{"version":"1.0.0","segments":[{"speaker":"Sarah","startTime":0.0,"endTime":2.52,"body":"In today's episode,"},{"speaker":"Sarah","startTime":0.0,"endTime":2.52,"body":"you're going to learn how to"},{"speaker":"Sarah","startTime":2.52,"endTime":8.61,"body":"maximize the usefulness of your"},{"speaker":"Sarah","startTime":2.52,"endTime":8.61,"body":"podcast transcriptions. Welcome"},{"speaker":"Sarah","startTime":8.61,"endTime":10.95,"body":"to Podcasting Q\u0026A, where you"},{"speaker":"Sarah","startTime":8.61,"endTime":10.95,"body":"learn the best tips and"},{"speaker":"Sarah","startTime":10.95,"endTime":14.43,"body":"strategies to launch, grow and"},{"speaker":"Sarah","startTime":10.95,"endTime":14.43,"body":"monetize your podcast. This"},{"speaker":"Sarah","startTime":14.43,"endTime":15.9,"body":"week's question comes from David"},{"speaker":"David","startTime":16.35,"endTime":18.3,"body":"Haye friends at"},{"speaker":"David","startTime":16.35,"endTime":18.3,"body":"Buzzsprout. This is David"},{"speaker":"David","startTime":18.3,"endTime":21.84,"body":"Pascagoula with the remarkable"},{"speaker":"David","startTime":18.3,"endTime":21.84,"body":"people podcast. I'm calling to"},{"speaker":"David","startTime":21.84,"endTime":25.68,"body":"ask a question about"},{"speaker":"David","startTime":21.84,"endTime":25.68,"body":"transcriptions. Since I started"},{"speaker":"David","startTime":25.68,"endTime":29.25,"body":"my podcast, I've been"},{"speaker":"David","startTime":25.68,"endTime":29.25,"body":"transcribing episodes. However,"},{"speaker":"David","startTime":29.31,"endTime":32.79,"body":"I don't feel like I know how to"},{"speaker":"David","startTime":29.31,"endTime":32.79,"body":"use them properly. What do I do"},{"speaker":"David","startTime":32.79,"endTime":36.6,"body":"with the transcriptions, I go"},{"speaker":"David","startTime":32.79,"endTime":36.6,"body":"ahead and take them and put them"},{"speaker":"David","startTime":36.6,"endTime":39.81,"body":"as a downloadable PDF on my"},{"speaker":"David","startTime":36.6,"endTime":39.81,"body":"website, I put a link in the"},{"speaker":"David","startTime":39.81,"endTime":44.34,"body":"show notes. I'll even go as far"},{"speaker":"David","startTime":39.81,"endTime":44.34,"body":"as in an accordion, copying"},{"speaker":"David","startTime":44.34,"endTime":48.66,"body":"pasting the entire transcript in"},{"speaker":"David","startTime":44.34,"endTime":48.66,"body":"there. But I'm not sure if it's"},{"speaker":"David","startTime":48.66,"endTime":51.69,"body":"working or doing any good with"},{"speaker":"David","startTime":48.66,"endTime":51.69,"body":"search engines like Google. Am I"},{"speaker":"David","startTime":51.69,"endTime":54.99,"body":"using this technology properly?"},{"speaker":"David","startTime":51.69,"endTime":54.99,"body":"Or am I just wasting a bunch of"},{"speaker":"David","startTime":54.99,"endTime":57.06,"body":"time and money? Thanks. And"},{"speaker":"David","startTime":54.99,"endTime":57.06,"body":"please help."},{"speaker":"Sarah","startTime":57.39,"endTime":60.06,"body":"Thanks for your question,"},{"speaker":"Sarah","startTime":57.39,"endTime":60.06,"body":"David. Now, first of all, you"},{"speaker":"Sarah","startTime":60.06,"endTime":62.85,"body":"are taking a step in the right"},{"speaker":"Sarah","startTime":60.06,"endTime":62.85,"body":"direction by putting your"},{"speaker":"Sarah","startTime":62.85,"endTime":66.06,"body":"podcast transcript on your"},{"speaker":"Sarah","startTime":62.85,"endTime":66.06,"body":"website. Now just a quick"},{"speaker":"Sarah","startTime":66.06,"endTime":69.39,"body":"review. For those who don't"},{"speaker":"Sarah","startTime":66.06,"endTime":69.39,"body":"know, SEO