Podcasting Q&A

Share Time-Sensitive Info with Dynamic Descriptions

March 29, 2021 Buzzsprout
Podcasting Q&A
Share Time-Sensitive Info with Dynamic Descriptions
Chapters
0:00
Intro
0:27
Dynamic Descriptions
1:30
3x ways to use Dynamic Descriptions
2:35
Episode Selector
3:44
Outro
Podcasting Q&A
Share Time-Sensitive Info with Dynamic Descriptions
Mar 29, 2021
Buzzsprout

Learn how two of Buzzsprout's newest features, Dynamic Descriptions and the Episode Selector, can take your dynamically inserted pre-rolls and post-rolls to a whole other level.

Click here to learn more about Dynamic Content.

Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.

Review Podcasting Q&A in Podchaser or Apple Podcasts to let us know what you think of the show.

Show Notes Transcript Chapter Markers

Learn how two of Buzzsprout's newest features, Dynamic Descriptions and the Episode Selector, can take your dynamically inserted pre-rolls and post-rolls to a whole other level.

Click here to learn more about Dynamic Content.

Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.

Review Podcasting Q&A in Podchaser or Apple Podcasts to let us know what you think of the show.

Travis:

In the beginning of 2021, Buzzsprout rolled out a new feature called dynamic content, which allows you to add a pre roll or a post roll to your podcast episodes dynamically, and then take it down when you no longer want it to be there. And it's a feature that we rolled out as a free upgrade to every single one of our plans. Well, in this episode, I'm going to tell you about two new features that take dynamic content to a whole nother level. The first new feature that we want to tell you about is called dynamic descriptions. So when we initially rolled out dynamic content, you could add an audio file either to the beginning or the end of your podcast episodes. But that was it, you couldn't add any text in a dynamic fashion, you'd have to go in and manually update every single show note that you wanted to update to include all the new information with dynamic descriptions, you no longer have to do that, when you upload an audio file as a pre roll or a post roll, you now have the option to add dynamic text, when you click the link below the audio file, a text box will pop up allowing you to write whatever you would like to write, you can include links, you can include descriptions, anything that you want here in this box, and then save it and then every single episode that that dynamic content is applied to will also get that dynamic description added to the bottom of your episodes, show notes. So won't break any formatting in your show notes, and will allow you to put up and take down dynamic descriptions at will. So now let's talk about three different ways that you can use dynamic descriptions for your podcast. The first way is probably the thing that you thought of when you heard of dynamic content, which is podcast ads. So if you have a podcast sponsorship, or you're promoting an affiliate program, you can very easily add both the pre roll or post roll audio content. But now you can even add your affiliate link or any text that helps to describe that product to your podcast listeners to help them take action. Another really creative way that you can use dynamic descriptions is by giving shout outs to your patrons or individual listeners. And then in the future, you can replace that audio file in that dynamic description with something different. And then the third use case is if you want to promote something that is time sensitive, whether that's an event or you have an online business and you're running a webinar in the upcoming week, you can let people know about the upcoming events, have your dynamic description describe what that event is and link out to a website where people can learn more. And then when that time has passed, you can easily take that down and it's no longer a part of your podcast episodes. The second new feature that takes dynamic content up a notch is the episode selector. So when we first rolled it out, it was pretty simple. You could either add dynamic content to the episode you're working on in the moment and all your future episodes, or apply it to your entire back catalogue. Well with the episode selector, you can manually choose which episodes you do and don't want that dynamic content added to. So if you don't want to put a audio pre roll in front of your trailer, introducing your show to new listeners, you don't have to. And you can still apply the dynamic content to all of your other episodes. And the cool thing about the episode selector is once you've identified that you do or do not want dynamic content added to that episode Buzzsprout will remember that and so the next time you add an episode, or update your dynamic content, and replace all of your pre rolls or all of your post rolls Buzzsprout remember exactly which episodes to apply the dynamic content to so you don't have to go back and select and deselect each episode. Every time you want to change out your content. We hope you enjoy these new features in your Buzzsprout account and we can't wait to share with you all the incredible features that we're working on very soon.

Gilon:

Thanks for listening to Podcasting Q&A. If you have a question that you would like us to answer on a future episode of the show, just go to speakpipe. om/Buzzsprout or click the lin in the show notes to leave u a brief audio message. Make su e you're subscribed to the Buz sprout YouTube channel to watc future episodes of Podcast ng Q&A, or subscribe to the pod ast and your favorite podcast listening app. That's it for tod y. Thanks for listening and as lways keep podcasting

Intro
Dynamic Descriptions
3x ways to use Dynamic Descriptions
Episode Selector
Outro