{"version":"1.0.0","segments":[{"speaker":"Sarah","startTime":0.12,"endTime":2.58,"body":"In today's episode,"},{"speaker":"Sarah","startTime":0.12,"endTime":2.58,"body":"you'll learn how to promote a"},{"speaker":"Sarah","startTime":2.58,"endTime":8.34,"body":"seasonal podcast. Welcome to"},{"speaker":"Sarah","startTime":2.58,"endTime":8.34,"body":"Podcasting Q\u0026A, where you learn"},{"speaker":"Sarah","startTime":8.34,"endTime":11.76,"body":"the best tips and strategies to"},{"speaker":"Sarah","startTime":8.34,"endTime":11.76,"body":"launch, grow and monetize your"},{"speaker":"Sarah","startTime":11.76,"endTime":14.13,"body":"podcast. This week's question"},{"speaker":"Sarah","startTime":11.76,"endTime":14.13,"body":"comes from Nosa."},{"speaker":"Nosa","startTime":14.46,"endTime":19.56,"body":"Hi, my name is Nosa and I"},{"speaker":"Nosa","startTime":14.46,"endTime":19.56,"body":"wanted to ask I'm producing 13 e"},{"speaker":"Nosa","startTime":19.65,"endTime":23.76,"body":"isode seasonal podcast I'm g"},{"speaker":"Nosa","startTime":19.65,"endTime":23.76,"body":"ing to publish later this s"},{"speaker":"Nosa","startTime":23.76,"endTime":27.81,"body":"mmer and I've been racking my b"},{"speaker":"Nosa","startTime":23.76,"endTime":27.81,"body":"ain on how to promote it. I h"},{"speaker":"Nosa","startTime":27.81,"endTime":31.23,"body":"ve another podcast that's i"},{"speaker":"Nosa","startTime":27.81,"endTime":31.23,"body":"terview base episodic. And I"},{"speaker":"Nosa","startTime":31.23,"endTime":34.62,"body":"ve been doing that for two y"},{"speaker":"Nosa","startTime":31.23,"endTime":34.62,"body":"ars, I noticed I took almost l"},{"speaker":"Nosa","startTime":34.62,"endTime":38.13,"body":"ke 50 episodes for people to c"},{"speaker":"Nosa","startTime":34.62,"endTime":38.13,"body":"me around to it. So I don't k"},{"speaker":"Nosa","startTime":38.13,"endTime":42.51,"body":"ow. Do you guys have any idea o"},{"speaker":"Nosa","startTime":38.13,"endTime":42.51,"body":"how to get as much listeners a"},{"speaker":"Nosa","startTime":42.51,"endTime":46.62,"body":"you can? In a podcast that's j"},{"speaker":"Nosa","startTime":42.51,"endTime":46.62,"body":"st been published for 13 w"},{"speaker":"Nosa","startTime":46.62,"endTime":47.16,"body":"eks?"},{"speaker":"Sarah","startTime":47.34,"endTime":50.13,"body":"Thanks for your question."},{"speaker":"Sarah","startTime":47.34,"endTime":50.13,"body":"Nosa. Now it may seem like"},{"speaker":"Sarah","startTime":50.13,"endTime":54.06,"body":"promoting a seasonal podcast is"},{"speaker":"Sarah","startTime":50.13,"endTime":54.06,"body":"wildly different or even more"},{"speaker":"Sarah","startTime":54.06,"endTime":57.27,"body":"difficult than promoting a show"},{"speaker":"Sarah","startTime":54.06,"endTime":57.27,"body":"that publishes episodes"},{"speaker":"Sarah","startTime":57.3,"endTime":61.08,"body":"regularly. The good news is the"},{"speaker":"Sarah","startTime":57.3,"endTime":61.08,"body":"best practices that you probably"},{"speaker":"Sarah","startTime":61.08,"endTime":64.8,"body":"already know on how to market a"},{"speaker":"Sarah","startTime":61.08,"endTime":64.8,"body":"podcast that does publish"},{"speaker":"Sarah","startTime":64.8,"endTime":68.85,"body":"regularly can absolutely apply"},{"speaker":"Sarah","startTime":64.8,"endTime":68.85,"body":"to seasonal podcasts, you just"},{"speaker":"Sarah","startTime":68.85,"endTime":71.91,"body":"got to tweak it a little bit."