{"version":"1.0.0","segments":[{"speaker":"Jordan","startTime":0.0,"endTime":3.27,"body":"Every now and then"},{"speaker":"Jordan","startTime":0.0,"endTime":3.27,"body":"podcast inspiration can strike"},{"speaker":"Jordan","startTime":3.3,"endTime":6.93,"body":"and give you the best idea"},{"speaker":"Jordan","startTime":3.3,"endTime":6.93,"body":"you've ever had. And once you"},{"speaker":"Jordan","startTime":6.93,"endTime":10.68,"body":"have this amazing idea, it can"},{"speaker":"Jordan","startTime":6.93,"endTime":10.68,"body":"be difficult to decide whether"},{"speaker":"Jordan","startTime":10.68,"endTime":14.34,"body":"to create a second podcast, or"},{"speaker":"Jordan","startTime":10.68,"endTime":14.34,"body":"quit the first podcast"},{"speaker":"Jordan","startTime":14.34,"endTime":18.54,"body":"altogether and run with a new"},{"speaker":"Jordan","startTime":14.34,"endTime":18.54,"body":"idea. Or maybe integrate it into"},{"speaker":"Jordan","startTime":18.54,"endTime":22.08,"body":"your current podcast, or what if"},{"speaker":"Jordan","startTime":18.54,"endTime":22.08,"body":"you rebrand your current"},{"speaker":"Jordan","startTime":22.08,"endTime":26.07,"body":"podcast? There's just so many"},{"speaker":"Jordan","startTime":22.08,"endTime":26.07,"body":"possibilities. I'm Jordan, host"},{"speaker":"Jordan","startTime":26.07,"endTime":28.74,"body":"of Podcasting Q\u0026A, where we"},{"speaker":"Jordan","startTime":26.07,"endTime":28.74,"body":"answer your questions about how"},{"speaker":"Jordan","startTime":28.74,"endTime":31.47,"body":"to start, grow and monetize a"},{"speaker":"Jordan","startTime":28.74,"endTime":31.47,"body":"podcast."},{"speaker":"Jordan","startTime":37.0,"endTime":38.83,"body":"This week's question is from"},{"speaker":"Jordan","startTime":37.0,"endTime":38.83,"body":"Kelly."},{"speaker":"Kelly","startTime":39.37,"endTime":42.85,"body":"Hello, this is Kelly"},{"speaker":"Kelly","startTime":39.37,"endTime":42.85,"body":"McWilliams from this versus that"},{"speaker":"Kelly","startTime":43.0,"endTime":46.81,"body":"wedding decisions with Kelly"},{"speaker":"Kelly","startTime":43.0,"endTime":46.81,"body":"McWilliams. I just finished"},{"speaker":"Kelly","startTime":46.84,"endTime":51.52,"body":"recently season three of my"},{"speaker":"Kelly","startTime":46.84,"endTime":51.52,"body":"first podcast. In the meantime,"},{"speaker":"Kelly","startTime":51.58,"endTime":55.24,"body":"I've come up with a second"},{"speaker":"Kelly","startTime":51.58,"endTime":55.24,"body":"podcast idea that I think will"},{"speaker":"Kelly","startTime":55.24,"endTime":59.62,"body":"actually do even better than my"},{"speaker":"Kelly","startTime":55.24,"endTime":59.62,"body":"original. My question is in two"},{"speaker":"Kelly","startTime":59.62,"endTime":65.5,"body":"part one, how can I best use my"},{"speaker":"Kelly","startTime":59.62,"endTime":65.5,"body":"first and original podcasts to"},{"speaker":"Kelly","startTime":65.5,"endTime":69.4,"body":"make a success of my second"},{"speaker":"Kelly","startTime":65.5,"endTime":69.4,"body":"podcast? They're within the same"},{"speaker":"Kelly","startTime":69.43,"endTime":74.08,"body":"industry and going to be the"},{"speaker":"Kelly","startTime":69.43,"endTime":74.08,"body":"same listenership. Second,"},{"speaker":"Kelly","startTime":74.11,"endTime":80.32,"body":"should I continue having both"},{"speaker":"Kelly","startTime":74.11,"endTime":80.32,"body":"podcasts if the new one does so"},{"speaker":"Kelly","startTime":80.32,"endTime":83.86,"body":"much better than the original?"},{"speaker":"Kelly","startTime":80.32,"endTime":83.86,"body":"Like, I'm totally open to"},{"speaker":"Kelly","startTime":83.86,"endTime":87.97,"body":"keeping both going. But what I"},{"speaker":"Kelly","startTime":83.86,"endTime":87.97,"body":"do better just having the one"},{"speaker":"Kelly","startTime":87.97,"endTime":91.57,"body":"and putting all of my focus"},{"speaker":"Kelly","startTime":87.97,"endTime":91.57,"body":"there. Thank you so much."},{"speaker":"Jordan","startTime":91.69,"endTime":94.33,"body":"Great question, Kelly."},{"speaker":"Jordan","startTime":91.69,"endTime":94.33,"body":"To help me answer it. I've"},{"speaker":"Jordan","startTime":94.33,"endTime":97.03,"body":"invited Baader Milligan, who you"},{"speaker":"Jordan","startTime":94.33,"endTime":97.03,"body":"might recognize from the"},{"speaker":"Jordan","startTime":97.03,"endTime":100.09,"body":"Buzzsprout YouTube channel, and"},{"speaker":"Jordan","startTime":97.03,"endTime":100.09,"body":"is a host of the short box"},{"speaker":"Jordan","startTime":100.09,"endTime":102.94,"body":"podcast. Father, thank you so"},{"speaker":"Jordan","startTime":100.09,"endTime":102.94,"body":"much for coming on the podcast."},{"speaker":"Badr","startTime":103.06,"endTime":105.61,"body":"Jordan, it is my pleasure"},{"speaker":"Badr","startTime":103.06,"endTime":105.61,"body":"to be here. Thank you so much."