big brands have multiple people"},{"speaker":"Alban","startTime":807.41,"endTime":811.07,"body":"on each channel. And so you"},{"speaker":"Alban","startTime":807.41,"endTime":811.07,"body":"shouldn't expect the brand new"},{"speaker":"Alban","startTime":811.07,"endTime":814.91,"body":"podcast that's only getting six"},{"speaker":"Alban","startTime":811.07,"endTime":814.91,"body":"downloads per episode should"},{"speaker":"Alban","startTime":814.91,"endTime":819.17,"body":"have to be on every platform."},{"speaker":"Alban","startTime":814.91,"endTime":819.17,"body":"Instead, go wherever you think"},{"speaker":"Alban","startTime":819.17,"endTime":823.4,"body":"your community already hangs"},{"speaker":"Alban","startTime":819.17,"endTime":823.4,"body":"out. So if you're plugged in to"},{"speaker":"Alban","startTime":823.4,"endTime":827.27,"body":"a group of nature, photographers"},{"speaker":"Alban","startTime":823.4,"endTime":827.27,"body":"on Instagram, and your podcast"},{"speaker":"Alban","startTime":827.27,"endTime":830.3,"body":"about nature, photography, stay"},{"speaker":"Alban","startTime":827.27,"endTime":830.3,"body":"there. And that's where you"},{"speaker":"Alban","startTime":830.3,"endTime":833.75,"body":"should connect to him. But maybe"},{"speaker":"Alban","startTime":830.3,"endTime":833.75,"body":"if you're talking about current"},{"speaker":"Alban","startTime":833.75,"endTime":837.47,"body":"events, and politics, well,"},{"speaker":"Alban","startTime":833.75,"endTime":837.47,"body":"Twitter might be the better"},{"speaker":"Alban","startTime":837.47,"endTime":840.77,"body":"space. So do a little market"},{"speaker":"Alban","startTime":837.47,"endTime":840.77,"body":"research, see where your"},{"speaker":"Alban","startTime":840.77,"endTime":845.57,"body":"audience is, and pick maybe one"},{"speaker":"Alban","startTime":840.77,"endTime":845.57,"body":"or two social platforms to"},{"speaker":"Alban","startTime":845.57,"endTime":850.16,"body":"really start with. And then also"},{"speaker":"Alban","startTime":845.57,"endTime":850.16,"body":"pick the social platforms that"},{"speaker":"Alban","startTime":850.16,"endTime":853.22,"body":"work for you personally, because"},{"speaker":"Alban","startTime":850.16,"endTime":853.22,"body":"you're the one who's going to be"},{"speaker":"Alban","startTime":853.22,"endTime":857.81,"body":"spending time here. So if you"},{"speaker":"Alban","startTime":853.22,"endTime":857.81,"body":"find that the open nature of"},{"speaker":"Alban","startTime":857.81,"endTime":861.38,"body":"Twitter has in the past led to"},{"speaker":"Alban","startTime":857.81,"endTime":861.38,"body":"harassment for you, and it's"},{"speaker":"Alban","startTime":861.38,"endTime":864.77,"body":"not, please feel comfortable,"},{"speaker":"Alban","startTime":861.38,"endTime":864.77,"body":"but you like a little bit more"},{"speaker":"Alban","startTime":864.8,"endTime":868.58,"body":"of the corporate feel of"},{"speaker":"Alban","startTime":864.8,"endTime":868.58,"body":"LinkedIn, then spend your time"},{"speaker":"Alban","startTime":868.58,"endTime":872.87,"body":"there, wherever you are most"},{"speaker":"Alban","startTime":868.58,"endTime":872.87,"body":"comfortable personally. And also"},{"speaker":"Alban","startTime":872.9,"endTime":875.84,"body":"your knowledge of that platform"},{"speaker":"Alban","startTime":872.9,"endTime":875.84,"body":"is the highest double down"},{"speaker":"Alban","startTime":875.84,"endTime":880.01,"body":"there. And focus on that one,"},{"speaker":"Alban","startTime":875.84,"endTime":880.01,"body":"because this is where you will"},{"speaker":"Alban","startTime":880.01,"endTime":882.32,"body":"be spending your time you don't"},{"speaker":"Alban","startTime":880.01,"endTime":882.32,"body":"want to make it a chore you'd"},{"speaker":"Alban","startTime":882.32,"endTime":884.6,"body":"rather make it something that"},{"speaker":"Alban","startTime":882.32,"endTime":884.6,"body":"you really enjoy."