},{"speaker":"Sarah","startTime":68.85,"endTime":71.91,"body":"Here are some tips on how you"},{"speaker":"Sarah","startTime":71.91,"endTime":78.15,"body":"can promote a seasonal podcast."},{"speaker":"Sarah","startTime":71.91,"endTime":78.15,"body":"Tip number one is to publish"},{"speaker":"Sarah","startTime":78.15,"endTime":82.32,"body":"teaser or behind the scenes"},{"speaker":"Sarah","startTime":78.15,"endTime":82.32,"body":"content. our listeners love this"},{"speaker":"Sarah","startTime":82.32,"endTime":85.8,"body":"kind of stuff. They want to feel"},{"speaker":"Sarah","startTime":82.32,"endTime":85.8,"body":"like that they're a part of your"},{"speaker":"Sarah","startTime":85.8,"endTime":89.61,"body":"show. And publishing this kind"},{"speaker":"Sarah","startTime":85.8,"endTime":89.61,"body":"of content gives you an excuse"},{"speaker":"Sarah","startTime":89.61,"endTime":93.33,"body":"to keep in touch with them, even"},{"speaker":"Sarah","startTime":89.61,"endTime":93.33,"body":"though you're not publishing new"},{"speaker":"Sarah","startTime":93.42,"endTime":99.87,"body":"episodes. Tip number two is to"},{"speaker":"Sarah","startTime":93.42,"endTime":99.87,"body":"guest on other podcasts. Now"},{"speaker":"Sarah","startTime":99.87,"endTime":103.71,"body":"this is a best practice for any"},{"speaker":"Sarah","startTime":99.87,"endTime":103.71,"body":"type of podcast whether you have"},{"speaker":"Sarah","startTime":103.71,"endTime":108.12,"body":"a seasonal show, or you publish"},{"speaker":"Sarah","startTime":103.71,"endTime":108.12,"body":"frequently. Now when guesting on"},{"speaker":"Sarah","startTime":108.12,"endTime":111.63,"body":"other podcasts, you can do it at"},{"speaker":"Sarah","startTime":108.12,"endTime":111.63,"body":"any time of the year. Whether"},{"speaker":"Sarah","startTime":111.63,"endTime":114.21,"body":"you're in between seasons, or"},{"speaker":"Sarah","startTime":111.63,"endTime":114.21,"body":"you're currently publishing"},{"speaker":"Sarah","startTime":114.24,"endTime":117.6,"body":"episodes. Now what you would do"},{"speaker":"Sarah","startTime":114.24,"endTime":117.6,"body":"a little bit differently is when"},{"speaker":"Sarah","startTime":117.6,"endTime":120.66,"body":"you have your call to action at"},{"speaker":"Sarah","startTime":117.6,"endTime":120.66,"body":"the end of your interview, is to"},{"speaker":"Sarah","startTime":120.66,"endTime":124.98,"body":"be upfront about the fact that"},{"speaker":"Sarah","startTime":120.66,"endTime":124.98,"body":"is a seasonal podcast and talk"},{"speaker":"Sarah","startTime":124.98,"endTime":127.71,"body":"about a specific episode you"},{"speaker":"Sarah","startTime":124.98,"endTime":127.71,"body":"would like to direct those"},{"speaker":"Sarah","startTime":127.71,"endTime":131.46,"body":"listeners to and give them a"},{"speaker":"Sarah","startTime":127.71,"endTime":131.46,"body":"compelling reason why they"},{"speaker":"Sarah","startTime":131.46,"endTime":137.31,"body":"should listen to that particular"},{"speaker":"Sarah","startTime":131.46,"endTime":137.31,"body":"episode. Tip number three is to"},{"speaker":"Sarah","startTime":137.31,"endTime":141.06,"body":"promote your back catalogue. Now"},{"speaker":"Sarah","startTime":137.31,"endTime":141.06,"body":"this tip is especially useful if"},{"speaker":"Sarah","startTime":141.06,"endTime":143.91,"body":"you have evergreen topics. If"},{"speaker":"Sarah","startTime":141.06,"endTime":143.91,"body":"you