{"version":"1.0.0","segments":[{"speaker":"Jordan","startTime":0.299,"endTime":4.199,"body":"episodic artwork is an"},{"speaker":"Jordan","startTime":0.299,"endTime":4.199,"body":"easy way to add visual pizzazz"},{"speaker":"Jordan","startTime":4.199,"endTime":6.989,"body":"to your episodes. But is it"},{"speaker":"Jordan","startTime":4.199,"endTime":6.989,"body":"actually worth the time and"},{"speaker":"Jordan","startTime":6.989,"endTime":10.739,"body":"effort to create? I'm Jordan"},{"speaker":"Jordan","startTime":6.989,"endTime":10.739,"body":"host a podcast and q\u0026a where we"},{"speaker":"Jordan","startTime":10.739,"endTime":13.679,"body":"answer your questions about how"},{"speaker":"Jordan","startTime":10.739,"endTime":13.679,"body":"to start, grow and monetize"},{"speaker":"Jordan","startTime":13.679,"endTime":14.459,"body":"podcast."},{"speaker":"Jordan","startTime":19.98,"endTime":21.72,"body":"This week's question is from"},{"speaker":"Jordan","startTime":19.98,"endTime":21.72,"body":"Andrew."},{"speaker":"Andrew","startTime":22.319,"endTime":24.839,"body":"Hello, Buzzsprout. Us."},{"speaker":"Andrew","startTime":22.319,"endTime":24.839,"body":"It's Andrew from the family"},{"speaker":"Andrew","startTime":24.839,"endTime":29.279,"body":"histories podcast here. I'd like"},{"speaker":"Andrew","startTime":24.839,"endTime":29.279,"body":"to know what are the pros and"},{"speaker":"Andrew","startTime":29.279,"endTime":34.349,"body":"cons of using episodes specific"},{"speaker":"Andrew","startTime":29.279,"endTime":34.349,"body":"artwork, versus using just the"},{"speaker":"Andrew","startTime":34.349,"endTime":38.309,"body":"same main show artwork for each"},{"speaker":"Andrew","startTime":34.349,"endTime":38.309,"body":"of your episodes."},{"speaker":"Jordan","startTime":39.179,"endTime":41.339,"body":"Thank you for your"},{"speaker":"Jordan","startTime":39.179,"endTime":41.339,"body":"question, Andrew, to help me"},{"speaker":"Jordan","startTime":41.339,"endTime":45.719,"body":"answer it. I've invited podcast"},{"speaker":"Jordan","startTime":41.339,"endTime":45.719,"body":"strategist and host of four"},{"speaker":"Jordan","startTime":45.719,"endTime":49.529,"body":"things for your podcast. Andy"},{"speaker":"Jordan","startTime":45.719,"endTime":49.529,"body":"Griffith on the show. Andy,"},{"speaker":"Jordan","startTime":49.529,"endTime":51.059,"body":"thank you so much for joining"},{"speaker":"Jordan","startTime":49.529,"endTime":51.059,"body":"me."},{"speaker":"Angie","startTime":51.15,"endTime":54.27,"body":"Hey, Jordan, thank you so"},{"speaker":"Angie","startTime":51.15,"endTime":54.27,"body":"much for inviting me on. I'm so"},{"speaker":"Angie","startTime":54.27,"endTime":55.86,"body":"honored to be here. I love"},{"speaker":"Angie","startTime":54.27,"endTime":55.86,"body":"Buzzsprout."},{"speaker":"Jordan","startTime":56.34,"endTime":60.51,"body":"So episode artwork, it's"},{"speaker":"Jordan","startTime":56.34,"endTime":60.51,"body":"kind of a double edged sword,"},{"speaker":"Jordan","startTime":60.54,"endTime":64.41,"body":"isn't it? I think that there are"},{"speaker":"Jordan","startTime":60.54,"endTime":64.41,"body":"some benefits to having episodic"},{"speaker":"Jordan","startTime":64.44,"endTime":68.31,"body":"artwork. There's also kind of"},{"speaker":"Jordan","startTime":64.44,"endTime":68.31,"body":"some cons such as time"},{"speaker":"Jordan","startTime":68.31,"endTime":71.46,"body":"constraints, or, you know, just"},{"speaker":"Jordan","startTime":68.31,"endTime":71.46,"body":"making extra work for yourself."},{"speaker":"Jordan","startTime":71.67,"endTime":74.82,"body":"So I would love to hear your"},{"speaker":"Jordan","startTime":71.67,"endTime":74.82,"body":"thoughts on this topic."},{"speaker":"Angie","startTime":74.85,"endTime":77.91,"body":"I completely agree with"},{"speaker":"Angie","startTime":74.85,"endTime":77.91,"body":"you. I have some pros. I have"},{"speaker":"Angie","startTime":77.91,"endTime":82.59,"body":"some cons. I'm gonna lean"},{"speaker":"Angie","startTime":77.91,"endTime":82.59,"body":"heavily on the cons. But my"},{"speaker":"Angie","startTime":82.59,"endTime":85.14,"body":"first question always, really,"},{"speaker":"Angie","startTime":82.59,"endTime":85.14,"body":"with any question about"},{"speaker":"Angie","startTime":85.14,"endTime":89.19,"body":"podcasting is what's your goal,"},{"speaker":"Angie","startTime":85.14,"endTime":89.19,"body":"right? So if you have a podcast"},{"speaker":"Angie","startTime":89.4,"endTime":94.89,"body":"about art, or you have maybe a"},{"speaker":"Angie","startTime":89.4,"endTime":94.89,"body":"seasonal fiction podcast with"},{"speaker":"Angie","startTime":94.89,"endTime":98.34,"body":"chapters Like for instance, if"},{"speaker":"Angie","startTime":94.89,"endTime":98.34,"body":"Stranger Things were to have a"},{"speaker":"Angie","startTime":98.34,"endTime":101.82,"body":"podcast, and they had a"},{"speaker":"Angie","startTime":98.34,"endTime":101.82,"body":"different episode art for each"},{"speaker":"Angie","startTime":101.88,"endTime":105.27,"body":"episode, I'm sure they could do"},{"speaker":"Angie","startTime":101.88,"endTime":105.27,"body":"a great job. And it would look"},{"speaker":"Angie","startTime":105.27,"endTime":108.06,"body":"amazing, and we would all be"},{"speaker":"Angie","startTime":105.27,"endTime":108.06,"body":"like score, they did it right."},{"speaker":"Angie","startTime":108.45,"endTime":112.65,"body":"My guess is that Andrew most"},{"speaker":"Angie","startTime":108.45,"endTime":112.65,"body":"likely doesn't have an art"},{"speaker":"Angie","startTime":112.65,"endTime":116.34,"body":"focused podcast, or it's not"},{"speaker":"Angie","startTime":112.65,"endTime":116.34,"body":"really focused on art, just my"},{"speaker":"Angie","startTime":116.34,"endTime":122.19,"body":"guess. And so me in particular,"},{"speaker":"Angie","startTime":116.34,"endTime":122.19,"body":"I tend to talk to podcasters,"},{"speaker":"Angie","startTime":122.19,"endTime":125.94,"body":"who are influencers or other"},{"speaker":"Angie","startTime":122.19,"endTime":125.94,"body":"types of online business owners"},{"speaker":"Angie","startTime":126.0,"endTime":129.24,"body":"who want to monetize their"},{"speaker":"Angie","startTime":126.0,"endTime":129.24,"body":"podcast at some point. So"},{"speaker":"Angie","startTime":129.24,"endTime":133.02,"body":"normally, the people I speak to,"},{"speaker":"Angie","startTime":129.24,"endTime":133.02,"body":"they want to drive traffic back"},{"speaker":"Angie","startTime":133.02,"endTime":136.68,"body":"to their existing income"},{"speaker":"Angie","startTime":133.02,"endTime":136.68,"body":"generating platforms, products,"},{"speaker":"Angie","startTime":136.68,"endTime":139.74,"body":"services, memberships, or"},{"speaker":"Angie","startTime":136.68,"endTime":139.74,"body":"they're trying to grow their"},{"speaker":"Angie","startTime":139.74,"endTime":142.68,"body":"download numbers so that they"},{"speaker":"Angie","startTime":139.74,"endTime":142.68,"body":"can monetize by more