},{"speaker":"Jordan","startTime":884.66,"endTime":888.02,"body":"Yeah, I love that. I"},{"speaker":"Jordan","startTime":884.66,"endTime":888.02,"body":"when I first started my podcast,"},{"speaker":"Jordan","startTime":888.71,"endTime":891.92,"body":"I felt like I needed to be on"},{"speaker":"Jordan","startTime":888.71,"endTime":891.92,"body":"Twitter, because everyone's on"},{"speaker":"Jordan","startTime":891.92,"endTime":894.56,"body":"Twitter. I need to be on"},{"speaker":"Jordan","startTime":891.92,"endTime":894.56,"body":"Twitter. Well, I've never been"},{"speaker":"Jordan","startTime":894.56,"endTime":897.44,"body":"on Twitter. I wouldn't even know"},{"speaker":"Jordan","startTime":894.56,"endTime":897.44,"body":"how to use Twitter to be honest"},{"speaker":"Jordan","startTime":897.44,"endTime":902.54,"body":"with you. And I realize I used"},{"speaker":"Jordan","startTime":897.44,"endTime":902.54,"body":"that, I don't know how to use"},{"speaker":"Jordan","startTime":902.54,"endTime":905.96,"body":"Twitter. So would being on"},{"speaker":"Jordan","startTime":902.54,"endTime":905.96,"body":"Twitter really be the best use"},{"speaker":"Jordan","startTime":905.96,"endTime":910.13,"body":"of my time, if I don't know how"},{"speaker":"Jordan","startTime":905.96,"endTime":910.13,"body":"to use it? It's probably not."},{"speaker":"Alban","startTime":910.65,"endTime":914.16,"body":"One mistake I see a lot"},{"speaker":"Alban","startTime":910.65,"endTime":914.16,"body":"is that when people are on three"},{"speaker":"Alban","startTime":914.16,"endTime":918.15,"body":"or four platforms, what they do"},{"speaker":"Alban","startTime":914.16,"endTime":918.15,"body":"is they make content for one."},{"speaker":"Alban","startTime":918.27,"endTime":920.82,"body":"And then they just basically"},{"speaker":"Alban","startTime":918.27,"endTime":920.82,"body":"post that exact content"},{"speaker":"Alban","startTime":920.82,"endTime":923.64,"body":"everywhere. So you know, maybe"},{"speaker":"Alban","startTime":920.82,"endTime":923.64,"body":"it was written for Twitter"},{"speaker":"Alban","startTime":923.64,"endTime":927.0,"body":"first. So they basically write a"},{"speaker":"Alban","startTime":923.64,"endTime":927.0,"body":"short tweet. And then they go,"},{"speaker":"Alban","startTime":927.0,"endTime":929.28,"body":"how can I turn this into"},{"speaker":"Alban","startTime":927.0,"endTime":929.28,"body":"something for Instagram, and"},{"speaker":"Alban","startTime":929.28,"endTime":933.06,"body":"then they do a screenshot of a"},{"speaker":"Alban","startTime":929.28,"endTime":933.06,"body":"tweet. And then on LinkedIn, the"},{"speaker":"Alban","startTime":933.06,"endTime":935.76,"body":"tweet is way too short, because"},{"speaker":"Alban","startTime":933.06,"endTime":935.76,"body":"LinkedIn likes longer content."