{"version":"1.0.0","segments":[{"speaker":"Jordan","startTime":0.21,"endTime":2.67,"body":"Many podcasters feel"},{"speaker":"Jordan","startTime":0.21,"endTime":2.67,"body":"insecure when it comes to"},{"speaker":"Jordan","startTime":2.67,"endTime":5.61,"body":"pitching their podcast for a"},{"speaker":"Jordan","startTime":2.67,"endTime":5.61,"body":"sponsorship, it can be difficult"},{"speaker":"Jordan","startTime":5.61,"endTime":9.0,"body":"to know where to start or what"},{"speaker":"Jordan","startTime":5.61,"endTime":9.0,"body":"to include in a pitch email. I'm"},{"speaker":"Jordan","startTime":9.0,"endTime":11.94,"body":"Jordan host of Podcasting Q\u0026A,"},{"speaker":"Jordan","startTime":9.0,"endTime":11.94,"body":"where we answer your questions"},{"speaker":"Jordan","startTime":11.94,"endTime":15.09,"body":"about how to start, grow, and"},{"speaker":"Jordan","startTime":11.94,"endTime":15.09,"body":"monetize a podcast."},{"speaker":"Jordan","startTime":21.12,"endTime":23.82,"body":"When getting a sponsorship for"},{"speaker":"Jordan","startTime":21.12,"endTime":23.82,"body":"your podcast, a lot of times"},{"speaker":"Jordan","startTime":23.82,"endTime":26.67,"body":"you'll have to pitch your"},{"speaker":"Jordan","startTime":23.82,"endTime":26.67,"body":"podcast to a potential sponsor."},{"speaker":"Jordan","startTime":26.94,"endTime":29.43,"body":"So here are some tips to"},{"speaker":"Jordan","startTime":26.94,"endTime":29.43,"body":"increase your chances of"},{"speaker":"Jordan","startTime":29.43,"endTime":33.27,"body":"securing a sponsorship for your"},{"speaker":"Jordan","startTime":29.43,"endTime":33.27,"body":"podcast. No matter what your"},{"speaker":"Jordan","startTime":33.27,"endTime":36.09,"body":"podcast is, if you're looking"},{"speaker":"Jordan","startTime":33.27,"endTime":36.09,"body":"for a potential sponsor, you'll"},{"speaker":"Jordan","startTime":36.09,"endTime":39.36,"body":"want to make a good first"},{"speaker":"Jordan","startTime":36.09,"endTime":39.36,"body":"impression. After all, first"},{"speaker":"Jordan","startTime":39.36,"endTime":42.99,"body":"impressions are important and"},{"speaker":"Jordan","startTime":39.36,"endTime":42.99,"body":"you want your sponsor to see how"},{"speaker":"Jordan","startTime":43.02,"endTime":47.79,"body":"awesome your podcast is. Here"},{"speaker":"Jordan","startTime":43.02,"endTime":47.79,"body":"are a few tips to help you make"},{"speaker":"Jordan","startTime":47.82,"endTime":52.98,"body":"a good impression. Number one,"},{"speaker":"Jordan","startTime":47.82,"endTime":52.98,"body":"do your research. Before you"},{"speaker":"Jordan","startTime":53.01,"endTime":56.34,"body":"even approach a potential"},{"speaker":"Jordan","startTime":53.01,"endTime":56.34,"body":"sponsor, makes sure you know"},{"speaker":"Jordan","startTime":56.4,"endTime":59.25,"body":"everything there is to know"},{"speaker":"Jordan","startTime":56.4,"endTime":59.25,"body":"about their company and what"},{"speaker":"Jordan","startTime":59.25,"endTime":62.88,"body":"they're looking for in a"},{"speaker":"Jordan","startTime":59.25,"endTime":62.88,"body":"sponsorship ways to make sure"},{"speaker":"Jordan","startTime":62.88,"endTime":65.82,"body":"the sponsor is a good fit for"},{"speaker":"Jordan","startTime":62.88,"endTime":65.82,"body":"you and you're a good fit for"},{"speaker":"Jordan","startTime":65.82,"endTime":69.42,"body":"them is to take a few minutes to"},{"speaker":"Jordan","startTime":65.82,"endTime":69.42,"body":"read through their website and"},{"speaker":"Jordan","startTime":69.42,"endTime":72.21,"body":"look at their