{"version":"1.0.0","segments":[{"speaker":"Jordan","startTime":0.54,"endTime":3.84,"body":"Creating a podcast promo"},{"speaker":"Jordan","startTime":0.54,"endTime":3.84,"body":"might seem difficult, but with a"},{"speaker":"Jordan","startTime":3.84,"endTime":7.14,"body":"little planning, you can create"},{"speaker":"Jordan","startTime":3.84,"endTime":7.14,"body":"a promo that will grab your"},{"speaker":"Jordan","startTime":7.14,"endTime":10.62,"body":"listeners attention and persuade"},{"speaker":"Jordan","startTime":7.14,"endTime":10.62,"body":"them to take action. In this"},{"speaker":"Jordan","startTime":10.62,"endTime":14.34,"body":"episode, we'll provide tips on"},{"speaker":"Jordan","startTime":10.62,"endTime":14.34,"body":"how to create a promo that is"},{"speaker":"Jordan","startTime":14.34,"endTime":17.34,"body":"engaging as well as some things"},{"speaker":"Jordan","startTime":14.34,"endTime":17.34,"body":"to consider during the audio"},{"speaker":"Jordan","startTime":17.34,"endTime":21.27,"body":"production process. I'm Jordan,"},{"speaker":"Jordan","startTime":17.34,"endTime":21.27,"body":"host of podcasting q\u0026a, where we"},{"speaker":"Jordan","startTime":21.27,"endTime":24.33,"body":"answer your questions about how"},{"speaker":"Jordan","startTime":21.27,"endTime":24.33,"body":"to start, grow and monetize a"},{"speaker":"Jordan","startTime":24.33,"endTime":32.19,"body":"podcast. Joining me in this"},{"speaker":"Jordan","startTime":24.33,"endTime":32.19,"body":"episode is Buzzsprout, Head of"},{"speaker":"Jordan","startTime":32.19,"endTime":38.43,"body":"Marketing, Alban Brooke. Ever"},{"speaker":"Jordan","startTime":32.19,"endTime":38.43,"body":"since the release of Buzzsprout"},{"speaker":"Jordan","startTime":38.46,"endTime":41.49,"body":"ads, one of the biggest"},{"speaker":"Jordan","startTime":38.46,"endTime":41.49,"body":"questions in the podcasting"},{"speaker":"Jordan","startTime":41.49,"endTime":47.55,"body":"community has been, \"how do you"},{"speaker":"Jordan","startTime":41.49,"endTime":47.55,"body":"create a podcast promo?\", and I"},{"speaker":"Jordan","startTime":47.55,"endTime":50.97,"body":"searched far and wide and could"},{"speaker":"Jordan","startTime":47.55,"endTime":50.97,"body":"not find any resources on"},{"speaker":"Jordan","startTime":50.97,"endTime":54.3,"body":"creating a podcast promo, or"},{"speaker":"Jordan","startTime":50.97,"endTime":54.3,"body":"even an ad that wasn't"},{"speaker":"Jordan","startTime":54.3,"endTime":56.37,"body":"necessarily just a trailer."},{"speaker":"Alban","startTime":56.76,"endTime":58.95,"body":"You know, all my research"},{"speaker":"Alban","startTime":56.76,"endTime":58.95,"body":"has been based on listening to"},{"speaker":"Alban","startTime":58.95,"endTime":63.72,"body":"the local radio. And so make it"},{"speaker":"Alban","startTime":58.95,"endTime":63.72,"body":"three times the loudness of the"},{"speaker":"Alban","startTime":63.72,"endTime":68.43,"body":"radio show. Blast it promise"},{"speaker":"Alban","startTime":63.72,"endTime":68.43,"body":"like incredible savings. And I"},{"speaker":"Alban","startTime":68.43,"endTime":71.07,"body":"think that's what the local"},{"speaker":"Alban","startTime":68.43,"endTime":71.07,"body":"sports talk radio does in"},{"speaker":"Alban","startTime":71.07,"endTime":73.56,"body":"Jacksonville. So maybe that's"},{"speaker":"Alban","startTime":71.07,"endTime":73.56,"body":"the way to go."},{"speaker":"Jordan","startTime":74.02,"endTime":76.21,"body":"I don't think that's the"},{"speaker":"Jordan","startTime":74.02,"endTime":76.21,"body":"way that podcast promo should"},{"speaker":"Jordan","startTime":76.21,"endTime":76.57,"body":"go, though."},{"speaker":"Alban","startTime":77.02,"endTime":80.5,"body":"No joke, I promise. I"},{"speaker":"Alban","startTime":77.02,"endTime":80.5,"body":"heard one the other day. This is"},{"speaker":"Alban","startTime":80.5,"endTime":85.0,"body":"a radio ad. They didn't say the"},{"speaker":"Alban","startTime":80.5,"endTime":85.0,"body":"name of the company, I promise"},{"speaker":"Alban","startTime":85.0,"endTime":87.76,"body":"like that--there's no way that"},{"speaker":"Alban","startTime":85.0,"endTime":87.76,"body":"happened. I really listened to"},{"speaker":"Alban","startTime":87.76,"endTime":90.85,"body":"it. And I was like, what's"},{"speaker":"Alban","startTime":87.76,"endTime":90.85,"body":"the--who's this for? It is wild,"},{"speaker":"Alban","startTime":90.85,"endTime":93.07,"body":"like anything the radio is"},{"speaker":"Alban","startTime":90.85,"endTime":93.07,"body":"doing, we probably should be"},{"speaker":"Alban","startTime":93.07,"endTime":94.03,"body":"doing the opposite."},{"speaker":"Jordan","startTime":94.15,"endTime":97.66,"body":"And I kind of feel like"},{"speaker":"Jordan","startTime":94.15,"endTime":97.66,"body":"that is where podcasters are"},{"speaker":"Jordan","startTime":97.66,"endTime":102.07,"body":"getting a little hesitant"},{"speaker":"Jordan","startTime":97.66,"endTime":102.07,"body":"because if companies or"},{"speaker":"Jordan","startTime":102.19,"endTime":105.25,"body":"marketing departments or things"},{"speaker":"Jordan","startTime":102.19,"endTime":105.25,"body":"like that are making these"},{"speaker":"Jordan","startTime":105.25,"endTime":109.3,"body":"mistakes with their audio ads,"},{"speaker":"Jordan","startTime":105.25,"endTime":109.3,"body":"podcasters might have a little"},{"speaker":"Jordan","startTime":109.3,"endTime":113.77,"body":"bit of a fear of \"Oh, no, what"},{"speaker":"Jordan","startTime":109.3,"endTime":113.77,"body":"if I mess up?\" And so I think"},{"speaker":"Jordan","startTime":113.77,"endTime":117.7,"body":"it's really great to just give"},{"speaker":"Jordan","startTime":113.77,"endTime":117.7,"body":"some guidance on what kinds of"},{"speaker":"Jordan","startTime":117.7,"endTime":122.29,"body":"things to include your in your"},{"speaker":"Jordan","startTime":117.7,"endTime":122.29,"body":"ad. And probably the very first"},{"speaker":"Jordan","startTime":122.29,"endTime":127.0,"body":"and most important thing is to"},{"speaker":"Jordan","startTime":122.29,"endTime":127.0,"body":"not wing your podcast promo, but"},{"speaker":"Jordan","startTime":127.0,"endTime":128.47,"body":"to maybe script it out."},{"speaker":"Alban","startTime":128.62,"endTime":132.4,"body":"Yeah, the scripts are a"},{"speaker":"Alban","startTime":128.62,"endTime":132.4,"body":"great way to improve your promo."},{"speaker":"Alban","startTime":132.43,"endTime":135.1,"body":"I mean, if we think about it,"},{"speaker":"Alban","startTime":132.43,"endTime":135.1,"body":"podcasts don't have to be"},{"speaker":"Alban","startTime":135.1,"endTime":138.16,"body":"perfect. Honestly, it's like a"},{"speaker":"Alban","startTime":135.1,"endTime":138.16,"body":"little bit of the charm of"},{"speaker":"Alban","startTime":138.16,"endTime":141.7,"body":"podcast is they go down rabbit"},{"speaker":"Alban","startTime":138.16,"endTime":141.7,"body":"holes, you kind of are building"},{"speaker":"Alban","startTime":141.7,"endTime":145.6,"body":"a connection with the banter of"},{"speaker":"Alban","startTime":141.7,"endTime":145.6,"body":"the hosts and like, you feel"},{"speaker":"Alban","startTime":145.6,"endTime":148.63,"body":"like you know, the people that"},{"speaker":"Alban","startTime":145.6,"endTime":148.63,"body":"you're listening to. And"},{"speaker":"Alban","startTime":148.63,"endTime":151.69,"body":"podcasts don't have a set limit."},{"speaker":"Alban","startTime":148.63,"endTime":151.69,"body":"It's not like TV where they have"},{"speaker":"Alban","startTime":151.69,"endTime":155.05,"body":"to fit into a 30 minute time"},{"speaker":"Alban","startTime":151.69,"endTime":155.05,"body":"slot with seven minutes that"},{"speaker":"Alban","startTime":155.44,"endTime":158.23,"body":"instead may have longer"},{"speaker":"Alban","startTime":155.44,"endTime":158.23,"body":"episodes, we have shorter"},{"speaker":"Alban","startTime":158.23,"endTime":161.11,"body":"episodes, it's not a big deal."},{"speaker":"Alban","startTime":158.23,"endTime":161.11,"body":"Podcast promos, on the other"},{"speaker":"Alban","startTime":161.11,"endTime":164.62,"body":"hand, are very rigid, on"},{"speaker":"Alban","startTime":161.11,"endTime":164.62,"body":"Buzzsprout, as they have to be"},{"speaker":"Alban","startTime":164.62,"endTime":168.49,"body":"less than 40 seconds, they have"},{"speaker":"Alban","startTime":164.62,"endTime":168.49,"body":"to be longer than 12. But that's"},{"speaker":"Alban","startTime":168.49,"endTime":173.08,"body":"not a very long window. And so"},{"speaker":"Alban","startTime":168.49,"endTime":173.08,"body":"it's kind of flexing a muscle"},{"speaker":"Alban","startTime":173.08,"endTime":176.38,"body":"that we don't really always have"},{"speaker":"Alban","startTime":173.08,"endTime":176.38,"body":"to flex as a podcaster, which is"},{"speaker":"Alban","startTime":176.38,"endTime":180.04,"body":"being concise, being really"},{"speaker":"Alban","startTime":176.38,"endTime":180.04,"body":"thoughtful about what we're"},{"speaker":"Alban","startTime":180.04,"endTime":183.7,"body":"saying, and getting right to the"},{"speaker":"Alban","startTime":180.04,"endTime":183.7,"body":"point as quickly as possible."},{"speaker":"Jordan","startTime":183.94,"endTime":186.97,"body":"What are the things that"},{"speaker":"Jordan","startTime":183.94,"endTime":186.97,"body":"need to be like really, really"},{"speaker":"Jordan","startTime":186.97,"endTime":191.53,"body":"need to be included in your"},{"speaker":"Jordan","startTime":186.97,"endTime":191.53,"body":"podcast promo script to make"},{"speaker":"Jordan","startTime":191.53,"endTime":195.91,"body":"sure that you are making the"},{"speaker":"Jordan","startTime":191.53,"endTime":195.91,"body":"most of your 12 to 40 second"},{"speaker":"Jordan","startTime":195.91,"endTime":196.48,"body":"slot."},{"speaker":"Alban","startTime":196.65,"endTime":198.96,"body":"So there's five things"},{"speaker":"Alban","startTime":196.65,"endTime":198.96,"body":"that definitely needs to be"},{"speaker":"Alban","startTime":198.96,"endTime":203.28,"body":"included when you're writing the"},{"speaker":"Alban","startTime":198.96,"endTime":203.28,"body":"script. And so I would say you"},{"speaker":"Alban","startTime":203.28,"endTime":206.28,"body":"need to write this out verbatim."},{"speaker":"Alban","startTime":203.28,"endTime":206.28,"body":"Like you have to have each word"},{"speaker":"Alban","startTime":206.28,"endTime":209.4,"body":"picked out. And they've got to"},{"speaker":"Alban","startTime":206.28,"endTime":209.4,"body":"be your words, if you have"},{"speaker":"Alban","startTime":209.4,"endTime":212.4,"body":"somebody else write it, it can"},{"speaker":"Alban","startTime":209.4,"endTime":212.4,"body":"just be difficult to read"},{"speaker":"Alban","startTime":212.4,"endTime":216.69,"body":"somebody else's writing, and"},{"speaker":"Alban","startTime":212.4,"endTime":216.69,"body":"make it sound natural for you."},{"speaker":"Alban","startTime":216.99,"endTime":219.93,"body":"Some people speak in passive"},{"speaker":"Alban","startTime":216.99,"endTime":219.93,"body":"voice a lot, and some always are"},{"speaker":"Alban","startTime":219.93,"endTime":223.53,"body":"an active voice. Sometimes"},{"speaker":"Alban","startTime":219.93,"endTime":223.53,"body":"there's words that you don't use"},{"speaker":"Alban","startTime":223.53,"endTime":227.13,"body":"very often. So really make sure"},{"speaker":"Alban","startTime":223.53,"endTime":227.13,"body":"you're the one writing the"},{"speaker":"Alban","startTime":227.13,"endTime":230.94,"body":"script if you're going to be the"},{"speaker":"Alban","startTime":227.13,"endTime":230.94,"body":"voice of the script. And then"},{"speaker":"Alban","startTime":230.94,"endTime":233.58,"body":"there's five elements that once"},{"speaker":"Alban","startTime":230.94,"endTime":233.58,"body":"you've written the script, make"},{"speaker":"Alban","startTime":233.58,"endTime":237.3,"body":"sure all these are in there."