},{"speaker":"Alban","startTime":936.15,"endTime":938.91,"body":"And then on Facebook, their"},{"speaker":"Alban","startTime":936.15,"endTime":938.91,"body":"posts, you know, they're just"},{"speaker":"Alban","startTime":938.91,"endTime":941.52,"body":"kind of repurposing the same"},{"speaker":"Alban","startTime":938.91,"endTime":941.52,"body":"piece of content, and it never"},{"speaker":"Alban","startTime":941.52,"endTime":946.38,"body":"fits anywhere else, except for"},{"speaker":"Alban","startTime":941.52,"endTime":946.38,"body":"its home. And so if that's the"},{"speaker":"Alban","startTime":946.38,"endTime":949.62,"body":"strategy that you would end up"},{"speaker":"Alban","startTime":946.38,"endTime":949.62,"body":"with, let's just focus on"},{"speaker":"Alban","startTime":949.62,"endTime":954.18,"body":"nailing one platform. And once"},{"speaker":"Alban","startTime":949.62,"endTime":954.18,"body":"that works, if you decide to"},{"speaker":"Alban","startTime":954.18,"endTime":958.2,"body":"expand outside of the single"},{"speaker":"Alban","startTime":954.18,"endTime":958.2,"body":"platform, then start learning"},{"speaker":"Alban","startTime":958.2,"endTime":960.87,"body":"what types of content that"},{"speaker":"Alban","startTime":958.2,"endTime":960.87,"body":"platform likes, because that's"},{"speaker":"Alban","startTime":960.87,"endTime":964.14,"body":"how you'll get the biggest"},{"speaker":"Alban","startTime":960.87,"endTime":964.14,"body":"return on your time."},{"speaker":"Jordan","startTime":965.34,"endTime":968.55,"body":"One of the social"},{"speaker":"Jordan","startTime":965.34,"endTime":968.55,"body":"platforms that has really been"},{"speaker":"Jordan","startTime":968.58,"endTime":973.56,"body":"popping up on everyone's radar"},{"speaker":"Jordan","startTime":968.58,"endTime":973.56,"body":"is TikTok, not just for kids"},{"speaker":"Jordan","startTime":973.56,"endTime":974.1,"body":"anymore."},{"speaker":"Alban","startTime":974.79,"endTime":977.22,"body":"Tick tock, it's"},{"speaker":"Alban","startTime":974.79,"endTime":977.22,"body":"apparently for everybody. Now,"},{"speaker":"Alban","startTime":977.22,"endTime":981.51,"body":"it's the fastest growing social"},{"speaker":"Alban","startTime":977.22,"endTime":981.51,"body":"platform. What are the awesome"},{"speaker":"Alban","startTime":981.51,"endTime":985.08,"body":"things about tick tock is that"},{"speaker":"Alban","startTime":981.51,"endTime":985.08,"body":"tick tock algorithm doesn't"},{"speaker":"Alban","startTime":985.11,"endTime":989.43,"body":"really care who you are, you"},{"speaker":"Alban","startTime":985.11,"endTime":989.43,"body":"could be a brand new creator, or"},{"speaker":"Alban","startTime":989.43,"endTime":992.82,"body":"you could be one of the biggest"},{"speaker":"Alban","startTime":989.43,"endTime":992.82,"body":"creators of all time. And"},{"speaker":"Alban","startTime":992.82,"endTime":996.27,"body":"they're still going to give you"},{"speaker":"Alban","startTime":992.82,"endTime":996.27,"body":"a pretty good reach. New"},{"speaker":"Alban","startTime":996.27,"endTime":999.84,"body":"creators have so much more reach"},{"speaker":"Alban","startTime":996.27,"endTime":999.84,"body":"on tick tock than you would on"},{"speaker":"Alban","startTime":999.9,"endTime":1003.83,"body":"any other social platform. So if"},{"speaker":"Alban","startTime":999.9,"endTime":1003.83,"body":"tick tock looks like a place"},{"speaker":"Alban","startTime":1003.83,"endTime":1006.83,"body":"that would work for your show,"},{"speaker":"Alban","startTime":1003.83,"endTime":1006.83,"body":"and you're willing to experiment"},{"speaker":"Alban","startTime":1006.83,"endTime":1011.33,"body":"with that short form video, then"},{"speaker":"Alban","startTime":1006.83,"endTime":1011.33,"body":"it's probably a good place to"},{"speaker":"Alban","startTime":1011.33,"endTime":1015.38,"body":"check out. So go ahead and post"},{"speaker":"Alban","startTime":1011.33,"endTime":1015.38,"body":"a couple and see if you're able"},{"speaker":"Alban","startTime":1015.38,"endTime":1017.66,"body":"to