},{"speaker":"Jordan","startTime":105.94,"endTime":108.88,"body":"Kelly's question, I'm"},{"speaker":"Jordan","startTime":105.94,"endTime":108.88,"body":"actually very excited about this"},{"speaker":"Jordan","startTime":108.88,"endTime":112.42,"body":"question, because you can sense"},{"speaker":"Jordan","startTime":108.88,"endTime":112.42,"body":"in her voice the excitement at"},{"speaker":"Jordan","startTime":112.42,"endTime":115.45,"body":"this new idea. Like you can tell"},{"speaker":"Jordan","startTime":112.42,"endTime":115.45,"body":"she's really sitting on"},{"speaker":"Jordan","startTime":115.45,"endTime":118.48,"body":"something good. So I think we"},{"speaker":"Jordan","startTime":115.45,"endTime":118.48,"body":"can start out with her first"},{"speaker":"Jordan","startTime":118.48,"endTime":121.9,"body":"question, which is basically,"},{"speaker":"Jordan","startTime":118.48,"endTime":121.9,"body":"how can she leverage her current"},{"speaker":"Jordan","startTime":121.9,"endTime":126.01,"body":"podcast to make the new podcast"},{"speaker":"Jordan","startTime":121.9,"endTime":126.01,"body":"successful? Honestly, the fact"},{"speaker":"Jordan","startTime":126.01,"endTime":129.76,"body":"that her podcast is the same"},{"speaker":"Jordan","startTime":126.01,"endTime":129.76,"body":"topic and the same listenership"},{"speaker":"Jordan","startTime":130.09,"endTime":133.96,"body":"is a huge advantage to"},{"speaker":"Jordan","startTime":130.09,"endTime":133.96,"body":"leveraging your current podcast."},{"speaker":"Badr","startTime":133.98,"endTime":136.47,"body":"Yeah, so first of all,"},{"speaker":"Badr","startTime":133.98,"endTime":136.47,"body":"congrats to Kelly. I mean,"},{"speaker":"Badr","startTime":136.47,"endTime":141.06,"body":"that's, it's a lot of work to"},{"speaker":"Badr","startTime":136.47,"endTime":141.06,"body":"just do one podcast, but to also"},{"speaker":"Badr","startTime":141.06,"endTime":143.76,"body":"be able to say, like, you know,"},{"speaker":"Badr","startTime":141.06,"endTime":143.76,"body":"you've been so successful, the"},{"speaker":"Badr","startTime":143.76,"endTime":146.37,"body":"first one that, you know, you're"},{"speaker":"Badr","startTime":143.76,"endTime":146.37,"body":"thinking about spinning off, or"},{"speaker":"Badr","startTime":146.37,"endTime":148.92,"body":"even launching a second one,"},{"speaker":"Badr","startTime":146.37,"endTime":148.92,"body":"there's not a lot of podcasters"},{"speaker":"Badr","startTime":148.92,"endTime":151.86,"body":"out there that can they can"},{"speaker":"Badr","startTime":148.92,"endTime":151.86,"body":"claim that. So, you know,"},{"speaker":"Badr","startTime":151.86,"endTime":154.95,"body":"congratulations to Kelly,"},{"speaker":"Badr","startTime":151.86,"endTime":154.95,"body":"that's, that's awesome. So I"},{"speaker":"Badr","startTime":154.95,"endTime":157.5,"body":"would say that, I think she's in"},{"speaker":"Badr","startTime":154.95,"endTime":157.5,"body":"a in a really good position,"},{"speaker":"Badr","startTime":157.5,"endTime":160.41,"body":"like you were saying, you know,"},{"speaker":"Badr","startTime":157.5,"endTime":160.41,"body":"if her two podcasts are dealing"},{"speaker":"Badr","startTime":160.41,"endTime":163.17,"body":"with the same industry, you"},{"speaker":"Badr","startTime":160.41,"endTime":163.17,"body":"know, I think it's safe to"},{"speaker":"Badr","startTime":163.17,"endTime":165.69,"body":"assume it's gonna have very"},{"speaker":"Badr","startTime":163.17,"endTime":165.69,"body":"similar audiences. And I'd"},{"speaker":"Badr","startTime":165.69,"endTime":169.2,"body":"almost say like, you know, I"},{"speaker":"Badr","startTime":165.69,"endTime":169.2,"body":"would recommend that she uses"},{"speaker":"Badr","startTime":169.23,"endTime":173.1,"body":"her first show. And maybe even"},{"speaker":"Badr","startTime":169.23,"endTime":173.1,"body":"the second one right for like, I"},{"speaker":"Badr","startTime":173.1,"endTime":175.62,"body":"think there's a lot of branding"},{"speaker":"Badr","startTime":173.1,"endTime":175.62,"body":"and marketing opportunities,"},{"speaker":"Badr","startTime":175.65,"endTime":177.96,"body":"especially since both shows are"},{"speaker":"Badr","startTime":175.65,"endTime":177.96,"body":"going to be aimed at the same"},{"speaker":"Badr","startTime":177.96,"endTime":182.07,"body":"like target audience. And I"},{"speaker":"Badr","startTime":177.96,"endTime":182.07,"body":"would almost encourage her to"},{"speaker":"Badr","startTime":182.1,"endTime":185.25,"body":"add, she's building the hype and"},{"speaker":"Badr","startTime":182.1,"endTime":185.25,"body":"getting the word out for the"},{"speaker":"Badr","startTime":185.25,"endTime":188.37,"body":"second one, to possibly, you"},{"speaker":"Badr","startTime":185.25,"endTime":188.37,"body":"know, promote herself, right."},{"speaker":"Badr","startTime":188.37,"endTime":190.98,"body":"Like, this is a big deal like"},{"speaker":"Badr","startTime":188.37,"endTime":190.98,"body":"you spinning off, she's kind of"},{"speaker":"Badr","startTime":191.01,"endTime":194.55,"body":"like grunt won't say, I think a"},{"speaker":"Badr","startTime":191.01,"endTime":194.55,"body":"network is far too early to say"},{"speaker":"Badr","startTime":194.55,"endTime":197.73,"body":"right now. But having two"},{"speaker":"Badr","startTime":194.55,"endTime":197.73,"body":"podcasts that are in sync, I"},{"speaker":"Badr","startTime":197.73,"endTime":200.01,"body":"think gives you a lot of really"},{"speaker":"Badr","startTime":197.73,"endTime":200.01,"body":"cool branding and marketing"},{"speaker":"Badr","startTime":200.01,"endTime":203.01,"body":"opportunities. And I think if"},{"speaker":"Badr","startTime":200.01,"endTime":203.01,"body":"she was to promote herself by,"},{"speaker":"Badr","startTime":203.16,"endTime":207.21,"body":"say, like running an ad, and her"},{"speaker":"Badr","startTime":203.16,"endTime":207.21,"body":"first podcast to promote the new"},{"speaker":"Badr","startTime":207.21,"endTime":209.46,"body":"one, you