{"version":"1.0.0","segments":[{"speaker":"Jordan","startTime":0.359,"endTime":3.179,"body":"Visual sound bites or"},{"speaker":"Jordan","startTime":0.359,"endTime":3.179,"body":"audio grams are a great way to"},{"speaker":"Jordan","startTime":3.179,"endTime":5.999,"body":"share bite sized portions of"},{"speaker":"Jordan","startTime":3.179,"endTime":5.999,"body":"your podcast episode to social"},{"speaker":"Jordan","startTime":5.999,"endTime":9.869,"body":"media. But how do you choose"},{"speaker":"Jordan","startTime":5.999,"endTime":9.869,"body":"which part to share? I'm Jordan"},{"speaker":"Jordan","startTime":9.899,"endTime":12.959,"body":"host a podcast and q\u0026a where we"},{"speaker":"Jordan","startTime":9.899,"endTime":12.959,"body":"answer your questions about how"},{"speaker":"Jordan","startTime":12.959,"endTime":15.539,"body":"to start, grow and monetize a"},{"speaker":"Jordan","startTime":12.959,"endTime":15.539,"body":"podcast."},{"speaker":"Jordan","startTime":20.61,"endTime":22.5,"body":"This week's question is from"},{"speaker":"Jordan","startTime":20.61,"endTime":22.5,"body":"Charles."},{"speaker":"Unknown","startTime":22.95,"endTime":26.19,"body":"Hey, everybody, Charles"},{"speaker":"Unknown","startTime":22.95,"endTime":26.19,"body":"here from jump podcast success"},{"speaker":"Unknown","startTime":26.19,"endTime":30.57,"body":"is waiting. My question is when"},{"speaker":"Unknown","startTime":26.19,"endTime":30.57,"body":"doing a visual soundbite, which"},{"speaker":"Unknown","startTime":30.57,"endTime":34.92,"body":"section of your podcast should"},{"speaker":"Unknown","startTime":30.57,"endTime":34.92,"body":"you use? And how long should you"},{"speaker":"Unknown","startTime":34.92,"endTime":38.94,"body":"do the recording for? And what's"},{"speaker":"Unknown","startTime":34.92,"endTime":38.94,"body":"better to use? A picture that"},{"speaker":"Unknown","startTime":38.94,"endTime":43.35,"body":"you drawn up? Or a picture from"},{"speaker":"Unknown","startTime":38.94,"endTime":43.35,"body":"your podcast? Hey, that's my"},{"speaker":"Unknown","startTime":43.35,"endTime":45.12,"body":"question. Thanks for taking it."},{"speaker":"Jordan","startTime":45.54,"endTime":48.42,"body":"Great question, Charles."},{"speaker":"Jordan","startTime":45.54,"endTime":48.42,"body":"To answer it. I'm getting a"},{"speaker":"Jordan","startTime":48.42,"endTime":50.58,"body":"little help from Alban Brooke,"},{"speaker":"Jordan","startTime":48.42,"endTime":50.58,"body":"the head of marketing at"},{"speaker":"Jordan","startTime":50.58,"endTime":54.57,"body":"Buzzsprout. So Albin, I think"},{"speaker":"Jordan","startTime":50.58,"endTime":54.57,"body":"when we're answering this"},{"speaker":"Jordan","startTime":54.57,"endTime":58.98,"body":"question, is really a three part"},{"speaker":"Jordan","startTime":54.57,"endTime":58.98,"body":"question. And we need to break"},{"speaker":"Jordan","startTime":58.98,"endTime":63.03,"body":"it down into the three parts. So"},{"speaker":"Jordan","startTime":58.98,"endTime":63.03,"body":"his first question is when"},{"speaker":"Jordan","startTime":63.03,"endTime":66.27,"body":"creating a sound bite from your"},{"speaker":"Jordan","startTime":63.03,"endTime":66.27,"body":"podcast? Which section should"},{"speaker":"Jordan","startTime":66.27,"endTime":69.45,"body":"you use? And I think that one of"},{"speaker":"Jordan","startTime":66.27,"endTime":69.45,"body":"the things that a person should"},{"speaker":"Jordan","startTime":69.45,"endTime":73.5,"body":"think about when creating their"},{"speaker":"Jordan","startTime":69.45,"endTime":73.5,"body":"sound bite and deciding which"},{"speaker":"Jordan","startTime":73.5,"endTime":77.01,"body":"part of the podcast should be"},{"speaker":"Jordan","startTime":73.5,"endTime":77.01,"body":"used for that sound bite is the"},{"speaker":"Jordan","startTime":77.01,"endTime":78.87,"body":"intended purpose for the sound"},{"speaker":"Jordan","startTime":77.01,"endTime":78.87,"body":"bite?"},{"speaker":"Alban","startTime":78.9,"endTime":81.84,"body":"Yeah, I think that a lot"},{"speaker":"Alban","startTime":78.9,"endTime":81.84,"body":"of people, they know sound bites"},{"speaker":"Alban","startTime":81.84,"endTime":84.99,"body":"make sense, because they see a"},{"speaker":"Alban","startTime":81.84,"endTime":84.99,"body":"lot of other podcasts to it. And"},{"speaker":"Alban","startTime":84.99,"endTime":87.72,"body":"you can't just start doing them,"},{"speaker":"Alban","startTime":84.99,"endTime":87.72,"body":"you want to understand why"},{"speaker":"Alban","startTime":87.72,"endTime":90.96,"body":"they're effective and what the"},{"speaker":"Alban","startTime":87.72,"endTime":90.96,"body":"purpose is. And that will inform"},{"speaker":"Alban","startTime":90.99,"endTime":94.38,"body":"all the answers to each of these"},{"speaker":"Alban","startTime":90.99,"endTime":94.38,"body":"questions. It's a, I think it's"},{"speaker":"Alban","startTime":94.38,"endTime":96.54,"body":"a really good question and a"},{"speaker":"Alban","startTime":94.38,"endTime":96.54,"body":"good time for people to start"},{"speaker":"Alban","startTime":96.54,"endTime":99.72,"body":"thinking about it. sound bites"},{"speaker":"Alban","startTime":96.54,"endTime":99.72,"body":"are a way for you to share a"},{"speaker":"Alban","startTime":99.72,"endTime":103.92,"body":"little snippet of your podcast"},{"speaker":"Alban","startTime":99.72,"endTime":103.92,"body":"on social media. And you can do"},{"speaker":"Alban","startTime":103.92,"endTime":106.08,"body":"this with something like the"},{"speaker":"Alban","startTime":103.92,"endTime":106.08,"body":"Buzzsprout, visual soundbite"},{"speaker":"Alban","startTime":106.08,"endTime":110.28,"body":"tool. What you're trying to do"},{"speaker":"Alban","startTime":106.08,"endTime":110.28,"body":"is entice people on social media"},{"speaker":"Alban","startTime":110.31,"endTime":114.0,"body":"to listen to the whole episode."},{"speaker":"Alban","startTime":110.31,"endTime":114.0,"body":"And the problem you're trying to"},{"speaker":"Alban","startTime":114.0,"endTime":116.85,"body":"solve is if you just share"},{"speaker":"Alban","startTime":114.0,"endTime":116.85,"body":"links, and you just share"},{"speaker":"Alban","startTime":116.85,"endTime":120.99,"body":"images, and you just share the"},{"speaker":"Alban","startTime":116.85,"endTime":120.99,"body":"entire episode on social, you're"},{"speaker":"Alban","startTime":120.99,"endTime":124.35,"body":"not going to get any engagement."},{"speaker":"Alban","startTime":120.99,"endTime":124.35,"body":"And the soundbite is an"},{"speaker":"Alban","startTime":124.35,"endTime":127.83,"body":"opportunity to attract people's"},{"speaker":"Alban","startTime":124.35,"endTime":127.83,"body":"attention and make them"},{"speaker":"Alban","startTime":127.89,"endTime":130.59,"body":"interested in actually learning"},{"speaker":"Alban","startTime":127.89,"endTime":130.59,"body":"more about the podcast."