get some leverage for your"},{"speaker":"Alban","startTime":1015.38,"endTime":1017.66,"body":"platform. And if you're"},{"speaker":"Alban","startTime":1017.66,"endTime":1020.6,"body":"interested in learning more,"},{"speaker":"Alban","startTime":1017.66,"endTime":1020.6,"body":"we've shared some tips. And"},{"speaker":"Alban","startTime":1020.63,"endTime":1023.78,"body":"we'll maybe link to them in the"},{"speaker":"Alban","startTime":1020.63,"endTime":1023.78,"body":"show notes on how to grow your"},{"speaker":"Alban","startTime":1023.78,"endTime":1025.25,"body":"podcast using Tiktok."},{"speaker":"Jordan","startTime":1026.69,"endTime":1030.29,"body":"All right, and the final"},{"speaker":"Jordan","startTime":1026.69,"endTime":1030.29,"body":"and probably the most important"},{"speaker":"Jordan","startTime":1030.32,"endTime":1034.49,"body":"tip we have for growing your"},{"speaker":"Jordan","startTime":1030.32,"endTime":1034.49,"body":"audience is to create a call to"},{"speaker":"Jordan","startTime":1034.49,"endTime":1038.39,"body":"action in every episode to grow"},{"speaker":"Jordan","startTime":1034.49,"endTime":1038.39,"body":"your show."},{"speaker":"Alban","startTime":1038.75,"endTime":1040.55,"body":"One of the main things"},{"speaker":"Alban","startTime":1038.75,"endTime":1040.55,"body":"you should be thinking about"},{"speaker":"Alban","startTime":1040.55,"endTime":1045.02,"body":"when you're picking a call to"},{"speaker":"Alban","startTime":1040.55,"endTime":1045.02,"body":"action is picking one call to"},{"speaker":"Alban","startTime":1045.02,"endTime":1048.65,"body":"action. If you ever heard that"},{"speaker":"Alban","startTime":1045.02,"endTime":1048.65,"body":"people to say Tell a friend and"},{"speaker":"Alban","startTime":1048.65,"endTime":1051.59,"body":"subscribe to the show, and make"},{"speaker":"Alban","startTime":1048.65,"endTime":1051.59,"body":"sure you click the bell. And"},{"speaker":"Alban","startTime":1051.65,"endTime":1055.94,"body":"also leave me a review and"},{"speaker":"Alban","startTime":1051.65,"endTime":1055.94,"body":"you're by the third item, your"},{"speaker":"Alban","startTime":1055.94,"endTime":1058.04,"body":"eyes are glazed over, you know,"},{"speaker":"Alban","startTime":1055.94,"endTime":1058.04,"body":"you're not gonna do anything."},{"speaker":"Alban","startTime":1058.58,"endTime":1063.11,"body":"But if somebody asks one"},{"speaker":"Alban","startTime":1058.58,"endTime":1063.11,"body":"specific thing, you're very"},{"speaker":"Alban","startTime":1063.11,"endTime":1066.17,"body":"likely to do it. And so the call"},{"speaker":"Alban","startTime":1063.11,"endTime":1066.17,"body":"to action doesn't have to be the"},{"speaker":"Alban","startTime":1066.17,"endTime":1069.77,"body":"same every episode, but really"},{"speaker":"Alban","startTime":1066.17,"endTime":1069.77,"body":"think about limiting yourself to"},{"speaker":"Alban","startTime":1069.77,"endTime":1074.75,"body":"one. So say, Hey, if you could"},{"speaker":"Alban","startTime":1069.77,"endTime":1074.75,"body":"leave an episode review on Apple"},{"speaker":"Alban","startTime":1074.75,"endTime":1078.35,"body":"podcasts, I'd really appreciate"},{"speaker":"Alban","startTime":1074.75,"endTime":1078.35,"body":"it, I read everyone and they"},{"speaker":"Alban","startTime":1078.35,"endTime":1082.43,"body":"mean the world. To me, that's so"},{"speaker":"Alban","startTime":1078.35,"endTime":1082.43,"body":"much more likely to get action"},{"speaker":"Alban","startTime":1082.46,"endTime":1086.18,"body":"than going through a list of 12"},{"speaker":"Alban","startTime":1082.46,"endTime":1086.18,"body":"things that would be helpful to"},{"speaker":"Alban","startTime":1086.18,"endTime":1086.48,"body":"you."