traditional"},{"speaker":"Angie","startTime":142.68,"endTime":146.01,"body":"means, like sponsorships. And so"},{"speaker":"Angie","startTime":142.68,"endTime":146.01,"body":"if we're talking to those"},{"speaker":"Angie","startTime":146.01,"endTime":149.13,"body":"people, which is probably a"},{"speaker":"Angie","startTime":146.01,"endTime":149.13,"body":"majority of the listeners of"},{"speaker":"Angie","startTime":149.13,"endTime":152.88,"body":"this podcast, just from what I"},{"speaker":"Angie","startTime":149.13,"endTime":152.88,"body":"would gather, then I would say"},{"speaker":"Angie","startTime":152.88,"endTime":156.99,"body":"my opinion, just my opinion"},{"speaker":"Angie","startTime":152.88,"endTime":156.99,"body":"would be I lean more towards"},{"speaker":"Angie","startTime":157.02,"endTime":162.18,"body":"having one fantastic cover that"},{"speaker":"Angie","startTime":157.02,"endTime":162.18,"body":"you are really happy with that"},{"speaker":"Angie","startTime":162.18,"endTime":166.08,"body":"is a really great representation"},{"speaker":"Angie","startTime":162.18,"endTime":166.08,"body":"of your brand, that it feels"},{"speaker":"Angie","startTime":166.08,"endTime":170.13,"body":"really in alignment, and just"},{"speaker":"Angie","startTime":166.08,"endTime":170.13,"body":"lean into that cover and use it"},{"speaker":"Angie","startTime":170.13,"endTime":178.74,"body":"for every single episode. The"},{"speaker":"Angie","startTime":170.13,"endTime":178.74,"body":"first pro I guess would be, it"},{"speaker":"Angie","startTime":178.74,"endTime":182.64,"body":"does make every episode unique."},{"speaker":"Angie","startTime":178.74,"endTime":182.64,"body":"So let's say you are someone who"},{"speaker":"Angie","startTime":182.64,"endTime":186.06,"body":"interviews a lot of guests, it"},{"speaker":"Angie","startTime":182.64,"endTime":186.06,"body":"might make it easier for your"},{"speaker":"Angie","startTime":186.06,"endTime":188.79,"body":"listeners to scan through your"},{"speaker":"Angie","startTime":186.06,"endTime":188.79,"body":"episodes to find who they're"},{"speaker":"Angie","startTime":188.79,"endTime":192.54,"body":"looking for. And then the other"},{"speaker":"Angie","startTime":188.79,"endTime":192.54,"body":"I'm going to say it's a half"},{"speaker":"Angie","startTime":192.54,"endTime":198.24,"body":"Pro, because it's really a con."},{"speaker":"Angie","startTime":192.54,"endTime":198.24,"body":"But some podcasters may think"},{"speaker":"Angie","startTime":198.3,"endTime":200.61,"body":"they're making their guests feel"},{"speaker":"Angie","startTime":198.3,"endTime":200.61,"body":"really special and really"},{"speaker":"Angie","startTime":200.61,"endTime":203.88,"body":"highlighting them in their feed."},{"speaker":"Angie","startTime":200.61,"endTime":203.88,"body":"And I know this, I have a friend"},{"speaker":"Angie","startTime":203.91,"endTime":207.18,"body":"who started a podcast recently,"},{"speaker":"Angie","startTime":203.91,"endTime":207.18,"body":"and she was doing episode"},{"speaker":"Angie","startTime":207.18,"endTime":210.69,"body":"specific art. And she was using"},{"speaker":"Angie","startTime":207.18,"endTime":210.69,"body":"a picture of her guest for each"},{"speaker":"Angie","startTime":210.69,"endTime":213.15,"body":"episode. And she was like, I"},{"speaker":"Angie","startTime":210.69,"endTime":213.15,"body":"just I think it's great, like"},{"speaker":"Angie","startTime":213.15,"endTime":215.19,"body":"highlighting them making them"},{"speaker":"Angie","startTime":213.15,"endTime":215.19,"body":"feel special. And that's where I"},{"speaker":"Angie","startTime":215.19,"endTime":219.69,"body":"pulled that from. So you can"},{"speaker":"Angie","startTime":215.19,"endTime":219.69,"body":"feel that way. And then I guess"},{"speaker":"Angie","startTime":219.69,"endTime":222.87,"body":"you could say, if it's done"},{"speaker":"Angie","startTime":219.69,"endTime":222.87,"body":"right, again, if the producers"},{"speaker":"Angie","startTime":222.87,"endTime":225.84,"body":"of Stranger Things put out a"},{"speaker":"Angie","startTime":222.87,"endTime":225.84,"body":"podcast, and I just know they"},{"speaker":"Angie","startTime":225.84,"endTime":229.92,"body":"would crush it with episode"},{"speaker":"Angie","startTime":225.84,"endTime":229.92,"body":"artwork, then okay, but overall,"},{"speaker":"Angie","startTime":229.95,"endTime":232.77,"body":"if you're going to have episodes"},{"speaker":"Angie","startTime":229.95,"endTime":232.77,"body":"of specific artwork, just make"},{"speaker":"Angie","startTime":232.77,"endTime":237.21,"body":"sure that there's a consistency"},{"speaker":"Angie","startTime":232.77,"endTime":237.21,"body":"from cover to cover so that one"},{"speaker":"Angie","startTime":237.42,"endTime":239.97,"body":"piece of art doesn't look"},{"speaker":"Angie","startTime":237.42,"endTime":239.97,"body":"drastically different from"},{"speaker":"Angie","startTime":239.97,"endTime":243.54,"body":"another episode. Your podcast is"},{"speaker":"Angie","startTime":239.97,"endTime":243.54,"body":"really all about branding,"},{"speaker":"Angie","startTime":243.54,"endTime":246.6,"body":"right? And like positioning and"},{"speaker":"Angie","startTime":243.54,"endTime":246.6,"body":"selling a product to somebody"},{"speaker":"Angie","startTime":246.6,"endTime":248.73,"body":"even if you're just selling"},{"speaker":"Angie","startTime":246.6,"endTime":248.73,"body":"someone on listening to your"},{"speaker":"Angie","startTime":248.73,"endTime":252.24,"body":"podcast, you want to have a"},{"speaker":"Angie","startTime":248.73,"endTime":252.24,"body":"cohesive brand to present"},{"speaker":"Angie","startTime":252.24,"endTime":252.87,"body":"someone."},{"speaker":"Jordan","startTime":253.11,"endTime":256.83,"body":"I absolutely agree with"},{"speaker":"Jordan","startTime":253.11,"endTime":256.83,"body":"that in with my podcast, I have"},{"speaker":"Jordan","startTime":256.83,"endTime":261.36,"body":"a storytelling podcast. And I"},{"speaker":"Jordan","startTime":256.83,"endTime":261.36,"body":"usually have the exact same"},{"speaker":"Jordan","startTime":261.39,"endTime":266.76,"body":"artwork for every single"},{"speaker":"Jordan","startTime":261.39,"endTime":266.76,"body":"episode, except when I do the"},{"speaker":"Jordan","startTime":266.76,"endTime":270.72,"body":"special episodes that are like"},{"speaker":"Jordan","startTime":266.76,"endTime":270.72,"body":"the most listener requested"},{"speaker":"Jordan","startTime":270.72,"endTime":275.79,"body":"episodes. So for example, I did"},{"speaker":"Jordan","startTime":270.72,"endTime":275.79,"body":"a constellation series, I"},{"speaker":"Jordan","startTime":275.79,"endTime":279.6,"body":"actually had specific artwork"},{"speaker":"Jordan","startTime":275.79,"endTime":279.6,"body":"for the episodes that were"},{"speaker":"Jordan","startTime":279.6,"endTime":283.5,"body":"within that constellation"},{"speaker":"Jordan","startTime":279.6,"endTime":283.5,"body":"mythology series so that"},{"speaker":"Jordan","startTime":283.53,"endTime":287.76,"body":"listeners could easily scan"},{"speaker":"Jordan","startTime":283.53,"endTime":287.76,"body":"through and identify which"},{"speaker":"Jordan","startTime":287.79,"endTime":292.71,"body":"episodes in my podcast feed were"},{"speaker":"Jordan","startTime":287.79,"endTime":292.71,"body":"for that constellation series."