},{"speaker":"Alban","startTime":233.58,"endTime":237.3,"body":"Number one, you've got to have"},{"speaker":"Alban","startTime":237.3,"endTime":239.76,"body":"the name of the podcast. So"},{"speaker":"Alban","startTime":237.3,"endTime":239.76,"body":"don't be like the local"},{"speaker":"Alban","startTime":239.79,"endTime":243.51,"body":"Jacksonville radio guy who put"},{"speaker":"Alban","startTime":239.79,"endTime":243.51,"body":"up an ad, without the name of"},{"speaker":"Alban","startTime":243.51,"endTime":246.42,"body":"the business. There's a great"},{"speaker":"Alban","startTime":243.51,"endTime":246.42,"body":"fishing store somewhere in"},{"speaker":"Alban","startTime":246.42,"endTime":250.77,"body":"Jacksonville, and I have no idea"},{"speaker":"Alban","startTime":246.42,"endTime":250.77,"body":"who it is. His name is."},{"speaker":"Jordan","startTime":251.16,"endTime":254.04,"body":"So what do you think is"},{"speaker":"Jordan","startTime":251.16,"endTime":254.04,"body":"the sweet spot with how many"},{"speaker":"Jordan","startTime":254.04,"endTime":257.34,"body":"times you should probably say"},{"speaker":"Jordan","startTime":254.04,"endTime":257.34,"body":"the name of your podcast? Do you"},{"speaker":"Jordan","startTime":257.34,"endTime":260.88,"body":"just say it the one time at the"},{"speaker":"Jordan","startTime":257.34,"endTime":260.88,"body":"beginning? Or do you want to say"},{"speaker":"Jordan","startTime":260.88,"endTime":263.22,"body":"it maybe three times throughout?"},{"speaker":"Jordan","startTime":260.88,"endTime":263.22,"body":"I"},{"speaker":"Alban","startTime":263.22,"endTime":265.8,"body":"think you least want to"},{"speaker":"Alban","startTime":263.22,"endTime":265.8,"body":"do it twice once at the"},{"speaker":"Alban","startTime":265.8,"endTime":269.16,"body":"beginning to introduce the"},{"speaker":"Alban","startTime":265.8,"endTime":269.16,"body":"podcast. And then once at the"},{"speaker":"Alban","startTime":269.16,"endTime":272.19,"body":"end. If people have heard it and"},{"speaker":"Alban","startTime":269.16,"endTime":272.19,"body":"gone, that sounds pretty good."},{"speaker":"Alban","startTime":272.58,"endTime":275.25,"body":"You want to have something at"},{"speaker":"Alban","startTime":272.58,"endTime":275.25,"body":"the end that say here's a"},{"speaker":"Alban","startTime":275.25,"endTime":278.97,"body":"reminder of the name of the"},{"speaker":"Alban","startTime":275.25,"endTime":278.97,"body":"show. For some podcasts, it's"},{"speaker":"Alban","startTime":278.97,"endTime":282.48,"body":"going to be natural that it's"},{"speaker":"Alban","startTime":278.97,"endTime":282.48,"body":"showing up three times or maybe"},{"speaker":"Alban","startTime":282.48,"endTime":286.89,"body":"you don't need to because I"},{"speaker":"Alban","startTime":282.48,"endTime":286.89,"body":"recently listened to a promo for"},{"speaker":"Alban","startTime":286.89,"endTime":290.55,"body":"Jordan Harbinger and the name of"},{"speaker":"Alban","startTime":286.89,"endTime":290.55,"body":"his show is the Jordan Harbinger"},{"speaker":"Alban","startTime":290.55,"endTime":294.45,"body":"show. And so for him to say hey,"},{"speaker":"Alban","startTime":290.55,"endTime":294.45,"body":"I'm Jordan Harbinger of the"},{"speaker":"Alban","startTime":294.45,"endTime":296.97,"body":"Jordan Harbinger show listen to"},{"speaker":"Alban","startTime":294.45,"endTime":296.97,"body":"the Jordan Harbinger show it's"},{"speaker":"Alban","startTime":296.97,"endTime":300.45,"body":"the number one show from Jordan"},{"speaker":"Alban","startTime":296.97,"endTime":300.45,"body":"Harbinger like at some Wait,"},{"speaker":"Alban","startTime":300.54,"endTime":304.11,"body":"you've hit it, you've covered"},{"speaker":"Alban","startTime":300.54,"endTime":304.11,"body":"your bases. His promo, by the"},{"speaker":"Alban","startTime":304.11,"endTime":307.47,"body":"way, we did not include all"},{"speaker":"Alban","startTime":304.11,"endTime":307.47,"body":"that. Because that would be"},{"speaker":"Alban","startTime":307.47,"endTime":308.61,"body":"overkill. So"},{"speaker":"Jordan","startTime":308.73,"endTime":311.07,"body":"if anything that would"},{"speaker":"Jordan","startTime":308.73,"endTime":311.07,"body":"probably ruin the experience for"},{"speaker":"Jordan","startTime":311.07,"endTime":312.72,"body":"the listeners. And they'd be"},{"speaker":"Jordan","startTime":311.07,"endTime":312.72,"body":"like, I don't want to listen to"},{"speaker":"Jordan","startTime":312.72,"endTime":312.9,"body":"this"},{"speaker":"Alban","startTime":312.899,"endTime":318.089,"body":"guy. They're like, Okay,"},{"speaker":"Alban","startTime":312.899,"endTime":318.089,"body":"I've heard the name enough. So I"},{"speaker":"Alban","startTime":318.089,"endTime":321.329,"body":"think two's kind of a sweet spot"},{"speaker":"Alban","startTime":318.089,"endTime":321.329,"body":"at least once the beginning once"},{"speaker":"Alban","startTime":321.329,"endTime":325.379,"body":"at the end. And then once you've"},{"speaker":"Alban","startTime":321.329,"endTime":325.379,"body":"written it, read it out and see"},{"speaker":"Alban","startTime":325.379,"endTime":329.129,"body":"does this flow naturally because"},{"speaker":"Alban","startTime":325.379,"endTime":329.129,"body":"the written word is so different"},{"speaker":"Alban","startTime":329.129,"endTime":332.309,"body":"than the spoken word, and we"},{"speaker":"Alban","startTime":329.129,"endTime":332.309,"body":"just talk differently than we"},{"speaker":"Alban","startTime":332.309,"endTime":337.469,"body":"write. And so it's important for"},{"speaker":"Alban","startTime":332.309,"endTime":337.469,"body":"you to read it and say, Oh, I"},{"speaker":"Alban","startTime":337.469,"endTime":340.559,"body":"don't feel comfortable saying"},{"speaker":"Alban","startTime":337.469,"endTime":340.559,"body":"these words like it's a tongue a"},{"speaker":"Alban","startTime":340.559,"endTime":342.689,"body":"little bit of a tongue twister"},{"speaker":"Alban","startTime":340.559,"endTime":342.689,"body":"that I didn't notice until I"},{"speaker":"Alban","startTime":342.689,"endTime":343.559,"body":"said it out loud."},{"speaker":"Jordan","startTime":343.62,"endTime":346.35,"body":"I've run into that"},{"speaker":"Jordan","startTime":343.62,"endTime":346.35,"body":"reading scripts for my"},{"speaker":"Jordan","startTime":346.35,"endTime":349.71,"body":"storytelling podcast, there are"},{"speaker":"Jordan","startTime":346.35,"endTime":349.71,"body":"certain words or combinations of"},{"speaker":"Jordan","startTime":349.71,"endTime":352.26,"body":"words that will absolutely trip"},{"speaker":"Jordan","startTime":349.71,"endTime":352.26,"body":"me up. And sometimes I have to"},{"speaker":"Jordan","startTime":352.26,"endTime":355.05,"body":"kind of rework that so that it"},{"speaker":"Jordan","startTime":352.26,"endTime":355.05,"body":"feels more natural, and it"},{"speaker":"Jordan","startTime":355.05,"endTime":358.62,"body":"doesn't feel like me just"},{"speaker":"Jordan","startTime":355.05,"endTime":358.62,"body":"robotically, trying to enunciate"},{"speaker":"Jordan","startTime":358.62,"endTime":361.65,"body":"the words completely. And"},{"speaker":"Jordan","startTime":358.62,"endTime":361.65,"body":"speaking of which, I think"},{"speaker":"Jordan","startTime":361.65,"endTime":366.39,"body":"enunciation is probably very"},{"speaker":"Jordan","startTime":361.65,"endTime":366.39,"body":"important when you're reading"},{"speaker":"Jordan","startTime":366.39,"endTime":370.68,"body":"your script and making sure that"},{"speaker":"Jordan","startTime":366.39,"endTime":370.68,"body":"you can articulate the words"},{"speaker":"Jordan","startTime":370.74,"endTime":371.52,"body":"clearly."},{"speaker":"Alban","startTime":372.06,"endTime":374.13,"body":"And then there's a one"},{"speaker":"Alban","startTime":372.06,"endTime":374.13,"body":"sentence description for your"},{"speaker":"Alban","startTime":374.13,"endTime":378.84,"body":"podcast, give me like a single"},{"speaker":"Alban","startTime":374.13,"endTime":378.84,"body":"sentence that tells me exactly"},{"speaker":"Alban","startTime":378.84,"endTime":381.27,"body":"what this podcast is about. And"},{"speaker":"Alban","startTime":378.84,"endTime":381.27,"body":"let's hit that right in the"},{"speaker":"Alban","startTime":381.27,"endTime":386.61,"body":"beginning. So Podcasting Q\u0026A, is"},{"speaker":"Alban","startTime":381.27,"endTime":386.61,"body":"a podcast that gives you"},{"speaker":"Alban","startTime":386.64,"endTime":390.66,"body":"practical tips on how to improve"},{"speaker":"Alban","startTime":386.64,"endTime":390.66,"body":"your show. That's maybe not the"},{"speaker":"Alban","startTime":390.66,"endTime":393.51,"body":"one liner we would pick but I'm"},{"speaker":"Alban","startTime":390.66,"endTime":393.51,"body":"trying to think of right now"},{"speaker":"Alban","startTime":393.51,"endTime":394.68,"body":"writing one for us."},{"speaker":"Jordan","startTime":395.04,"endTime":399.72,"body":"Um, how about a balloon"},{"speaker":"Jordan","startTime":395.04,"endTime":399.72,"body":"animal podcast, and you will"},{"speaker":"Jordan","startTime":399.72,"endTime":402.72,"body":"learn insights to make you the"},{"speaker":"Jordan","startTime":399.72,"endTime":402.72,"body":"life of the party."},{"speaker":"Alban","startTime":406.38,"endTime":409.29,"body":"Has anybody in the"},{"speaker":"Alban","startTime":406.38,"endTime":409.29,"body":"history of I guess did a balloon"},{"speaker":"Alban","startTime":409.29,"endTime":411.69,"body":"animal podcast I feel like that"},{"speaker":"Alban","startTime":409.29,"endTime":411.69,"body":"is very much. This"},{"speaker":"Jordan","startTime":411.69,"endTime":415.35,"body":"is why that is the"},{"speaker":"Jordan","startTime":411.69,"endTime":415.35,"body":"perfect example. Because it's"},{"speaker":"Jordan","startTime":415.35,"endTime":419.76,"body":"this completely insane thing."