social media"},{"speaker":"Jordan","startTime":69.42,"endTime":72.21,"body":"accounts. Doing this research"},{"speaker":"Jordan","startTime":72.21,"endTime":75.69,"body":"will not only ensure that your"},{"speaker":"Jordan","startTime":72.21,"endTime":75.69,"body":"values and branding align, but"},{"speaker":"Jordan","startTime":75.69,"endTime":79.05,"body":"also give information to Make"},{"speaker":"Jordan","startTime":75.69,"endTime":79.05,"body":"Your Pitch more custom tailored"},{"speaker":"Jordan","startTime":79.05,"endTime":84.51,"body":"to them. Number two, look the"},{"speaker":"Jordan","startTime":79.05,"endTime":84.51,"body":"part. One way to really set your"},{"speaker":"Jordan","startTime":84.51,"endTime":88.59,"body":"podcast apart and look good"},{"speaker":"Jordan","startTime":84.51,"endTime":88.59,"body":"doing it is to include a pitch"},{"speaker":"Jordan","startTime":88.59,"endTime":92.25,"body":"deck or one pager that has the"},{"speaker":"Jordan","startTime":88.59,"endTime":92.25,"body":"podcast information detailed out"},{"speaker":"Jordan","startTime":92.28,"endTime":95.85,"body":"in an aesthetically pleasing"},{"speaker":"Jordan","startTime":92.28,"endTime":95.85,"body":"way. I covered how to create a"},{"speaker":"Jordan","startTime":95.85,"endTime":99.84,"body":"podcast pitch deck or one pager"},{"speaker":"Jordan","startTime":95.85,"endTime":99.84,"body":"in the Podcasting Q\u0026A episode"},{"speaker":"Jordan","startTime":99.84,"endTime":103.62,"body":"before this one, and we'll link"},{"speaker":"Jordan","startTime":99.84,"endTime":103.62,"body":"to it in the show notes. Number"},{"speaker":"Jordan","startTime":103.62,"endTime":108.12,"body":"three, be clear and confident."},{"speaker":"Jordan","startTime":103.62,"endTime":108.12,"body":"When pitching your podcast to a"},{"speaker":"Jordan","startTime":108.12,"endTime":112.23,"body":"potential sponsor. Be concise,"},{"speaker":"Jordan","startTime":108.12,"endTime":112.23,"body":"friendly and confident in what"},{"speaker":"Jordan","startTime":112.23,"endTime":115.02,"body":"you're saying. This will show"},{"speaker":"Jordan","startTime":112.23,"endTime":115.02,"body":"the sponsor that you know how to"},{"speaker":"Jordan","startTime":115.02,"endTime":117.39,"body":"convey a message to your"},{"speaker":"Jordan","startTime":115.02,"endTime":117.39,"body":"audience and give them"},{"speaker":"Jordan","startTime":117.39,"endTime":120.36,"body":"affirmation that they have"},{"speaker":"Jordan","startTime":117.39,"endTime":120.36,"body":"chosen the right podcast to"},{"speaker":"Jordan","startTime":120.36,"endTime":126.96,"body":"spread the word about their"},{"speaker":"Jordan","startTime":120.36,"endTime":126.96,"body":"company. So let's move on to"},{"speaker":"Jordan","startTime":126.96,"endTime":131.34,"body":"crafting a pitch email. Sending"},{"speaker":"Jordan","startTime":126.96,"endTime":131.34,"body":"emails to sponsors can be time"},{"speaker":"Jordan","startTime":131.34,"endTime":135.27,"body":"consuming. So I recommend"},{"speaker":"Jordan","startTime":131.34,"endTime":135.27,"body":"creating a Word document and"},{"speaker":"Jordan","startTime":135.27,"endTime":138.78,"body":"saving it as a template to copy"},{"speaker":"Jordan","startTime":135.27,"endTime":138.78,"body":"and paste into the body of an"},{"speaker":"Jordan","startTime":138.81,"endTime":141.78,"body":"email. And then you can edit"},{"speaker":"Jordan","startTime":138.81,"endTime":141.78,"body":"however you need for each"},{"speaker":"Jordan","startTime":141.78,"endTime":146.67,"body":"sponsor. A pitch email should"},{"speaker":"Jordan","startTime":141.78,"endTime":146.67,"body":"have three basic things. First,"},{"speaker":"Jordan","startTime":146.67,"endTime":149.49,"body":"the podcast name and a brief"},{"speaker":"Jordan","startTime":146.67,"endTime":149.49,"body":"description of your podcast."