},{"speaker":"Jordan","startTime":131.069,"endTime":133.139,"body":"Yeah, I think that's a"},{"speaker":"Jordan","startTime":131.069,"endTime":133.139,"body":"really good point in when"},{"speaker":"Jordan","startTime":133.139,"endTime":138.269,"body":"breaking down what part of the"},{"speaker":"Jordan","startTime":133.139,"endTime":138.269,"body":"podcast is best? Sometimes, it"},{"speaker":"Jordan","startTime":138.269,"endTime":141.539,"body":"can be really obvious to us"},{"speaker":"Jordan","startTime":138.269,"endTime":141.539,"body":"which sound bites from your"},{"speaker":"Jordan","startTime":141.539,"endTime":144.629,"body":"podcast should be used to create"},{"speaker":"Jordan","startTime":141.539,"endTime":144.629,"body":"these visual sound bites or"},{"speaker":"Jordan","startTime":144.629,"endTime":148.439,"body":"audio grams, but sometimes it's"},{"speaker":"Jordan","startTime":144.629,"endTime":148.439,"body":"not as clear cut. And so you"},{"speaker":"Jordan","startTime":148.439,"endTime":152.459,"body":"have to really think, okay, is"},{"speaker":"Jordan","startTime":148.439,"endTime":152.459,"body":"my intended use for the"},{"speaker":"Jordan","startTime":152.459,"endTime":157.199,"body":"soundbite going to be to educate"},{"speaker":"Jordan","startTime":152.459,"endTime":157.199,"body":"somebody or to entertain people,"},{"speaker":"Jordan","startTime":157.199,"endTime":160.799,"body":"maybe I want to take the"},{"speaker":"Jordan","startTime":157.199,"endTime":160.799,"body":"funniest part of my soundbite to"},{"speaker":"Jordan","startTime":160.799,"endTime":164.669,"body":"get people to click on it and"},{"speaker":"Jordan","startTime":160.799,"endTime":164.669,"body":"want to listen to more? Or is it"},{"speaker":"Jordan","startTime":164.669,"endTime":166.709,"body":"going to be engagement where I"},{"speaker":"Jordan","startTime":164.669,"endTime":166.709,"body":"kind of stir up some"},{"speaker":"Jordan","startTime":166.709,"endTime":170.129,"body":"conversation through the social"},{"speaker":"Jordan","startTime":166.709,"endTime":170.129,"body":"channels. So those are"},{"speaker":"Jordan","startTime":170.129,"endTime":173.309,"body":"definitely things to consider"},{"speaker":"Jordan","startTime":170.129,"endTime":173.309,"body":"when choosing which section of"},{"speaker":"Jordan","startTime":173.309,"endTime":175.649,"body":"your podcast you would like to"},{"speaker":"Jordan","startTime":173.309,"endTime":175.649,"body":"use for a soundbite?"},{"speaker":"Alban","startTime":176.01,"endTime":180.18,"body":"Yeah, WNYC actually did a"},{"speaker":"Alban","startTime":176.01,"endTime":180.18,"body":"study there NPR affiliate, and"},{"speaker":"Alban","startTime":180.18,"endTime":183.99,"body":"they would share audio grams,"},{"speaker":"Alban","startTime":180.18,"endTime":183.99,"body":"but they would also share links,"},{"speaker":"Alban","startTime":184.02,"endTime":187.59,"body":"and they would also share"},{"speaker":"Alban","startTime":184.02,"endTime":187.59,"body":"images. And what they found was"},{"speaker":"Alban","startTime":187.62,"endTime":191.28,"body":"on Facebook, audio grams, which"},{"speaker":"Alban","startTime":187.62,"endTime":191.28,"body":"are sound bytes, outperformed"},{"speaker":"Alban","startTime":191.31,"endTime":197.25,"body":"images by 58% and links by 83%."},{"speaker":"Alban","startTime":191.31,"endTime":197.25,"body":"Wow, yeah, they were finding"},{"speaker":"Alban","startTime":197.25,"endTime":201.93,"body":"that people were so much more"},{"speaker":"Alban","startTime":197.25,"endTime":201.93,"body":"likely to engage with the video"},{"speaker":"Alban","startTime":201.96,"endTime":205.11,"body":"of the soundbite. You know, even"},{"speaker":"Alban","startTime":201.96,"endTime":205.11,"body":"if it's just a way for moving,"},{"speaker":"Alban","startTime":205.35,"endTime":208.62,"body":"that's so much more engaging."},{"speaker":"Alban","startTime":205.35,"endTime":208.62,"body":"And so when we're picking I say,"},{"speaker":"Alban","startTime":208.62,"endTime":211.95,"body":"like, I want to find the most"},{"speaker":"Alban","startTime":208.62,"endTime":211.95,"body":"engaging piece of content"},{"speaker":"Alban","startTime":211.95,"endTime":217.17,"body":"possible. And what that means is"},{"speaker":"Alban","startTime":211.95,"endTime":217.17,"body":"find something on its own stands"},{"speaker":"Alban","startTime":217.17,"endTime":221.34,"body":"alone, and is interesting. And"},{"speaker":"Alban","startTime":217.17,"endTime":221.34,"body":"it's what Joe Rogan and other"},{"speaker":"Alban","startTime":221.34,"endTime":224.07,"body":"YouTube podcasters did really"},{"speaker":"Alban","startTime":221.34,"endTime":224.07,"body":"well with their clips is they"},{"speaker":"Alban","startTime":224.07,"endTime":227.7,"body":"would find out of a three hour"},{"speaker":"Alban","startTime":224.07,"endTime":227.7,"body":"conversation, a five minute"},{"speaker":"Alban","startTime":227.7,"endTime":230.37,"body":"segment that kind of stood on"},{"speaker":"Alban","startTime":227.7,"endTime":230.37,"body":"its own was really interesting."},{"speaker":"Alban","startTime":230.4,"endTime":233.01,"body":"And they'd cut it off into some"},{"speaker":"Alban","startTime":230.4,"endTime":233.01,"body":"clip, and people would find it"},{"speaker":"Alban","startTime":233.04,"endTime":237.06,"body":"independently. And then maybe"},{"speaker":"Alban","startTime":233.04,"endTime":237.06,"body":"later on go, oh, had listened to"},{"speaker":"Alban","startTime":237.06,"endTime":240.24,"body":"actually a much longer version"},{"speaker":"Alban","startTime":237.06,"endTime":240.24,"body":"of this conversation. Well,"},{"speaker":"Alban","startTime":240.27,"endTime":243.18,"body":"we're doing something similar."},{"speaker":"Alban","startTime":240.27,"endTime":243.18,"body":"We're trying to say, I know"},{"speaker":"Alban","startTime":243.18,"endTime":245.76,"body":"you're not going to commit to"},{"speaker":"Alban","startTime":243.18,"endTime":245.76,"body":"the 45 Minute version of this"},{"speaker":"Alban","startTime":245.76,"endTime":249.54,"body":"podcast right now. But you're"},{"speaker":"Alban","startTime":245.76,"endTime":249.54,"body":"scrolling through Facebook, do"},{"speaker":"Alban","startTime":249.54,"endTime":252.87,"body":"you have 30 seconds. Now if I'm"},{"speaker":"Alban","startTime":249.54,"endTime":252.87,"body":"thinking I'm gonna use 30"},{"speaker":"Alban","startTime":252.87,"endTime":255.72,"body":"seconds to a minute to capture"},{"speaker":"Alban","startTime":252.87,"endTime":255.72,"body":"someone's attention, it better"},{"speaker":"Alban","startTime":255.72,"endTime":259.77,"body":"have a really, really strong"},{"speaker":"Alban","startTime":255.72,"endTime":259.77,"body":"hook. So it's funny and people"},{"speaker":"Alban","startTime":259.77,"endTime":262.47,"body":"are laughing and they're"},{"speaker":"Alban","startTime":259.77,"endTime":262.47,"body":"enjoying themselves, or it's a"},{"speaker":"Alban","startTime":262.47,"endTime":266.22,"body":"story that has a very, very"},{"speaker":"Alban","startTime":262.47,"endTime":266.22,"body":"strong entrance, you know,"},{"speaker":"Alban","startTime":266.22,"endTime":269.76,"body":"you've only got a few seconds to"},{"speaker":"Alban","startTime":266.22,"endTime":269.76,"body":"catch someone. So go with the"},{"speaker":"Alban","startTime":269.76,"endTime":274.17,"body":"strongest hook possible. Avoid"},{"speaker":"Alban","startTime":269.76,"endTime":274.17,"body":"anything that needs a long lead"},{"speaker":"Alban","startTime":274.17,"endTime":278.43,"body":"in that needs a lot of context."