},{"speaker":"Jordan","startTime":415.35,"endTime":419.76,"body":"But even with that really crazy"},{"speaker":"Jordan","startTime":419.76,"endTime":423.72,"body":"idea, you can still have a one"},{"speaker":"Jordan","startTime":419.76,"endTime":423.72,"body":"sentence description. Let's make"},{"speaker":"Jordan","startTime":423.72,"endTime":424.17,"body":"sure we got"},{"speaker":"Alban","startTime":424.17,"endTime":426.09,"body":"these other three"},{"speaker":"Alban","startTime":424.17,"endTime":426.09,"body":"elements in there too, for our"},{"speaker":"Alban","startTime":426.09,"endTime":432.03,"body":"balloon animal promo, okay, who"},{"speaker":"Alban","startTime":426.09,"endTime":432.03,"body":"the podcast is for? And so it"},{"speaker":"Alban","startTime":432.03,"endTime":436.59,"body":"this is a balloon animal podcast"},{"speaker":"Alban","startTime":432.03,"endTime":436.59,"body":"for children who are just"},{"speaker":"Alban","startTime":436.59,"endTime":442.41,"body":"interested in the art, or it's"},{"speaker":"Alban","startTime":436.59,"endTime":442.41,"body":"for performers, or is for people"},{"speaker":"Alban","startTime":442.41,"endTime":444.99,"body":"who want to learn about the"},{"speaker":"Alban","startTime":442.41,"endTime":444.99,"body":"history of balloon animals,"},{"speaker":"Alban","startTime":444.99,"endTime":448.71,"body":"whatever it would be. It's"},{"speaker":"Alban","startTime":444.99,"endTime":448.71,"body":"important to say it's about this"},{"speaker":"Alban","startTime":448.71,"endTime":453.42,"body":"thing, but it's also for this"},{"speaker":"Alban","startTime":448.71,"endTime":453.42,"body":"specific audience. We've talked"},{"speaker":"Alban","startTime":453.42,"endTime":456.0,"body":"about this in the past, you"},{"speaker":"Alban","startTime":453.42,"endTime":456.0,"body":"know, maybe you have a podcast"},{"speaker":"Alban","startTime":456.0,"endTime":460.8,"body":"about stress reduction. Well,"},{"speaker":"Alban","startTime":456.0,"endTime":460.8,"body":"what if you could focus down and"},{"speaker":"Alban","startTime":460.8,"endTime":464.55,"body":"we actually say niche down a lot"},{"speaker":"Alban","startTime":460.8,"endTime":464.55,"body":"of times, so that you actually"},{"speaker":"Alban","startTime":464.55,"endTime":467.4,"body":"have a specific audience. So say"},{"speaker":"Alban","startTime":464.55,"endTime":467.4,"body":"we're doing stress reduction,"},{"speaker":"Alban","startTime":467.79,"endTime":472.8,"body":"but we're doing it for expecting"},{"speaker":"Alban","startTime":467.79,"endTime":472.8,"body":"mothers or for lawyers, or for"},{"speaker":"Alban","startTime":472.86,"endTime":476.97,"body":"veterans, you know, they're"},{"speaker":"Alban","startTime":472.86,"endTime":476.97,"body":"people who are dealing with very"},{"speaker":"Alban","startTime":476.97,"endTime":481.38,"body":"different types of stress, and"},{"speaker":"Alban","startTime":476.97,"endTime":481.38,"body":"they may find a certain stress"},{"speaker":"Alban","startTime":481.38,"endTime":485.64,"body":"reduction techniques are much"},{"speaker":"Alban","startTime":481.38,"endTime":485.64,"body":"better based on who they are. So"},{"speaker":"Alban","startTime":486.18,"endTime":489.93,"body":"if you have a podcast, think"},{"speaker":"Alban","startTime":486.18,"endTime":489.93,"body":"about who are the people who are"},{"speaker":"Alban","startTime":489.93,"endTime":493.8,"body":"perfect for this podcast? And"},{"speaker":"Alban","startTime":489.93,"endTime":493.8,"body":"then let them know in the promo"},{"speaker":"Alban","startTime":494.34,"endTime":498.45,"body":"number four, why people should"},{"speaker":"Alban","startTime":494.34,"endTime":498.45,"body":"listen. So maybe going back to"},{"speaker":"Alban","startTime":498.45,"endTime":503.07,"body":"your balloon animal example. You"},{"speaker":"Alban","startTime":498.45,"endTime":503.07,"body":"know, listen to the balloon"},{"speaker":"Alban","startTime":503.07,"endTime":506.88,"body":"animals show the best podcast"},{"speaker":"Alban","startTime":503.07,"endTime":506.88,"body":"for children who are trying to"},{"speaker":"Alban","startTime":506.88,"endTime":510.78,"body":"learn how to craft the amazing"},{"speaker":"Alban","startTime":506.88,"endTime":510.78,"body":"animals that their next birthday"},{"speaker":"Alban","startTime":510.78,"endTime":515.25,"body":"party, listen so that you can"},{"speaker":"Alban","startTime":510.78,"endTime":515.25,"body":"figure out how to make the"},{"speaker":"Alban","startTime":515.28,"endTime":517.98,"body":"balloon animal dog or something"},{"speaker":"Alban","startTime":515.28,"endTime":517.98,"body":"like tell them why."},{"speaker":"Jordan","startTime":519.03,"endTime":521.01,"body":"Or connect with a"},{"speaker":"Jordan","startTime":519.03,"endTime":521.01,"body":"community of other balloon"},{"speaker":"Jordan","startTime":521.01,"endTime":522.12,"body":"animal enthusiasts"},{"speaker":"Alban","startTime":522.57,"endTime":525.51,"body":"connects with the"},{"speaker":"Alban","startTime":522.57,"endTime":525.51,"body":"community? That's the selling"},{"speaker":"Alban","startTime":525.51,"endTime":528.93,"body":"point. Yes. For my stress"},{"speaker":"Alban","startTime":525.51,"endTime":528.93,"body":"reduction podcast for veterans,"},{"speaker":"Alban","startTime":529.2,"endTime":532.44,"body":"this is going to help you work"},{"speaker":"Alban","startTime":529.2,"endTime":532.44,"body":"through these types of"},{"speaker":"Alban","startTime":532.44,"endTime":535.05,"body":"experiences. And you could name"},{"speaker":"Alban","startTime":532.44,"endTime":535.05,"body":"the experiences that you might"},{"speaker":"Alban","startTime":535.05,"endTime":539.28,"body":"be talking about on the podcast,"},{"speaker":"Alban","startTime":535.05,"endTime":539.28,"body":"like, why should I listen? And"},{"speaker":"Alban","startTime":539.28,"endTime":541.41,"body":"then number five, what do you"},{"speaker":"Alban","startTime":539.28,"endTime":541.41,"body":"know? And number five is going"},{"speaker":"Alban","startTime":541.41,"endTime":544.68,"body":"to be a call to action, you have"},{"speaker":"Alban","startTime":541.41,"endTime":544.68,"body":"to have the call to action at"},{"speaker":"Alban","startTime":544.68,"endTime":544.98,"body":"the end?"},{"speaker":"Jordan","startTime":545.16,"endTime":549.15,"body":"Yeah, basically, a call"},{"speaker":"Jordan","startTime":545.16,"endTime":549.15,"body":"to action is just telling the"},{"speaker":"Jordan","startTime":549.15,"endTime":553.47,"body":"listener what specifically you"},{"speaker":"Jordan","startTime":549.15,"endTime":553.47,"body":"want them to do, whether that be"},{"speaker":"Jordan","startTime":553.47,"endTime":556.53,"body":"find the podcast on your"},{"speaker":"Jordan","startTime":553.47,"endTime":556.53,"body":"favorite listening app, or"},{"speaker":"Jordan","startTime":556.53,"endTime":559.98,"body":"clicking the link below just"},{"speaker":"Jordan","startTime":556.53,"endTime":559.98,"body":"anything like that. It's your"},{"speaker":"Jordan","startTime":560.1,"endTime":563.37,"body":"call for the listener to"},{"speaker":"Jordan","startTime":560.1,"endTime":563.37,"body":"complete this task."},{"speaker":"Alban","startTime":564.27,"endTime":566.16,"body":"Yeah, so run through them"},{"speaker":"Alban","startTime":564.27,"endTime":566.16,"body":"again, since we kind of"},{"speaker":"Alban","startTime":566.16,"endTime":570.42,"body":"explained them. The name of the"},{"speaker":"Alban","startTime":566.16,"endTime":570.42,"body":"podcast, the description for the"},{"speaker":"Alban","startTime":570.42,"endTime":576.03,"body":"podcast, who the podcast is for,"},{"speaker":"Alban","startTime":570.42,"endTime":576.03,"body":"why people should listen, and"},{"speaker":"Alban","startTime":576.06,"endTime":579.39,"body":"the call to action. And if like"},{"speaker":"Alban","startTime":576.06,"endTime":579.39,"body":"you're kind of paying attention,"},{"speaker":"Alban","startTime":579.39,"endTime":583.26,"body":"you'll notice there's obviously"},{"speaker":"Alban","startTime":579.39,"endTime":583.26,"body":"overlap. When I gave an example"},{"speaker":"Alban","startTime":583.29,"endTime":587.7,"body":"of the one sentence description"},{"speaker":"Alban","startTime":583.29,"endTime":587.7,"body":"of Podcasting, Q\u0026A, I said"},{"speaker":"Alban","startTime":587.82,"endTime":591.12,"body":"Podcasting Q\u0026A Call to Action"},{"speaker":"Alban","startTime":587.82,"endTime":591.12,"body":"will probably include the name"},{"speaker":"Alban","startTime":591.12,"endTime":595.26,"body":"of the podcast again, so they're"},{"speaker":"Alban","startTime":591.12,"endTime":595.26,"body":"all overlapping. And the way I"},{"speaker":"Alban","startTime":595.26,"endTime":597.6,"body":"want you to think about this is"},{"speaker":"Alban","startTime":595.26,"endTime":597.6,"body":"when you've written your script,"},{"speaker":"Alban","startTime":598.02,"endTime":601.29,"body":"have these five written down and"},{"speaker":"Alban","startTime":598.02,"endTime":601.29,"body":"And then check them off as you"},{"speaker":"Alban","startTime":601.29,"endTime":604.65,"body":"go, I've got that I've got that."},{"speaker":"Alban","startTime":601.29,"endTime":604.65,"body":"I've got that and make sure that"},{"speaker":"Alban","startTime":604.65,"endTime":610.83,"body":"you've got all five of those"},{"speaker":"Alban","startTime":604.65,"endTime":610.83,"body":"covered. So maybe we should"},{"speaker":"Alban","startTime":610.86,"endTime":614.07,"body":"start talking about the actual"},{"speaker":"Alban","startTime":610.86,"endTime":614.07,"body":"recording process of your promo"},{"speaker":"Alban","startTime":614.1,"endTime":617.25,"body":"once you've nailed script"},{"speaker":"Alban","startTime":614.1,"endTime":617.25,"body":"writing, and now we can go to"},{"speaker":"Alban","startTime":617.25,"endTime":619.74,"body":"recording. And obviously, that's"},{"speaker":"Alban","startTime":617.25,"endTime":619.74,"body":"where we're gonna be practicing"},{"speaker":"Alban","startTime":619.74,"endTime":620.73,"body":"this enunciation."},{"speaker":"Jordan","startTime":620.82,"endTime":623.85,"body":"Yeah, one of the things"},{"speaker":"Jordan","startTime":620.82,"endTime":623.85,"body":"that I think with recording the"},{"speaker":"Jordan","startTime":623.85,"endTime":627.39,"body":"promo, there's some people that"},{"speaker":"Jordan","startTime":623.85,"endTime":627.39,"body":"with their podcast, they record"},{"speaker":"Jordan","startTime":627.42,"endTime":632.16,"body":"one and done, they just do one"},{"speaker":"Jordan","startTime":627.42,"endTime":632.16,"body":"take, and they nail it the first"},{"speaker":"Jordan","startTime":632.16,"endTime":635.13,"body":"time, it's great, whatever, or"},{"speaker":"Jordan","startTime":632.16,"endTime":635.13,"body":"they just want to keep it more"},{"speaker":"Jordan","startTime":635.13,"endTime":638.22,"body":"organic and don't want to edit"},{"speaker":"Jordan","startTime":635.13,"endTime":638.22,"body":"so much and just want to keep it"},{"speaker":"Jordan","startTime":638.43,"endTime":642.69,"body":"very natural. And so they just"},{"speaker":"Jordan","startTime":638.43,"endTime":642.69,"body":"do the one recording through"},{"speaker":"Jordan","startTime":642.72,"endTime":646.77,"body":"without repeating anything and"},{"speaker":"Jordan","startTime":642.72,"endTime":646.77,"body":"mistakes and all. And so they"},{"speaker":"Jordan","startTime":646.77,"endTime":650.76,"body":"might not be comfortable"},{"speaker":"Jordan","startTime":646.77,"endTime":650.76,"body":"recording many takes of"},{"speaker":"Jordan","startTime":650.76,"endTime":651.48,"body":"something."},{"speaker":"Alban","startTime":651.569,"endTime":653.969,"body":"Yeah, this is again,"},{"speaker":"Alban","startTime":651.569,"endTime":653.969,"body":"similar to like I said, the"},{"speaker":"Alban","startTime":653.969,"endTime":658.289,"body":"beginning that a promo is just"},{"speaker":"Alban","startTime":653.969,"endTime":658.289,"body":"very different from the podcast"},{"speaker":"Alban","startTime":658.289,"endTime":661.799,"body":"itself, we've really got to nail"},{"speaker":"Alban","startTime":658.289,"endTime":661.799,"body":"it, if we're going to get it out"},{"speaker":"Alban","startTime":661.829,"endTime":666.539,"body":"in 40 seconds, give a really"},{"speaker":"Alban","startTime":661.829,"endTime":666.539,"body":"good sell in 40 seconds. It's"},{"speaker":"Alban","startTime":666.569,"endTime":670.319,"body":"totally different than what we"},{"speaker":"Alban","startTime":666.569,"endTime":670.319,"body":"can do on a 45 minute podcast"},{"speaker":"Alban","startTime":670.319,"endTime":673.679,"body":"where we're really just trying"},{"speaker":"Alban","startTime":670.319,"endTime":673.679,"body":"to connect with the audience. So"},{"speaker":"Alban","startTime":673.709,"endTime":677.159,"body":"yeah, like you said, I love the"},{"speaker":"Alban","startTime":673.709,"endTime":677.159,"body":"idea of taking multiple takes,"},{"speaker":"Alban","startTime":677.219,"endTime":681.059,"body":"you can add your personality,"},{"speaker":"Alban","startTime":677.219,"endTime":681.059,"body":"you can practice maybe"},{"speaker":"Alban","startTime":681.059,"endTime":684.599,"body":"emphasizing certain words in the"},{"speaker":"Alban","startTime":681.059,"endTime":684.599,"body":"sentence, find something that"},{"speaker":"Alban","startTime":684.599,"endTime":688.469,"body":"works for you try it once more"},{"speaker":"Alban","startTime":684.599,"endTime":688.469,"body":"where you're reading, try it"},{"speaker":"Alban","startTime":688.469,"endTime":692.189,"body":"once where you're smiling a lot."