},{"speaker":"Jordan","startTime":292.98,"endTime":296.37,"body":"And I also had a specific"},{"speaker":"Jordan","startTime":292.98,"endTime":296.37,"body":"artwork for let's say the Wizard"},{"speaker":"Jordan","startTime":296.37,"endTime":298.65,"body":"of Oz and it had the yellow"},{"speaker":"Jordan","startTime":296.37,"endTime":298.65,"body":"brick roads so that people could"},{"speaker":"Jordan","startTime":298.68,"endTime":302.85,"body":"easily see it. that oh yes, that"},{"speaker":"Jordan","startTime":298.68,"endTime":302.85,"body":"is Wizard of Oz. Other than"},{"speaker":"Jordan","startTime":302.85,"endTime":307.38,"body":"that, if I'm doing some obscure"},{"speaker":"Jordan","startTime":302.85,"endTime":307.38,"body":"like folklore or some random"},{"speaker":"Jordan","startTime":307.38,"endTime":311.91,"body":"Grimms fairy tale, it's going to"},{"speaker":"Jordan","startTime":307.38,"endTime":311.91,"body":"have my podcast cover art"},{"speaker":"Jordan","startTime":311.91,"endTime":314.76,"body":"instead of something special"},{"speaker":"Jordan","startTime":311.91,"endTime":314.76,"body":"because I don't really want to"},{"speaker":"Jordan","startTime":314.76,"endTime":322.5,"body":"spend a lot of time on something"},{"speaker":"Jordan","startTime":314.76,"endTime":322.5,"body":"that's not very special. You"},{"speaker":"Jordan","startTime":322.5,"endTime":327.45,"body":"could potentially repurpose your"},{"speaker":"Jordan","startTime":322.5,"endTime":327.45,"body":"episode at cover art for a"},{"speaker":"Jordan","startTime":327.45,"endTime":335.28,"body":"social media promotion. Can I"},{"speaker":"Jordan","startTime":327.45,"endTime":335.28,"body":"give a but I would love a"},{"speaker":"Jordan","startTime":335.31,"endTime":338.58,"body":"rebuttal here. Okay, you could."},{"speaker":"Angie","startTime":338.88,"endTime":341.07,"body":"And this is a whole"},{"speaker":"Angie","startTime":338.88,"endTime":341.07,"body":"nother topic that we don't have"},{"speaker":"Angie","startTime":341.07,"endTime":345.6,"body":"to get into here. But I really"},{"speaker":"Angie","startTime":341.07,"endTime":345.6,"body":"think even creating art"},{"speaker":"Angie","startTime":345.63,"endTime":351.3,"body":"specifically for social media"},{"speaker":"Angie","startTime":345.63,"endTime":351.3,"body":"isn't as powerful as it once was"},{"speaker":"Angie","startTime":351.3,"endTime":354.69,"body":"on social media. What's more"},{"speaker":"Angie","startTime":351.3,"endTime":354.69,"body":"powerful on social media is just"},{"speaker":"Angie","startTime":354.69,"endTime":358.29,"body":"building your own brand, and"},{"speaker":"Angie","startTime":354.69,"endTime":358.29,"body":"linking your podcasts like"},{"speaker":"Angie","startTime":358.35,"endTime":361.47,"body":"barely even mentioning your"},{"speaker":"Angie","startTime":358.35,"endTime":361.47,"body":"podcast. But if you really build"},{"speaker":"Angie","startTime":361.47,"endTime":364.8,"body":"let's use Instagram as an"},{"speaker":"Angie","startTime":361.47,"endTime":364.8,"body":"example, you build a community"},{"speaker":"Angie","startTime":364.83,"endTime":368.73,"body":"by sharing valuable reels like"},{"speaker":"Angie","startTime":364.83,"endTime":368.73,"body":"things that are going to catch"},{"speaker":"Angie","startTime":368.73,"endTime":372.06,"body":"people's attention. And maybe"},{"speaker":"Angie","startTime":368.73,"endTime":372.06,"body":"mentioning in the caption, like,"},{"speaker":"Angie","startTime":372.09,"endTime":374.67,"body":"go check out this episode, if"},{"speaker":"Angie","startTime":372.09,"endTime":374.67,"body":"you want to learn more, they"},{"speaker":"Angie","startTime":374.67,"endTime":376.95,"body":"don't necessarily have to go"},{"speaker":"Angie","startTime":374.67,"endTime":376.95,"body":"check out the episode, those"},{"speaker":"Angie","startTime":376.95,"endTime":379.86,"body":"types of content are going to"},{"speaker":"Angie","startTime":376.95,"endTime":379.86,"body":"convert better than spending"},{"speaker":"Angie","startTime":379.89,"endTime":383.16,"body":"hours creating Canva graphics,"},{"speaker":"Angie","startTime":379.89,"endTime":383.16,"body":"from what I've realized"},{"speaker":"Angie","startTime":383.19,"endTime":386.7,"body":"recently, and it's not the same"},{"speaker":"Angie","startTime":383.19,"endTime":386.7,"body":"as it used to be, you know, five"},{"speaker":"Angie","startTime":386.7,"endTime":390.18,"body":"years ago, even graphics were a"},{"speaker":"Angie","startTime":386.7,"endTime":390.18,"body":"lot more powerful audio grams,"},{"speaker":"Angie","startTime":390.18,"endTime":393.39,"body":"were a lot more powerful. I"},{"speaker":"Angie","startTime":390.18,"endTime":393.39,"body":"think we need to get away from"},{"speaker":"Angie","startTime":393.39,"endTime":397.65,"body":"spending so much time creating"},{"speaker":"Angie","startTime":393.39,"endTime":397.65,"body":"graphics and back into really"},{"speaker":"Angie","startTime":397.65,"endTime":401.01,"body":"just using our face and our"},{"speaker":"Angie","startTime":397.65,"endTime":401.01,"body":"voice and video and just really"},{"speaker":"Angie","startTime":401.01,"endTime":403.77,"body":"creating an interactive"},{"speaker":"Angie","startTime":401.01,"endTime":403.77,"body":"experience with our audiences."},{"speaker":"Jordan","startTime":407.52,"endTime":410.37,"body":"Okay, so we have scraped"},{"speaker":"Jordan","startTime":407.52,"endTime":410.37,"body":"the bottom of the barrel on"},{"speaker":"Jordan","startTime":410.37,"endTime":415.56,"body":"episodic artwork pros. So I"},{"speaker":"Jordan","startTime":410.37,"endTime":415.56,"body":"guess let's dive into the cons"},{"speaker":"Jordan","startTime":415.62,"endTime":416.91,"body":"of episodic artwork."