},{"speaker":"Alban","startTime":274.17,"endTime":278.43,"body":"We need a strong hook right off"},{"speaker":"Alban","startTime":278.43,"endTime":278.91,"body":"the bat."},{"speaker":"Jordan","startTime":279.48,"endTime":282.48,"body":"And I think along with"},{"speaker":"Jordan","startTime":279.48,"endTime":282.48,"body":"having a strong hook, you also"},{"speaker":"Jordan","startTime":282.48,"endTime":286.2,"body":"want to make sure that you don't"},{"speaker":"Jordan","startTime":282.48,"endTime":286.2,"body":"leave your social media audience"},{"speaker":"Jordan","startTime":286.23,"endTime":291.06,"body":"hanging a little too much. It"},{"speaker":"Jordan","startTime":286.23,"endTime":291.06,"body":"might be a little bit of an"},{"speaker":"Jordan","startTime":291.06,"endTime":295.71,"body":"irritant for the people clicking"},{"speaker":"Jordan","startTime":291.06,"endTime":295.71,"body":"on the soundbite. If you pull"},{"speaker":"Jordan","startTime":295.71,"endTime":298.71,"body":"one of those, and you won't"},{"speaker":"Jordan","startTime":295.71,"endTime":298.71,"body":"believe what happened and then"},{"speaker":"Jordan","startTime":298.74,"endTime":302.76,"body":"it just stopped give them enough"},{"speaker":"Jordan","startTime":298.74,"endTime":302.76,"body":"that they're like, Oh, that was"},{"speaker":"Jordan","startTime":302.76,"endTime":305.61,"body":"really interesting. I want to"},{"speaker":"Jordan","startTime":302.76,"endTime":305.61,"body":"listen to more of it. But maybe"},{"speaker":"Jordan","startTime":305.61,"endTime":307.62,"body":"don't leave too big of a"},{"speaker":"Jordan","startTime":305.61,"endTime":307.62,"body":"cliffhanger."},{"speaker":"Alban","startTime":307.799,"endTime":310.709,"body":"Yeah. I mean, think about"},{"speaker":"Alban","startTime":307.799,"endTime":310.709,"body":"when you go to a restaurant and"},{"speaker":"Alban","startTime":310.709,"endTime":315.089,"body":"you're giving the appetizer sell"},{"speaker":"Alban","startTime":310.709,"endTime":315.089,"body":"it the appetizer was like three"},{"speaker":"Alban","startTime":315.089,"endTime":318.719,"body":"chips. And like just in a salsa"},{"speaker":"Alban","startTime":315.089,"endTime":318.719,"body":"for those three chips, and"},{"speaker":"Alban","startTime":318.719,"endTime":322.199,"body":"you've got two people. All you"},{"speaker":"Alban","startTime":318.719,"endTime":322.199,"body":"will do like, oh, great, I got"},{"speaker":"Alban","startTime":322.199,"endTime":325.319,"body":"an appetizer. But all that"},{"speaker":"Alban","startTime":322.199,"endTime":325.319,"body":"really did was annoy me, because"},{"speaker":"Alban","startTime":325.319,"endTime":329.609,"body":"now I'm even more hungry. And is"},{"speaker":"Alban","startTime":325.319,"endTime":329.609,"body":"this such a scam, it actually"},{"speaker":"Alban","startTime":329.609,"endTime":333.239,"body":"feels like a negative. But if"},{"speaker":"Alban","startTime":329.609,"endTime":333.239,"body":"you're gonna give people an"},{"speaker":"Alban","startTime":333.239,"endTime":336.539,"body":"appetizer, give them an"},{"speaker":"Alban","startTime":333.239,"endTime":336.539,"body":"appetizer, give them a story or"},{"speaker":"Alban","startTime":336.539,"endTime":340.289,"body":"a piece of insight. Because what"},{"speaker":"Alban","startTime":336.539,"endTime":340.289,"body":"you're trying to do is say, Hey,"},{"speaker":"Alban","startTime":340.319,"endTime":344.039,"body":"thank you for trusting me with"},{"speaker":"Alban","startTime":340.319,"endTime":344.039,"body":"30 seconds, I have fulfilled"},{"speaker":"Alban","startTime":344.039,"endTime":347.639,"body":"that trust, I have lived up to"},{"speaker":"Alban","startTime":344.039,"endTime":347.639,"body":"the promise. And there's 30"},{"speaker":"Alban","startTime":347.639,"endTime":350.939,"body":"seconds, we're so good, that"},{"speaker":"Alban","startTime":347.639,"endTime":350.939,"body":"maybe you're willing to trust me"},{"speaker":"Alban","startTime":350.939,"endTime":354.479,"body":"for 45 minutes. And so if the"},{"speaker":"Alban","startTime":350.939,"endTime":354.479,"body":"person you're interviewing or"},{"speaker":"Alban","startTime":354.479,"endTime":357.749,"body":"your co host says something"},{"speaker":"Alban","startTime":354.479,"endTime":357.749,"body":"great, really bring that out."},{"speaker":"Alban","startTime":357.899,"endTime":360.959,"body":"Instead of trying to do too much"},{"speaker":"Alban","startTime":357.899,"endTime":360.959,"body":"of that cliffhanger, you can"},{"speaker":"Alban","startTime":360.959,"endTime":363.059,"body":"just be annoying, you know, you"},{"speaker":"Alban","startTime":360.959,"endTime":363.059,"body":"just feel like a kind of"},{"speaker":"Alban","startTime":363.059,"endTime":365.159,"body":"clickbait BuzzFeed title or"},{"speaker":"Alban","startTime":363.059,"endTime":365.159,"body":"something."},{"speaker":"Jordan","startTime":366.84,"endTime":369.96,"body":"That's true. Yeah. And,"},{"speaker":"Jordan","startTime":366.84,"endTime":369.96,"body":"you know, if you're having a"},{"speaker":"Jordan","startTime":369.96,"endTime":374.64,"body":"really hard time deciding"},{"speaker":"Jordan","startTime":369.96,"endTime":374.64,"body":"between segments or lines that"},{"speaker":"Jordan","startTime":374.64,"endTime":378.27,"body":"you want to share with your"},{"speaker":"Jordan","startTime":374.64,"endTime":378.27,"body":"soundbite, or audio gram, you"},{"speaker":"Jordan","startTime":378.27,"endTime":383.73,"body":"can do more than one. There's"},{"speaker":"Jordan","startTime":378.27,"endTime":383.73,"body":"nothing wrong with pulling 237"},{"speaker":"Jordan","startTime":383.82,"endTime":388.59,"body":"audio grams out of one podcast"},{"speaker":"Jordan","startTime":383.82,"endTime":388.59,"body":"episode. And in fact, it might"},{"speaker":"Jordan","startTime":388.59,"endTime":391.92,"body":"be even better to be sharing all"},{"speaker":"Jordan","startTime":388.59,"endTime":391.92,"body":"these things like, oh, man,"},{"speaker":"Jordan","startTime":391.92,"endTime":393.93,"body":"there's so much great"},{"speaker":"Jordan","startTime":391.92,"endTime":393.93,"body":"information in this podcast"},{"speaker":"Jordan","startTime":393.93,"endTime":396.36,"body":"episode. Like, here's another"},{"speaker":"Jordan","startTime":393.93,"endTime":396.36,"body":"one, you gotta check this out."},{"speaker":"Jordan","startTime":396.6,"endTime":399.27,"body":"And I think that's really"},{"speaker":"Jordan","startTime":396.6,"endTime":399.27,"body":"enticing for people as well."