},{"speaker":"Alban","startTime":688.469,"endTime":692.189,"body":"And just listen and say which of"},{"speaker":"Alban","startTime":692.189,"endTime":696.179,"body":"these sounds good to me, it just"},{"speaker":"Alban","startTime":692.189,"endTime":696.179,"body":"guarantees after you've done it"},{"speaker":"Alban","startTime":696.179,"endTime":699.119,"body":"three, four times, that one of"},{"speaker":"Alban","startTime":696.179,"endTime":699.119,"body":"these is going to be"},{"speaker":"Alban","startTime":699.149,"endTime":702.179,"body":"exceptional, and you just get a"},{"speaker":"Alban","startTime":699.149,"endTime":702.179,"body":"much better chance for a really"},{"speaker":"Alban","startTime":702.179,"endTime":702.989,"body":"good recording."},{"speaker":"Jordan","startTime":703.349,"endTime":705.509,"body":"And with reading a"},{"speaker":"Jordan","startTime":703.349,"endTime":705.509,"body":"script, a lot of people might"},{"speaker":"Jordan","startTime":705.509,"endTime":709.379,"body":"not be used to reading a script."},{"speaker":"Jordan","startTime":705.509,"endTime":709.379,"body":"And I know that when I was in"},{"speaker":"Jordan","startTime":709.379,"endTime":712.469,"body":"theater, one of the exercises"},{"speaker":"Jordan","startTime":709.379,"endTime":712.469,"body":"that we would do in order to"},{"speaker":"Jordan","startTime":712.469,"endTime":716.879,"body":"make sure that we were not only"},{"speaker":"Jordan","startTime":712.469,"endTime":716.879,"body":"getting used to the words of the"},{"speaker":"Jordan","startTime":716.879,"endTime":720.629,"body":"script, but also saying them in"},{"speaker":"Jordan","startTime":716.879,"endTime":720.629,"body":"a way that is natural, or saying"},{"speaker":"Jordan","startTime":720.629,"endTime":723.569,"body":"them in a way that makes sense"},{"speaker":"Jordan","startTime":720.629,"endTime":723.569,"body":"to what we're trying to convey"},{"speaker":"Jordan","startTime":723.839,"endTime":727.769,"body":"with the words on the page is to"},{"speaker":"Jordan","startTime":723.839,"endTime":727.769,"body":"read them through with the"},{"speaker":"Jordan","startTime":727.769,"endTime":732.209,"body":"emphasis on different words. And"},{"speaker":"Jordan","startTime":727.769,"endTime":732.209,"body":"so, Alvin, you actually have a"},{"speaker":"Jordan","startTime":732.209,"endTime":733.829,"body":"really great example."},{"speaker":"Alban","startTime":734.009,"endTime":737.909,"body":"Yeah, we know that this"},{"speaker":"Alban","startTime":734.009,"endTime":737.909,"body":"is true, just from normal,"},{"speaker":"Alban","startTime":737.939,"endTime":742.019,"body":"everyday speech. So let me read"},{"speaker":"Alban","startTime":737.939,"endTime":742.019,"body":"you the same sentence a few"},{"speaker":"Alban","startTime":742.019,"endTime":744.929,"body":"different times. And like, I'm"},{"speaker":"Alban","startTime":742.019,"endTime":744.929,"body":"just going to give different"},{"speaker":"Alban","startTime":744.929,"endTime":747.779,"body":"emphasis to the words and just"},{"speaker":"Alban","startTime":744.929,"endTime":747.779,"body":"hear how different these sound"},{"speaker":"Alban","startTime":747.779,"endTime":753.779,"body":"okay. I did not tell him to rob"},{"speaker":"Alban","startTime":747.779,"endTime":753.779,"body":"the bank. I did not tell him to"},{"speaker":"Alban","startTime":753.779,"endTime":760.109,"body":"rob the bank. I didn't tell him"},{"speaker":"Alban","startTime":753.779,"endTime":760.109,"body":"to rob the bank. I didn't tell"},{"speaker":"Alban","startTime":760.109,"endTime":764.639,"body":"him to rob the bank, like these"},{"speaker":"Alban","startTime":760.109,"endTime":764.639,"body":"different things. I didn't tell"},{"speaker":"Alban","startTime":764.639,"endTime":768.329,"body":"him to do it. I didn't tell him"},{"speaker":"Alban","startTime":764.639,"endTime":768.329,"body":"to do it. But I told someone"},{"speaker":"Alban","startTime":768.329,"endTime":771.839,"body":"else. I didn't tell him to rob"},{"speaker":"Alban","startTime":768.329,"endTime":771.839,"body":"the bank. What did you tell him"},{"speaker":"Alban","startTime":771.839,"endTime":776.189,"body":"to do the bank then? Or I didn't"},{"speaker":"Alban","startTime":771.839,"endTime":776.189,"body":"tell him to rob the bank,"},{"speaker":"Alban","startTime":776.219,"endTime":779.279,"body":"meaning you're supposed to rob"},{"speaker":"Alban","startTime":776.219,"endTime":779.279,"body":"the grocery store or something?"},{"speaker":"Alban","startTime":779.309,"endTime":784.229,"body":"Yeah, exactly. So emphasis"},{"speaker":"Alban","startTime":779.309,"endTime":784.229,"body":"matters a ton. When you're"},{"speaker":"Alban","startTime":784.229,"endTime":786.479,"body":"reading something. And you know,"},{"speaker":"Alban","startTime":784.229,"endTime":786.479,"body":"maybe for the world of"},{"speaker":"Alban","startTime":786.479,"endTime":790.259,"body":"podcasting, you could say this"},{"speaker":"Alban","startTime":786.479,"endTime":790.259,"body":"is the best show for young"},{"speaker":"Alban","startTime":790.259,"endTime":794.399,"body":"entrepreneurs. And maybe you"},{"speaker":"Alban","startTime":790.259,"endTime":794.399,"body":"really want to focus on young"},{"speaker":"Alban","startTime":794.429,"endTime":797.309,"body":"because this podcast, the types"},{"speaker":"Alban","startTime":794.429,"endTime":797.309,"body":"of things you're going to be"},{"speaker":"Alban","startTime":797.309,"endTime":799.679,"body":"teaching are really only"},{"speaker":"Alban","startTime":797.309,"endTime":799.679,"body":"applicable to people in their"},{"speaker":"Alban","startTime":799.679,"endTime":805.229,"body":"early 20s. So play with the"},{"speaker":"Alban","startTime":799.679,"endTime":805.229,"body":"recordings a little bit and see"},{"speaker":"Alban","startTime":805.229,"endTime":808.619,"body":"like, hey, does this feel"},{"speaker":"Alban","startTime":805.229,"endTime":808.619,"body":"natural? Does this sound right?"},{"speaker":"Alban","startTime":808.919,"endTime":812.099,"body":"Am I missing anything. And"},{"speaker":"Alban","startTime":808.919,"endTime":812.099,"body":"sometimes playing with like"},{"speaker":"Alban","startTime":812.099,"endTime":816.209,"body":"focus and emphasis on words,"},{"speaker":"Alban","startTime":812.099,"endTime":816.209,"body":"really helps convey the message"},{"speaker":"Alban","startTime":816.209,"endTime":817.409,"body":"that you want to convey?"},{"speaker":"Jordan","startTime":817.95,"endTime":821.4,"body":"It also adds a little"},{"speaker":"Jordan","startTime":817.95,"endTime":821.4,"body":"bit more depth and texture to"},{"speaker":"Jordan","startTime":821.4,"endTime":824.73,"body":"what is being said, for example,"},{"speaker":"Jordan","startTime":821.4,"endTime":824.73,"body":"there's a podcast that I really"},{"speaker":"Jordan","startTime":824.73,"endTime":827.82,"body":"love, but I actually can't"},{"speaker":"Jordan","startTime":824.73,"endTime":827.82,"body":"listen to it because the girl"},{"speaker":"Jordan","startTime":827.82,"endTime":831.27,"body":"says all of her sentences like"},{"speaker":"Jordan","startTime":827.82,"endTime":831.27,"body":"this. And then she says the next"},{"speaker":"Jordan","startTime":831.27,"endTime":833.94,"body":"sentence like the downward"},{"speaker":"Jordan","startTime":831.27,"endTime":833.94,"body":"inflection, yeah, it's like"},{"speaker":"Jordan","startTime":833.94,"endTime":837.3,"body":"downward. And so if you actually"},{"speaker":"Jordan","startTime":833.94,"endTime":837.3,"body":"were to, like visualize the way"},{"speaker":"Jordan","startTime":837.3,"endTime":841.53,"body":"that you say things, it should"},{"speaker":"Jordan","startTime":837.3,"endTime":841.53,"body":"have different levels, and"},{"speaker":"Jordan","startTime":841.53,"endTime":846.57,"body":"different textures to it to keep"},{"speaker":"Jordan","startTime":841.53,"endTime":846.57,"body":"things more natural sounding and"},{"speaker":"Jordan","startTime":846.57,"endTime":851.79,"body":"more engaging to the listeners"},{"speaker":"Jordan","startTime":846.57,"endTime":851.79,"body":"ears, because we don't actually"},{"speaker":"Jordan","startTime":851.79,"endTime":855.99,"body":"talk that way in normal life,"},{"speaker":"Jordan","startTime":851.79,"endTime":855.99,"body":"where you just talk like this. I"},{"speaker":"Jordan","startTime":855.99,"endTime":860.28,"body":"didn't tell him to rob the bank."},{"speaker":"Jordan","startTime":855.99,"endTime":860.28,"body":"But now I'm talking about this."},{"speaker":"Jordan","startTime":860.31,"endTime":862.98,"body":"And it just when you hear that"},{"speaker":"Jordan","startTime":860.31,"endTime":862.98,"body":"kind of repetition, it's just"},{"speaker":"Jordan","startTime":862.98,"endTime":865.65,"body":"like, ah, that's not really"},{"speaker":"Jordan","startTime":862.98,"endTime":865.65,"body":"interesting. Or maybe they're"},{"speaker":"Jordan","startTime":865.65,"endTime":869.1,"body":"reading from a page. I think"},{"speaker":"Jordan","startTime":865.65,"endTime":869.1,"body":"that that is another thing that"},{"speaker":"Jordan","startTime":869.1,"endTime":872.91,"body":"kind of adds to playing with the"},{"speaker":"Jordan","startTime":869.1,"endTime":872.91,"body":"emphasis playing with the way"},{"speaker":"Jordan","startTime":872.91,"endTime":875.31,"body":"that you say different things."},{"speaker":"Jordan","startTime":872.91,"endTime":875.31,"body":"Yeah. And to"},{"speaker":"Alban","startTime":875.37,"endTime":878.16,"body":"talk a little bit more"},{"speaker":"Alban","startTime":875.37,"endTime":878.16,"body":"about recording. I think the"},{"speaker":"Alban","startTime":878.16,"endTime":881.58,"body":"recording environment actually"},{"speaker":"Alban","startTime":878.16,"endTime":881.58,"body":"matters quite a bit more during"},{"speaker":"Alban","startTime":881.58,"endTime":886.26,"body":"the promo than it does during"},{"speaker":"Alban","startTime":881.58,"endTime":886.26,"body":"the podcast itself. We know the"},{"speaker":"Alban","startTime":886.26,"endTime":890.46,"body":"recording quality really matters"},{"speaker":"Alban","startTime":886.26,"endTime":890.46,"body":"for podcasts. But with the promo"},{"speaker":"Alban","startTime":890.52,"endTime":894.69,"body":"I mean, we're talking it's 10"},{"speaker":"Alban","startTime":890.52,"endTime":894.69,"body":"times as important because if"},{"speaker":"Alban","startTime":894.69,"endTime":898.17,"body":"people only get 40 seconds to"},{"speaker":"Alban","startTime":894.69,"endTime":898.17,"body":"make that first impression if"},{"speaker":"Alban","startTime":898.17,"endTime":901.05,"body":"they're hearing a bunch of"},{"speaker":"Alban","startTime":898.17,"endTime":901.05,"body":"background noise He's a mistakes"},{"speaker":"Alban","startTime":901.05,"endTime":905.16,"body":"and kids interrupting or"},{"speaker":"Alban","startTime":901.05,"endTime":905.16,"body":"whatever it may be, then now"},{"speaker":"Alban","startTime":905.16,"endTime":908.07,"body":"we're now they're going to think"},{"speaker":"Alban","startTime":905.16,"endTime":908.07,"body":"that's what the whole show is"},{"speaker":"Alban","startTime":908.07,"endTime":911.73,"body":"gonna sound like. And so"},{"speaker":"Alban","startTime":908.07,"endTime":911.73,"body":"recording multiple takes making"},{"speaker":"Alban","startTime":911.73,"endTime":914.31,"body":"sure you have a quiet"},{"speaker":"Alban","startTime":911.73,"endTime":914.31,"body":"environment, your mic is set up"},{"speaker":"Alban","startTime":914.34,"endTime":917.49,"body":"everything like that. Now you"},{"speaker":"Alban","startTime":914.34,"endTime":917.49,"body":"can pretty much ensure one of"},{"speaker":"Alban","startTime":917.49,"endTime":920.43,"body":"those takes is going to be good."