have an audio fiction"},{"speaker":"Sarah","startTime":143.91,"endTime":147.72,"body":"podcast, or even if at the time"},{"speaker":"Sarah","startTime":143.91,"endTime":147.72,"body":"that you're promoting your back"},{"speaker":"Sarah","startTime":147.72,"endTime":151.38,"body":"catalogue, those topics are"},{"speaker":"Sarah","startTime":147.72,"endTime":151.38,"body":"still relevant. So you just got"},{"speaker":"Sarah","startTime":151.38,"endTime":155.1,"body":"to tweak the content a little"},{"speaker":"Sarah","startTime":151.38,"endTime":155.1,"body":"bit. Maybe if you have Instagram"},{"speaker":"Sarah","startTime":155.1,"endTime":158.79,"body":"big different images or pull up"},{"speaker":"Sarah","startTime":155.1,"endTime":158.79,"body":"different quotes. Same thing"},{"speaker":"Sarah","startTime":158.79,"endTime":162.21,"body":"with Twitter, Facebook, all of"},{"speaker":"Sarah","startTime":158.79,"endTime":162.21,"body":"the other social media"},{"speaker":"Sarah","startTime":162.21,"endTime":168.33,"body":"platforms. Tip number four is to"},{"speaker":"Sarah","startTime":162.21,"endTime":168.33,"body":"promote it to your existing"},{"speaker":"Sarah","startTime":168.39,"endTime":172.38,"body":"audience. No, no. So it sounds"},{"speaker":"Sarah","startTime":168.39,"endTime":172.38,"body":"like you have a current podcast"},{"speaker":"Sarah","startTime":172.62,"endTime":176.01,"body":"with a pretty active fan base."},{"speaker":"Sarah","startTime":172.62,"endTime":176.01,"body":"Now as long as your seasonal"},{"speaker":"Sarah","startTime":176.01,"endTime":180.36,"body":"podcast relates to that show,"},{"speaker":"Sarah","startTime":176.01,"endTime":180.36,"body":"it's perfectly fine to promote"},{"speaker":"Sarah","startTime":180.36,"endTime":183.54,"body":"it there. Now for everyone else"},{"speaker":"Sarah","startTime":180.36,"endTime":183.54,"body":"you could do the same. Maybe"},{"speaker":"Sarah","startTime":183.54,"endTime":187.11,"body":"have an existing newsletter"},{"speaker":"Sarah","startTime":183.54,"endTime":187.11,"body":"subscriber list or a social"},{"speaker":"Sarah","startTime":187.11,"endTime":190.95,"body":"media platform with a lot of"},{"speaker":"Sarah","startTime":187.11,"endTime":190.95,"body":"active followers. Your audience"},{"speaker":"Sarah","startTime":190.95,"endTime":195.21,"body":"members want to support you and"},{"speaker":"Sarah","startTime":190.95,"endTime":195.21,"body":"your amazing work, so why not"},{"speaker":"Sarah","startTime":195.21,"endTime":200.97,"body":"give them a chance to do that?"},{"speaker":"Sarah","startTime":195.21,"endTime":200.97,"body":"Tip number five is to sell your"},{"speaker":"Sarah","startTime":200.97,"endTime":205.32,"body":"podcast in each episode. Now"},{"speaker":"Sarah","startTime":200.97,"endTime":205.32,"body":"think of a TV series where at"},{"speaker":"Sarah","startTime":205.32,"endTime":209.01,"body":"the beginning of each episode,"},{"speaker":"Sarah","startTime":205.32,"endTime":209.01,"body":"they recap what happened in the"},{"speaker":"Sarah","startTime":209.01,"endTime":212.88,"body":"episode before and the end of"},{"speaker":"Sarah","startTime":209.01,"endTime":212.88,"body":"that episode, where they preview"},{"speaker":"Sarah","startTime":212.88,"endTime":215.85,"body":"what happens in the next"},{"speaker":"Sarah","startTime":212.88,"endTime":215.85,"body":"episode. Right the point of it"},{"speaker":"Sarah","startTime":215.85,"endTime":219.42,"body":"is