},{"speaker":"Jordan","startTime":1087.349,"endTime":1090.829,"body":"Or some other ideas for"},{"speaker":"Jordan","startTime":1087.349,"endTime":1090.829,"body":"your call to action is to ask"},{"speaker":"Jordan","startTime":1091.039,"endTime":1094.669,"body":"your listeners to tell a family"},{"speaker":"Jordan","startTime":1091.039,"endTime":1094.669,"body":"or friend about your show."},{"speaker":"Jordan","startTime":1095.029,"endTime":1097.939,"body":"That's a really great way just"},{"speaker":"Jordan","startTime":1095.029,"endTime":1097.939,"body":"tell them, if you could just"},{"speaker":"Jordan","startTime":1097.939,"endTime":1102.109,"body":"tell one person about an episode"},{"speaker":"Jordan","startTime":1097.939,"endTime":1102.109,"body":"that you enjoyed that would help"},{"speaker":"Jordan","startTime":1102.109,"endTime":1105.379,"body":"grow the show so much because"},{"speaker":"Jordan","startTime":1102.109,"endTime":1105.379,"body":"word of mouth means a lot to"},{"speaker":"Jordan","startTime":1105.379,"endTime":1108.079,"body":"people, if they get a"},{"speaker":"Jordan","startTime":1105.379,"endTime":1108.079,"body":"recommendation from somebody"},{"speaker":"Jordan","startTime":1108.079,"endTime":1111.409,"body":"that they trust, they're more"},{"speaker":"Jordan","startTime":1108.079,"endTime":1111.409,"body":"likely to listen to your show."},{"speaker":"Alban","startTime":1112.099,"endTime":1115.249,"body":"And the benefit of using"},{"speaker":"Alban","startTime":1112.099,"endTime":1115.249,"body":"these calls to action are that"},{"speaker":"Alban","startTime":1115.249,"endTime":1118.609,"body":"you can actually learn which"},{"speaker":"Alban","startTime":1115.249,"endTime":1118.609,"body":"ones are working. So if you see"},{"speaker":"Alban","startTime":1118.609,"endTime":1121.219,"body":"an uptick in your show, and"},{"speaker":"Alban","startTime":1118.609,"endTime":1121.219,"body":"maybe you're starting to get a"},{"speaker":"Alban","startTime":1121.219,"endTime":1124.579,"body":"few more listeners will look"},{"speaker":"Alban","startTime":1121.219,"endTime":1124.579,"body":"back what call to action I have"},{"speaker":"Alban","startTime":1124.579,"endTime":1127.219,"body":"in the last episode. And maybe"},{"speaker":"Alban","startTime":1124.579,"endTime":1127.219,"body":"that's the one that started to"},{"speaker":"Alban","startTime":1127.219,"endTime":1130.339,"body":"work. In the beginning, we're"},{"speaker":"Alban","startTime":1127.219,"endTime":1130.339,"body":"trying all sorts of different"},{"speaker":"Alban","startTime":1130.339,"endTime":1134.119,"body":"things. Once we start figuring"},{"speaker":"Alban","startTime":1130.339,"endTime":1134.119,"body":"out what works for our shows,"},{"speaker":"Alban","startTime":1134.149,"endTime":1136.489,"body":"well, now we can double down on"},{"speaker":"Alban","startTime":1134.149,"endTime":1136.489,"body":"that content."},{"speaker":"Jordan","startTime":1137.089,"endTime":1140.059,"body":"And also be mindful of"},{"speaker":"Jordan","startTime":1137.089,"endTime":1140.059,"body":"the placement of your call to"},{"speaker":"Jordan","startTime":1140.059,"endTime":1142.939,"body":"action. Do you want to place it"},{"speaker":"Jordan","startTime":1140.059,"endTime":1142.939,"body":"at the beginning of every"},{"speaker":"Jordan","startTime":1142.939,"endTime":1146.869,"body":"episode, or maybe in the middle"},{"speaker":"Jordan","startTime":1142.939,"endTime":1146.869,"body":"when you take an