},{"speaker":"Alban","startTime":917.49,"endTime":920.43,"body":"And it's gonna be really easy to"},{"speaker":"Alban","startTime":920.43,"endTime":923.19,"body":"clean up to have a super"},{"speaker":"Alban","startTime":920.43,"endTime":923.19,"body":"polished Episode Promo"},{"speaker":"Jordan","startTime":923.34,"endTime":926.37,"body":"with making sure that"},{"speaker":"Jordan","startTime":923.34,"endTime":926.37,"body":"your recording environment is"},{"speaker":"Jordan","startTime":926.37,"endTime":930.57,"body":"nice and quiet and doesn't have"},{"speaker":"Jordan","startTime":926.37,"endTime":930.57,"body":"a lot of echo, you really don't"},{"speaker":"Jordan","startTime":930.57,"endTime":934.71,"body":"need to have a studio quality"},{"speaker":"Jordan","startTime":930.57,"endTime":934.71,"body":"environment. There's a method"},{"speaker":"Jordan","startTime":934.74,"endTime":938.97,"body":"that I personally love and have"},{"speaker":"Jordan","startTime":934.74,"endTime":938.97,"body":"subscribed to on many occasions"},{"speaker":"Jordan","startTime":938.97,"endTime":942.36,"body":"that I call the Stonehenge"},{"speaker":"Jordan","startTime":938.97,"endTime":942.36,"body":"method. And it's where you take"},{"speaker":"Jordan","startTime":942.39,"endTime":947.61,"body":"your couch pillows and build a"},{"speaker":"Jordan","startTime":942.39,"endTime":947.61,"body":"square shaped box with your"},{"speaker":"Jordan","startTime":947.61,"endTime":951.66,"body":"pillows around your microphone"},{"speaker":"Jordan","startTime":947.61,"endTime":951.66,"body":"and just speak into that. And it"},{"speaker":"Jordan","startTime":951.66,"endTime":954.57,"body":"is the most beautiful sound you"},{"speaker":"Jordan","startTime":951.66,"endTime":954.57,"body":"will ever hear."},{"speaker":"Alban","startTime":955.59,"endTime":959.04,"body":"I recorded once with"},{"speaker":"Alban","startTime":955.59,"endTime":959.04,"body":"somebody, we had to do a short"},{"speaker":"Alban","startTime":959.04,"endTime":962.97,"body":"recording with her. And she was"},{"speaker":"Alban","startTime":959.04,"endTime":962.97,"body":"in a hotel room. We're doing a"},{"speaker":"Alban","startTime":962.97,"endTime":963.9,"body":"remote recording."},{"speaker":"Jordan","startTime":964.019,"endTime":965.489,"body":"I remember this."},{"speaker":"Alban","startTime":965.58,"endTime":968.88,"body":"Did we talk about it on"},{"speaker":"Alban","startTime":965.58,"endTime":968.88,"body":"Buzzcast? Yes, you"},{"speaker":"Jordan","startTime":968.879,"endTime":971.069,"body":"did. I remember this."},{"speaker":"Jordan","startTime":968.879,"endTime":971.069,"body":"And I was like, oh, good for"},{"speaker":"Jordan","startTime":971.069,"endTime":971.639,"body":"her."},{"speaker":"Alban","startTime":971.85,"endTime":974.16,"body":"I don't remember who it"},{"speaker":"Alban","startTime":971.85,"endTime":974.16,"body":"was. But it was like we had to"},{"speaker":"Alban","startTime":974.16,"endTime":978.42,"body":"get the interview that day. And"},{"speaker":"Alban","startTime":974.16,"endTime":978.42,"body":"she was in a hotel room. And all"},{"speaker":"Alban","startTime":978.42,"endTime":982.26,"body":"she had was her laptop. And we"},{"speaker":"Alban","startTime":978.42,"endTime":982.26,"body":"were like, Could you maybe you"},{"speaker":"Alban","startTime":982.26,"endTime":985.32,"body":"try to see if you put a blanket"},{"speaker":"Alban","startTime":982.26,"endTime":985.32,"body":"over and she was like, Yeah,"},{"speaker":"Alban","startTime":985.35,"endTime":988.44,"body":"I've got really thick comforters"},{"speaker":"Alban","startTime":985.35,"endTime":988.44,"body":"here. And she's climbed under"},{"speaker":"Alban","startTime":988.44,"endTime":993.27,"body":"the comforters in the hotel bed,"},{"speaker":"Alban","startTime":988.44,"endTime":993.27,"body":"threw it over. And like we"},{"speaker":"Alban","startTime":993.27,"endTime":996.45,"body":"couldn't see her at all because"},{"speaker":"Alban","startTime":993.27,"endTime":996.45,"body":"it was completely black. And the"},{"speaker":"Alban","startTime":996.48,"endTime":999.87,"body":"audio quality was okay, it"},{"speaker":"Alban","startTime":996.48,"endTime":999.87,"body":"wasn't great because it was a"},{"speaker":"Alban","startTime":999.87,"endTime":1005.93,"body":"computer speaker. But it was"},{"speaker":"Alban","startTime":999.87,"endTime":1005.93,"body":"world's better than if she"},{"speaker":"Alban","startTime":1005.93,"endTime":1008.84,"body":"didn't have all the cushioning"},{"speaker":"Alban","startTime":1005.93,"endTime":1008.84,"body":"and the sound dampening around"},{"speaker":"Alban","startTime":1008.84,"endTime":1013.28,"body":"her. And it really makes an"},{"speaker":"Alban","startTime":1008.84,"endTime":1013.28,"body":"incredible difference. If you're"},{"speaker":"Alban","startTime":1013.28,"endTime":1017.24,"body":"in a semi treated environment"},{"speaker":"Alban","startTime":1013.28,"endTime":1017.24,"body":"with lots of soft materials,"},{"speaker":"Alban","startTime":1017.33,"endTime":1019.88,"body":"then you're going to get a much"},{"speaker":"Alban","startTime":1017.33,"endTime":1019.88,"body":"better recording."},{"speaker":"Jordan","startTime":1020.09,"endTime":1023.45,"body":"Hmm, clauses work great"},{"speaker":"Jordan","startTime":1020.09,"endTime":1023.45,"body":"for that, too. I think"},{"speaker":"Jordan","startTime":1023.45,"endTime":1026.6,"body":"comforters are very hot. It"},{"speaker":"Jordan","startTime":1023.45,"endTime":1026.6,"body":"sounds like a very hot"},{"speaker":"Jordan","startTime":1026.6,"endTime":1029.63,"body":"environment, especially with a"},{"speaker":"Jordan","startTime":1026.6,"endTime":1029.63,"body":"computer running under it. But a"},{"speaker":"Jordan","startTime":1029.63,"endTime":1033.74,"body":"closet or you know, maybe a"},{"speaker":"Jordan","startTime":1029.63,"endTime":1033.74,"body":"pillow fort would work"},{"speaker":"Jordan","startTime":1033.77,"endTime":1034.55,"body":"perfectly."},{"speaker":"Alban","startTime":1038.18,"endTime":1041.48,"body":"So next, let's talk about"},{"speaker":"Alban","startTime":1038.18,"endTime":1041.48,"body":"editing this recording down a"},{"speaker":"Alban","startTime":1041.48,"endTime":1044.9,"body":"little bit and maybe giving it a"},{"speaker":"Alban","startTime":1041.48,"endTime":1044.9,"body":"little bit of polish. So once"},{"speaker":"Alban","startTime":1044.9,"endTime":1047.3,"body":"you've recorded, you've got to"},{"speaker":"Alban","startTime":1044.9,"endTime":1047.3,"body":"make sure we're hitting that"},{"speaker":"Alban","startTime":1047.3,"endTime":1051.86,"body":"42nd mark, it's got to be there"},{"speaker":"Alban","startTime":1047.3,"endTime":1051.86,"body":"or under. And so a few tips for"},{"speaker":"Alban","startTime":1051.89,"endTime":1056.18,"body":"editing vocals, any unwanted"},{"speaker":"Alban","startTime":1051.89,"endTime":1056.18,"body":"noises, maybe you have a little"},{"speaker":"Alban","startTime":1056.18,"endTime":1059.6,"body":"bit of a plosive in a word. Or"},{"speaker":"Alban","startTime":1056.18,"endTime":1059.6,"body":"maybe you just have a weird"},{"speaker":"Alban","startTime":1059.6,"endTime":1064.16,"body":"mouth noise or just an awkward"},{"speaker":"Alban","startTime":1059.6,"endTime":1064.16,"body":"pause. Those can all be trimmed"},{"speaker":"Alban","startTime":1064.16,"endTime":1068.36,"body":"out no big deal, then go through"},{"speaker":"Alban","startTime":1064.16,"endTime":1068.36,"body":"and you make sure the volume of"},{"speaker":"Alban","startTime":1068.36,"endTime":1072.32,"body":"the ad is consistent throughout."},{"speaker":"Alban","startTime":1068.36,"endTime":1072.32,"body":"And so this doesn't mean make"},{"speaker":"Alban","startTime":1072.32,"endTime":1075.5,"body":"everything monotone. But we're"},{"speaker":"Alban","startTime":1072.32,"endTime":1075.5,"body":"trying to make sure we don't"},{"speaker":"Alban","startTime":1075.5,"endTime":1080.15,"body":"have super loud places and"},{"speaker":"Alban","startTime":1075.5,"endTime":1080.15,"body":"really quiet, we can still have"},{"speaker":"Alban","startTime":1080.15,"endTime":1084.53,"body":"a lot of emphasis and inflection"},{"speaker":"Alban","startTime":1080.15,"endTime":1084.53,"body":"in the voice without the audio"},{"speaker":"Alban","startTime":1084.59,"endTime":1088.16,"body":"like really peaking. And then"},{"speaker":"Alban","startTime":1084.59,"endTime":1088.16,"body":"third, I've done this a few"},{"speaker":"Alban","startTime":1088.16,"endTime":1091.79,"body":"times like I edit down something"},{"speaker":"Alban","startTime":1088.16,"endTime":1091.79,"body":"and it's got to be a certain"},{"speaker":"Alban","startTime":1091.82,"endTime":1096.2,"body":"length 40 seconds long, and it's"},{"speaker":"Alban","startTime":1091.82,"endTime":1096.2,"body":"42. And I just can't find"},{"speaker":"Alban","startTime":1096.2,"endTime":1098.75,"body":"anything to delete. And so I"},{"speaker":"Alban","startTime":1096.2,"endTime":1098.75,"body":"just grabbed the whole"},{"speaker":"Alban","startTime":1098.75,"endTime":1104.99,"body":"recording, and I speed it up to"},{"speaker":"Alban","startTime":1098.75,"endTime":1104.99,"body":"like 1.03% Like I just turned it"},{"speaker":"Alban","startTime":1104.99,"endTime":1109.07,"body":"up like slightly faster"},{"speaker":"Alban","startTime":1104.99,"endTime":1109.07,"body":"playback, it drops just below"},{"speaker":"Alban","startTime":1109.07,"endTime":1111.83,"body":"40. And just sounds like I'm"},{"speaker":"Alban","startTime":1109.07,"endTime":1111.83,"body":"talking a little bit more"},{"speaker":"Alban","startTime":1111.83,"endTime":1117.02,"body":"excitedly for half a second. And"},{"speaker":"Alban","startTime":1111.83,"endTime":1117.02,"body":"that's all that there. So if you"},{"speaker":"Alban","startTime":1117.02,"endTime":1119.42,"body":"run into it, you're like, I"},{"speaker":"Alban","startTime":1117.02,"endTime":1119.42,"body":"can't get the last two seconds"},{"speaker":"Alban","startTime":1119.42,"endTime":1123.47,"body":"out of here. Maybe speed up the"},{"speaker":"Alban","startTime":1119.42,"endTime":1123.47,"body":"recording just a little bit. And"},{"speaker":"Alban","startTime":1123.47,"endTime":1125.06,"body":"then you can use that as your"},{"speaker":"Alban","startTime":1123.47,"endTime":1125.06,"body":"promo."