},{"speaker":"Alban","startTime":399.45,"endTime":401.25,"body":"You can actually do"},{"speaker":"Alban","startTime":399.45,"endTime":401.25,"body":"little bit of this work on the"},{"speaker":"Alban","startTime":401.25,"endTime":404.16,"body":"front end, when you're"},{"speaker":"Alban","startTime":401.25,"endTime":404.16,"body":"interviewing somebody asked for"},{"speaker":"Alban","startTime":404.16,"endTime":408.0,"body":"a main takeaway. I was recently"},{"speaker":"Alban","startTime":404.16,"endTime":408.0,"body":"on a podcast where I think the"},{"speaker":"Alban","startTime":408.0,"endTime":410.1,"body":"exact words he used to release"},{"speaker":"Alban","startTime":408.0,"endTime":410.1,"body":"like, what's the secret of the"},{"speaker":"Alban","startTime":410.1,"endTime":412.71,"body":"industry that you've learned?"},{"speaker":"Alban","startTime":410.1,"endTime":412.71,"body":"And I thought, Man, that's a"},{"speaker":"Alban","startTime":412.71,"endTime":416.94,"body":"really good 32nd clip, whatever"},{"speaker":"Alban","startTime":412.71,"endTime":416.94,"body":"the answer is to that, there's"},{"speaker":"Alban","startTime":416.97,"endTime":420.36,"body":"always going to be a good"},{"speaker":"Alban","startTime":416.97,"endTime":420.36,"body":"soundbite. And you don't have to"},{"speaker":"Alban","startTime":420.36,"endTime":423.84,"body":"include the question and then"},{"speaker":"Alban","startTime":420.36,"endTime":423.84,"body":"the answer, just jump into the"},{"speaker":"Alban","startTime":423.84,"endTime":427.35,"body":"interesting answer. To red"},{"speaker":"Alban","startTime":423.84,"endTime":427.35,"body":"flags, I see when people are"},{"speaker":"Alban","startTime":427.35,"endTime":430.17,"body":"doing sound bites, they just do"},{"speaker":"Alban","startTime":427.35,"endTime":430.17,"body":"the 30 seconds at the beginning"},{"speaker":"Alban","startTime":430.17,"endTime":433.02,"body":"of the podcast, because they"},{"speaker":"Alban","startTime":430.17,"endTime":433.02,"body":"don't want to do the extra work"},{"speaker":"Alban","startTime":433.02,"endTime":437.19,"body":"of finding one. And often that's"},{"speaker":"Alban","startTime":433.02,"endTime":437.19,"body":"not the strongest hook of the"},{"speaker":"Alban","startTime":437.19,"endTime":442.32,"body":"episode. And the other is the"},{"speaker":"Alban","startTime":437.19,"endTime":442.32,"body":"host really wants to be involved"},{"speaker":"Alban","startTime":442.32,"endTime":445.53,"body":"in the soundbite. And so what"},{"speaker":"Alban","startTime":442.32,"endTime":445.53,"body":"they do is they have their"},{"speaker":"Alban","startTime":445.53,"endTime":448.53,"body":"question, and then they have the"},{"speaker":"Alban","startTime":445.53,"endTime":448.53,"body":"answer. And then they've got"},{"speaker":"Alban","startTime":448.53,"endTime":451.38,"body":"their joke. And they kind of"},{"speaker":"Alban","startTime":448.53,"endTime":451.38,"body":"have all of that in there. But"},{"speaker":"Alban","startTime":451.41,"endTime":454.47,"body":"if you look at the ones that"},{"speaker":"Alban","startTime":451.41,"endTime":454.47,"body":"perform the best, it's actually"},{"speaker":"Alban","startTime":454.47,"endTime":457.65,"body":"the ones where the host is"},{"speaker":"Alban","startTime":454.47,"endTime":457.65,"body":"stepped back, and is saying, I'm"},{"speaker":"Alban","startTime":457.65,"endTime":462.06,"body":"presenting this guest who's"},{"speaker":"Alban","startTime":457.65,"endTime":462.06,"body":"really good. And this point is"},{"speaker":"Alban","startTime":462.06,"endTime":466.05,"body":"really good. And if there's like"},{"speaker":"Alban","startTime":462.06,"endTime":466.05,"body":"four speaker changes in the 45"},{"speaker":"Alban","startTime":466.05,"endTime":468.81,"body":"second clip, well, you're not"},{"speaker":"Alban","startTime":466.05,"endTime":468.81,"body":"going to be able to provide as"},{"speaker":"Alban","startTime":468.81,"endTime":472.23,"body":"much value, it makes it a little"},{"speaker":"Alban","startTime":468.81,"endTime":472.23,"body":"bit more difficult. So just be"},{"speaker":"Alban","startTime":472.23,"endTime":475.38,"body":"careful. If you find yourself"},{"speaker":"Alban","startTime":472.23,"endTime":475.38,"body":"doing either of those, you're"},{"speaker":"Alban","startTime":475.44,"endTime":478.47,"body":"automatically picking the very"},{"speaker":"Alban","startTime":475.44,"endTime":478.47,"body":"first segment, or you're picking"},{"speaker":"Alban","startTime":478.47,"endTime":481.2,"body":"a lot of speaker changes, those"},{"speaker":"Alban","startTime":478.47,"endTime":481.2,"body":"are maybe ideas that there might"},{"speaker":"Alban","startTime":481.2,"endTime":483.54,"body":"be a better segment for you to"},{"speaker":"Alban","startTime":481.2,"endTime":483.54,"body":"choose."},{"speaker":"Jordan","startTime":483.84,"endTime":486.51,"body":"That's really great."},{"speaker":"Jordan","startTime":483.84,"endTime":486.51,"body":"Another thing that you can do"},{"speaker":"Jordan","startTime":486.51,"endTime":490.44,"body":"when trying to decide what lines"},{"speaker":"Jordan","startTime":486.51,"endTime":490.44,"body":"would be best and be more"},{"speaker":"Jordan","startTime":490.44,"endTime":493.38,"body":"proactive about it, rather than"},{"speaker":"Jordan","startTime":490.44,"endTime":493.38,"body":"after the episode is published,"},{"speaker":"Jordan","startTime":493.38,"endTime":496.44,"body":"then trying to figure out which"},{"speaker":"Jordan","startTime":493.38,"endTime":496.44,"body":"part would be best. While you're"},{"speaker":"Jordan","startTime":496.44,"endTime":498.87,"body":"editing, you can always write"},{"speaker":"Jordan","startTime":496.44,"endTime":498.87,"body":"down all of that was a good"},{"speaker":"Jordan","startTime":498.87,"endTime":502.11,"body":"line, just jot down that line."},{"speaker":"Jordan","startTime":498.87,"endTime":502.11,"body":"And then you can go back and"},{"speaker":"Jordan","startTime":502.11,"endTime":504.42,"body":"find it when the episodes"},{"speaker":"Jordan","startTime":502.11,"endTime":504.42,"body":"publishing, you're using the"},{"speaker":"Jordan","startTime":504.42,"endTime":506.82,"body":"little soundbite tool in"},{"speaker":"Jordan","startTime":504.42,"endTime":506.82,"body":"Buzzsprout, then it'll be a"},{"speaker":"Jordan","startTime":506.82,"endTime":508.68,"body":"little bit easier for you to"},{"speaker":"Jordan","startTime":506.82,"endTime":508.68,"body":"jump around and find it,"},{"speaker":"Jordan","startTime":508.68,"endTime":511.71,"body":"especially if you've already"},{"speaker":"Jordan","startTime":508.68,"endTime":511.71,"body":"thought about which one would be"},{"speaker":"Jordan","startTime":511.71,"endTime":512.28,"body":"best."