},{"speaker":"Unknown","startTime":416.93,"endTime":419.54,"body":"Alright, let's go back"},{"speaker":"Unknown","startTime":416.93,"endTime":419.54,"body":"to my half Pro. So the one where"},{"speaker":"Unknown","startTime":419.54,"endTime":422.57,"body":"you're like, Oh, I'm making my"},{"speaker":"Unknown","startTime":419.54,"endTime":422.57,"body":"guests feel really special. I'm"},{"speaker":"Unknown","startTime":422.57,"endTime":425.93,"body":"putting a picture of them on the"},{"speaker":"Unknown","startTime":422.57,"endTime":425.93,"body":"episode cover. Yes. So I had a"},{"speaker":"Unknown","startTime":425.93,"endTime":428.54,"body":"friend who had a podcast, I"},{"speaker":"Unknown","startTime":425.93,"endTime":428.54,"body":"guested on her podcast, she had"},{"speaker":"Unknown","startTime":428.54,"endTime":432.62,"body":"a picture of me. It was an"},{"speaker":"Unknown","startTime":428.54,"endTime":432.62,"body":"approved promo photo. It wasn't"},{"speaker":"Unknown","startTime":432.62,"endTime":435.62,"body":"like she just grabbed a photo"},{"speaker":"Unknown","startTime":432.62,"endTime":435.62,"body":"from Facebook. You know, it was"},{"speaker":"Unknown","startTime":435.62,"endTime":438.92,"body":"a photo that I am happy for"},{"speaker":"Unknown","startTime":435.62,"endTime":438.92,"body":"people to share. And that was"},{"speaker":"Unknown","startTime":438.92,"endTime":443.6,"body":"what was on the cover art and it"},{"speaker":"Unknown","startTime":438.92,"endTime":443.6,"body":"felt so weird sharing it to my"},{"speaker":"Unknown","startTime":443.6,"endTime":446.33,"body":"audience. Think about it this"},{"speaker":"Unknown","startTime":443.6,"endTime":446.33,"body":"way. Like, if I'm reaching out"},{"speaker":"Unknown","startTime":446.33,"endTime":449.78,"body":"to my dream guest let's say I'm"},{"speaker":"Unknown","startTime":446.33,"endTime":449.78,"body":"reaching out to I don't know,"},{"speaker":"Unknown","startTime":449.78,"endTime":451.73,"body":"this isn't my dream guest, but"},{"speaker":"Unknown","startTime":449.78,"endTime":451.73,"body":"let's just use like Amy"},{"speaker":"Unknown","startTime":451.73,"endTime":457.13,"body":"Porterfield as an example. So I"},{"speaker":"Unknown","startTime":451.73,"endTime":457.13,"body":"make an episode specific graphic"},{"speaker":"Unknown","startTime":457.16,"endTime":460.13,"body":"with Amy Porterfield face on it."},{"speaker":"Unknown","startTime":457.16,"endTime":460.13,"body":"I'm like, Amy, here's the"},{"speaker":"Unknown","startTime":460.13,"endTime":463.4,"body":"episode like please share it."},{"speaker":"Unknown","startTime":460.13,"endTime":463.4,"body":"I'm so excited. I here's a photo"},{"speaker":"Unknown","startTime":463.4,"endTime":466.58,"body":"of you, just highlighting you."},{"speaker":"Unknown","startTime":463.4,"endTime":466.58,"body":"Like you would think that would"},{"speaker":"Unknown","startTime":466.58,"endTime":470.0,"body":"make her feel really special."},{"speaker":"Unknown","startTime":466.58,"endTime":470.0,"body":"But actually, Amy Porterfield"},{"speaker":"Unknown","startTime":470.0,"endTime":473.66,"body":"sharing that episode to her"},{"speaker":"Unknown","startTime":470.0,"endTime":473.66,"body":"audience, like if she just goes"},{"speaker":"Unknown","startTime":473.66,"endTime":476.72,"body":"straight from you know, Apple"},{"speaker":"Unknown","startTime":473.66,"endTime":476.72,"body":"podcasts or Spotify and just"},{"speaker":"Unknown","startTime":476.72,"endTime":479.57,"body":"shares the episode to her"},{"speaker":"Unknown","startTime":476.72,"endTime":479.57,"body":"Instagram story. It's just gonna"},{"speaker":"Unknown","startTime":479.57,"endTime":481.7,"body":"be really confusing for her"},{"speaker":"Unknown","startTime":479.57,"endTime":481.7,"body":"audience. They're gonna be like,"},{"speaker":"Unknown","startTime":481.7,"endTime":484.7,"body":"did Amy start another podcast?"},{"speaker":"Unknown","startTime":481.7,"endTime":484.7,"body":"Like what is it that she's"},{"speaker":"Unknown","startTime":484.73,"endTime":489.14,"body":"guesting on? Really, what makes"},{"speaker":"Unknown","startTime":484.73,"endTime":489.14,"body":"me feel more special as a guest"},{"speaker":"Unknown","startTime":489.14,"endTime":492.92,"body":"is being able to share Hey, look"},{"speaker":"Unknown","startTime":489.14,"endTime":492.92,"body":"at this awesome podcast that I"},{"speaker":"Unknown","startTime":492.92,"endTime":495.56,"body":"discussed it on, they asked me"},{"speaker":"Unknown","startTime":492.92,"endTime":495.56,"body":"to be on their podcast, it's not"},{"speaker":"Unknown","startTime":495.56,"endTime":497.72,"body":"about me. Like they thought I"},{"speaker":"Unknown","startTime":495.56,"endTime":497.72,"body":"was so cool that they asked me"},{"speaker":"Unknown","startTime":497.72,"endTime":500.27,"body":"to be on their podcasts, go"},{"speaker":"Unknown","startTime":497.72,"endTime":500.27,"body":"listen to this amazing"},{"speaker":"Unknown","startTime":500.27,"endTime":504.56,"body":"Buzzsprout q\u0026a podcast. And I'm"},{"speaker":"Unknown","startTime":500.27,"endTime":504.56,"body":"gonna I want to share that cover"},{"speaker":"Unknown","startTime":504.56,"endTime":507.62,"body":"to my feed. Because my people"},{"speaker":"Unknown","startTime":504.56,"endTime":507.62,"body":"see pictures of me all the time,"},{"speaker":"Unknown","startTime":507.65,"endTime":509.93,"body":"you know, that's not really"},{"speaker":"Unknown","startTime":507.65,"endTime":509.93,"body":"going to mean much to them. So"},{"speaker":"Unknown","startTime":510.14,"endTime":512.45,"body":"that's why I said that earlier"},{"speaker":"Unknown","startTime":510.14,"endTime":512.45,"body":"one was like a half Pro, because"},{"speaker":"Unknown","startTime":512.45,"endTime":519.83,"body":"I really think it's more of a"},{"speaker":"Unknown","startTime":512.45,"endTime":519.83,"body":"con. Another con, I would say,"},{"speaker":"Unknown","startTime":519.83,"endTime":523.25,"body":"think about the longevity of"},{"speaker":"Unknown","startTime":519.83,"endTime":523.25,"body":"your podcast, like you're going"},{"speaker":"Unknown","startTime":523.25,"endTime":525.02,"body":"to be doing this for a long"},{"speaker":"Unknown","startTime":523.25,"endTime":525.02,"body":"time, eventually, you're going"},{"speaker":"Unknown","startTime":525.02,"endTime":527.33,"body":"to have a lot of episodes, if"},{"speaker":"Unknown","startTime":525.02,"endTime":527.33,"body":"you stick with it, hundreds of"},{"speaker":"Unknown","startTime":527.33,"endTime":531.14,"body":"episodes, some podcasters have"},{"speaker":"Unknown","startTime":527.33,"endTime":531.14,"body":"1000s of episodes. So if you"},{"speaker":"Unknown","startTime":531.14,"endTime":534.89,"body":"have episodes specific artwork"},{"speaker":"Unknown","startTime":531.14,"endTime":534.89,"body":"and say, let's pretend your"},{"speaker":"Unknown","startTime":534.89,"endTime":538.97,"body":"episodic artwork has the name of"},{"speaker":"Unknown","startTime":534.89,"endTime":538.97,"body":"the podcast, your name and then"},{"speaker":"Unknown","startTime":538.97,"endTime":542.21,"body":"a picture of the guest. It's"},{"speaker":"Unknown","startTime":538.97,"endTime":542.21,"body":"like a cover art, but for the"},{"speaker":"Unknown","startTime":542.21,"endTime":545.75,"body":"episode, right, just the photo"},{"speaker":"Unknown","startTime":542.21,"endTime":545.75,"body":"changes. Think about when maybe"},{"speaker":"Unknown","startTime":545.75,"endTime":548.72,"body":"you get married and your last"},{"speaker":"Unknown","startTime":545.75,"endTime":548.72,"body":"name changes, you're gonna have"},{"speaker":"Unknown","startTime":548.72,"endTime":551.99,"body":"to update that on your art for"},{"speaker":"Unknown","startTime":548.72,"endTime":551.99,"body":"every single episode, maybe you"},{"speaker":"Unknown","startTime":551.99,"endTime":554.45,"body":"change the title of