},{"speaker":"Jordan","startTime":1129.08,"endTime":1133.1,"body":"One of the things that I"},{"speaker":"Jordan","startTime":1129.08,"endTime":1133.1,"body":"think makes an amazing podcast"},{"speaker":"Jordan","startTime":1133.1,"endTime":1137.27,"body":"promo is to have some sound"},{"speaker":"Jordan","startTime":1133.1,"endTime":1137.27,"body":"effects and music to really"},{"speaker":"Jordan","startTime":1137.27,"endTime":1141.56,"body":"convey the tone of the ad or to"},{"speaker":"Jordan","startTime":1137.27,"endTime":1141.56,"body":"bring emphasis to the feeling of"},{"speaker":"Jordan","startTime":1141.56,"endTime":1146.24,"body":"it and grab listener attention."},{"speaker":"Jordan","startTime":1141.56,"endTime":1146.24,"body":"And so depending on your"},{"speaker":"Jordan","startTime":1146.24,"endTime":1149.72,"body":"podcast, you can do different"},{"speaker":"Jordan","startTime":1146.24,"endTime":1149.72,"body":"things. You can have really"},{"speaker":"Jordan","startTime":1149.72,"endTime":1154.01,"body":"suspenseful spooky music for"},{"speaker":"Jordan","startTime":1149.72,"endTime":1154.01,"body":"your paranormal podcast. Or"},{"speaker":"Jordan","startTime":1154.07,"endTime":1156.47,"body":"maybe you can have like a crowd"},{"speaker":"Jordan","startTime":1154.07,"endTime":1156.47,"body":"cheering if you have like a"},{"speaker":"Jordan","startTime":1156.47,"endTime":1160.1,"body":"sports podcast, and then the"},{"speaker":"Jordan","startTime":1156.47,"endTime":1160.1,"body":"listeners just transported to"},{"speaker":"Jordan","startTime":1160.13,"endTime":1164.12,"body":"the sports stadium. Or you can"},{"speaker":"Jordan","startTime":1160.13,"endTime":1164.12,"body":"also have like a minimalist"},{"speaker":"Jordan","startTime":1164.15,"endTime":1168.98,"body":"corporate jingle that will work"},{"speaker":"Jordan","startTime":1164.15,"endTime":1168.98,"body":"for a business podcast if you're"},{"speaker":"Jordan","startTime":1168.98,"endTime":1171.05,"body":"a coach or something like that."},{"speaker":"Alban","startTime":1171.26,"endTime":1174.05,"body":"Have you ever watched"},{"speaker":"Alban","startTime":1171.26,"endTime":1174.05,"body":"there's these people who take"},{"speaker":"Alban","startTime":1174.08,"endTime":1178.7,"body":"like trailers from like big"},{"speaker":"Alban","startTime":1174.08,"endTime":1178.7,"body":"movies, and then they strip all"},{"speaker":"Alban","startTime":1178.7,"endTime":1182.57,"body":"the music out or maybe like big"},{"speaker":"Alban","startTime":1178.7,"endTime":1182.57,"body":"scenes for movies? I think like"},{"speaker":"Alban","startTime":1182.57,"endTime":1184.91,"body":"there's like a Lord of the"},{"speaker":"Alban","startTime":1182.57,"endTime":1184.91,"body":"Rings. And it's like one of"},{"speaker":"Alban","startTime":1184.91,"endTime":1189.92,"body":"these like intense speeches and"},{"speaker":"Alban","startTime":1184.91,"endTime":1189.92,"body":"there's no music. And it's like,"},{"speaker":"Alban","startTime":1190.25,"endTime":1193.94,"body":"hilarious how much the emotion"},{"speaker":"Alban","startTime":1190.25,"endTime":1193.94,"body":"is just like sucked out of a"},{"speaker":"Alban","startTime":1193.94,"endTime":1198.23,"body":"movie. Once there isn't any"},{"speaker":"Alban","startTime":1193.94,"endTime":1198.23,"body":"music and if you can feel how"},{"speaker":"Alban","startTime":1198.23,"endTime":1201.89,"body":"ridiculous it is just After"},{"speaker":"Alban","startTime":1198.23,"endTime":1201.89,"body":"watching the speech, it makes"},{"speaker":"Alban","startTime":1201.89,"endTime":1205.76,"body":"you also realize how much that"},{"speaker":"Alban","startTime":1201.89,"endTime":1205.76,"body":"music is doing. It's getting a"},{"speaker":"Alban","startTime":1205.76,"endTime":1209.69,"body":"lot done for the movie or the"},{"speaker":"Alban","startTime":1205.76,"endTime":1209.69,"body":"trailer or whatever it is. And"},{"speaker":"Alban","startTime":1209.69,"endTime":1213.17,"body":"so I love the idea of podcasts,"},{"speaker":"Alban","startTime":1209.69,"endTime":1213.17,"body":"you know, as you're kind of"},{"speaker":"Alban","startTime":1213.17,"endTime":1216.77,"body":"leveling up your game over time,"},{"speaker":"Alban","startTime":1213.17,"endTime":1216.77,"body":"adding sound beds, adding sound"},{"speaker":"Alban","startTime":1216.77,"endTime":1220.67,"body":"effects, just to give a little"},{"speaker":"Alban","startTime":1216.77,"endTime":1220.67,"body":"bit more of a feel and a tone to"},{"speaker":"Alban","startTime":1220.67,"endTime":1224.63,"body":"the podcast. And then you can do"},{"speaker":"Alban","startTime":1220.67,"endTime":1224.63,"body":"that in the promo. A lot of the"},{"speaker":"Alban","startTime":1224.63,"endTime":1227.24,"body":"best ones I've heard over the"},{"speaker":"Alban","startTime":1224.63,"endTime":1227.24,"body":"last few weeks now have been"},{"speaker":"Alban","startTime":1227.3,"endTime":1232.16,"body":"ones that they have kind of a"},{"speaker":"Alban","startTime":1227.3,"endTime":1232.16,"body":"consistent sound bed throughout"},{"speaker":"Alban","startTime":1232.16,"endTime":1235.85,"body":"the entire promo. And they just"},{"speaker":"Alban","startTime":1232.16,"endTime":1235.85,"body":"match the tone of the podcast"},{"speaker":"Alban","startTime":1235.85,"endTime":1238.25,"body":"and gives you a great feel like"},{"speaker":"Alban","startTime":1235.85,"endTime":1238.25,"body":"is this something that I'd be"},{"speaker":"Alban","startTime":1238.25,"endTime":1242.06,"body":"interested in? Are there any"},{"speaker":"Alban","startTime":1238.25,"endTime":1242.06,"body":"best practices for what I should"},{"speaker":"Alban","startTime":1242.06,"endTime":1245.24,"body":"do? If I'm putting music or"},{"speaker":"Alban","startTime":1242.06,"endTime":1245.24,"body":"sound effects into a podcast, we"},{"speaker":"Alban","startTime":1245.24,"endTime":1248.06,"body":"really don't do many on any of"},{"speaker":"Alban","startTime":1245.24,"endTime":1248.06,"body":"my shows. But I know you do"},{"speaker":"Alban","startTime":1248.06,"endTime":1249.5,"body":"quite a bit on Dreamful"},{"speaker":"Jordan","startTime":1249.83,"endTime":1252.98,"body":"with sound effects and"},{"speaker":"Jordan","startTime":1249.83,"endTime":1252.98,"body":"music. So sound effects can be"},{"speaker":"Jordan","startTime":1252.98,"endTime":1256.7,"body":"anything from like the sound of"},{"speaker":"Jordan","startTime":1252.98,"endTime":1256.7,"body":"like shoes walking on the floor."},{"speaker":"Jordan","startTime":1256.73,"endTime":1258.5,"body":"Or maybe"},{"speaker":"Alban","startTime":1259.58,"endTime":1262.43,"body":"I'm giving you an example"},{"speaker":"Alban","startTime":1259.58,"endTime":1262.43,"body":"of what that sounds like."},{"speaker":"Jordan","startTime":1262.46,"endTime":1265.07,"body":"Yes, a clock. So if"},{"speaker":"Jordan","startTime":1262.46,"endTime":1265.07,"body":"you're Yeah, if you're trying to"},{"speaker":"Jordan","startTime":1265.07,"endTime":1268.49,"body":"like do a trivia one, it's like"},{"speaker":"Jordan","startTime":1265.07,"endTime":1268.49,"body":"the sound of a timer going off,"},{"speaker":"Jordan","startTime":1268.79,"endTime":1273.23,"body":"you know, anything like that is"},{"speaker":"Jordan","startTime":1268.79,"endTime":1273.23,"body":"going to be a sound effect. And"},{"speaker":"Jordan","startTime":1273.23,"endTime":1277.19,"body":"it's just little elements to"},{"speaker":"Jordan","startTime":1273.23,"endTime":1277.19,"body":"kind of enhance what's being"},{"speaker":"Jordan","startTime":1277.19,"endTime":1281.15,"body":"said or to kind of create like"},{"speaker":"Jordan","startTime":1277.19,"endTime":1281.15,"body":"an audio environment. And then"},{"speaker":"Jordan","startTime":1281.18,"endTime":1284.81,"body":"music is just music. And it's"},{"speaker":"Jordan","startTime":1281.18,"endTime":1284.81,"body":"usually going to be bed music,"},{"speaker":"Jordan","startTime":1284.81,"endTime":1287.93,"body":"you don't want something with"},{"speaker":"Jordan","startTime":1284.81,"endTime":1287.93,"body":"heavy drums and like crazy rock"},{"speaker":"Jordan","startTime":1287.93,"endTime":1291.29,"body":"music, or even something with"},{"speaker":"Jordan","startTime":1287.93,"endTime":1291.29,"body":"vocals, when you're picking out"},{"speaker":"Jordan","startTime":1291.29,"endTime":1294.47,"body":"music, don't do vocals, because"},{"speaker":"Jordan","startTime":1291.29,"endTime":1294.47,"body":"that sounds like two people"},{"speaker":"Jordan","startTime":1294.47,"endTime":1297.32,"body":"talking at one time, and it's"},{"speaker":"Jordan","startTime":1294.47,"endTime":1297.32,"body":"not good. So that's the"},{"speaker":"Jordan","startTime":1297.32,"endTime":1299.84,"body":"difference between like the"},{"speaker":"Jordan","startTime":1297.32,"endTime":1299.84,"body":"sound effects and the music. And"},{"speaker":"Jordan","startTime":1300.14,"endTime":1304.13,"body":"with both of them, you want to"},{"speaker":"Jordan","startTime":1300.14,"endTime":1304.13,"body":"make sure that they're not too"},{"speaker":"Jordan","startTime":1304.13,"endTime":1308.75,"body":"loud or distracting. You also"},{"speaker":"Jordan","startTime":1304.13,"endTime":1308.75,"body":"want to be really intentional,"},{"speaker":"Jordan","startTime":1309.05,"endTime":1313.58,"body":"when you're selecting the sound"},{"speaker":"Jordan","startTime":1309.05,"endTime":1313.58,"body":"effect or the music for it, to"},{"speaker":"Jordan","startTime":1313.61,"endTime":1318.74,"body":"make sure that it's matching the"},{"speaker":"Jordan","startTime":1313.61,"endTime":1318.74,"body":"tone of the podcast, and the"},{"speaker":"Jordan","startTime":1318.74,"endTime":1321.68,"body":"promo. And then you also want to"},{"speaker":"Jordan","startTime":1318.74,"endTime":1321.68,"body":"make sure that you have the"},{"speaker":"Jordan","startTime":1321.68,"endTime":1324.11,"body":"rights to the music you you"},{"speaker":"Jordan","startTime":1321.68,"endTime":1324.11,"body":"don't want to get sued. But"},{"speaker":"Jordan","startTime":1324.11,"endTime":1327.47,"body":"there's plenty of options that"},{"speaker":"Jordan","startTime":1324.11,"endTime":1327.47,"body":"are creative commons. Or you can"},{"speaker":"Jordan","startTime":1327.5,"endTime":1331.37,"body":"buy music for one time. And it's"},{"speaker":"Jordan","startTime":1327.5,"endTime":1331.37,"body":"going to serve a purpose for"},{"speaker":"Jordan","startTime":1331.37,"endTime":1332.15,"body":"you. And we"},{"speaker":"Alban","startTime":1332.15,"endTime":1335.6,"body":"can leave a link in the"},{"speaker":"Alban","startTime":1332.15,"endTime":1335.6,"body":"description of this podcast. We"},{"speaker":"Alban","startTime":1335.6,"endTime":1339.83,"body":"have a big blog post on how to"},{"speaker":"Alban","startTime":1335.6,"endTime":1339.83,"body":"find royalty free music, and"},{"speaker":"Alban","startTime":1339.83,"endTime":1342.98,"body":"music that you can put in your"},{"speaker":"Alban","startTime":1339.83,"endTime":1342.98,"body":"podcast. So read that if you're"},{"speaker":"Alban","startTime":1342.98,"endTime":1346.04,"body":"looking for music, and you're"},{"speaker":"Alban","startTime":1342.98,"endTime":1346.04,"body":"not exactly sure how to set all"},{"speaker":"Alban","startTime":1346.04,"endTime":1346.52,"body":"that up."},{"speaker":"Jordan","startTime":1350.57,"endTime":1353.24,"body":"So you've been listening"},{"speaker":"Jordan","startTime":1350.57,"endTime":1353.24,"body":"to an awful lot of podcast"},{"speaker":"Jordan","startTime":1353.24,"endTime":1356.51,"body":"promos lately, and what are the"},{"speaker":"Jordan","startTime":1353.24,"endTime":1356.51,"body":"biggest mistakes that you have"},{"speaker":"Jordan","startTime":1356.51,"endTime":1359.24,"body":"heard other podcasters make when"},{"speaker":"Jordan","startTime":1356.51,"endTime":1359.24,"body":"creating their promo."