},{"speaker":"Alban","startTime":512.37,"endTime":515.61,"body":"Yeah, I mean, when you're"},{"speaker":"Alban","startTime":512.37,"endTime":515.61,"body":"editing, often people do keep a"},{"speaker":"Alban","startTime":515.61,"endTime":517.71,"body":"piece of paper, they're saying,"},{"speaker":"Alban","startTime":515.61,"endTime":517.71,"body":"Okay, I'm gonna edit that out,"},{"speaker":"Alban","startTime":517.71,"endTime":519.9,"body":"you listened through once and he"},{"speaker":"Alban","startTime":517.71,"endTime":519.9,"body":"put down all your notes of what"},{"speaker":"Alban","startTime":519.9,"endTime":522.12,"body":"your major edits are going to be"},{"speaker":"Alban","startTime":519.9,"endTime":522.12,"body":"if you're doing a lighter"},{"speaker":"Alban","startTime":522.12,"endTime":524.91,"body":"version of an edit. And that is"},{"speaker":"Alban","startTime":522.12,"endTime":524.91,"body":"the time where you listened to"},{"speaker":"Alban","startTime":524.91,"endTime":528.75,"body":"it the first time when you feel"},{"speaker":"Alban","startTime":524.91,"endTime":528.75,"body":"your attention get grabbed will"},{"speaker":"Alban","startTime":528.78,"endTime":531.66,"body":"pay attention, because that is a"},{"speaker":"Alban","startTime":528.78,"endTime":531.66,"body":"good moment for a soundbite."},{"speaker":"Jordan","startTime":534.57,"endTime":538.38,"body":"So the second part of"},{"speaker":"Jordan","startTime":534.57,"endTime":538.38,"body":"Charles's question is, how long"},{"speaker":"Jordan","startTime":538.38,"endTime":541.53,"body":"should the soundbite be? And I"},{"speaker":"Jordan","startTime":538.38,"endTime":541.53,"body":"really think that this depends"},{"speaker":"Jordan","startTime":541.53,"endTime":545.01,"body":"on a couple different things. It"},{"speaker":"Jordan","startTime":541.53,"endTime":545.01,"body":"depends upon the content of the"},{"speaker":"Jordan","startTime":545.01,"endTime":548.07,"body":"soundbite, but it also depends"},{"speaker":"Jordan","startTime":545.01,"endTime":548.07,"body":"upon the platform that you're"},{"speaker":"Jordan","startTime":548.07,"endTime":549.54,"body":"uploading to, well,"},{"speaker":"Alban","startTime":549.54,"endTime":552.84,"body":"you have some explicit"},{"speaker":"Alban","startTime":549.54,"endTime":552.84,"body":"limits, you know, certain video"},{"speaker":"Alban","startTime":552.84,"endTime":556.2,"body":"formats will allow you to be"},{"speaker":"Alban","startTime":552.84,"endTime":556.2,"body":"over 30 seconds or a minute, you"},{"speaker":"Alban","startTime":556.2,"endTime":558.72,"body":"know, look at the social"},{"speaker":"Alban","startTime":556.2,"endTime":558.72,"body":"platform that you are optimizing"},{"speaker":"Alban","startTime":558.72,"endTime":562.35,"body":"for, you know, optimize for one"},{"speaker":"Alban","startTime":558.72,"endTime":562.35,"body":"in particular. But it's not as"},{"speaker":"Alban","startTime":562.35,"endTime":567.12,"body":"important that the soundbite be"},{"speaker":"Alban","startTime":562.35,"endTime":567.12,"body":"20 seconds or a minute or three"},{"speaker":"Alban","startTime":567.12,"endTime":570.75,"body":"minutes. You know, that's not as"},{"speaker":"Alban","startTime":567.12,"endTime":570.75,"body":"important as making sure those"},{"speaker":"Alban","startTime":570.75,"endTime":574.32,"body":"first few seconds are going to"},{"speaker":"Alban","startTime":570.75,"endTime":574.32,"body":"really capture people's"},{"speaker":"Alban","startTime":574.32,"endTime":578.07,"body":"attention. You look at good"},{"speaker":"Alban","startTime":574.32,"endTime":578.07,"body":"YouTube videos, good tic TOCs"},{"speaker":"Alban","startTime":578.1,"endTime":581.1,"body":"Well, those are very different"},{"speaker":"Alban","startTime":578.1,"endTime":581.1,"body":"mediums ones, you know, looking"},{"speaker":"Alban","startTime":581.1,"endTime":584.88,"body":"at 2030 minutes, watch time and"},{"speaker":"Alban","startTime":581.1,"endTime":584.88,"body":"one other one might be 2030"},{"speaker":"Alban","startTime":584.88,"endTime":588.27,"body":"seconds watch time, but both of"},{"speaker":"Alban","startTime":584.88,"endTime":588.27,"body":"them start the same way with an"},{"speaker":"Alban","startTime":588.3,"endTime":592.56,"body":"excellent hook. And so you've"},{"speaker":"Alban","startTime":588.3,"endTime":592.56,"body":"got to nail those four seconds"},{"speaker":"Alban","startTime":592.56,"endTime":594.96,"body":"at the beginning. And if it's"},{"speaker":"Alban","startTime":592.56,"endTime":594.96,"body":"boring, then it's going to"},{"speaker":"Alban","startTime":594.96,"endTime":599.4,"body":"really blow up no matter how"},{"speaker":"Alban","startTime":594.96,"endTime":599.4,"body":"long the clip goes on. So I"},{"speaker":"Alban","startTime":599.4,"endTime":603.0,"body":"really am saying put all the"},{"speaker":"Alban","startTime":599.4,"endTime":603.0,"body":"effort in that front piece. And"},{"speaker":"Alban","startTime":603.0,"endTime":606.12,"body":"then you know, sweetspot is"},{"speaker":"Alban","startTime":603.0,"endTime":606.12,"body":"probably 30 seconds to a minute."},{"speaker":"Alban","startTime":606.18,"endTime":609.27,"body":"But I wouldn't stress that as"},{"speaker":"Alban","startTime":606.18,"endTime":609.27,"body":"much as making sure that hook in"},{"speaker":"Alban","startTime":609.27,"endTime":611.13,"body":"the beginning is really"},{"speaker":"Alban","startTime":609.27,"endTime":611.13,"body":"powerful. I agree"},{"speaker":"Jordan","startTime":611.13,"endTime":613.47,"body":"with that. And it's"},{"speaker":"Jordan","startTime":611.13,"endTime":613.47,"body":"almost like a cultural thing at"},{"speaker":"Jordan","startTime":613.47,"endTime":616.62,"body":"this point, having those four"},{"speaker":"Jordan","startTime":613.47,"endTime":616.62,"body":"seconds to really hook somebody"},{"speaker":"Jordan","startTime":616.62,"endTime":620.97,"body":"because we have been so"},{"speaker":"Jordan","startTime":616.62,"endTime":620.97,"body":"conditioned to micro content,"},{"speaker":"Jordan","startTime":621.21,"endTime":624.3,"body":"that it really takes something"},{"speaker":"Jordan","startTime":621.21,"endTime":624.3,"body":"strong for us to go oh, wait,"},{"speaker":"Jordan","startTime":624.66,"endTime":628.68,"body":"and then stick around for 2030"},{"speaker":"Jordan","startTime":624.66,"endTime":628.68,"body":"seconds. Ever since Instagram"},{"speaker":"Jordan","startTime":628.71,"endTime":631.02,"body":"reels I know when I'm just like"},{"speaker":"Jordan","startTime":628.71,"endTime":631.02,"body":"scrolling through scrolling"},{"speaker":"Jordan","startTime":631.02,"endTime":635.61,"body":"through scrolling through Doom"},{"speaker":"Jordan","startTime":631.02,"endTime":635.61,"body":"scrolling really. Ever since"},{"speaker":"Jordan","startTime":635.61,"endTime":640.74,"body":"Instagram reels started allowing"},{"speaker":"Jordan","startTime":635.61,"endTime":640.74,"body":"like one minute, I find that if"},{"speaker":"Jordan","startTime":640.77,"endTime":645.45,"body":"a reel is going 45 seconds, and"},{"speaker":"Jordan","startTime":640.77,"endTime":645.45,"body":"it hasn't fully gotten me"},{"speaker":"Jordan","startTime":645.45,"endTime":650.19,"body":"engaged, I will skip it. It's so"},{"speaker":"Jordan","startTime":645.45,"endTime":650.19,"body":"ridiculous to think about the"},{"speaker":"Jordan","startTime":650.19,"endTime":654.0,"body":"fact that for I can't hold my"},{"speaker":"Jordan","startTime":650.19,"endTime":654.0,"body":"attention