},{"speaker":"Jordan","startTime":149.73,"endTime":153.36,"body":"Second, why you think the"},{"speaker":"Jordan","startTime":149.73,"endTime":153.36,"body":"sponsor would be a good fit, and"},{"speaker":"Jordan","startTime":153.36,"endTime":157.35,"body":"maybe put in a personal story as"},{"speaker":"Jordan","startTime":153.36,"endTime":157.35,"body":"well. And third, links to the"},{"speaker":"Jordan","startTime":157.35,"endTime":161.1,"body":"podcast website and socials."},{"speaker":"Jordan","startTime":157.35,"endTime":161.1,"body":"When creating your email"},{"speaker":"Jordan","startTime":161.1,"endTime":164.22,"body":"template, make sure that it"},{"speaker":"Jordan","startTime":161.1,"endTime":164.22,"body":"sounds personable and unique to"},{"speaker":"Jordan","startTime":164.22,"endTime":168.03,"body":"you and your podcast. Some"},{"speaker":"Jordan","startTime":164.22,"endTime":168.03,"body":"things to avoid are complaining"},{"speaker":"Jordan","startTime":168.06,"endTime":171.69,"body":"about how hard it is to find"},{"speaker":"Jordan","startTime":168.06,"endTime":171.69,"body":"sponsorships, or including large"},{"speaker":"Jordan","startTime":171.69,"endTime":175.95,"body":"attachments such as audio files"},{"speaker":"Jordan","startTime":171.69,"endTime":175.95,"body":"or press kits, or asking for too"},{"speaker":"Jordan","startTime":175.95,"endTime":179.28,"body":"many sponsorships upfront. These"},{"speaker":"Jordan","startTime":175.95,"endTime":179.28,"body":"kinds of things could"},{"speaker":"Jordan","startTime":179.28,"endTime":183.6,"body":"potentially turn a sponsor away"},{"speaker":"Jordan","startTime":179.28,"endTime":183.6,"body":"from you. So here's how a pitch"},{"speaker":"Jordan","startTime":183.63,"endTime":188.94,"body":"email for Podcasting Q\u0026A Might"},{"speaker":"Jordan","startTime":183.63,"endTime":188.94,"body":"sound: \"Hi there, my name is"},{"speaker":"Jordan","startTime":188.94,"endTime":192.54,"body":"Jordan. I'm the host of"},{"speaker":"Jordan","startTime":188.94,"endTime":192.54,"body":"Podcasting Q\u0026A, a podcast where"},{"speaker":"Jordan","startTime":192.54,"endTime":194.76,"body":"we answer your listener"},{"speaker":"Jordan","startTime":192.54,"endTime":194.76,"body":"questions about how to start,"},{"speaker":"Jordan","startTime":194.76,"endTime":199.8,"body":"grow and monetize a podcast. I"},{"speaker":"Jordan","startTime":194.76,"endTime":199.8,"body":"am a huge fan of super duper"},{"speaker":"Jordan","startTime":199.8,"endTime":202.95,"body":"microphones, and know that my"},{"speaker":"Jordan","startTime":199.8,"endTime":202.95,"body":"listeners will love your"},{"speaker":"Jordan","startTime":202.95,"endTime":206.28,"body":"microphones as well. I was"},{"speaker":"Jordan","startTime":202.95,"endTime":206.28,"body":"wondering if you might be"},{"speaker":"Jordan","startTime":206.28,"endTime":209.46,"body":"interested in working with me to"},{"speaker":"Jordan","startTime":206.28,"endTime":209.46,"body":"promote your brand by sponsoring"},{"speaker":"Jordan","startTime":209.46,"endTime":212.19,"body":"an episode or two of the"},{"speaker":"Jordan","startTime":209.46,"endTime":212.19,"body":"podcast. If you'd like to have a"},{"speaker":"Jordan","startTime":212.19,"endTime":216.9,"body":"listen, visit our website