stands for search"},{"speaker":"Sarah","startTime":69.45,"endTime":73.62,"body":"engine optimization. So the idea"},{"speaker":"Sarah","startTime":69.45,"endTime":73.62,"body":"is for Google or other types of"},{"speaker":"Sarah","startTime":73.62,"endTime":77.4,"body":"search engines to be able to"},{"speaker":"Sarah","startTime":73.62,"endTime":77.4,"body":"understand what your website or"},{"speaker":"Sarah","startTime":77.4,"endTime":80.97,"body":"your content is about, so that"},{"speaker":"Sarah","startTime":77.4,"endTime":80.97,"body":"when someone searches for it,"},{"speaker":"Sarah","startTime":81.09,"endTime":84.72,"body":"your result should turn up,"},{"speaker":"Sarah","startTime":81.09,"endTime":84.72,"body":"hopefully at the first page."},{"speaker":"Sarah","startTime":84.75,"endTime":88.83,"body":"That being said, transcriptions"},{"speaker":"Sarah","startTime":84.75,"endTime":88.83,"body":"are a content, goldmine. And"},{"speaker":"Sarah","startTime":88.83,"endTime":92.43,"body":"there are benefits other than"},{"speaker":"Sarah","startTime":88.83,"endTime":92.43,"body":"search engine optimization. So"},{"speaker":"Sarah","startTime":92.43,"endTime":96.66,"body":"let's take a look at how you can"},{"speaker":"Sarah","startTime":92.43,"endTime":96.66,"body":"maximize the usefulness of your"},{"speaker":"Sarah","startTime":96.66,"endTime":102.09,"body":"podcast transcripts. So the"},{"speaker":"Sarah","startTime":96.66,"endTime":102.09,"body":"first thing that you can do is"},{"speaker":"Sarah","startTime":102.09,"endTime":105.18,"body":"to put your podcast transcript"},{"speaker":"Sarah","startTime":102.09,"endTime":105.18,"body":"on your RSS feed. Now there are"},{"speaker":"Sarah","startTime":105.18,"endTime":108.57,"body":"a couple of benefits to this."},{"speaker":"Sarah","startTime":105.18,"endTime":108.57,"body":"The first one is that if you do"},{"speaker":"Sarah","startTime":108.57,"endTime":112.44,"body":"that, it can make it easier for"},{"speaker":"Sarah","startTime":108.57,"endTime":112.44,"body":"people to find your podcast if"},{"speaker":"Sarah","startTime":112.44,"endTime":115.11,"body":"they're going through an app or"},{"speaker":"Sarah","startTime":112.44,"endTime":115.11,"body":"looking through a podcast"},{"speaker":"Sarah","startTime":115.26,"endTime":120.06,"body":"directory. The second benefit is"},{"speaker":"Sarah","startTime":115.26,"endTime":120.06,"body":"that if someone wants to share"},{"speaker":"Sarah","startTime":120.06,"endTime":123.6,"body":"your show, they can copy and"},{"speaker":"Sarah","startTime":120.06,"endTime":123.6,"body":"paste maybe a couple of quotes"},{"speaker":"Sarah","startTime":123.6,"endTime":126.6,"body":"and then share on social media"},{"speaker":"Sarah","startTime":123.6,"endTime":126.6,"body":"or do a screenshot. And"},{"speaker":"Sarah","startTime":126.6,"endTime":129.84,"body":"hopefully you'll get more"},{"speaker":"Sarah","startTime":126.6,"endTime":129.84,"body":"listeners. That way. If you host"},{"speaker":"Sarah","startTime":129.84,"endTime":133.11,"body":"with Buzzsprout, we make it"},{"speaker":"Sarah","startTime":129.84,"endTime":133.11,"body":"really easy for you to upload"},{"speaker":"Sarah","startTime":133.11,"endTime":136.2,"body":"your podcast transcript. So you"},{"speaker":"Sarah","startTime":133.11,"endTime":136.2,"body":"can either use a txt or an SRT"},{"speaker":"Sarah","startTime":136.2,"endTime":139.53,"body":"file. And once you upload that"},{"speaker":"Sarah","startTime":136.2,"endTime":139.53,"body":"buzzwords gonna automatically"},{"speaker":"Sarah","startTime":139.53,"endTime":142.65,"body":"populate that and make sure it"},{"speaker":"Sarah","startTime":139.53,"endTime":142.65,"body":"appears