know, something along"},{"speaker":"Badr","startTime":207.21,"endTime":209.46,"body":"the lines of like, Hey, if you"},{"speaker":"Badr","startTime":209.46,"endTime":211.95,"body":"enjoy this show, and me talking"},{"speaker":"Badr","startTime":209.46,"endTime":211.95,"body":"about, you know, the wedding"},{"speaker":"Badr","startTime":211.95,"endTime":214.53,"body":"industry, then you'll enjoy my"},{"speaker":"Badr","startTime":211.95,"endTime":214.53,"body":"new show where I really dive"},{"speaker":"Badr","startTime":214.53,"endTime":219.51,"body":"into, you know, this nuance are"},{"speaker":"Badr","startTime":214.53,"endTime":219.51,"body":"this topic here. I think there's"},{"speaker":"Badr","startTime":219.51,"endTime":221.97,"body":"a great way of having that"},{"speaker":"Badr","startTime":219.51,"endTime":221.97,"body":"synergy. And like using both"},{"speaker":"Badr","startTime":221.97,"endTime":223.56,"body":"shows to feed into one another."},{"speaker":"Jordan","startTime":223.83,"endTime":226.44,"body":"Yeah, I completely agree"},{"speaker":"Jordan","startTime":223.83,"endTime":226.44,"body":"with you. And I think that this"},{"speaker":"Jordan","startTime":226.44,"endTime":231.3,"body":"is maybe even a good opportunity"},{"speaker":"Jordan","startTime":226.44,"endTime":231.3,"body":"for using something like dynamic"},{"speaker":"Jordan","startTime":231.3,"endTime":234.96,"body":"content insertion, such as like"},{"speaker":"Jordan","startTime":231.3,"endTime":234.96,"body":"what Yes, Buzzsprout has, where"},{"speaker":"Jordan","startTime":234.96,"endTime":237.6,"body":"you can do a promotion at the"},{"speaker":"Jordan","startTime":234.96,"endTime":237.6,"body":"beginning of your episode"},{"speaker":"Jordan","startTime":237.6,"endTime":240.84,"body":"dynamically inserted into all of"},{"speaker":"Jordan","startTime":237.6,"endTime":240.84,"body":"your previous episodes,"},{"speaker":"Jordan","startTime":240.84,"endTime":243.21,"body":"especially if your contents"},{"speaker":"Jordan","startTime":240.84,"endTime":243.21,"body":"evergreen, and you might have"},{"speaker":"Jordan","startTime":243.21,"endTime":245.91,"body":"listeners, going back to like"},{"speaker":"Jordan","startTime":243.21,"endTime":245.91,"body":"some of your first episodes,"},{"speaker":"Jordan","startTime":245.97,"endTime":249.72,"body":"create a promo saying, Hey, if"},{"speaker":"Jordan","startTime":245.97,"endTime":249.72,"body":"you love this, definitely go"},{"speaker":"Jordan","startTime":249.72,"endTime":253.32,"body":"check out this new podcast, I've"},{"speaker":"Jordan","startTime":249.72,"endTime":253.32,"body":"done something like that, and"},{"speaker":"Jordan","startTime":253.32,"endTime":256.26,"body":"then dynamically inserted into"},{"speaker":"Jordan","startTime":253.32,"endTime":256.26,"body":"all of your back catalogue so"},{"speaker":"Jordan","startTime":256.26,"endTime":259.17,"body":"that anyone who is a new"},{"speaker":"Jordan","startTime":256.26,"endTime":259.17,"body":"listener, or just getting caught"},{"speaker":"Jordan","startTime":259.17,"endTime":263.25,"body":"up on your older episodes, is"},{"speaker":"Jordan","startTime":259.17,"endTime":263.25,"body":"able to hear that announcement"},{"speaker":"Jordan","startTime":263.28,"endTime":268.35,"body":"prior to doing a baked in"},{"speaker":"Jordan","startTime":263.28,"endTime":268.35,"body":"promotion, maybe in the intro or"},{"speaker":"Jordan","startTime":268.35,"endTime":272.4,"body":"housekeeping section of your"},{"speaker":"Jordan","startTime":268.35,"endTime":272.4,"body":"latest episode. So I think that"},{"speaker":"Jordan","startTime":272.4,"endTime":274.02,"body":"that is a really good option."},{"speaker":"Badr","startTime":274.23,"endTime":277.8,"body":"Well said, and that is a"},{"speaker":"Badr","startTime":274.23,"endTime":277.8,"body":"excellent suggestion, because it"},{"speaker":"Badr","startTime":277.8,"endTime":281.46,"body":"saves. It's like working"},{"speaker":"Badr","startTime":277.8,"endTime":281.46,"body":"smarter, right? Like, it sounds"},{"speaker":"Badr","startTime":281.46,"endTime":282.75,"body":"like you know, she's been doing"},{"speaker":"Badr","startTime":281.46,"endTime":282.75,"body":"it for a while. So I'm gonna"},{"speaker":"Badr","startTime":282.75,"endTime":286.11,"body":"assume she's got a lot of back"},{"speaker":"Badr","startTime":282.75,"endTime":286.11,"body":"catalogue episodes. So it's an"},{"speaker":"Badr","startTime":286.11,"endTime":289.71,"body":"opportunity to use that back"},{"speaker":"Badr","startTime":286.11,"endTime":289.71,"body":"catalogue to promote like this,"},{"speaker":"Badr","startTime":289.71,"endTime":292.32,"body":"this new thing, right? Whether"},{"speaker":"Badr","startTime":289.71,"endTime":292.32,"body":"an episode has been a year old"},{"speaker":"Badr","startTime":292.32,"endTime":294.81,"body":"or two years old, you still can"},{"speaker":"Badr","startTime":292.32,"endTime":294.81,"body":"use that as a means to"},{"speaker":"Badr","startTime":294.81,"endTime":297.66,"body":"communicate this new thing that"},{"speaker":"Badr","startTime":294.81,"endTime":297.66,"body":"you got going on, because you"},{"speaker":"Badr","startTime":297.66,"endTime":299.7,"body":"never know where someone might"},{"speaker":"Badr","startTime":297.66,"endTime":299.7,"body":"start. You know, there's folks"},{"speaker":"Badr","startTime":299.7,"endTime":304.02,"body":"that's or at the