at"},{"speaker":"Jordan","startTime":212.19,"endTime":216.9,"body":"pqa.buzzsprout.com. I have"},{"speaker":"Jordan","startTime":216.9,"endTime":220.38,"body":"attached a one pager with more"},{"speaker":"Jordan","startTime":216.9,"endTime":220.38,"body":"information on the podcast,"},{"speaker":"Jordan","startTime":220.56,"endTime":223.47,"body":"pricing and audience"},{"speaker":"Jordan","startTime":220.56,"endTime":223.47,"body":"demographics if you'd like some"},{"speaker":"Jordan","startTime":223.47,"endTime":227.94,"body":"more information. I look forward"},{"speaker":"Jordan","startTime":223.47,"endTime":227.94,"body":"to hearing from you soon!\" That"},{"speaker":"Jordan","startTime":227.94,"endTime":230.73,"body":"sounds pretty good, right? When"},{"speaker":"Jordan","startTime":227.94,"endTime":230.73,"body":"you're ready to pitch your"},{"speaker":"Jordan","startTime":230.73,"endTime":233.91,"body":"podcast to a brand, simply copy"},{"speaker":"Jordan","startTime":230.73,"endTime":233.91,"body":"and paste your template into the"},{"speaker":"Jordan","startTime":233.91,"endTime":236.76,"body":"message body edit with"},{"speaker":"Jordan","startTime":233.91,"endTime":236.76,"body":"customized information for that"},{"speaker":"Jordan","startTime":236.76,"endTime":240.99,"body":"company, attach your pitch deck"},{"speaker":"Jordan","startTime":236.76,"endTime":240.99,"body":"or one pager and send you'll"},{"speaker":"Jordan","startTime":240.99,"endTime":244.05,"body":"likely have to do this many,"},{"speaker":"Jordan","startTime":240.99,"endTime":244.05,"body":"many times just to get one"},{"speaker":"Jordan","startTime":244.05,"endTime":248.28,"body":"sponsor, but it's well worth it"},{"speaker":"Jordan","startTime":244.05,"endTime":248.28,"body":"and practice makes perfect."},{"speaker":"Jordan","startTime":251.55,"endTime":254.847,"body":"So you've got your pitch"},{"speaker":"Jordan","startTime":251.55,"endTime":254.847,"body":"template looking good. But now"},{"speaker":"Jordan","startTime":254.907,"endTime":258.325,"body":"you need to find some brands"},{"speaker":"Jordan","startTime":254.907,"endTime":258.325,"body":"looking to sponsor podcasts."},{"speaker":"Jordan","startTime":258.385,"endTime":261.982,"body":"There's three primary ways you"},{"speaker":"Jordan","startTime":258.385,"endTime":261.982,"body":"can go about this. First is a"},{"speaker":"Jordan","startTime":262.042,"endTime":265.879,"body":"cold email. To better your odds"},{"speaker":"Jordan","startTime":262.042,"endTime":265.879,"body":"of having success. Try targeting"},{"speaker":"Jordan","startTime":265.939,"endTime":269.477,"body":"your emails to appropriate"},{"speaker":"Jordan","startTime":265.939,"endTime":269.477,"body":"brands. Listen to other podcasts"},{"speaker":"Jordan","startTime":269.537,"endTime":272.954,"body":"in your niche and create a list"},{"speaker":"Jordan","startTime":269.537,"endTime":272.954,"body":"of the companies that are"},{"speaker":"Jordan","startTime":273.014,"endTime":276.432,"body":"sponsoring them. Do a quick"},{"speaker":"Jordan","startTime":273.014,"endTime":276.432,"body":"Google search of the brand to"},{"speaker":"Jordan","startTime":276.491,"endTime":280.089,"body":"try and find the appropriate"},{"speaker":"Jordan","startTime":276.491,"endTime":280.089,"body":"email to send the pitch to. You"},{"speaker":"Jordan","startTime":280.149,"endTime":283.746,"body":"can also try finding a local"},{"speaker":"Jordan","startTime":280.149,"endTime":283.746,"body":"company that operates digitally"},{"speaker":"Jordan","startTime":283.806,"endTime":287.164,"body":"and