for 45 seconds. But"},{"speaker":"Jordan","startTime":654.03,"endTime":657.69,"body":"you know, it's just gotten. So"},{"speaker":"Jordan","startTime":654.03,"endTime":657.69,"body":"yeah, it's really important to"},{"speaker":"Jordan","startTime":657.69,"endTime":660.33,"body":"think about what platform"},{"speaker":"Jordan","startTime":657.69,"endTime":660.33,"body":"they're on. Because you know,"},{"speaker":"Jordan","startTime":660.33,"endTime":663.66,"body":"people who are on Facebook might"},{"speaker":"Jordan","startTime":660.33,"endTime":663.66,"body":"have a little bit more of an"},{"speaker":"Jordan","startTime":663.66,"endTime":666.42,"body":"attention span, and they will"},{"speaker":"Jordan","startTime":663.66,"endTime":666.42,"body":"listen to a sound clip, that's"},{"speaker":"Jordan","startTime":666.42,"endTime":670.17,"body":"30 seconds, one minute, two"},{"speaker":"Jordan","startTime":666.42,"endTime":670.17,"body":"minutes. But when you're on Tik"},{"speaker":"Jordan","startTime":670.17,"endTime":673.68,"body":"Tok, or Instagram reels or"},{"speaker":"Jordan","startTime":670.17,"endTime":673.68,"body":"something like that, you"},{"speaker":"Jordan","startTime":673.68,"endTime":676.08,"body":"probably have 15 seconds"},{"speaker":"Jordan","startTime":673.68,"endTime":676.08,"body":"maximum, honestly."},{"speaker":"Alban","startTime":676.68,"endTime":680.34,"body":"I mean, I catch myself on"},{"speaker":"Alban","startTime":676.68,"endTime":680.34,"body":"some platforms that it's not a"},{"speaker":"Alban","startTime":680.34,"endTime":684.48,"body":"joke, that's two seconds. So the"},{"speaker":"Alban","startTime":680.34,"endTime":684.48,"body":"hook needs to be that strong,"},{"speaker":"Alban","startTime":684.51,"endTime":689.31,"body":"that it's very, very clear what"},{"speaker":"Alban","startTime":684.51,"endTime":689.31,"body":"the payoff will be if I stick"},{"speaker":"Alban","startTime":689.31,"endTime":693.36,"body":"around. And then if that turns"},{"speaker":"Alban","startTime":689.31,"endTime":693.36,"body":"into 45 seconds or turns into"},{"speaker":"Alban","startTime":693.36,"endTime":697.44,"body":"two hours, that's okay. As long"},{"speaker":"Alban","startTime":693.36,"endTime":697.44,"body":"as you're actually delivering on"},{"speaker":"Alban","startTime":697.44,"endTime":699.18,"body":"the promise of this first few"},{"speaker":"Alban","startTime":697.44,"endTime":699.18,"body":"seconds,"},{"speaker":"Jordan","startTime":699.57,"endTime":702.36,"body":"I think about"},{"speaker":"Jordan","startTime":699.57,"endTime":702.36,"body":"storytelling. A lot of times"},{"speaker":"Jordan","startTime":702.36,"endTime":706.5,"body":"when you're telling a story, you"},{"speaker":"Jordan","startTime":702.36,"endTime":706.5,"body":"can work backwards. And so if"},{"speaker":"Jordan","startTime":706.53,"endTime":710.07,"body":"you have a sound clip, and it"},{"speaker":"Jordan","startTime":706.53,"endTime":710.07,"body":"just starts with, so there, I"},{"speaker":"Jordan","startTime":710.07,"endTime":714.57,"body":"was dressed as a clown in the"},{"speaker":"Jordan","startTime":710.07,"endTime":714.57,"body":"middle of a bar mitzvah. And the"},{"speaker":"Jordan","startTime":714.57,"endTime":717.96,"body":"person who's watching that audio"},{"speaker":"Jordan","startTime":714.57,"endTime":717.96,"body":"clip might go, Wait, how did"},{"speaker":"Jordan","startTime":717.96,"endTime":720.96,"body":"they get there? I want to hear"},{"speaker":"Jordan","startTime":717.96,"endTime":720.96,"body":"that story. I know that that's a"},{"speaker":"Jordan","startTime":720.96,"endTime":723.54,"body":"hook that is often used in"},{"speaker":"Jordan","startTime":720.96,"endTime":723.54,"body":"storytelling, too."},{"speaker":"Alban","startTime":723.6,"endTime":727.11,"body":"I mean, it's a cliche"},{"speaker":"Alban","startTime":723.6,"endTime":727.11,"body":"that the record scratch, you're"},{"speaker":"Alban","startTime":727.11,"endTime":731.79,"body":"probably wondering how I ended"},{"speaker":"Alban","startTime":727.11,"endTime":731.79,"body":"up here. Like that's a cliche,"},{"speaker":"Alban","startTime":731.91,"endTime":736.77,"body":"because it works. Because it's"},{"speaker":"Alban","startTime":731.91,"endTime":736.77,"body":"so easy to start a story. Think"},{"speaker":"Alban","startTime":736.77,"endTime":740.25,"body":"about the beginning of Indiana"},{"speaker":"Alban","startTime":736.77,"endTime":740.25,"body":"Jones. Yeah. And he's going"},{"speaker":"Alban","startTime":740.25,"endTime":742.77,"body":"through the temple trying to"},{"speaker":"Alban","startTime":740.25,"endTime":742.77,"body":"steal the artifact and you're"},{"speaker":"Alban","startTime":742.77,"endTime":745.71,"body":"like, I don't know who this guy"},{"speaker":"Alban","startTime":742.77,"endTime":745.71,"body":"is. I don't know his story. It"},{"speaker":"Alban","startTime":745.71,"endTime":749.82,"body":"doesn't start with him being a"},{"speaker":"Alban","startTime":745.71,"endTime":749.82,"body":"professor at school, and like"},{"speaker":"Alban","startTime":749.82,"endTime":753.39,"body":"trying to teach students as a"},{"speaker":"Alban","startTime":749.82,"endTime":753.39,"body":"professor, but it starts with"},{"speaker":"Alban","startTime":753.39,"endTime":755.94,"body":"Him in the temple with like"},{"speaker":"Alban","startTime":753.39,"endTime":755.94,"body":"about to get crushed by a"},{"speaker":"Alban","startTime":755.94,"endTime":758.85,"body":"boulder. Start with the hook,"},{"speaker":"Alban","startTime":755.94,"endTime":758.85,"body":"start with the interesting"},{"speaker":"Alban","startTime":758.85,"endTime":761.73,"body":"thing, and then work your way"},{"speaker":"Alban","startTime":758.85,"endTime":761.73,"body":"back to actually getting the"},{"speaker":"Alban","startTime":761.73,"endTime":764.91,"body":"story because people want to"},{"speaker":"Alban","startTime":761.73,"endTime":764.91,"body":"know where they're going. I"},{"speaker":"Alban","startTime":764.91,"endTime":767.52,"body":"mean, think about how we see"},{"speaker":"Alban","startTime":764.91,"endTime":767.52,"body":"this on YouTube, a great Mr."},{"speaker":"Alban","startTime":767.52,"endTime":770.73,"body":"Beast video will be like, I'm"},{"speaker":"Alban","startTime":767.52,"endTime":770.73,"body":"about to be buried alive for two"},{"speaker":"Alban","startTime":770.73,"endTime":773.94,"body":"days. And you're like, oh my"},{"speaker":"Alban","startTime":770.73,"endTime":773.94,"body":"gosh, what's gonna happen?"