newest episode,"},{"speaker":"Badr","startTime":299.7,"endTime":304.02,"body":"they might go to a specific one"},{"speaker":"Badr","startTime":304.02,"endTime":307.02,"body":"because you had a guest or a"},{"speaker":"Badr","startTime":304.02,"endTime":307.02,"body":"topic. And then there's the"},{"speaker":"Badr","startTime":307.02,"endTime":310.5,"body":"outliers who start from episode"},{"speaker":"Badr","startTime":307.02,"endTime":310.5,"body":"one and there goes work all the"},{"speaker":"Badr","startTime":310.5,"endTime":313.35,"body":"way up. I think that's your"},{"speaker":"Badr","startTime":310.5,"endTime":313.35,"body":"point, leveraging, you know,"},{"speaker":"Badr","startTime":313.38,"endTime":316.77,"body":"automatic ads, you know, the"},{"speaker":"Badr","startTime":313.38,"endTime":316.77,"body":"dynamic ads you make like to"},{"speaker":"Badr","startTime":316.8,"endTime":318.96,"body":"spread that announcement out is"},{"speaker":"Badr","startTime":316.8,"endTime":318.96,"body":"a great idea."},{"speaker":"Jordan","startTime":319.44,"endTime":322.89,"body":"Something else that she"},{"speaker":"Jordan","startTime":319.44,"endTime":322.89,"body":"talked about, she did briefly"},{"speaker":"Jordan","startTime":322.89,"endTime":327.24,"body":"mention, I just finished my"},{"speaker":"Jordan","startTime":322.89,"endTime":327.24,"body":"third season of this podcast,"},{"speaker":"Jordan","startTime":327.24,"endTime":330.24,"body":"right? Impressive. Yeah. And"},{"speaker":"Jordan","startTime":327.24,"endTime":330.24,"body":"then she has an idea for a"},{"speaker":"Jordan","startTime":330.24,"endTime":334.77,"body":"second thing. And what kind of"},{"speaker":"Jordan","startTime":330.24,"endTime":334.77,"body":"came to mind for me is if it's"},{"speaker":"Jordan","startTime":334.77,"endTime":339.36,"body":"the same topic, and the same"},{"speaker":"Jordan","startTime":334.77,"endTime":339.36,"body":"listenership, this could be a"},{"speaker":"Jordan","startTime":339.36,"endTime":343.62,"body":"really good opportunity for a"},{"speaker":"Jordan","startTime":339.36,"endTime":343.62,"body":"rebrand of your current podcast."},{"speaker":"Jordan","startTime":343.86,"endTime":348.78,"body":"So maybe start season four, with"},{"speaker":"Jordan","startTime":343.86,"endTime":348.78,"body":"a rebrand and you can do an"},{"speaker":"Jordan","startTime":348.78,"endTime":352.95,"body":"announcement, we actually have a"},{"speaker":"Jordan","startTime":348.78,"endTime":352.95,"body":"Buzzsprout video and a blog"},{"speaker":"Jordan","startTime":353.22,"endTime":356.7,"body":"about how to rebrand your"},{"speaker":"Jordan","startTime":353.22,"endTime":356.7,"body":"podcast. Buzzsprout has done it"},{"speaker":"Jordan","startTime":356.7,"endTime":360.33,"body":"successfully, we went from five"},{"speaker":"Jordan","startTime":356.7,"endTime":360.33,"body":"minute Mondays to Podcasting"},{"speaker":"Jordan","startTime":360.33,"endTime":366.36,"body":"Q\u0026A, which was the smart thing"},{"speaker":"Jordan","startTime":360.33,"endTime":366.36,"body":"for us to do. Because by Mondays"},{"speaker":"Jordan","startTime":366.36,"endTime":371.7,"body":"didn't make any sense. But there"},{"speaker":"Jordan","startTime":366.36,"endTime":371.7,"body":"is an opportunity here for"},{"speaker":"Jordan","startTime":371.7,"endTime":375.69,"body":"rebrand, especially in between"},{"speaker":"Jordan","startTime":371.7,"endTime":375.69,"body":"seasons, and you could drop an"},{"speaker":"Jordan","startTime":375.69,"endTime":379.17,"body":"episode saying like, I'm"},{"speaker":"Jordan","startTime":375.69,"endTime":379.17,"body":"actually going to be pivoting my"},{"speaker":"Jordan","startTime":379.17,"endTime":382.71,"body":"podcast to this topic, and you"},{"speaker":"Jordan","startTime":379.17,"endTime":382.71,"body":"know, changing up the name"},{"speaker":"Jordan","startTime":382.71,"endTime":385.68,"body":"changing up the premise of the"},{"speaker":"Jordan","startTime":382.71,"endTime":385.68,"body":"podcast, but you're gonna love"},{"speaker":"Jordan","startTime":385.68,"endTime":387.99,"body":"it, because it's still about"},{"speaker":"Jordan","startTime":385.68,"endTime":387.99,"body":"this topic that you enjoy."},{"speaker":"Badr","startTime":388.2,"endTime":391.41,"body":"Exactly. Yeah, I don't"},{"speaker":"Badr","startTime":388.2,"endTime":391.41,"body":"think your audience would get"},{"speaker":"Badr","startTime":391.44,"endTime":395.31,"body":"annoyed by that, like, by you,"},{"speaker":"Badr","startTime":391.44,"endTime":395.31,"body":"like, kind of, like hammering in"},{"speaker":"Badr","startTime":395.31,"endTime":397.59,"body":"that announcement, and really"},{"speaker":"Badr","startTime":395.31,"endTime":397.59,"body":"sharing that and pushing that"},{"speaker":"Badr","startTime":397.59,"endTime":401.31,"body":"because it sounds like you know,"},{"speaker":"Badr","startTime":397.59,"endTime":401.31,"body":"three seasons, and you've seen"},{"speaker":"Badr","startTime":401.31,"endTime":404.16,"body":"enough success to launch a"},{"speaker":"Badr","startTime":401.31,"endTime":404.16,"body":"second one, I think they would"},{"speaker":"Badr","startTime":404.16,"endTime":407.43,"body":"want to hear like more. I mean,"},{"speaker":"Badr","startTime":404.16,"endTime":407.43,"body":"clearly, you know, going by, by"},{"speaker":"Badr","startTime":407.43,"endTime":410.1,"body":"what we know, so far, I think"},{"speaker":"Badr","startTime":407.43,"endTime":410.1,"body":"safe to assume her listeners"},{"speaker":"Badr","startTime":410.1,"endTime":412.35,"body":"would want more of what she's"},{"speaker":"Badr","startTime":410.1,"endTime":412.35,"body":"providing."