use your locale to make a"},{"speaker":"Jordan","startTime":283.806,"endTime":287.164,"body":"connection. This method of"},{"speaker":"Jordan","startTime":287.224,"endTime":290.641,"body":"finding a sponsor is time"},{"speaker":"Jordan","startTime":287.224,"endTime":290.641,"body":"consuming, but it also takes 0%"},{"speaker":"Jordan","startTime":290.701,"endTime":293.939,"body":"of your advertising income"},{"speaker":"Jordan","startTime":290.701,"endTime":293.939,"body":"because you've done all the"},{"speaker":"Jordan","startTime":293.999,"endTime":297.416,"body":"work. The second place to find"},{"speaker":"Jordan","startTime":293.999,"endTime":297.416,"body":"sponsors is the podcast ad"},{"speaker":"Jordan","startTime":297.476,"endTime":300.774,"body":"marketplace. Podcast ad"},{"speaker":"Jordan","startTime":297.476,"endTime":300.774,"body":"marketplaces are a great option"},{"speaker":"Jordan","startTime":300.834,"endTime":304.311,"body":"if you're still not sure about"},{"speaker":"Jordan","startTime":300.834,"endTime":304.311,"body":"going out and spending Hold"},{"speaker":"Jordan","startTime":304.371,"endTime":307.609,"body":"emails to brands that may not be"},{"speaker":"Jordan","startTime":304.371,"endTime":307.609,"body":"interested in podcast"},{"speaker":"Jordan","startTime":307.669,"endTime":311.146,"body":"advertising. The companies"},{"speaker":"Jordan","startTime":307.669,"endTime":311.146,"body":"listed on marketplace sites are"},{"speaker":"Jordan","startTime":311.206,"endTime":314.564,"body":"active participants in the"},{"speaker":"Jordan","startTime":311.206,"endTime":314.564,"body":"podcast advertising space, so"},{"speaker":"Jordan","startTime":314.624,"endTime":318.341,"body":"your odds are a little better at"},{"speaker":"Jordan","startTime":314.624,"endTime":318.341,"body":"scoring a deal. When using ad"},{"speaker":"Jordan","startTime":318.401,"endTime":321.879,"body":"marketplaces, you can expect"},{"speaker":"Jordan","startTime":318.401,"endTime":321.879,"body":"somewhere around 10 to 30% of"},{"speaker":"Jordan","startTime":321.939,"endTime":325.356,"body":"your ad revenue to go to them in"},{"speaker":"Jordan","startTime":321.939,"endTime":325.356,"body":"exchange for using their"},{"speaker":"Jordan","startTime":325.416,"endTime":328.894,"body":"platform. One example of a"},{"speaker":"Jordan","startTime":325.416,"endTime":328.894,"body":"marketplace is Podcorn, Podcorn"},{"speaker":"Jordan","startTime":328.954,"endTime":332.671,"body":"lists sponsorship opportunities,"},{"speaker":"Jordan","startTime":328.954,"endTime":332.671,"body":"and then podcasters who think"},{"speaker":"Jordan","startTime":332.731,"endTime":336.328,"body":"they would be a good fit send a"},{"speaker":"Jordan","startTime":332.731,"endTime":336.328,"body":"pitch right on the platform."},{"speaker":"Jordan","startTime":336.388,"endTime":339.806,"body":"Though there are loads of"},{"speaker":"Jordan","startTime":336.388,"endTime":339.806,"body":"sponsors on their site. There's"},{"speaker":"Jordan","startTime":339.866,"endTime":343.343,"body":"also high competition in these"},{"speaker":"Jordan","startTime":339.866,"endTime":343.343,"body":"spaces, so make sure you're"},{"speaker":"Jordan","startTime":343.403,"endTime":346.521,"body":"willing to pitch to many"},{"speaker":"Jordan","startTime":343.403,"endTime":346.521,"body":"sponsors and follow up each"},{"speaker":"Jordan","startTime":346.581,"endTime":350.418,"body":"week. Another example that works"},{"speaker":"Jordan","startTime":346.581,"endTime":350.418,"body":"a little differently is