},{"speaker":"Alban","startTime":774.33,"endTime":777.0,"body":"Versus somebody's like, Hey,"},{"speaker":"Alban","startTime":774.33,"endTime":777.0,"body":"guys, welcome back to the"},{"speaker":"Alban","startTime":777.0,"endTime":779.97,"body":"channel. No, I haven't uploaded"},{"speaker":"Alban","startTime":777.0,"endTime":779.97,"body":"in a while. But I've seen a lot"},{"speaker":"Alban","startTime":779.97,"endTime":782.58,"body":"of comments. And people have"},{"speaker":"Alban","startTime":779.97,"endTime":782.58,"body":"been asking, you know, where's"},{"speaker":"Alban","startTime":782.58,"endTime":786.0,"body":"the channel going? It doesn't"},{"speaker":"Alban","startTime":782.58,"endTime":786.0,"body":"matter who it is, I'm gonna be"},{"speaker":"Alban","startTime":786.0,"endTime":788.1,"body":"like, Oh, they're not talking to"},{"speaker":"Alban","startTime":786.0,"endTime":788.1,"body":"me there. I don't know who"},{"speaker":"Alban","startTime":788.1,"endTime":790.05,"body":"they're talking to you. This"},{"speaker":"Alban","startTime":788.1,"endTime":790.05,"body":"just doesn't seem interesting at"},{"speaker":"Alban","startTime":790.05,"endTime":792.6,"body":"all. Every second really counts."},{"speaker":"Jordan","startTime":792.81,"endTime":795.27,"body":"I think that sometimes"},{"speaker":"Jordan","startTime":792.81,"endTime":795.27,"body":"podcasters are really scared"},{"speaker":"Jordan","startTime":795.3,"endTime":798.45,"body":"when Korean or sound bites, that"},{"speaker":"Jordan","startTime":795.3,"endTime":798.45,"body":"they're going to give too much"},{"speaker":"Jordan","startTime":798.45,"endTime":801.69,"body":"away. And they don't want to let"},{"speaker":"Jordan","startTime":798.45,"endTime":801.69,"body":"go of the prize at the end of"},{"speaker":"Jordan","startTime":801.69,"endTime":804.69,"body":"it. You know what I mean? And so"},{"speaker":"Jordan","startTime":801.69,"endTime":804.69,"body":"they're scared about spoiling"},{"speaker":"Jordan","startTime":804.69,"endTime":808.2,"body":"things for their podcast"},{"speaker":"Jordan","startTime":804.69,"endTime":808.2,"body":"episode. But yeah, there's so"},{"speaker":"Jordan","startTime":808.2,"endTime":812.1,"body":"many movies where you're at the"},{"speaker":"Jordan","startTime":808.2,"endTime":812.1,"body":"climax, or you know, the"},{"speaker":"Jordan","startTime":812.1,"endTime":814.41,"body":"hangover, they're waking up in"},{"speaker":"Jordan","startTime":812.1,"endTime":814.41,"body":"the hotel room, and it's"},{"speaker":"Jordan","startTime":814.41,"endTime":817.41,"body":"trashed, and there's like a"},{"speaker":"Jordan","startTime":814.41,"endTime":817.41,"body":"tiger in the closet. And you're"},{"speaker":"Jordan","startTime":817.41,"endTime":822.87,"body":"just like, how did it get there"},{"speaker":"Jordan","startTime":817.41,"endTime":822.87,"body":"in sometimes the journey to that"},{"speaker":"Jordan","startTime":822.87,"endTime":831.51,"body":"point, is really enticing to."},{"speaker":"Jordan","startTime":822.87,"endTime":831.51,"body":"The third question from Charles"},{"speaker":"Jordan","startTime":831.51,"endTime":835.05,"body":"is, which is better a picture"},{"speaker":"Jordan","startTime":831.51,"endTime":835.05,"body":"you've drawn up or a picture"},{"speaker":"Jordan","startTime":835.05,"endTime":838.2,"body":"from your podcast? I think that"},{"speaker":"Jordan","startTime":835.05,"endTime":838.2,"body":"what he meant by this question"},{"speaker":"Jordan","startTime":838.23,"endTime":842.82,"body":"is, which is better? A stock"},{"speaker":"Jordan","startTime":838.23,"endTime":842.82,"body":"image, or maybe design that has"},{"speaker":"Jordan","startTime":842.82,"endTime":847.98,"body":"been created for the soundbite"},{"speaker":"Jordan","startTime":842.82,"endTime":847.98,"body":"versus your podcast, cover art"},{"speaker":"Jordan","startTime":848.01,"endTime":851.49,"body":"or a screen grab from maybe the"},{"speaker":"Jordan","startTime":848.01,"endTime":851.49,"body":"interview video?"},{"speaker":"Alban","startTime":852.27,"endTime":856.62,"body":"Totally depends on the"},{"speaker":"Alban","startTime":852.27,"endTime":856.62,"body":"context. So I would often say it"},{"speaker":"Alban","startTime":856.62,"endTime":859.08,"body":"should be a custom image,"},{"speaker":"Alban","startTime":856.62,"endTime":859.08,"body":"there's going to be a few times,"},{"speaker":"Alban","startTime":859.08,"endTime":862.17,"body":"so it shouldn't be. But if you"},{"speaker":"Alban","startTime":859.08,"endTime":862.17,"body":"have a really, really strong"},{"speaker":"Alban","startTime":862.17,"endTime":865.26,"body":"brand for the podcast, and"},{"speaker":"Alban","startTime":862.17,"endTime":865.26,"body":"people already know it really"},{"speaker":"Alban","startTime":865.26,"endTime":868.68,"body":"well, then you might get away"},{"speaker":"Alban","startTime":865.26,"endTime":868.68,"body":"with hey, here's that strong"},{"speaker":"Alban","startTime":868.68,"endTime":871.35,"body":"brand, you know, and love. It's"},{"speaker":"Alban","startTime":868.68,"endTime":871.35,"body":"the daily and now you're"},{"speaker":"Alban","startTime":871.35,"endTime":874.35,"body":"listening to Michael Barbaros"},{"speaker":"Alban","startTime":871.35,"endTime":874.35,"body":"voice about something that's"},{"speaker":"Alban","startTime":874.35,"endTime":877.38,"body":"interesting, that's happening."},{"speaker":"Alban","startTime":874.35,"endTime":877.38,"body":"That might make sense, because"},{"speaker":"Alban","startTime":877.38,"endTime":879.84,"body":"that's actually helping catch"},{"speaker":"Alban","startTime":877.38,"endTime":879.84,"body":"their attention. But if it's a"},{"speaker":"Alban","startTime":879.84,"endTime":882.81,"body":"story about a haunted house, put"},{"speaker":"Alban","startTime":879.84,"endTime":882.81,"body":"up a picture of a haunted house."},{"speaker":"Alban","startTime":882.84,"endTime":886.23,"body":"If it's a soundbite about a"},{"speaker":"Alban","startTime":882.84,"endTime":886.23,"body":"story that involves Dave"},{"speaker":"Alban","startTime":886.23,"endTime":887.94,"body":"Chappelle, it doesn't matter if"},{"speaker":"Alban","startTime":886.23,"endTime":887.94,"body":"Dave Chappelle was on the"},{"speaker":"Alban","startTime":887.94,"endTime":890.61,"body":"podcast, put a picture of Dave"},{"speaker":"Alban","startTime":887.94,"endTime":890.61,"body":"Chappelle up so people are like,"},{"speaker":"Alban","startTime":890.64,"endTime":893.34,"body":"Oh, what's this and they, you"},{"speaker":"Alban","startTime":890.64,"endTime":893.34,"body":"know, are kind of captured."