},{"speaker":"Jordan","startTime":415.68,"endTime":417.81,"body":"All right. So the second"},{"speaker":"Jordan","startTime":415.68,"endTime":417.81,"body":"part of her question is"},{"speaker":"Jordan","startTime":417.81,"endTime":420.78,"body":"basically saying, Should I"},{"speaker":"Jordan","startTime":417.81,"endTime":420.78,"body":"continue having both or just"},{"speaker":"Jordan","startTime":420.78,"endTime":424.59,"body":"focus on the better idea? And"},{"speaker":"Jordan","startTime":420.78,"endTime":424.59,"body":"that's the whole thing is you"},{"speaker":"Jordan","startTime":424.59,"endTime":429.81,"body":"you get this sense from her,"},{"speaker":"Jordan","startTime":424.59,"endTime":429.81,"body":"that she's so excited that she's"},{"speaker":"Jordan","startTime":429.81,"endTime":432.06,"body":"like, Oh, should I continue with"},{"speaker":"Jordan","startTime":429.81,"endTime":432.06,"body":"the old one, or go with the"},{"speaker":"Jordan","startTime":432.06,"endTime":436.68,"body":"better new one? And so I kind of"},{"speaker":"Jordan","startTime":432.06,"endTime":436.68,"body":"feel like this answers the"},{"speaker":"Jordan","startTime":436.68,"endTime":438.18,"body":"question for her."},{"speaker":"Badr","startTime":438.75,"endTime":441.93,"body":"My immediate thought, as"},{"speaker":"Badr","startTime":438.75,"endTime":441.93,"body":"someone who has recently, I"},{"speaker":"Badr","startTime":441.93,"endTime":445.47,"body":"think last year is when we when"},{"speaker":"Badr","startTime":441.93,"endTime":445.47,"body":"I launched a second podcast, but"},{"speaker":"Badr","startTime":445.47,"endTime":447.87,"body":"that one was just more so for"},{"speaker":"Badr","startTime":445.47,"endTime":447.87,"body":"fun, right? I don't have a"},{"speaker":"Badr","startTime":447.87,"endTime":451.65,"body":"Patreon attached to it, or a lot"},{"speaker":"Badr","startTime":447.87,"endTime":451.65,"body":"of like, risk or responsibility."},{"speaker":"Badr","startTime":451.65,"endTime":454.89,"body":"Like, it's just for fun, it's"},{"speaker":"Badr","startTime":451.65,"endTime":454.89,"body":"completely different thing. And"},{"speaker":"Badr","startTime":454.92,"endTime":457.02,"body":"this question kind of resonates"},{"speaker":"Badr","startTime":454.92,"endTime":457.02,"body":"with me, it's got me thinking a"},{"speaker":"Badr","startTime":457.02,"endTime":460.38,"body":"lot about, you know, my own, you"},{"speaker":"Badr","startTime":457.02,"endTime":460.38,"body":"know, situation. And what I'll"},{"speaker":"Badr","startTime":460.38,"endTime":463.65,"body":"share is, I think, at the"},{"speaker":"Badr","startTime":460.38,"endTime":463.65,"body":"moment, I would advise sticking"},{"speaker":"Badr","startTime":463.65,"endTime":466.86,"body":"with both until it doesn't make"},{"speaker":"Badr","startTime":463.65,"endTime":466.86,"body":"doesn't make sense to have to,"},{"speaker":"Badr","startTime":467.04,"endTime":470.67,"body":"like if one is is at some point"},{"speaker":"Badr","startTime":467.04,"endTime":470.67,"body":"clearly outperforming the other,"},{"speaker":"Badr","startTime":470.91,"endTime":473.58,"body":"and there's more opportunity to"},{"speaker":"Badr","startTime":470.91,"endTime":473.58,"body":"grow or whether that'd be"},{"speaker":"Badr","startTime":473.58,"endTime":477.72,"body":"sponsorships or monetization or"},{"speaker":"Badr","startTime":473.58,"endTime":477.72,"body":"growing like the following. Then"},{"speaker":"Badr","startTime":477.72,"endTime":480.9,"body":"I say make that call down the"},{"speaker":"Badr","startTime":477.72,"endTime":480.9,"body":"line. But if if you've got it"},{"speaker":"Badr","startTime":480.9,"endTime":484.83,"body":"and you to run two shows, I say"},{"speaker":"Badr","startTime":480.9,"endTime":484.83,"body":"go for it. And don't cut the"},{"speaker":"Badr","startTime":484.83,"endTime":487.23,"body":"other one off until like, you've"},{"speaker":"Badr","startTime":484.83,"endTime":487.23,"body":"really kind of had a chance to"},{"speaker":"Badr","startTime":487.23,"endTime":490.74,"body":"gauge the interest and success"},{"speaker":"Badr","startTime":487.23,"endTime":490.74,"body":"of the second one, I do"},{"speaker":"Jordan","startTime":490.74,"endTime":493.26,"body":"see where you're coming"},{"speaker":"Jordan","startTime":490.74,"endTime":493.26,"body":"from. And basically, she just"},{"speaker":"Jordan","startTime":493.26,"endTime":496.83,"body":"needs to be aware of the"},{"speaker":"Jordan","startTime":493.26,"endTime":496.83,"body":"considerations that you know, if"},{"speaker":"Jordan","startTime":496.83,"endTime":501.06,"body":"you do have two podcasts, you're"},{"speaker":"Jordan","startTime":496.83,"endTime":501.06,"body":"going to have to host to"},{"speaker":"Jordan","startTime":501.09,"endTime":504.81,"body":"podcasts, you're going to have"},{"speaker":"Jordan","startTime":501.09,"endTime":504.81,"body":"to dedicate time to to podcasts,"},{"speaker":"Jordan","startTime":504.81,"endTime":508.02,"body":"you're gonna have to manage"},{"speaker":"Jordan","startTime":504.81,"endTime":508.02,"body":"socials, for to podcasts, and"},{"speaker":"Jordan","startTime":508.41,"endTime":512.07,"body":"try to monetize to