your"},{"speaker":"Unknown","startTime":551.99,"endTime":554.45,"body":"podcast, which people do and"},{"speaker":"Unknown","startTime":554.45,"endTime":556.61,"body":"you're gonna have to go update"},{"speaker":"Unknown","startTime":554.45,"endTime":556.61,"body":"every single cover or when"},{"speaker":"Unknown","startTime":556.61,"endTime":560.0,"body":"you're having to do a million"},{"speaker":"Unknown","startTime":556.61,"endTime":560.0,"body":"other things, right? Maybe you"},{"speaker":"Unknown","startTime":560.03,"endTime":562.91,"body":"signed a new sponsor a title"},{"speaker":"Unknown","startTime":560.03,"endTime":562.91,"body":"sponsor, and you have to have"},{"speaker":"Unknown","startTime":562.91,"endTime":565.31,"body":"the logo on the cover art. Now"},{"speaker":"Unknown","startTime":562.91,"endTime":565.31,"body":"you have to go figure out how to"},{"speaker":"Unknown","startTime":565.31,"endTime":568.82,"body":"put that logo on every single"},{"speaker":"Unknown","startTime":565.31,"endTime":568.82,"body":"episodic cover art, maybe assign"},{"speaker":"Unknown","startTime":568.82,"endTime":571.88,"body":"a network deal and you have to"},{"speaker":"Unknown","startTime":568.82,"endTime":571.88,"body":"have the network icon and you"},{"speaker":"Unknown","startTime":571.88,"endTime":574.61,"body":"get a new presenting sponsor."},{"speaker":"Unknown","startTime":571.88,"endTime":574.61,"body":"Now you're doing like all this"},{"speaker":"Unknown","startTime":574.64,"endTime":578.24,"body":"stuff, like what is the point"},{"speaker":"Unknown","startTime":574.64,"endTime":578.24,"body":"just use one cover art, be"},{"speaker":"Unknown","startTime":578.24,"endTime":581.93,"body":"really happy with it, invest in"},{"speaker":"Unknown","startTime":578.24,"endTime":581.93,"body":"it if you want it to be like"},{"speaker":"Unknown","startTime":581.93,"endTime":584.63,"body":"super pro, get a graphic"},{"speaker":"Unknown","startTime":581.93,"endTime":584.63,"body":"designer, whatever, but just"},{"speaker":"Unknown","startTime":584.63,"endTime":587.9,"body":"focus on that one cover art and"},{"speaker":"Unknown","startTime":584.63,"endTime":587.9,"body":"make it really great and make"},{"speaker":"Unknown","startTime":587.9,"endTime":591.17,"body":"sure that you don't have to"},{"speaker":"Unknown","startTime":587.9,"endTime":591.17,"body":"change a million different"},{"speaker":"Unknown","startTime":591.17,"endTime":593.93,"body":"places when you change something"},{"speaker":"Unknown","startTime":591.17,"endTime":593.93,"body":"like your name, your title, your"},{"speaker":"Unknown","startTime":593.93,"endTime":595.73,"body":"sponsor or get a network deal."},{"speaker":"Jordan","startTime":596.06,"endTime":599.78,"body":"It's so funny. That is a"},{"speaker":"Jordan","startTime":596.06,"endTime":599.78,"body":"point that I have never heard"},{"speaker":"Jordan","startTime":599.78,"endTime":603.38,"body":"anyone bring up. And I'm so"},{"speaker":"Jordan","startTime":599.78,"endTime":603.38,"body":"shocked. Because just the"},{"speaker":"Jordan","startTime":603.38,"endTime":607.49,"body":"thought of that is actual like"},{"speaker":"Jordan","startTime":603.38,"endTime":607.49,"body":"nightmare fuel that gave me such"},{"speaker":"Jordan","startTime":607.52,"endTime":611.78,"body":"anxiety thinking about what if I"},{"speaker":"Jordan","startTime":607.52,"endTime":611.78,"body":"did get picked up by a network,"},{"speaker":"Jordan","startTime":611.81,"endTime":616.85,"body":"and then I had to not only go in"},{"speaker":"Jordan","startTime":611.81,"endTime":616.85,"body":"and edit all of those graphics,"},{"speaker":"Jordan","startTime":616.85,"endTime":620.99,"body":"but then also go into each"},{"speaker":"Jordan","startTime":616.85,"endTime":620.99,"body":"individual episode and remove"},{"speaker":"Jordan","startTime":621.02,"endTime":625.88,"body":"and upload each. Yeah, oh, my"},{"speaker":"Jordan","startTime":621.02,"endTime":625.88,"body":"goodness, that would be awful."},{"speaker":"Jordan","startTime":625.88,"endTime":630.14,"body":"That'd be so yeah, that's a lot"},{"speaker":"Jordan","startTime":625.88,"endTime":630.14,"body":"of work. That's so much work."},{"speaker":"Angie","startTime":630.47,"endTime":633.65,"body":"And to be fair, in a lot"},{"speaker":"Angie","startTime":630.47,"endTime":633.65,"body":"of these partnerships scenario,"},{"speaker":"Angie","startTime":633.65,"endTime":636.41,"body":"say you do sign up presenting"},{"speaker":"Angie","startTime":633.65,"endTime":636.41,"body":"sponsor, so you do sign with a"},{"speaker":"Angie","startTime":636.41,"endTime":641.39,"body":"network, most likely, it's going"},{"speaker":"Angie","startTime":636.41,"endTime":641.39,"body":"to be the episode when your deal"},{"speaker":"Angie","startTime":641.39,"endTime":644.3,"body":"starts forward. And a lot of"},{"speaker":"Angie","startTime":641.39,"endTime":644.3,"body":"times, you're not going to have"},{"speaker":"Angie","startTime":644.3,"endTime":647.24,"body":"to go back and update past"},{"speaker":"Angie","startTime":644.3,"endTime":647.24,"body":"episodes. But for me, I'm always"},{"speaker":"Angie","startTime":647.24,"endTime":650.3,"body":"thinking about the overall"},{"speaker":"Angie","startTime":647.24,"endTime":650.3,"body":"branding of myself and my"},{"speaker":"Angie","startTime":650.3,"endTime":653.33,"body":"podcast. And I do want it to be"},{"speaker":"Angie","startTime":650.3,"endTime":653.33,"body":"consistent. So I feel like I am"},{"speaker":"Angie","startTime":653.33,"endTime":656.0,"body":"the kind of person who would go"},{"speaker":"Angie","startTime":653.33,"endTime":656.0,"body":"back and update it anyway, if it"},{"speaker":"Angie","startTime":656.0,"endTime":658.73,"body":"was something big. And that's"},{"speaker":"Angie","startTime":656.0,"endTime":658.73,"body":"the same, like I plan on"},{"speaker":"Angie","startTime":658.73,"endTime":661.85,"body":"changing my cover art soon. And"},{"speaker":"Angie","startTime":658.73,"endTime":661.85,"body":"you know, if you change your"},{"speaker":"Angie","startTime":661.85,"endTime":664.52,"body":"cover art, you oftentimes have"},{"speaker":"Angie","startTime":661.85,"endTime":664.52,"body":"to go back in the hosting"},{"speaker":"Angie","startTime":664.52,"endTime":667.37,"body":"platform and update per episode"},{"speaker":"Angie","startTime":664.52,"endTime":667.37,"body":"anyway, with all the hosting"},{"speaker":"Angie","startTime":667.37,"endTime":669.47,"body":"platforms, they don't"},{"speaker":"Angie","startTime":667.37,"endTime":669.47,"body":"automatically do that for you."},{"speaker":"Angie","startTime":669.89,"endTime":672.92,"body":"And so the last thing I want to"},{"speaker":"Angie","startTime":669.89,"endTime":672.92,"body":"be doing when I changed my cover"},{"speaker":"Angie","startTime":672.92,"endTime":676.34,"body":"art is like changing 100 200"},{"speaker":"Angie","startTime":672.92,"endTime":676.34,"body":"episodes at some point."