on all the podcast"},{"speaker":"Sarah","startTime":142.65,"endTime":148.26,"body":"directories and apps and even on"},{"speaker":"Sarah","startTime":142.65,"endTime":148.26,"body":"your podcast website. So the"},{"speaker":"Sarah","startTime":148.26,"endTime":152.19,"body":"second thing that you can do is"},{"speaker":"Sarah","startTime":148.26,"endTime":152.19,"body":"to repurpose the content. Now"},{"speaker":"Sarah","startTime":152.19,"endTime":156.09,"body":"repurposing is just a fancy term"},{"speaker":"Sarah","startTime":152.19,"endTime":156.09,"body":"for saying you're using the same"},{"speaker":"Sarah","startTime":156.09,"endTime":159.63,"body":"content, but putting it into"},{"speaker":"Sarah","startTime":156.09,"endTime":159.63,"body":"different mediums. So for"},{"speaker":"Sarah","startTime":159.63,"endTime":163.5,"body":"example, you can repurpose into"},{"speaker":"Sarah","startTime":159.63,"endTime":163.5,"body":"a blog post into a YouTube"},{"speaker":"Sarah","startTime":163.5,"endTime":168.48,"body":"video, a SlideShare deck, or"},{"speaker":"Sarah","startTime":163.5,"endTime":168.48,"body":"even graphics for social media."},{"speaker":"Sarah","startTime":168.51,"endTime":171.48,"body":"So let's break down each of"},{"speaker":"Sarah","startTime":168.51,"endTime":171.48,"body":"those examples and how you can"},{"speaker":"Sarah","startTime":171.48,"endTime":174.51,"body":"repurpose your podcast"},{"speaker":"Sarah","startTime":171.48,"endTime":174.51,"body":"transcript that way for a blog"},{"speaker":"Sarah","startTime":174.51,"endTime":177.84,"body":"post, what you can do is you"},{"speaker":"Sarah","startTime":174.51,"endTime":177.84,"body":"take your transcript, edit it,"},{"speaker":"Sarah","startTime":177.96,"endTime":181.26,"body":"repurpose it, add some headings,"},{"speaker":"Sarah","startTime":177.96,"endTime":181.26,"body":"and then it could just appear as"},{"speaker":"Sarah","startTime":181.26,"endTime":184.89,"body":"its own article. Or we can even"},{"speaker":"Sarah","startTime":181.26,"endTime":184.89,"body":"look at what the topic or the"},{"speaker":"Sarah","startTime":184.89,"endTime":188.94,"body":"subject matter is, and find a"},{"speaker":"Sarah","startTime":184.89,"endTime":188.94,"body":"way to repurpose what the guest"},{"speaker":"Sarah","startTime":188.94,"endTime":193.11,"body":"said or what you said into a"},{"speaker":"Sarah","startTime":188.94,"endTime":193.11,"body":"separate article altogether. for"},{"speaker":"Sarah","startTime":193.11,"endTime":196.62,"body":"social media graphics, all you"},{"speaker":"Sarah","startTime":193.11,"endTime":196.62,"body":"really need to do is to copy and"},{"speaker":"Sarah","startTime":196.62,"endTime":199.92,"body":"paste some really great quotes."},{"speaker":"Sarah","startTime":196.62,"endTime":199.92,"body":"And then just put in a fancy"},{"speaker":"Sarah","startTime":199.92,"endTime":203.46,"body":"graphic, ideally, that is in the"},{"speaker":"Sarah","startTime":199.92,"endTime":203.46,"body":"colors of your brand, and then"},{"speaker":"Sarah","startTime":203.46,"endTime":206.52,"body":"just share it. And hopefully"},{"speaker":"Sarah","startTime":203.46,"endTime":206.52,"body":"listeners will too. For"},{"speaker":"Sarah","startTime":206.52,"endTime":209.82,"body":"SlideShare, all you really need"},{"speaker":"Sarah","startTime":206.52,"endTime":209.82,"body":"to do is take a look at what the"},{"speaker":"Sarah","startTime":209.82,"endTime":213.69,"body":"main points are in that episode,"},{"speaker":"Sarah","startTime":209.82,"endTime":213.69,"body":"and just create different slides"},{"speaker":"Sarah","startTime":213.69,"endTime":216.48,"body":"that