Gumball"},{"speaker":"Jordan","startTime":350.478,"endTime":354.195,"body":"with their service the brands"},{"speaker":"Jordan","startTime":350.478,"endTime":354.195,"body":"browse podcasts and purchase the"},{"speaker":"Jordan","startTime":354.255,"endTime":357.733,"body":"ad slots, which means the"},{"speaker":"Jordan","startTime":354.255,"endTime":357.733,"body":"podcasters profile will serve as"},{"speaker":"Jordan","startTime":357.793,"endTime":361.51,"body":"a pitch to any brands browsing,"},{"speaker":"Jordan","startTime":357.793,"endTime":361.51,"body":"and finally, agency or network"},{"speaker":"Jordan","startTime":361.57,"endTime":365.347,"body":"representation. Signing up with"},{"speaker":"Jordan","startTime":361.57,"endTime":365.347,"body":"a podcast advertising agency or"},{"speaker":"Jordan","startTime":365.407,"endTime":368.885,"body":"network is a great way to sit"},{"speaker":"Jordan","startTime":365.407,"endTime":368.885,"body":"back, relax and have someone"},{"speaker":"Jordan","startTime":368.945,"endTime":372.542,"body":"else pitch your podcast for you."},{"speaker":"Jordan","startTime":368.945,"endTime":372.542,"body":"Depending on the company or"},{"speaker":"Jordan","startTime":372.602,"endTime":376.08,"body":"network, they may require shows"},{"speaker":"Jordan","startTime":372.602,"endTime":376.08,"body":"with 200 monthly downloads"},{"speaker":"Jordan","startTime":376.139,"endTime":379.917,"body":"minimum all the way up to 30,000"},{"speaker":"Jordan","startTime":376.139,"endTime":379.917,"body":"downloads minimum! Advertising"},{"speaker":"Jordan","startTime":379.977,"endTime":383.274,"body":"companies usually charge about"},{"speaker":"Jordan","startTime":379.977,"endTime":383.274,"body":"30% commission from your"},{"speaker":"Jordan","startTime":383.334,"endTime":387.112,"body":"sponsorships, but it can be well"},{"speaker":"Jordan","startTime":383.334,"endTime":387.112,"body":"worth it for the time and work"},{"speaker":"Jordan","startTime":387.172,"endTime":390.709,"body":"save finding and getting paid by"},{"speaker":"Jordan","startTime":387.172,"endTime":390.709,"body":"sponsors. Some examples of"},{"speaker":"Jordan","startTime":390.769,"endTime":394.007,"body":"agencies or networks for"},{"speaker":"Jordan","startTime":390.769,"endTime":394.007,"body":"podcasters are Advertisecast,"},{"speaker":"Jordan","startTime":394.067,"endTime":397.844,"body":"Midroll, and True Native Media."},{"speaker":"Jordan","startTime":394.067,"endTime":397.844,"body":"By following these simple tips,"},{"speaker":"Jordan","startTime":397.904,"endTime":401.621,"body":"you should be able to secure a"},{"speaker":"Jordan","startTime":397.904,"endTime":401.621,"body":"sponsorship for your podcast in"},{"speaker":"Jordan","startTime":401.681,"endTime":405.458,"body":"no time. I hope this episode of"},{"speaker":"Jordan","startTime":401.681,"endTime":405.458,"body":"Podcasting Q\u0026A has been helpful"},{"speaker":"Jordan","startTime":405.518,"endTime":409.056,"body":"to you. If you have a question"},{"speaker":"Jordan","startTime":405.518,"endTime":409.056,"body":"you'd like us to answer on a"},{"speaker":"Jordan","startTime":409.116,"endTime":412.353,"body":"future episode, go to"},{"speaker":"Jordan","startTime":409.116,"endTime":412.353,"body":"podinbox.com/buzzsprout or click"},{"speaker":"Jordan","startTime":412.413,"endTime":416.011,"body":"the link in the show notes to"},{"speaker":"Jordan","startTime":412.413,"endTime":416.011,"body":"leave us an audio message. And"},{"speaker":"Jordan","startTime":416.071,"endTime":417.63,"body":"as always, Keep podcasting"}]}