to either tease out content"},{"speaker":"Sarah","startTime":215.85,"endTime":219.42,"body":"so that audience members want to"},{"speaker":"Sarah","startTime":219.42,"endTime":223.38,"body":"keep watching for future"},{"speaker":"Sarah","startTime":219.42,"endTime":223.38,"body":"episodes, or go to the back"},{"speaker":"Sarah","startTime":223.38,"endTime":229.32,"body":"catalogue and watch previous"},{"speaker":"Sarah","startTime":223.38,"endTime":229.32,"body":"episodes. Now one of the best"},{"speaker":"Sarah","startTime":229.32,"endTime":233.79,"body":"practices for seasonal podcast"},{"speaker":"Sarah","startTime":229.32,"endTime":233.79,"body":"is indicating what season your"},{"speaker":"Sarah","startTime":233.79,"endTime":237.06,"body":"audience member is listening to"},{"speaker":"Sarah","startTime":233.79,"endTime":237.06,"body":"Buzzsprout makes it really easy"},{"speaker":"Sarah","startTime":237.06,"endTime":239.25,"body":"when you go to upload an"},{"speaker":"Sarah","startTime":237.06,"endTime":239.25,"body":"episode. All you have to do is"},{"speaker":"Sarah","startTime":239.25,"endTime":243.09,"body":"scroll down to the season and"},{"speaker":"Sarah","startTime":239.25,"endTime":243.09,"body":"episode number field and enter"},{"speaker":"Sarah","startTime":243.12,"endTime":246.63,"body":"the appropriate season number."},{"speaker":"Sarah","startTime":243.12,"endTime":246.63,"body":"So when your audience members,"},{"speaker":"Sarah","startTime":246.69,"endTime":250.74,"body":"listen on the Buzzsprout website"},{"speaker":"Sarah","startTime":246.69,"endTime":250.74,"body":"or Apple podcast, they'll know"},{"speaker":"Sarah","startTime":250.74,"endTime":253.05,"body":"exactly what season they're"},{"speaker":"Sarah","startTime":250.74,"endTime":253.05,"body":"listening to. Thanks for"},{"speaker":"Sarah","startTime":253.05,"endTime":256.29,"body":"listening to Podcasting Q\u0026A. If"},{"speaker":"Sarah","startTime":253.05,"endTime":256.29,"body":"you have a question you would"},{"speaker":"Sarah","startTime":256.29,"endTime":258.84,"body":"like for us to answer on a"},{"speaker":"Sarah","startTime":256.29,"endTime":258.84,"body":"future episode of the show, head"},{"speaker":"Sarah","startTime":258.84,"endTime":262.95,"body":"to speakpipe.com/Buzzsp"},{"speaker":"Sarah","startTime":258.84,"endTime":262.95,"body":"out or click on the link in the"},{"speaker":"Sarah","startTime":262.95,"endTime":266.43,"body":"show notes and leave a brief"},{"speaker":"Sarah","startTime":262.95,"endTime":266.43,"body":"udio message Podcasting Q\u0026A is"},{"speaker":"Sarah","startTime":266.43,"endTime":270.27,"body":"available in both video and au"},{"speaker":"Sarah","startTime":266.43,"endTime":270.27,"body":"io format. If you prefer video,"},{"speaker":"Sarah","startTime":270.27,"endTime":274.05,"body":"please subscribe to the Buzzsp"},{"speaker":"Sarah","startTime":270.27,"endTime":274.05,"body":"out YouTube channel. And if you"},{"speaker":"Sarah","startTime":274.05,"endTime":277.47,"body":"d like audio Podcasting Q\u0026A is"},{"speaker":"Sarah","startTime":274.05,"endTime":277.47,"body":"available in all your favori"},{"speaker":"Sarah","startTime":277.47,"endTime":281.31,"body":"e podcast apps. That's it for to"},{"speaker":"Sarah","startTime":277.47,"endTime":281.31,"body":"ay. Thanks for listening and as"},{"speaker":"Sarah","startTime":281.37,"endTime":283.44,"body":"always keep podcasting"}]}