way and then uploading it"},{"speaker":"Sarah","startTime":213.69,"endTime":216.48,"body":"to slideshare. If you're"},{"speaker":"Sarah","startTime":216.48,"endTime":219.63,"body":"uploading your podcast as a"},{"speaker":"Sarah","startTime":216.48,"endTime":219.63,"body":"video to YouTube, then you can"},{"speaker":"Sarah","startTime":219.63,"endTime":222.78,"body":"take your podcast transcripts"},{"speaker":"Sarah","startTime":219.63,"endTime":222.78,"body":"and upload it as well, so that"},{"speaker":"Sarah","startTime":222.78,"endTime":226.23,"body":"it becomes closed captions for"},{"speaker":"Sarah","startTime":222.78,"endTime":226.23,"body":"those who are hard of hearing or"},{"speaker":"Sarah","startTime":226.23,"endTime":229.17,"body":"don't want to turn on the sound."},{"speaker":"Sarah","startTime":226.23,"endTime":229.17,"body":"And they can still follow along"},{"speaker":"Sarah","startTime":229.17,"endTime":234.09,"body":"with the content. Ultimately,"},{"speaker":"Sarah","startTime":229.17,"endTime":234.09,"body":"the point of all these tips that"},{"speaker":"Sarah","startTime":234.09,"endTime":237.75,"body":"I just gave you so that you can"},{"speaker":"Sarah","startTime":234.09,"endTime":237.75,"body":"maximize your reach with your"},{"speaker":"Sarah","startTime":237.75,"endTime":241.32,"body":"content. You took the time to"},{"speaker":"Sarah","startTime":237.75,"endTime":241.32,"body":"create such a great podcast on"},{"speaker":"Sarah","startTime":241.35,"endTime":244.95,"body":"all these episodes. Wouldn't you"},{"speaker":"Sarah","startTime":241.35,"endTime":244.95,"body":"want to reach as many people as"},{"speaker":"Sarah","startTime":244.95,"endTime":247.17,"body":"possible? So if you want to"},{"speaker":"Sarah","startTime":244.95,"endTime":247.17,"body":"maximize the reach of your"},{"speaker":"Sarah","startTime":247.17,"endTime":250.29,"body":"audience, then it's really"},{"speaker":"Sarah","startTime":247.17,"endTime":250.29,"body":"important that you transcribe"},{"speaker":"Sarah","startTime":250.29,"endTime":253.44,"body":"your podcast episodes. Thanks"},{"speaker":"Sarah","startTime":250.29,"endTime":253.44,"body":"for your question, David. Now if"},{"speaker":"Sarah","startTime":253.44,"endTime":255.57,"body":"you have a question you'd like"},{"speaker":"Sarah","startTime":253.44,"endTime":255.57,"body":"for us to answer a future"},{"speaker":"Sarah","startTime":255.57,"endTime":259.14,"body":"episode of the show at a"},{"speaker":"Sarah","startTime":255.57,"endTime":259.14,"body":"speakpipe.com/Buzzsprout or cli"},{"speaker":"Sarah","startTime":259.29,"endTime":261.78,"body":"k on the link in the show notes"},{"speaker":"Sarah","startTime":259.29,"endTime":261.78,"body":"nd leave a brief audio messag"},{"speaker":"Sarah","startTime":261.81,"endTime":265.05,"body":". Podcasting Q\u0026A is availa"},{"speaker":"Sarah","startTime":261.81,"endTime":265.05,"body":"le both video and audio format"},{"speaker":"Sarah","startTime":265.05,"endTime":267.63,"body":"If you'd like video, please"},{"speaker":"Sarah","startTime":265.05,"endTime":267.63,"body":"subscribe to the Buzzsp"},{"speaker":"Sarah","startTime":267.63,"endTime":271.29,"body":"out YouTube channel. And if you"},{"speaker":"Sarah","startTime":267.63,"endTime":271.29,"body":"prefer audio Podcasting Q\u0026A is"},{"speaker":"Sarah","startTime":271.29,"endTime":274.77,"body":"available on all your favori"},{"speaker":"Sarah","startTime":271.29,"endTime":274.77,"body":"e podcast apps. That's it for to"},{"speaker":"Sarah","startTime":274.77,"endTime":278.25,"body":"ay. Thanks for listening and as"},{"speaker":"Sarah","startTime":274.77,"endTime":278.25,"body":"always keep podcasting"}]}