},{"speaker":"Jordan","startTime":679.91,"endTime":684.86,"body":"I think that kind of"},{"speaker":"Jordan","startTime":679.91,"endTime":684.86,"body":"segues into a another con that"},{"speaker":"Jordan","startTime":684.86,"endTime":689.06,"body":"is on my mind, which is that"},{"speaker":"Jordan","startTime":684.86,"endTime":689.06,"body":"it's kind of a big time suck."},{"speaker":"Unknown","startTime":689.09,"endTime":691.85,"body":"Yep, I had that on my"},{"speaker":"Unknown","startTime":689.09,"endTime":691.85,"body":"list too. It's an unnecessary"},{"speaker":"Unknown","startTime":691.85,"endTime":695.36,"body":"step in your workflow. I feel"},{"speaker":"Unknown","startTime":691.85,"endTime":695.36,"body":"like if you're putting your time"},{"speaker":"Unknown","startTime":695.36,"endTime":699.86,"body":"into creating these episodes,"},{"speaker":"Unknown","startTime":695.36,"endTime":699.86,"body":"specific covers, that time"},{"speaker":"Unknown","startTime":699.89,"endTime":703.97,"body":"should be spent doing things"},{"speaker":"Unknown","startTime":699.89,"endTime":703.97,"body":"that matter, like marketing, or"},{"speaker":"Unknown","startTime":703.97,"endTime":706.82,"body":"maybe even a little bit of"},{"speaker":"Unknown","startTime":703.97,"endTime":706.82,"body":"editing. And then if you're"},{"speaker":"Unknown","startTime":706.85,"endTime":710.24,"body":"outsourcing it, you're paying"},{"speaker":"Unknown","startTime":706.85,"endTime":710.24,"body":"somebody to do that that budget"},{"speaker":"Unknown","startTime":710.24,"endTime":713.57,"body":"can also be better spent on the"},{"speaker":"Unknown","startTime":710.24,"endTime":713.57,"body":"things that matter, such as"},{"speaker":"Unknown","startTime":713.57,"endTime":717.89,"body":"marketing. So we could go into"},{"speaker":"Unknown","startTime":713.57,"endTime":717.89,"body":"ways that we can use our time"},{"speaker":"Unknown","startTime":717.89,"endTime":721.76,"body":"ways that we can use our budget."},{"speaker":"Unknown","startTime":717.89,"endTime":721.76,"body":"But I think overall, it's just a"},{"speaker":"Unknown","startTime":721.85,"endTime":725.42,"body":"inefficient use of your time."},{"speaker":"Unknown","startTime":721.85,"endTime":725.42,"body":"Just exactly like you just said."},{"speaker":"Jordan","startTime":725.63,"endTime":729.53,"body":"Podcasting is so hard as"},{"speaker":"Jordan","startTime":725.63,"endTime":729.53,"body":"it is it's very difficult. And I"},{"speaker":"Jordan","startTime":729.53,"endTime":732.23,"body":"think a lot of people go into"},{"speaker":"Jordan","startTime":729.53,"endTime":732.23,"body":"it, like, oh, I should start a"},{"speaker":"Jordan","startTime":732.23,"endTime":735.35,"body":"podcast. You know, it's not like"},{"speaker":"Jordan","startTime":732.23,"endTime":735.35,"body":"video editing. It's not like"},{"speaker":"Jordan","startTime":735.35,"endTime":738.62,"body":"this not like that. And I think"},{"speaker":"Jordan","startTime":735.35,"endTime":738.62,"body":"that a lot of people don't"},{"speaker":"Jordan","startTime":738.62,"endTime":743.51,"body":"realize how time consuming and"},{"speaker":"Jordan","startTime":738.62,"endTime":743.51,"body":"how difficult podcasting"},{"speaker":"Jordan","startTime":743.54,"endTime":746.39,"body":"actually is and how much thought"},{"speaker":"Jordan","startTime":743.54,"endTime":746.39,"body":"and effort actually goes into"},{"speaker":"Jordan","startTime":746.39,"endTime":753.11,"body":"it. So adding another hurdle to"},{"speaker":"Jordan","startTime":746.39,"endTime":753.11,"body":"get over in your process, I"},{"speaker":"Jordan","startTime":753.11,"endTime":756.47,"body":"think kind of puts people at"},{"speaker":"Jordan","startTime":753.11,"endTime":756.47,"body":"risk of pod fate. Oh, yeah, just"},{"speaker":"Jordan","startTime":756.47,"endTime":760.22,"body":"kind of increases those chances"},{"speaker":"Jordan","startTime":756.47,"endTime":760.22,"body":"of getting burnout, because"},{"speaker":"Jordan","startTime":760.22,"endTime":762.32,"body":"there's just so many other"},{"speaker":"Jordan","startTime":760.22,"endTime":762.32,"body":"things that are so much more"},{"speaker":"Jordan","startTime":762.32,"endTime":764.84,"body":"difficult. So like, don't make"},{"speaker":"Jordan","startTime":762.32,"endTime":764.84,"body":"things harder than it needs to"},{"speaker":"Jordan","startTime":764.84,"endTime":765.17,"body":"be."},{"speaker":"Angie","startTime":765.659,"endTime":768.509,"body":"I'm constantly cutting"},{"speaker":"Angie","startTime":765.659,"endTime":768.509,"body":"things out of my workflow."},{"speaker":"Angie","startTime":768.959,"endTime":771.479,"body":"Because when I first started"},{"speaker":"Angie","startTime":768.959,"endTime":771.479,"body":"podcasting, I was one of the"},{"speaker":"Angie","startTime":771.479,"endTime":773.879,"body":"people that was like, I want to"},{"speaker":"Angie","startTime":771.479,"endTime":773.879,"body":"do it all. I want to have video"},{"speaker":"Angie","startTime":773.879,"endTime":776.459,"body":"teasers. I want to have"},{"speaker":"Angie","startTime":773.879,"endTime":776.459,"body":"audiograms. I want to have my"},{"speaker":"Angie","startTime":776.459,"endTime":779.279,"body":"Facebook group, I want to have"},{"speaker":"Angie","startTime":776.459,"endTime":779.279,"body":"Pinterest strategy. I mean, I"},{"speaker":"Angie","startTime":779.279,"endTime":784.319,"body":"did everything. And I had to go"},{"speaker":"Angie","startTime":779.279,"endTime":784.319,"body":"back and really be honest with"},{"speaker":"Angie","startTime":784.319,"endTime":787.589,"body":"myself and say, Okay, what is"},{"speaker":"Angie","startTime":784.319,"endTime":787.589,"body":"the number one priority, and my"},{"speaker":"Angie","startTime":787.589,"endTime":791.069,"body":"number one priority is getting"},{"speaker":"Angie","startTime":787.589,"endTime":791.069,"body":"that episode edited and"},{"speaker":"Angie","startTime":791.069,"endTime":794.729,"body":"published, all of the rest is"},{"speaker":"Angie","startTime":791.069,"endTime":794.729,"body":"icing on the cake. I do believe"},{"speaker":"Angie","startTime":794.729,"endTime":798.209,"body":"in having a marketing strategy"},{"speaker":"Angie","startTime":794.729,"endTime":798.209,"body":"done 100%. But you don't have to"},{"speaker":"Angie","startTime":798.209,"endTime":801.419,"body":"be on every single platform. And"},{"speaker":"Angie","startTime":798.209,"endTime":801.419,"body":"you don't need to be doing every"},{"speaker":"Angie","startTime":801.419,"endTime":804.749,"body":"single thing you could be doing."