podcasts. And"},{"speaker":"Jordan","startTime":508.41,"endTime":512.07,"body":"it's almost like a separate"},{"speaker":"Jordan","startTime":512.07,"endTime":514.5,"body":"thing. And so I think that's"},{"speaker":"Jordan","startTime":512.07,"endTime":514.5,"body":"definitely something to"},{"speaker":"Jordan","startTime":514.5,"endTime":520.14,"body":"consider. And my concern for her"},{"speaker":"Jordan","startTime":514.5,"endTime":520.14,"body":"is that she's so excited about"},{"speaker":"Jordan","startTime":520.14,"endTime":524.07,"body":"this new idea that it's like,"},{"speaker":"Jordan","startTime":520.14,"endTime":524.07,"body":"palpable. And I'm kind of"},{"speaker":"Jordan","startTime":524.07,"endTime":526.92,"body":"wondering if she's just gonna,"},{"speaker":"Jordan","startTime":524.07,"endTime":526.92,"body":"like, run with it and be like,"},{"speaker":"Jordan","startTime":526.92,"endTime":530.31,"body":"This is so much better. It's so"},{"speaker":"Jordan","startTime":526.92,"endTime":530.31,"body":"fun. I'm enjoying this so much"},{"speaker":"Jordan","startTime":530.31,"endTime":535.59,"body":"more that the current podcast"},{"speaker":"Jordan","startTime":530.31,"endTime":535.59,"body":"she has might just kind of like"},{"speaker":"Jordan","startTime":535.59,"endTime":539.76,"body":"fade into the background. So I'm"},{"speaker":"Jordan","startTime":535.59,"endTime":539.76,"body":"kind of circling back to the"},{"speaker":"Jordan","startTime":539.76,"endTime":543.75,"body":"idea of like, maybe a rebrand as"},{"speaker":"Jordan","startTime":539.76,"endTime":543.75,"body":"opposed to doing a second"},{"speaker":"Jordan","startTime":543.75,"endTime":547.5,"body":"podcast idea. But yeah, it's"},{"speaker":"Jordan","startTime":543.75,"endTime":547.5,"body":"definitely something she's gonna"},{"speaker":"Jordan","startTime":547.5,"endTime":551.7,"body":"have to consider is if she can"},{"speaker":"Jordan","startTime":547.5,"endTime":551.7,"body":"tie in both. Can she make the"},{"speaker":"Jordan","startTime":551.7,"endTime":556.47,"body":"new podcast idea actually, like"},{"speaker":"Jordan","startTime":551.7,"endTime":556.47,"body":"maybe a segment or like a type"},{"speaker":"Jordan","startTime":556.47,"endTime":561.42,"body":"of episode, there's podcasts"},{"speaker":"Jordan","startTime":556.47,"endTime":561.42,"body":"that will do an episode every"},{"speaker":"Jordan","startTime":561.42,"endTime":564.45,"body":"other week. And then, like, once"},{"speaker":"Jordan","startTime":561.42,"endTime":564.45,"body":"a month, they have like a"},{"speaker":"Jordan","startTime":564.45,"endTime":567.15,"body":"special episode or maybe once a"},{"speaker":"Jordan","startTime":564.45,"endTime":567.15,"body":"week, they have a special"},{"speaker":"Jordan","startTime":567.15,"endTime":570.84,"body":"episode that is a little bit"},{"speaker":"Jordan","startTime":567.15,"endTime":570.84,"body":"different from their current"},{"speaker":"Jordan","startTime":570.84,"endTime":574.65,"body":"format. So I wonder if she could"},{"speaker":"Jordan","startTime":570.84,"endTime":574.65,"body":"do something like that, too."},{"speaker":"Badr","startTime":575.03,"endTime":577.877,"body":"I like that. So you're"},{"speaker":"Badr","startTime":575.03,"endTime":577.877,"body":"basically suggesting maybe test"},{"speaker":"Badr","startTime":577.93,"endTime":580.83,"body":"the waters out instead of"},{"speaker":"Badr","startTime":577.93,"endTime":580.83,"body":"launching a full blown second"},{"speaker":"Badr","startTime":580.883,"endTime":583.942,"body":"podcast, kind of test the waters"},{"speaker":"Badr","startTime":580.883,"endTime":583.942,"body":"out and see like what the"},{"speaker":"Badr","startTime":583.994,"endTime":587.316,"body":"reception will be right like to"},{"speaker":"Badr","startTime":583.994,"endTime":587.316,"body":"your point whether and I really"},{"speaker":"Badr","startTime":587.369,"endTime":590.322,"body":"liked the rebrand angle, the"},{"speaker":"Badr","startTime":587.369,"endTime":590.322,"body":"more I'm thinking about it,"},{"speaker":"Badr","startTime":590.375,"endTime":593.75,"body":"that's a that's a pretty unique"},{"speaker":"Badr","startTime":590.375,"endTime":593.75,"body":"way. If there's a way to combine"},{"speaker":"Badr","startTime":593.803,"endTime":597.178,"body":"both concepts and ideas. I think"},{"speaker":"Badr","startTime":593.803,"endTime":597.178,"body":"a rebrand is a smart way to go."},{"speaker":"Badr","startTime":597.23,"endTime":600.131,"body":"But if she's, you know,"},{"speaker":"Badr","startTime":597.23,"endTime":600.131,"body":"dedicated to launching a Second"},{"speaker":"Badr","startTime":600.184,"endTime":603.189,"body":"one, for whatever reason, I"},{"speaker":"Badr","startTime":600.184,"endTime":603.189,"body":"think you could kind of get a"},{"speaker":"Badr","startTime":603.242,"endTime":606.564,"body":"feelers out there by like, like"},{"speaker":"Badr","startTime":603.242,"endTime":606.564,"body":"you said, having a special spin"},{"speaker":"Badr","startTime":606.617,"endTime":609.834,"body":"off episode or, you know, like"},{"speaker":"Badr","startTime":606.617,"endTime":609.834,"body":"rebranding those episodes in a"},{"speaker":"Badr","startTime":609.887,"endTime":612.892,"body":"certain way, and gauging the"},{"speaker":"Badr","startTime":609.887,"endTime":612.892,"body":"interest there before really"},{"speaker":"Badr","startTime":612.945,"endTime":615.898,"body":"diving