ad break, or at"},{"speaker":"Jordan","startTime":1146.869,"endTime":1150.559,"body":"the very end? Think about the"},{"speaker":"Jordan","startTime":1146.869,"endTime":1150.559,"body":"fact that a lot of listeners"},{"speaker":"Jordan","startTime":1150.559,"endTime":1153.619,"body":"might dip out before the end of"},{"speaker":"Jordan","startTime":1150.559,"endTime":1153.619,"body":"the episode. So maybe it's a"},{"speaker":"Jordan","startTime":1153.619,"endTime":1156.919,"body":"good idea to catch them in the"},{"speaker":"Jordan","startTime":1153.619,"endTime":1156.919,"body":"very beginning of the episode"},{"speaker":"Jordan","startTime":1156.919,"endTime":1160.489,"body":"before it starts, or in the"},{"speaker":"Jordan","startTime":1156.919,"endTime":1160.489,"body":"middle where they're invested in"},{"speaker":"Jordan","startTime":1160.489,"endTime":1161.149,"body":"the story."},{"speaker":"Alban","startTime":1162.619,"endTime":1165.289,"body":"So we've given you a lot"},{"speaker":"Alban","startTime":1162.619,"endTime":1165.289,"body":"of ideas. In this episode, we"},{"speaker":"Alban","startTime":1165.289,"endTime":1168.139,"body":"talked about getting your"},{"speaker":"Alban","startTime":1165.289,"endTime":1168.139,"body":"podcast into the podcast"},{"speaker":"Alban","startTime":1168.139,"endTime":1171.139,"body":"directories that are most"},{"speaker":"Alban","startTime":1168.139,"endTime":1171.139,"body":"important like Apple podcast and"},{"speaker":"Alban","startTime":1171.139,"endTime":1173.809,"body":"the podcast index and maybe some"},{"speaker":"Alban","startTime":1171.139,"endTime":1173.809,"body":"areas that you didn't think"},{"speaker":"Alban","startTime":1173.809,"endTime":1177.139,"body":"about. We talked about"},{"speaker":"Alban","startTime":1173.809,"endTime":1177.139,"body":"networking with people in your"},{"speaker":"Alban","startTime":1177.139,"endTime":1181.099,"body":"community and how to identify"},{"speaker":"Alban","startTime":1177.139,"endTime":1181.099,"body":"what that community is, how to"},{"speaker":"Alban","startTime":1181.099,"endTime":1185.359,"body":"guest in other shows and find"},{"speaker":"Alban","startTime":1181.099,"endTime":1185.359,"body":"shows that you could be a guest"},{"speaker":"Alban","startTime":1185.359,"endTime":1189.559,"body":"on we talked about social media"},{"speaker":"Alban","startTime":1185.359,"endTime":1189.559,"body":"platforms and how to pick one"},{"speaker":"Alban","startTime":1189.799,"endTime":1193.549,"body":"and at last we talked about"},{"speaker":"Alban","startTime":1189.799,"endTime":1193.549,"body":"calls to action. So we hope you"},{"speaker":"Alban","startTime":1193.549,"endTime":1196.219,"body":"found something that was really"},{"speaker":"Alban","startTime":1193.549,"endTime":1196.219,"body":"valuable in this episode to help"},{"speaker":"Alban","startTime":1196.219,"endTime":1199.339,"body":"you start growing your show and"},{"speaker":"Alban","startTime":1196.219,"endTime":1199.339,"body":"we will link to all of this down"},{"speaker":"Alban","startTime":1199.339,"endTime":1202.729,"body":"in the show notes. So be sure to"},{"speaker":"Alban","startTime":1199.339,"endTime":1202.729,"body":"go read those as well as some"},{"speaker":"Alban","startTime":1202.729,"endTime":1205.639,"body":"blog posts on how to grow your"},{"speaker":"Alban","startTime":1202.729,"endTime":1205.639,"body":"podcasts in other ways"},{"speaker":"Jordan","startTime":1205.94,"endTime":1208.85,"body":"and with that thanks for"},{"speaker":"Jordan","startTime":1205.94,"endTime":1208.85,"body":"listening and keep podcasting"}]}