},{"speaker":"Angie","startTime":801.419,"endTime":804.749,"body":"Like yes, I could be creating"},{"speaker":"Angie","startTime":804.779,"endTime":809.099,"body":"episodes specific artwork. But I"},{"speaker":"Angie","startTime":804.779,"endTime":809.099,"body":"also need to not only have a"},{"speaker":"Angie","startTime":809.099,"endTime":812.519,"body":"podcast to publish, but I also"},{"speaker":"Angie","startTime":809.099,"endTime":812.519,"body":"have a life and I have a"},{"speaker":"Angie","startTime":812.519,"endTime":815.879,"body":"business to run. And I really"},{"speaker":"Angie","startTime":812.519,"endTime":815.879,"body":"need to be more strategic with"},{"speaker":"Angie","startTime":815.879,"endTime":819.839,"body":"my time. And I feel like we all"},{"speaker":"Angie","startTime":815.879,"endTime":819.839,"body":"can take a look at our workflow"},{"speaker":"Angie","startTime":819.839,"endTime":822.119,"body":"and figure out a couple of"},{"speaker":"Angie","startTime":819.839,"endTime":822.119,"body":"things that we can cut here and"},{"speaker":"Angie","startTime":822.119,"endTime":830.399,"body":"there. one specific thing is I"},{"speaker":"Angie","startTime":822.119,"endTime":830.399,"body":"have seen some episodes specific"},{"speaker":"Angie","startTime":830.399,"endTime":833.549,"body":"art that has a lot of text on"},{"speaker":"Angie","startTime":830.399,"endTime":833.549,"body":"it. Like sometimes people will"},{"speaker":"Angie","startTime":833.549,"endTime":837.479,"body":"bullet point out some highlights"},{"speaker":"Angie","startTime":833.549,"endTime":837.479,"body":"from the episode. Or they'll"},{"speaker":"Angie","startTime":837.479,"endTime":841.739,"body":"even put out the whole episode"},{"speaker":"Angie","startTime":837.479,"endTime":841.739,"body":"title on the art. A lot of times"},{"speaker":"Angie","startTime":841.769,"endTime":843.779,"body":"you have to remember obviously"},{"speaker":"Angie","startTime":841.769,"endTime":843.779,"body":"people know this, this is"},{"speaker":"Angie","startTime":843.779,"endTime":847.109,"body":"nothing new. When you're talking"},{"speaker":"Angie","startTime":843.779,"endTime":847.109,"body":"about podcast cover art, you"},{"speaker":"Angie","startTime":847.109,"endTime":850.139,"body":"always want to make it as least"},{"speaker":"Angie","startTime":847.109,"endTime":850.139,"body":"amount of words as possible and"},{"speaker":"Angie","startTime":850.139,"endTime":852.209,"body":"have the words as big as"},{"speaker":"Angie","startTime":850.139,"endTime":852.209,"body":"possible because people are"},{"speaker":"Angie","startTime":852.209,"endTime":855.449,"body":"looking at it on such a small"},{"speaker":"Angie","startTime":852.209,"endTime":855.449,"body":"screen. And the image is so"},{"speaker":"Angie","startTime":855.449,"endTime":858.659,"body":"small. So when it comes to your"},{"speaker":"Angie","startTime":855.449,"endTime":858.659,"body":"episode art that's even smaller"},{"speaker":"Angie","startTime":858.659,"endTime":861.059,"body":"than your cover art, generally"},{"speaker":"Angie","startTime":858.659,"endTime":861.059,"body":"speaking, if you're looking at"},{"speaker":"Angie","startTime":861.059,"endTime":864.389,"body":"it in the feed, and so if you"},{"speaker":"Angie","startTime":861.059,"endTime":864.389,"body":"add a lot of text, it just looks"},{"speaker":"Angie","startTime":864.389,"endTime":866.849,"body":"cluttered and jumbled and"},{"speaker":"Angie","startTime":864.389,"endTime":866.849,"body":"confusing. So just keep that in"},{"speaker":"Angie","startTime":866.849,"endTime":869.519,"body":"mind. If you are going to do"},{"speaker":"Angie","startTime":866.849,"endTime":869.519,"body":"episode specific artwork, just"},{"speaker":"Angie","startTime":869.519,"endTime":873.179,"body":"try to use as little words as"},{"speaker":"Angie","startTime":869.519,"endTime":873.179,"body":"possible on it. And then just"},{"speaker":"Angie","startTime":873.179,"endTime":877.619,"body":"generally overall, it looks less"},{"speaker":"Angie","startTime":873.179,"endTime":877.619,"body":"polished and it looks confusing."},{"speaker":"Angie","startTime":877.889,"endTime":882.509,"body":"And again, I always go back to"},{"speaker":"Angie","startTime":877.889,"endTime":882.509,"body":"creating an overall brand with"},{"speaker":"Angie","startTime":882.509,"endTime":887.429,"body":"your podcast and the more easy"},{"speaker":"Angie","startTime":882.509,"endTime":887.429,"body":"to digest and consume it is for"},{"speaker":"Angie","startTime":887.429,"endTime":890.879,"body":"a new person who comes to your"},{"speaker":"Angie","startTime":887.429,"endTime":890.879,"body":"feed that has never met you"},{"speaker":"Angie","startTime":890.879,"endTime":893.309,"body":"before doesn't know you. You"},{"speaker":"Angie","startTime":890.879,"endTime":893.309,"body":"want to make it as easy as"},{"speaker":"Angie","startTime":893.309,"endTime":896.249,"body":"possible for them to understand"},{"speaker":"Angie","startTime":893.309,"endTime":896.249,"body":"who you are, what you stand for,"},{"speaker":"Angie","startTime":896.369,"endTime":898.409,"body":"and what they're going to get"},{"speaker":"Angie","startTime":896.369,"endTime":898.409,"body":"out of every episode and if"},{"speaker":"Angie","startTime":898.409,"endTime":901.319,"body":"there's different art for every"},{"speaker":"Angie","startTime":898.409,"endTime":901.319,"body":"episode. sewed, it'll just add"},{"speaker":"Angie","startTime":901.319,"endTime":903.269,"body":"something else that they have to"},{"speaker":"Angie","startTime":901.319,"endTime":903.269,"body":"kind of figure out."},{"speaker":"Jordan","startTime":903.389,"endTime":906.899,"body":"Absolutely. Yeah, you"},{"speaker":"Jordan","startTime":903.389,"endTime":906.899,"body":"know, what comes to mind is up"},{"speaker":"Jordan","startTime":906.899,"endTime":912.239,"body":"and vanished. The podcast by"},{"speaker":"Jordan","startTime":906.899,"endTime":912.239,"body":"Payne Lindsey tenderfoot. Yeah,"},{"speaker":"Jordan","startTime":912.269,"endTime":917.549,"body":"tenderfoot such a good podcast."},{"speaker":"Jordan","startTime":912.269,"endTime":917.549,"body":"In Season One, they did episodic"},{"speaker":"Jordan","startTime":917.579,"endTime":923.939,"body":"artwork. And it was really cool."},{"speaker":"Jordan","startTime":917.579,"endTime":923.939,"body":"Because every single episode had"},{"speaker":"Jordan","startTime":923.969,"endTime":927.539,"body":"a graphic that was reminiscent"},{"speaker":"Jordan","startTime":923.969,"endTime":927.539,"body":"of the piece of evidence that"},{"speaker":"Jordan","startTime":927.539,"endTime":931.439,"body":"they were talking about, or a"},{"speaker":"Jordan","startTime":927.539,"endTime":931.439,"body":"story that was being told about,"},{"speaker":"Jordan","startTime":931.439,"endTime":934.859,"body":"like the victim or something"},{"speaker":"Jordan","startTime":931.439,"endTime":934.859,"body":"like that. They just had this"},{"speaker":"Jordan","startTime":934.859,"endTime":938.639,"body":"really beautiful, kind of"},{"speaker":"Jordan","startTime":934.859,"endTime":938.639,"body":"mysterious artwork that was very"},{"speaker":"Jordan","startTime":938.639,"endTime":943.799,"body":"simplistic like, Okay, I know"},{"speaker":"Jordan","startTime":938.639,"endTime":943.799,"body":"that this episode is going to be"},{"speaker":"Jordan","startTime":943.799,"endTime":947.459,"body":"about like a location, I know"},{"speaker":"Jordan","startTime":943.799,"endTime":947.459,"body":"that this episode is going to be"},{"speaker":"Jordan","startTime":947.669,"endTime":951.089,"body":"about this vehicle. But you"},{"speaker":"Jordan","startTime":947.669,"endTime":951.089,"body":"know, it's funny. They did that"},{"speaker":"Jordan","startTime":951.089,"endTime":954.299,"body":"for season one. They did that"},{"speaker":"Jordan","startTime":951.089,"endTime":954.299,"body":"for season two. And then season"},{"speaker":"Jordan","startTime":954.299,"endTime":959.219,"body":"three, they stopped doing it."