},{"speaker":"Alban","startTime":893.61,"endTime":896.97,"body":"Anything you can do to capture"},{"speaker":"Alban","startTime":893.61,"endTime":896.97,"body":"people's attention is going to"},{"speaker":"Alban","startTime":896.97,"endTime":900.45,"body":"really help when they're"},{"speaker":"Alban","startTime":896.97,"endTime":900.45,"body":"watching us. So I say upload"},{"speaker":"Alban","startTime":900.45,"endTime":903.54,"body":"custom images or use the Canva"},{"speaker":"Alban","startTime":900.45,"endTime":903.54,"body":"integration that we have in"},{"speaker":"Alban","startTime":903.54,"endTime":906.39,"body":"Buzzsprout. So that you can"},{"speaker":"Alban","startTime":903.54,"endTime":906.39,"body":"create your own image. That"},{"speaker":"Alban","startTime":906.39,"endTime":910.23,"body":"often is better. But it's also a"},{"speaker":"Alban","startTime":906.39,"endTime":910.23,"body":"trade off with how much time do"},{"speaker":"Alban","startTime":910.23,"endTime":913.74,"body":"you actually have to do this"},{"speaker":"Alban","startTime":910.23,"endTime":913.74,"body":"soundbite. The hook is more"},{"speaker":"Alban","startTime":913.74,"endTime":916.44,"body":"important, finding the right"},{"speaker":"Alban","startTime":913.74,"endTime":916.44,"body":"moment in the podcast more"},{"speaker":"Alban","startTime":916.44,"endTime":919.23,"body":"important. So if we're dealing"},{"speaker":"Alban","startTime":916.44,"endTime":919.23,"body":"with a limited amount of time,"},{"speaker":"Alban","startTime":919.77,"endTime":923.4,"body":"then you could maybe stick with"},{"speaker":"Alban","startTime":919.77,"endTime":923.4,"body":"your standard podcast cover art,"},{"speaker":"Jordan","startTime":923.88,"endTime":927.57,"body":"you know, what comes to"},{"speaker":"Jordan","startTime":923.88,"endTime":927.57,"body":"mind is marked safe podcast,"},{"speaker":"Jordan","startTime":927.66,"endTime":932.28,"body":"they're tick tock that went"},{"speaker":"Jordan","startTime":927.66,"endTime":932.28,"body":"viral, they had a video of"},{"speaker":"Jordan","startTime":932.34,"endTime":936.51,"body":"people on a roller coaster ride,"},{"speaker":"Jordan","startTime":932.34,"endTime":936.51,"body":"following the roller coaster."},{"speaker":"Jordan","startTime":936.9,"endTime":940.47,"body":"And as we were watching the"},{"speaker":"Jordan","startTime":936.9,"endTime":940.47,"body":"video, they're talking about"},{"speaker":"Jordan","startTime":940.47,"endTime":944.19,"body":"this one disaster that happened"},{"speaker":"Jordan","startTime":940.47,"endTime":944.19,"body":"with the roller coaster ride,"},{"speaker":"Jordan","startTime":944.43,"endTime":947.88,"body":"and then ended it with to hear"},{"speaker":"Jordan","startTime":944.43,"endTime":947.88,"body":"the full story, go to our"},{"speaker":"Jordan","startTime":947.88,"endTime":952.32,"body":"podcast. And that works really"},{"speaker":"Jordan","startTime":947.88,"endTime":952.32,"body":"well, too. So if you have stock"},{"speaker":"Jordan","startTime":952.32,"endTime":955.98,"body":"video or stock images, you can"},{"speaker":"Jordan","startTime":952.32,"endTime":955.98,"body":"also use that to just kind of"},{"speaker":"Jordan","startTime":955.98,"endTime":959.25,"body":"backup the imagery that you're"},{"speaker":"Jordan","startTime":955.98,"endTime":959.25,"body":"talking about on the podcast,"},{"speaker":"Alban","startTime":959.73,"endTime":962.79,"body":"Ken Burns in all the"},{"speaker":"Alban","startTime":959.73,"endTime":962.79,"body":"documentaries he's made has"},{"speaker":"Alban","startTime":962.91,"endTime":967.74,"body":"helped people realize that a"},{"speaker":"Alban","startTime":962.91,"endTime":967.74,"body":"visual element with audio often"},{"speaker":"Alban","startTime":967.74,"endTime":971.73,"body":"can replace a full video"},{"speaker":"Alban","startTime":967.74,"endTime":971.73,"body":"experience, you know, having"},{"speaker":"Alban","startTime":971.73,"endTime":974.61,"body":"images of the thing you're"},{"speaker":"Alban","startTime":971.73,"endTime":974.61,"body":"talking about is much more"},{"speaker":"Alban","startTime":974.61,"endTime":978.09,"body":"immersive than just listening to"},{"speaker":"Alban","startTime":974.61,"endTime":978.09,"body":"audio. And it doesn't have to be"},{"speaker":"Alban","startTime":978.12,"endTime":981.57,"body":"the exact same thing that you're"},{"speaker":"Alban","startTime":978.12,"endTime":981.57,"body":"talking about. So you don't need"},{"speaker":"Alban","startTime":981.57,"endTime":985.11,"body":"the video from the disaster on"},{"speaker":"Alban","startTime":981.57,"endTime":985.11,"body":"the roller coaster. But some"},{"speaker":"Alban","startTime":985.11,"endTime":988.32,"body":"pictures of a roller coaster"},{"speaker":"Alban","startTime":985.11,"endTime":988.32,"body":"during that story that actually"},{"speaker":"Alban","startTime":988.32,"endTime":992.79,"body":"sets the tone so much more. If"},{"speaker":"Alban","startTime":988.32,"endTime":992.79,"body":"you don't have the exact imagery"},{"speaker":"Alban","startTime":992.82,"endTime":996.3,"body":"of what you're talking about. Go"},{"speaker":"Alban","startTime":992.82,"endTime":996.3,"body":"to a website like unsplash.com"},{"speaker":"Alban","startTime":996.33,"endTime":1000.92,"body":"and get some really beautiful"},{"speaker":"Alban","startTime":996.33,"endTime":1000.92,"body":"royalty free images that match"},{"speaker":"Alban","startTime":1000.92,"endTime":1004.01,"body":"what you're talking about. And"},{"speaker":"Alban","startTime":1000.92,"endTime":1004.01,"body":"so if it's a celebrity, find a"},{"speaker":"Alban","startTime":1004.01,"endTime":1007.4,"body":"picture that celebrity if it's a"},{"speaker":"Alban","startTime":1004.01,"endTime":1007.4,"body":"roller coaster ride went wrong."},{"speaker":"Alban","startTime":1007.55,"endTime":1010.28,"body":"Find a picture of a roller"},{"speaker":"Alban","startTime":1007.55,"endTime":1010.28,"body":"coaster. If it's a haunted"},{"speaker":"Alban","startTime":1010.28,"endTime":1013.76,"body":"house, find a scary looking"},{"speaker":"Alban","startTime":1010.28,"endTime":1013.76,"body":"house and add this visual"},{"speaker":"Alban","startTime":1013.76,"endTime":1016.13,"body":"element. And if it's only 45"},{"speaker":"Alban","startTime":1013.76,"endTime":1016.13,"body":"seconds, you're not going to"},{"speaker":"Alban","startTime":1016.13,"endTime":1019.58,"body":"have to have moving images the"},{"speaker":"Alban","startTime":1016.13,"endTime":1019.58,"body":"whole time. But just that one"},{"speaker":"Alban","startTime":1019.61,"endTime":1021.98,"body":"image that sets the tone will"},{"speaker":"Alban","startTime":1019.61,"endTime":1021.98,"body":"help quite a bit."},{"speaker":"Jordan","startTime":1022.25,"endTime":1025.1,"body":"Awesome. Well, thank you"},{"speaker":"Jordan","startTime":1022.25,"endTime":1025.1,"body":"so much for coming back on Alvin"},{"speaker":"Jordan","startTime":1025.1,"endTime":1026.72,"body":"and helping me answer this"},{"speaker":"Jordan","startTime":1025.1,"endTime":1026.72,"body":"question."},{"speaker":"Alban","startTime":1026.81,"endTime":1027.8,"body":"Thank you for having me."},{"speaker":"Jordan","startTime":1028.699,"endTime":1031.699,"body":"I hope this episode of"},{"speaker":"Jordan","startTime":1028.699,"endTime":1031.699,"body":"Podcasting Q\u0026A has been helpful"},{"speaker":"Jordan","startTime":1031.699,"endTime":1035.239,"body":"to you. If you have a question"},{"speaker":"Jordan","startTime":1031.699,"endTime":1035.239,"body":"you'd like us to answer on a"},{"speaker":"Jordan","startTime":1035.239,"endTime":1039.949,"body":"future episode, go to speak"},{"speaker":"Jordan","startTime":1035.239,"endTime":1039.949,"body":"pipe.com/buzzsprout or click the"},{"speaker":"Jordan","startTime":1039.949,"endTime":1043.009,"body":"link in the show notes to leave"},{"speaker":"Jordan","startTime":1039.949,"endTime":1043.009,"body":"us an audio message. And as"},{"speaker":"Jordan","startTime":1043.009,"endTime":1044.479,"body":"always, Keep podcasting"}]}