},{"speaker":"Alban","startTime":1360.14,"endTime":1364.04,"body":"So one that's pretty"},{"speaker":"Alban","startTime":1360.14,"endTime":1364.04,"body":"common is forgetting to put"},{"speaker":"Alban","startTime":1364.04,"endTime":1368.87,"body":"links to the podcasts listings"},{"speaker":"Alban","startTime":1364.04,"endTime":1368.87,"body":"themselves. So we might make a"},{"speaker":"Alban","startTime":1368.87,"endTime":1372.32,"body":"great promo and we talk and talk"},{"speaker":"Alban","startTime":1368.87,"endTime":1372.32,"body":"about the podcast and people"},{"speaker":"Alban","startTime":1372.32,"endTime":1376.43,"body":"think it sounds great. And maybe"},{"speaker":"Alban","startTime":1372.32,"endTime":1376.43,"body":"the call to action is just to go"},{"speaker":"Alban","startTime":1376.43,"endTime":1380.03,"body":"listen, it's a little bit harder"},{"speaker":"Alban","startTime":1376.43,"endTime":1380.03,"body":"for people when now they have to"},{"speaker":"Alban","startTime":1380.03,"endTime":1384.41,"body":"stop their app, go open the"},{"speaker":"Alban","startTime":1380.03,"endTime":1384.41,"body":"directory search as they're"},{"speaker":"Alban","startTime":1384.41,"endTime":1387.89,"body":"searching for the podcast and"},{"speaker":"Alban","startTime":1384.41,"endTime":1387.89,"body":"hope they remember the name. So"},{"speaker":"Alban","startTime":1387.89,"endTime":1390.83,"body":"much easier if you just include"},{"speaker":"Alban","startTime":1387.89,"endTime":1390.83,"body":"the links in the description"},{"speaker":"Alban","startTime":1390.86,"endTime":1393.62,"body":"along with the promo. So you can"},{"speaker":"Alban","startTime":1390.86,"endTime":1393.62,"body":"say hey, go down into the"},{"speaker":"Alban","startTime":1393.62,"endTime":1397.1,"body":"description and click the links"},{"speaker":"Alban","startTime":1393.62,"endTime":1397.1,"body":"to listen to this podcast. You"},{"speaker":"Alban","startTime":1397.1,"endTime":1401.03,"body":"probably want to include Apple"},{"speaker":"Alban","startTime":1397.1,"endTime":1401.03,"body":"podcasts and Spotify. Maybe"},{"speaker":"Alban","startTime":1401.03,"endTime":1403.55,"body":"Google podcasts or maybe some of"},{"speaker":"Alban","startTime":1401.03,"endTime":1403.55,"body":"the other directories where you"},{"speaker":"Alban","startTime":1403.55,"endTime":1407.36,"body":"could just put a link to your"},{"speaker":"Alban","startTime":1403.55,"endTime":1407.36,"body":"podcasts website if you have"},{"speaker":"Alban","startTime":1407.36,"endTime":1411.35,"body":"one. All those are great ways"},{"speaker":"Alban","startTime":1407.36,"endTime":1411.35,"body":"but have links to your show so"},{"speaker":"Alban","startTime":1411.35,"endTime":1414.02,"body":"that when you ask people to do"},{"speaker":"Alban","startTime":1411.35,"endTime":1414.02,"body":"something with a call to action,"},{"speaker":"Alban","startTime":1414.29,"endTime":1416.21,"body":"that they actually can go do it"},{"speaker":"Alban","startTime":1414.29,"endTime":1416.21,"body":"right away."},{"speaker":"Jordan","startTime":1416.72,"endTime":1420.11,"body":"podcasters that run"},{"speaker":"Jordan","startTime":1416.72,"endTime":1420.11,"body":"their promos with Buzzsprout ads"},{"speaker":"Jordan","startTime":1420.11,"endTime":1423.02,"body":"don't have to worry about"},{"speaker":"Jordan","startTime":1420.11,"endTime":1423.02,"body":"actually putting the links into"},{"speaker":"Jordan","startTime":1423.29,"endTime":1425.93,"body":"Episode descriptions themselves,"},{"speaker":"Jordan","startTime":1423.29,"endTime":1425.93,"body":"right? Well, we'll remind"},{"speaker":"Alban","startTime":1425.93,"endTime":1428.42,"body":"you, we'll say, Hey, give"},{"speaker":"Alban","startTime":1425.93,"endTime":1428.42,"body":"us the link to your apple"},{"speaker":"Alban","startTime":1428.42,"endTime":1431.15,"body":"listing and your Spotify"},{"speaker":"Alban","startTime":1428.42,"endTime":1431.15,"body":"listing. And then we will make"},{"speaker":"Alban","startTime":1431.15,"endTime":1435.26,"body":"sure that that's included in any"},{"speaker":"Alban","startTime":1431.15,"endTime":1435.26,"body":"podcast promos placed in that"},{"speaker":"Alban","startTime":1435.26,"endTime":1438.38,"body":"the links to those directories"},{"speaker":"Alban","startTime":1435.26,"endTime":1438.38,"body":"will be there as well. And the"},{"speaker":"Alban","startTime":1438.38,"endTime":1441.44,"body":"same goes for your podcast"},{"speaker":"Alban","startTime":1438.38,"endTime":1441.44,"body":"website. And kind of"},{"speaker":"Alban","startTime":1441.44,"endTime":1444.56,"body":"overthinking about the matching"},{"speaker":"Alban","startTime":1441.44,"endTime":1444.56,"body":"part actually getting into other"},{"speaker":"Alban","startTime":1444.56,"endTime":1448.31,"body":"podcasts that probably were the"},{"speaker":"Alban","startTime":1444.56,"endTime":1448.31,"body":"number two mistake I see quite a"},{"speaker":"Alban","startTime":1448.31,"endTime":1453.44,"body":"bit is. Don't just run your"},{"speaker":"Alban","startTime":1448.31,"endTime":1453.44,"body":"promo. In any podcast. It can be"},{"speaker":"Alban","startTime":1453.47,"endTime":1456.59,"body":"really tempting. I see this a"},{"speaker":"Alban","startTime":1453.47,"endTime":1456.59,"body":"lot with in our Facebook group"},{"speaker":"Alban","startTime":1456.59,"endTime":1459.14,"body":"or maybe on Twitter, somebody"},{"speaker":"Alban","startTime":1456.59,"endTime":1459.14,"body":"says like, Hey, I'd love to do a"},{"speaker":"Alban","startTime":1459.14,"endTime":1462.77,"body":"promo anybody interested. And"},{"speaker":"Alban","startTime":1459.14,"endTime":1462.77,"body":"then you get like a really"},{"speaker":"Alban","startTime":1462.77,"endTime":1465.62,"body":"healthy conversation between"},{"speaker":"Alban","startTime":1462.77,"endTime":1465.62,"body":"tons of podcasts are saying I"},{"speaker":"Alban","startTime":1465.62,"endTime":1468.56,"body":"would love to do promos, and"},{"speaker":"Alban","startTime":1465.62,"endTime":1468.56,"body":"people start matching up pretty"},{"speaker":"Alban","startTime":1468.56,"endTime":1471.56,"body":"quickly and say, Hey, let's swap"},{"speaker":"Alban","startTime":1468.56,"endTime":1471.56,"body":"promos. But there's a few things"},{"speaker":"Alban","startTime":1471.56,"endTime":1474.17,"body":"you want to be keeping in mind."},{"speaker":"Alban","startTime":1471.56,"endTime":1474.17,"body":"One, the show needs to be"},{"speaker":"Alban","startTime":1474.17,"endTime":1479.33,"body":"similar to your size. So if I'm"},{"speaker":"Alban","startTime":1474.17,"endTime":1479.33,"body":"getting 100 downloads an episode"},{"speaker":"Alban","startTime":1479.36,"endTime":1482.54,"body":"and you're getting 12,000"},{"speaker":"Alban","startTime":1479.36,"endTime":1482.54,"body":"downloads in Episode, you're"},{"speaker":"Alban","startTime":1482.54,"endTime":1486.5,"body":"going to put my promo in a"},{"speaker":"Alban","startTime":1482.54,"endTime":1486.5,"body":"single time and I'm going to put"},{"speaker":"Alban","startTime":1486.5,"endTime":1491.78,"body":"your promo in 112 times or"},{"speaker":"Alban","startTime":1486.5,"endTime":1491.78,"body":"whatever. Like at some point it"},{"speaker":"Alban","startTime":1491.78,"endTime":1496.88,"body":"becomes a little bit ridiculous"},{"speaker":"Alban","startTime":1491.78,"endTime":1496.88,"body":"to try to make it fair. So you"},{"speaker":"Alban","startTime":1496.88,"endTime":1499.4,"body":"want to be about the same size"},{"speaker":"Alban","startTime":1496.88,"endTime":1499.4,"body":"so you're not running ads for"},{"speaker":"Alban","startTime":1499.4,"endTime":1502.7,"body":"the same show. You're here."},{"speaker":"Alban","startTime":1499.4,"endTime":1502.7,"body":"Yeah. Then the next thing you"},{"speaker":"Alban","startTime":1502.7,"endTime":1505.91,"body":"want to do is make sure they're"},{"speaker":"Alban","startTime":1502.7,"endTime":1505.91,"body":"actually in a similar category."},{"speaker":"Alban","startTime":1506.06,"endTime":1509.36,"body":"So if you have that balloon"},{"speaker":"Alban","startTime":1506.06,"endTime":1509.36,"body":"animal podcast, and I have the"},{"speaker":"Alban","startTime":1509.36,"endTime":1513.62,"body":"stress relief for veterans,"},{"speaker":"Alban","startTime":1509.36,"endTime":1513.62,"body":"those are not going to be great"},{"speaker":"Alban","startTime":1513.62,"endTime":1517.55,"body":"to promo across. Nobody is"},{"speaker":"Alban","startTime":1513.62,"endTime":1517.55,"body":"really listening to one of those"},{"speaker":"Alban","startTime":1517.55,"endTime":1520.91,"body":"podcasts, probably thinking I"},{"speaker":"Alban","startTime":1517.55,"endTime":1520.91,"body":"want to listen to the other. But"},{"speaker":"Alban","startTime":1520.91,"endTime":1524.57,"body":"if you're a sports podcast, you"},{"speaker":"Alban","startTime":1520.91,"endTime":1524.57,"body":"could run a promo on another"},{"speaker":"Alban","startTime":1524.57,"endTime":1528.14,"body":"sports podcast, or maybe it are"},{"speaker":"Alban","startTime":1524.57,"endTime":1528.14,"body":"different types of business"},{"speaker":"Alban","startTime":1528.14,"endTime":1531.83,"body":"podcasts. So try to find"},{"speaker":"Alban","startTime":1528.14,"endTime":1531.83,"body":"something in a similar category"},{"speaker":"Alban","startTime":1531.89,"endTime":1535.58,"body":"as your show. And that's a great"},{"speaker":"Alban","startTime":1531.89,"endTime":1535.58,"body":"place for you to run the promo."},{"speaker":"Jordan","startTime":1535.7,"endTime":1537.71,"body":"Those are both really"},{"speaker":"Jordan","startTime":1535.7,"endTime":1537.71,"body":"great. Is there any more"},{"speaker":"Jordan","startTime":1537.74,"endTime":1539.39,"body":"mistakes that could be avoided?"},{"speaker":"Alban","startTime":1539.75,"endTime":1542.33,"body":"The one we talked about"},{"speaker":"Alban","startTime":1539.75,"endTime":1542.33,"body":"earlier, like, this isn't a"},{"speaker":"Alban","startTime":1542.33,"endTime":1545.99,"body":"joke. Like you have to say the"},{"speaker":"Alban","startTime":1542.33,"endTime":1545.99,"body":"name of your podcast. Actually,"},{"speaker":"Alban","startTime":1545.99,"endTime":1549.41,"body":"when we were prepping for this,"},{"speaker":"Alban","startTime":1545.99,"endTime":1549.41,"body":"I tweeted was like, hey,"},{"speaker":"Alban","startTime":1549.44,"endTime":1552.14,"body":"promotion include this, this"},{"speaker":"Alban","startTime":1549.44,"endTime":1552.14,"body":"this, I started listing out"},{"speaker":"Alban","startTime":1552.14,"endTime":1555.65,"body":"everything and also what else?"},{"speaker":"Alban","startTime":1552.14,"endTime":1555.65,"body":"And then James Cridland from pod"},{"speaker":"Alban","startTime":1555.65,"endTime":1559.67,"body":"news was like, also the name of"},{"speaker":"Alban","startTime":1555.65,"endTime":1559.67,"body":"the podcast I looked at, I was"},{"speaker":"Alban","startTime":1559.67,"endTime":1562.82,"body":"like, There's no way I missed"},{"speaker":"Alban","startTime":1559.67,"endTime":1562.82,"body":"that. And then I look, and you"},{"speaker":"Alban","startTime":1562.82,"endTime":1568.58,"body":"did, it was not in my lists. So"},{"speaker":"Alban","startTime":1562.82,"endTime":1568.58,"body":"make sure you include the name"},{"speaker":"Alban","startTime":1568.58,"endTime":1571.19,"body":"of your podcast. And I really"},{"speaker":"Alban","startTime":1568.58,"endTime":1571.19,"body":"liked saying it twice, once at"},{"speaker":"Alban","startTime":1571.19,"endTime":1574.25,"body":"the beginning, once at the end,"},{"speaker":"Alban","startTime":1571.19,"endTime":1574.25,"body":"make it clear, like people want"},{"speaker":"Alban","startTime":1574.25,"endTime":1577.61,"body":"to listen to it. You don't want"},{"speaker":"Alban","startTime":1574.25,"endTime":1577.61,"body":"to end up like the fishing shop"},{"speaker":"Alban","startTime":1577.61,"endTime":1580.25,"body":"in Jacksonville that everyone"},{"speaker":"Alban","startTime":1577.61,"endTime":1580.25,"body":"knows it's great, but nobody"},{"speaker":"Alban","startTime":1580.25,"endTime":1583.37,"body":"knows the name of the shop."