},{"speaker":"Jordan","startTime":954.299,"endTime":959.219,"body":"I'm kind of wondering if they"},{"speaker":"Jordan","startTime":959.219,"endTime":962.969,"body":"kind of figured out like, not"},{"speaker":"Jordan","startTime":959.219,"endTime":962.969,"body":"really worth it. I thought I was"},{"speaker":"Jordan","startTime":962.969,"endTime":965.429,"body":"gonna say, well, they're like,"},{"speaker":"Jordan","startTime":962.969,"endTime":965.429,"body":"Yeah, we don't need that"},{"speaker":"Jordan","startTime":965.429,"endTime":969.179,"body":"anymore. Yeah, I mean, it looked"},{"speaker":"Jordan","startTime":965.429,"endTime":969.179,"body":"really cool. I mean, they did it"},{"speaker":"Jordan","startTime":969.179,"endTime":971.999,"body":"right. It was just this like,"},{"speaker":"Jordan","startTime":969.179,"endTime":971.999,"body":"beautiful imagery. And then"},{"speaker":"Jordan","startTime":972.029,"endTime":974.939,"body":"something happened in season"},{"speaker":"Jordan","startTime":972.029,"endTime":974.939,"body":"three, and season four, where"},{"speaker":"Jordan","startTime":974.939,"endTime":977.939,"body":"they were just like the, and"},{"speaker":"Jordan","startTime":974.939,"endTime":977.939,"body":"they they completely stopped"},{"speaker":"Jordan","startTime":977.939,"endTime":979.049,"body":"doing the episodic artwork."},{"speaker":"Angie","startTime":979.079,"endTime":981.899,"body":"Yeah, I'm looking at it"},{"speaker":"Angie","startTime":979.079,"endTime":981.899,"body":"too. Now that you mentioned it,"},{"speaker":"Angie","startTime":981.929,"endTime":986.939,"body":"and I actually I think up and"},{"speaker":"Angie","startTime":981.929,"endTime":986.939,"body":"vanished is a good example, if"},{"speaker":"Angie","startTime":986.939,"endTime":989.429,"body":"anyone wants to pull it up and"},{"speaker":"Angie","startTime":986.939,"endTime":989.429,"body":"look at the cover. I think that"},{"speaker":"Angie","startTime":989.429,"endTime":994.139,"body":"cover is so beautiful, the main"},{"speaker":"Angie","startTime":989.429,"endTime":994.139,"body":"cover of the show, and it's so"},{"speaker":"Angie","startTime":994.139,"endTime":997.889,"body":"well designed, and it was really"},{"speaker":"Angie","startTime":994.139,"endTime":997.889,"body":"thoughtful. And if it were my"},{"speaker":"Angie","startTime":997.889,"endTime":1000.919,"body":"show, I would want to use that"},{"speaker":"Angie","startTime":997.889,"endTime":1000.919,"body":"for every episode, I'm looking"},{"speaker":"Angie","startTime":1000.919,"endTime":1004.459,"body":"at the episode specific covers"},{"speaker":"Angie","startTime":1000.919,"endTime":1004.459,"body":"and no shade to tenderfoot."},{"speaker":"Angie","startTime":1005.059,"endTime":1008.689,"body":"We're paying Lindsey but I"},{"speaker":"Angie","startTime":1005.059,"endTime":1008.689,"body":"personally I think that main"},{"speaker":"Angie","startTime":1008.689,"endTime":1012.679,"body":"cover speaks louder than any of"},{"speaker":"Angie","startTime":1008.689,"endTime":1012.679,"body":"the episodes. Yes. And again,"},{"speaker":"Angie","startTime":1012.679,"endTime":1015.469,"body":"it's like if I want to share an"},{"speaker":"Angie","startTime":1012.679,"endTime":1015.469,"body":"episode to my Instagram story,"},{"speaker":"Angie","startTime":1015.469,"endTime":1018.559,"body":"I'd rather share their beautiful"},{"speaker":"Angie","startTime":1015.469,"endTime":1018.559,"body":"cover art than a picture of a"},{"speaker":"Angie","startTime":1018.559,"endTime":1018.979,"body":"truck."},{"speaker":"Jordan","startTime":1019.009,"endTime":1023.119,"body":"That's such a good"},{"speaker":"Jordan","startTime":1019.009,"endTime":1023.119,"body":"point. And when people do share"},{"speaker":"Jordan","startTime":1023.149,"endTime":1027.619,"body":"your podcast episodes, so up and"},{"speaker":"Jordan","startTime":1023.149,"endTime":1027.619,"body":"vanish their episodic artwork,"},{"speaker":"Jordan","startTime":1027.649,"endTime":1030.739,"body":"there's no up and vanished"},{"speaker":"Jordan","startTime":1027.649,"endTime":1030.739,"body":"branding on that artwork. So if"},{"speaker":"Jordan","startTime":1030.739,"endTime":1033.619,"body":"someone were to share it, the"},{"speaker":"Jordan","startTime":1030.739,"endTime":1033.619,"body":"podcast name is not on that"},{"speaker":"Jordan","startTime":1033.619,"endTime":1034.729,"body":"cover art. Yeah,"},{"speaker":"Angie","startTime":1034.88,"endTime":1037.73,"body":"I think the general"},{"speaker":"Angie","startTime":1034.88,"endTime":1037.73,"body":"consensus if you're asking Angie"},{"speaker":"Angie","startTime":1037.73,"endTime":1041.81,"body":"and Jordan is go with one"},{"speaker":"Angie","startTime":1037.73,"endTime":1041.81,"body":"beautiful cover and use it for"},{"speaker":"Angie","startTime":1041.81,"endTime":1043.52,"body":"all of your episodes. The end, I"},{"speaker":"Angie","startTime":1041.81,"endTime":1043.52,"body":"agree."},{"speaker":"Jordan","startTime":1045.38,"endTime":1047.99,"body":"Thank you so much for"},{"speaker":"Jordan","startTime":1045.38,"endTime":1047.99,"body":"joining me on this episode of"},{"speaker":"Jordan","startTime":1047.99,"endTime":1050.6,"body":"Podcasting Q\u0026A. Andy, it's such"},{"speaker":"Jordan","startTime":1047.99,"endTime":1050.6,"body":"a pleasure to have you on"},{"speaker":"Angie","startTime":1050.63,"endTime":1052.88,"body":"thank you so much for"},{"speaker":"Angie","startTime":1050.63,"endTime":1052.88,"body":"inviting me, Jordan. It's always"},{"speaker":"Angie","startTime":1052.88,"endTime":1053.78,"body":"an honor to be here."},{"speaker":"Jordan","startTime":1055.37,"endTime":1058.43,"body":"I hope this episode of"},{"speaker":"Jordan","startTime":1055.37,"endTime":1058.43,"body":"Podcasting Q\u0026A has been helpful"},{"speaker":"Jordan","startTime":1058.43,"endTime":1061.64,"body":"to you. If you have a question"},{"speaker":"Jordan","startTime":1058.43,"endTime":1061.64,"body":"you'd like us to answer on a"},{"speaker":"Jordan","startTime":1061.64,"endTime":1066.38,"body":"future episode, go to pod"},{"speaker":"Jordan","startTime":1061.64,"endTime":1066.38,"body":"inbox.com/buzzsprout or click"},{"speaker":"Jordan","startTime":1066.38,"endTime":1069.56,"body":"the link in the show notes to"},{"speaker":"Jordan","startTime":1066.38,"endTime":1069.56,"body":"leave us an audio message. And"},{"speaker":"Jordan","startTime":1069.56,"endTime":1071.33,"body":"as always, Keep podcasting"}]}