in. Because to your"},{"speaker":"Badr","startTime":612.945,"endTime":615.898,"body":"point, it's, you know, like I"},{"speaker":"Badr","startTime":615.951,"endTime":619.01,"body":"said, you know, running one"},{"speaker":"Badr","startTime":615.951,"endTime":619.01,"body":"podcast and seeing it succeed,"},{"speaker":"Badr","startTime":619.062,"endTime":622.174,"body":"especially for running three"},{"speaker":"Badr","startTime":619.062,"endTime":622.174,"body":"seasons. That's no small feat,"},{"speaker":"Badr","startTime":622.226,"endTime":625.285,"body":"you know, so think about all the"},{"speaker":"Badr","startTime":622.226,"endTime":625.285,"body":"work that you've probably"},{"speaker":"Badr","startTime":625.338,"endTime":628.343,"body":"already put in, in this first"},{"speaker":"Badr","startTime":625.338,"endTime":628.343,"body":"one. And now the thing that"},{"speaker":"Badr","startTime":628.396,"endTime":631.244,"body":"you've got to like, multiply,"},{"speaker":"Badr","startTime":628.396,"endTime":631.244,"body":"yeah, it's a, it's not a"},{"speaker":"Badr","startTime":631.297,"endTime":634.513,"body":"consideration, I would say take"},{"speaker":"Badr","startTime":631.297,"endTime":634.513,"body":"lightly. And you know, really"},{"speaker":"Badr","startTime":634.566,"endTime":637.677,"body":"kind of think about your passion"},{"speaker":"Badr","startTime":634.566,"endTime":637.677,"body":"and, and you know, if your"},{"speaker":"Badr","startTime":637.73,"endTime":640.947,"body":"heart's really in it, but I will"},{"speaker":"Badr","startTime":637.73,"endTime":640.947,"body":"say if to podcasts does make"},{"speaker":"Badr","startTime":641.0,"endTime":644.005,"body":"sense, I would highly advise"},{"speaker":"Badr","startTime":641.0,"endTime":644.005,"body":"really taking a look at your"},{"speaker":"Badr","startTime":644.058,"endTime":647.064,"body":"workflow, working smarter,"},{"speaker":"Badr","startTime":644.058,"endTime":647.064,"body":"right, like seeing how you can"},{"speaker":"Badr","startTime":647.117,"endTime":650.386,"body":"save yourself from doing double"},{"speaker":"Badr","startTime":647.117,"endTime":650.386,"body":"the work. And if maybe you can"},{"speaker":"Badr","startTime":650.439,"endTime":653.708,"body":"follow the same workflow or be"},{"speaker":"Badr","startTime":650.439,"endTime":653.708,"body":"able to, you know, batch record"},{"speaker":"Badr","startTime":653.761,"endTime":656.873,"body":"and stuff like that, I think if"},{"speaker":"Badr","startTime":653.761,"endTime":656.873,"body":"if you go to the to podcast"},{"speaker":"Badr","startTime":656.925,"endTime":660.037,"body":"route, you've really got to"},{"speaker":"Badr","startTime":656.925,"endTime":660.037,"body":"think about how you're going to"},{"speaker":"Badr","startTime":660.089,"endTime":661.83,"body":"approach doing the work for both."},{"speaker":"Jordan","startTime":661.98,"endTime":665.615,"body":"You know, and speaking"},{"speaker":"Jordan","startTime":661.98,"endTime":665.615,"body":"of working smarter, and not"},{"speaker":"Jordan","startTime":665.688,"endTime":670.197,"body":"necessarily harder...you think"},{"speaker":"Jordan","startTime":665.688,"endTime":670.197,"body":"about with podcasts how hard it"},{"speaker":"Jordan","startTime":670.269,"endTime":674.269,"body":"is, to grow a podcast, and to"},{"speaker":"Jordan","startTime":670.269,"endTime":674.269,"body":"get a podcast audience is"},{"speaker":"Jordan","startTime":674.342,"endTime":678.85,"body":"brutal, sometimes, especially"},{"speaker":"Jordan","startTime":674.342,"endTime":678.85,"body":"depending on your niche. So it's"},{"speaker":"Jordan","startTime":678.923,"endTime":683.431,"body":"kind of like cutting the corner"},{"speaker":"Jordan","startTime":678.923,"endTime":683.431,"body":"of finding another audience or"},{"speaker":"Jordan","startTime":683.504,"endTime":687.576,"body":"trying to migrate your current"},{"speaker":"Jordan","startTime":683.504,"endTime":687.576,"body":"audience over to this new"},{"speaker":"Jordan","startTime":687.649,"endTime":692.303,"body":"podcast, if she were to somehow"},{"speaker":"Jordan","startTime":687.649,"endTime":692.303,"body":"incorporate the new podcast idea"},{"speaker":"Jordan","startTime":692.376,"endTime":696.666,"body":"as a bonus episode, like a"},{"speaker":"Jordan","startTime":692.376,"endTime":696.666,"body":"weekly bonus episode, or monthly"},{"speaker":"Jordan","startTime":696.739,"endTime":701.32,"body":"bonus episode or something like"},{"speaker":"Jordan","startTime":696.739,"endTime":701.32,"body":"that. And then just slowly move"},{"speaker":"Jordan","startTime":701.393,"endTime":705.902,"body":"into a rebrand direction or into"},{"speaker":"Jordan","startTime":701.393,"endTime":705.902,"body":"another podcast direction, if"},{"speaker":"Jordan","startTime":705.974,"endTime":710.483,"body":"she does decide to like split"},{"speaker":"Jordan","startTime":705.974,"endTime":710.483,"body":"them off. But it's kind of nice,"},{"speaker":"Jordan","startTime":710.556,"endTime":715.137,"body":"because you're just kind of like"},{"speaker":"Jordan","startTime":710.556,"endTime":715.137,"body":"ushering your podcast audience"},{"speaker":"Jordan","startTime":715.209,"endTime":719.645,"body":"into this new idea, as opposed"},{"speaker":"Jordan","startTime":715.209,"endTime":719.645,"body":"to like trying to coax them to"},{"speaker":"Jordan","startTime":719.718,"endTime":722.7,"body":"come with you over to this other"},{"speaker":"Jordan","startTime":719.718,"endTime":722.7,"body":"channel."