},{"speaker":"Alban","startTime":1580.25,"endTime":1583.37,"body":"Jordan, have you ever heard of"},{"speaker":"Alban","startTime":1583.37,"endTime":1587.48,"body":"cutting hams law? No, I have not"},{"speaker":"Alban","startTime":1583.37,"endTime":1587.48,"body":"heard of that. There's not a"},{"speaker":"Alban","startTime":1587.48,"endTime":1589.64,"body":"law, like his scientific law."},{"speaker":"Alban","startTime":1587.48,"endTime":1589.64,"body":"This is like,"},{"speaker":"Jordan","startTime":1589.79,"endTime":1592.79,"body":"Oh, I was wondering if"},{"speaker":"Jordan","startTime":1589.79,"endTime":1592.79,"body":"it was like a lawyer thing?"},{"speaker":"Alban","startTime":1593.3,"endTime":1597.14,"body":"No, it's the adage that"},{"speaker":"Alban","startTime":1593.3,"endTime":1597.14,"body":"the best way to get the right"},{"speaker":"Alban","startTime":1597.14,"endTime":1600.74,"body":"answer on the internet is to not"},{"speaker":"Alban","startTime":1597.14,"endTime":1600.74,"body":"ask a question. It's just to say"},{"speaker":"Alban","startTime":1600.74,"endTime":1605.96,"body":"the wrong thing that people will"},{"speaker":"Alban","startTime":1600.74,"endTime":1605.96,"body":"correct you. I did not intend to"},{"speaker":"Alban","startTime":1605.96,"endTime":1609.62,"body":"accidentally leave off that"},{"speaker":"Alban","startTime":1605.96,"endTime":1609.62,"body":"name. But I know for a fact the"},{"speaker":"Alban","startTime":1609.62,"endTime":1612.71,"body":"minute that I did that I got"},{"speaker":"Alban","startTime":1609.62,"endTime":1612.71,"body":"such better feedback because it"},{"speaker":"Alban","startTime":1612.71,"endTime":1618.71,"body":"was like you. This guy obviously"},{"speaker":"Alban","startTime":1612.71,"endTime":1618.71,"body":"detailed. So you're making put"},{"speaker":"Alban","startTime":1618.71,"endTime":1622.4,"body":"it the name. And then once I had"},{"speaker":"Alban","startTime":1618.71,"endTime":1622.4,"body":"like a handful of people saying"},{"speaker":"Alban","startTime":1622.4,"endTime":1625.91,"body":"that, that everybody else was"},{"speaker":"Alban","startTime":1622.4,"endTime":1625.91,"body":"jumping in. One of the funniest"},{"speaker":"Alban","startTime":1625.91,"endTime":1629.42,"body":"versions of this I ever saw was"},{"speaker":"Alban","startTime":1625.91,"endTime":1629.42,"body":"somebody who was trying to teach"},{"speaker":"Alban","startTime":1629.42,"endTime":1632.99,"body":"yourself to program. And she was"},{"speaker":"Alban","startTime":1629.42,"endTime":1632.99,"body":"like, I used to ask questions,"},{"speaker":"Alban","startTime":1632.99,"endTime":1635.84,"body":"and nobody would help. And she"},{"speaker":"Alban","startTime":1632.99,"endTime":1635.84,"body":"was like, so now I go to read"},{"speaker":"Alban","startTime":1635.84,"endTime":1638.96,"body":"it. I asked my question. And"},{"speaker":"Alban","startTime":1635.84,"endTime":1638.96,"body":"then I get into my other"},{"speaker":"Alban","startTime":1638.96,"endTime":1643.64,"body":"account, and I answer with an"},{"speaker":"Alban","startTime":1638.96,"endTime":1643.64,"body":"obviously wrong answer. And"},{"speaker":"Alban","startTime":1643.64,"endTime":1647.09,"body":"she's like, and then everybody"},{"speaker":"Alban","startTime":1643.64,"endTime":1647.09,"body":"on the internet jumps in is"},{"speaker":"Alban","startTime":1647.09,"endTime":1651.26,"body":"like, oh, my gosh, you know,"},{"speaker":"Alban","startTime":1647.09,"endTime":1651.26,"body":"here's the right answer. I'd"},{"speaker":"Alban","startTime":1651.26,"endTime":1654.8,"body":"love to help it. Everyone's"},{"speaker":"Alban","startTime":1651.26,"endTime":1654.8,"body":"jumping in. She's like, I mean,"},{"speaker":"Alban","startTime":1654.8,"endTime":1658.49,"body":"it continues to work. So I guess"},{"speaker":"Alban","startTime":1654.8,"endTime":1658.49,"body":"just get out to keep going with"},{"speaker":"Alban","startTime":1658.49,"endTime":1659.39,"body":"this strategy."},{"speaker":"Jordan","startTime":1659.42,"endTime":1662.36,"body":"That's an actual life"},{"speaker":"Jordan","startTime":1659.42,"endTime":1662.36,"body":"hack, not just a podcasting one."},{"speaker":"Jordan","startTime":1662.9,"endTime":1663.44,"body":"Yeah, we"},{"speaker":"Alban","startTime":1663.439,"endTime":1666.241,"body":"will, we'll have to drop"},{"speaker":"Alban","startTime":1663.439,"endTime":1666.241,"body":"a link to Cunningham's law is"},{"speaker":"Alban","startTime":1666.293,"endTime":1667.85,"body":"one of the my favorite things."},{"speaker":"Jordan","startTime":1668.539,"endTime":1670.339,"body":"I think it's one of my"},{"speaker":"Jordan","startTime":1668.539,"endTime":1670.339,"body":"favorite things too now."},{"speaker":"Alban","startTime":1675.11,"endTime":1678.32,"body":"So if you're making a"},{"speaker":"Alban","startTime":1675.11,"endTime":1678.32,"body":"promo, both for ads is a great"},{"speaker":"Alban","startTime":1678.32,"endTime":1681.83,"body":"way for you to get that promo"},{"speaker":"Alban","startTime":1678.32,"endTime":1681.83,"body":"out to the world. If you are"},{"speaker":"Alban","startTime":1681.83,"endTime":1685.94,"body":"interested in getting your promo"},{"speaker":"Alban","startTime":1681.83,"endTime":1685.94,"body":"into other podcasts without"},{"speaker":"Alban","startTime":1685.94,"endTime":1689.93,"body":"doing like promo swaps or trying"},{"speaker":"Alban","startTime":1685.94,"endTime":1689.93,"body":"to find people who would do it"},{"speaker":"Alban","startTime":1689.93,"endTime":1694.76,"body":"for you just one on one"},{"speaker":"Alban","startTime":1689.93,"endTime":1694.76,"body":"buzzsprout.com/ads You can set"},{"speaker":"Alban","startTime":1694.76,"endTime":1698.93,"body":"up your first promo. And for"},{"speaker":"Alban","startTime":1694.76,"endTime":1698.93,"body":"$100 you can get your podcast"},{"speaker":"Alban","startTime":1698.93,"endTime":1702.05,"body":"promo that you just recorded and"},{"speaker":"Alban","startTime":1698.93,"endTime":1702.05,"body":"edited and polished in front of"},{"speaker":"Alban","startTime":1702.05,"endTime":1703.64,"body":"5000 new listeners."},{"speaker":"Jordan","startTime":1704.36,"endTime":1707.605,"body":"Well, we've covered how"},{"speaker":"Jordan","startTime":1704.36,"endTime":1707.605,"body":"to create a podcast promo with"},{"speaker":"Jordan","startTime":1707.665,"endTime":1711.571,"body":"writing a script with recording,"},{"speaker":"Jordan","startTime":1707.665,"endTime":1711.571,"body":"editing, polishing, and then all"},{"speaker":"Jordan","startTime":1711.631,"endTime":1715.237,"body":"the mistakes that you want to"},{"speaker":"Jordan","startTime":1711.631,"endTime":1715.237,"body":"make sure you do not make when"},{"speaker":"Jordan","startTime":1715.297,"endTime":1718.723,"body":"creating your broadcast promo."},{"speaker":"Jordan","startTime":1715.297,"endTime":1718.723,"body":"So I think we have covered"},{"speaker":"Jordan","startTime":1718.783,"endTime":1722.389,"body":"everything. And I thank you so"},{"speaker":"Jordan","startTime":1718.783,"endTime":1722.389,"body":"much Alban for coming back on"},{"speaker":"Jordan","startTime":1722.449,"endTime":1722.99,"body":"the show."},{"speaker":"Alban","startTime":1723.08,"endTime":1725.45,"body":"Yeah, and thanks to"},{"speaker":"Alban","startTime":1723.08,"endTime":1725.45,"body":"everybody for listening. And if"},{"speaker":"Alban","startTime":1725.45,"endTime":1729.65,"body":"you want to run an ad, we'd love"},{"speaker":"Alban","startTime":1725.45,"endTime":1729.65,"body":"to hear about your experience"},{"speaker":"Alban","startTime":1729.65,"endTime":1732.74,"body":"with Buzzsprout ads. So I'm sure"},{"speaker":"Alban","startTime":1729.65,"endTime":1732.74,"body":"we can drop a link there as"},{"speaker":"Alban","startTime":1732.74,"endTime":1735.89,"body":"well. And maybe some videos in"},{"speaker":"Alban","startTime":1732.74,"endTime":1735.89,"body":"case you want to try that out."},{"speaker":"Jordan","startTime":1735.979,"endTime":1739.639,"body":"And maybe stay tuned for"},{"speaker":"Jordan","startTime":1735.979,"endTime":1739.639,"body":"the end of the episode, or our"},{"speaker":"Jordan","startTime":1739.849,"endTime":1742.999,"body":"balloon animal podcast promo"},{"speaker":"Jordan","startTime":1739.849,"endTime":1742.999,"body":"that we've made using these"},{"speaker":"Jordan","startTime":1742.999,"endTime":1743.359,"body":"steps."},{"speaker":"Alban","startTime":1743.72,"endTime":1744.71,"body":"We'll see if it's in"},{"speaker":"Alban","startTime":1743.72,"endTime":1744.71,"body":"there."},{"speaker":"Jordan","startTime":1746.45,"endTime":1749.823,"body":"I hope this episode of"},{"speaker":"Jordan","startTime":1746.45,"endTime":1749.823,"body":"Podcasting Q\u0026A has been helpful"},{"speaker":"Jordan","startTime":1749.885,"endTime":1753.571,"body":"to you. If you have a question"},{"speaker":"Jordan","startTime":1749.885,"endTime":1753.571,"body":"you'd like us to answer on a"},{"speaker":"Jordan","startTime":1753.634,"endTime":1757.007,"body":"future episode, go to"},{"speaker":"Jordan","startTime":1753.634,"endTime":1757.007,"body":"podinbox.com/buzzsprout or click"},{"speaker":"Jordan","startTime":1757.07,"endTime":1760.943,"body":"the link in the show notes to"},{"speaker":"Jordan","startTime":1757.07,"endTime":1760.943,"body":"leave us an audio message and as"},{"speaker":"Jordan","startTime":1761.005,"endTime":1762.38,"body":"always keep podcasting"},{"speaker":"Unknown","startTime":1772.22,"endTime":1775.478,"body":"If you're looking to"},{"speaker":"Unknown","startTime":1772.22,"endTime":1775.478,"body":"blow up your balloon animal"},{"speaker":"Unknown","startTime":1775.546,"endTime":1779.959,"body":"game, look no further than Not A"},{"speaker":"Unknown","startTime":1775.546,"endTime":1779.959,"body":"Real Balloon Animal Podcast. Get"},{"speaker":"Unknown","startTime":1780.027,"endTime":1784.033,"body":"tips from the masters, learn"},{"speaker":"Unknown","startTime":1780.027,"endTime":1784.033,"body":"balloon animal safety from the"},{"speaker":"Unknown","startTime":1784.101,"endTime":1787.971,"body":"experts, and hear personal"},{"speaker":"Unknown","startTime":1784.101,"endTime":1787.971,"body":"stories from other enthusiasts"},{"speaker":"Unknown","startTime":1788.038,"endTime":1792.112,"body":"about the life changing magic of"},{"speaker":"Unknown","startTime":1788.038,"endTime":1792.112,"body":"balloon animals. Not A Real"},{"speaker":"Unknown","startTime":1792.18,"endTime":1796.457,"body":"Balloon Animal Podcast, the only"},{"speaker":"Unknown","startTime":1792.18,"endTime":1796.457,"body":"podcast that will make you the"},{"speaker":"Unknown","startTime":1796.525,"endTime":1800.599,"body":"life of the party. Listen on"},{"speaker":"Unknown","startTime":1796.525,"endTime":1800.599,"body":"your favorite podcast. crosstab"}]}