},{"speaker":"Badr","startTime":723.48,"endTime":726.461,"body":"Agree. Yeah. And that's I"},{"speaker":"Badr","startTime":723.48,"endTime":726.461,"body":"couldn't imagine trying to"},{"speaker":"Badr","startTime":726.518,"endTime":730.187,"body":"convince my current audience for"},{"speaker":"Badr","startTime":726.518,"endTime":730.187,"body":"the short box to follow me into"},{"speaker":"Badr","startTime":730.244,"endTime":733.741,"body":"like the I mean, I'm kind of"},{"speaker":"Badr","startTime":730.244,"endTime":733.741,"body":"experiencing that. Now. Granted,"},{"speaker":"Badr","startTime":733.798,"endTime":737.467,"body":"it's like two separate subjects."},{"speaker":"Badr","startTime":733.798,"endTime":737.467,"body":"But it's a lot more challenging"},{"speaker":"Badr","startTime":737.525,"endTime":740.563,"body":"than you think to retrain"},{"speaker":"Badr","startTime":737.525,"endTime":740.563,"body":"essentially, your listeners"},{"speaker":"Badr","startTime":740.62,"endTime":743.659,"body":"actions and like kind of"},{"speaker":"Badr","startTime":740.62,"endTime":743.659,"body":"routine, right? Like they're"},{"speaker":"Badr","startTime":743.716,"endTime":747.213,"body":"used to going to this particular"},{"speaker":"Badr","startTime":743.716,"endTime":747.213,"body":"feed that she got, listen to"},{"speaker":"Badr","startTime":747.271,"endTime":750.882,"body":"your episodes. I know like the"},{"speaker":"Badr","startTime":747.271,"endTime":750.882,"body":"show drops here to train them to"},{"speaker":"Badr","startTime":750.939,"endTime":754.666,"body":"also do like, you know, a second"},{"speaker":"Badr","startTime":750.939,"endTime":754.666,"body":"show or go in a different route."},{"speaker":"Badr","startTime":754.723,"endTime":758.335,"body":"It can it can be challenging to"},{"speaker":"Badr","startTime":754.723,"endTime":758.335,"body":"your point. Yeah, absolutely. I"},{"speaker":"Badr","startTime":758.392,"endTime":761.602,"body":"would almost say what we've"},{"speaker":"Badr","startTime":758.392,"endTime":761.602,"body":"shared so far. I personally,"},{"speaker":"Badr","startTime":761.66,"endTime":764.87,"body":"really liked the idea of testing"},{"speaker":"Badr","startTime":761.66,"endTime":764.87,"body":"the waters with special"},{"speaker":"Badr","startTime":764.927,"endTime":768.252,"body":"episodes, and getting a feeler"},{"speaker":"Badr","startTime":764.927,"endTime":768.252,"body":"there and making that final"},{"speaker":"Badr","startTime":768.31,"endTime":771.921,"body":"judgment, whether you'd launch a"},{"speaker":"Badr","startTime":768.31,"endTime":771.921,"body":"second show based on that, see"},{"speaker":"Badr","startTime":771.979,"endTime":775.476,"body":"what the performance is on that"},{"speaker":"Badr","startTime":771.979,"endTime":775.476,"body":"kind of zip your big toe into"},{"speaker":"Badr","startTime":775.533,"endTime":779.03,"body":"the water and see like if it's"},{"speaker":"Badr","startTime":775.533,"endTime":779.03,"body":"worth going, adding more work,"},{"speaker":"Badr","startTime":779.087,"endTime":782.584,"body":"which you're already doing. I"},{"speaker":"Badr","startTime":779.087,"endTime":782.584,"body":"think going to rebrand route is"},{"speaker":"Badr","startTime":782.642,"endTime":785.967,"body":"a safe bet for now. Best of"},{"speaker":"Badr","startTime":782.642,"endTime":785.967,"body":"luck, Kelly and you know, once"},{"speaker":"Badr","startTime":786.024,"endTime":789.062,"body":"again, congratulations on"},{"speaker":"Badr","startTime":786.024,"endTime":789.062,"body":"success, regardless of what"},{"speaker":"Badr","startTime":789.12,"endTime":791.7,"body":"option you go, I think you're"},{"speaker":"Badr","startTime":789.12,"endTime":791.7,"body":"gonna do great."},{"speaker":"Jordan","startTime":791.7,"endTime":794.567,"body":"Yeah, she's gonna nail"},{"speaker":"Jordan","startTime":791.7,"endTime":794.567,"body":"it. Well, thank you so much for"},{"speaker":"Jordan","startTime":794.62,"endTime":797.541,"body":"joining me on this episode of"},{"speaker":"Jordan","startTime":794.62,"endTime":797.541,"body":"Podcasting, Q\u0026A. botter I"},{"speaker":"Jordan","startTime":797.594,"endTime":800.94,"body":"appreciate you taking time out"},{"speaker":"Jordan","startTime":797.594,"endTime":800.94,"body":"of your day to join me for this."},{"speaker":"Badr","startTime":801.03,"endTime":802.68,"body":"This was awesome. Thank"},{"speaker":"Badr","startTime":801.03,"endTime":802.68,"body":"you so much, Jordan."},{"speaker":"Jordan","startTime":804.51,"endTime":807.844,"body":"I hope this episode of"},{"speaker":"Jordan","startTime":804.51,"endTime":807.844,"body":"Podcasting Q\u0026A has been helpful"},{"speaker":"Jordan","startTime":807.905,"endTime":811.548,"body":"to you. If you have a question"},{"speaker":"Jordan","startTime":807.905,"endTime":811.548,"body":"you'd like us to answer on a"},{"speaker":"Jordan","startTime":811.61,"endTime":814.944,"body":"future episode, go to"},{"speaker":"Jordan","startTime":811.61,"endTime":814.944,"body":"podinbox.com/buzzsprout or click"},{"speaker":"Jordan","startTime":815.006,"endTime":818.711,"body":"the link in the show notes to"},{"speaker":"Jordan","startTime":815.006,"endTime":818.711,"body":"leave us an audio message. And"},{"speaker":"Jordan","startTime":818.772,"endTime":820.44,"body":"as always, Keep podcasting."}]}