{"version":"1.0.0","segments":[{"speaker":"Gilon","startTime":0.0,"endTime":1.95,"body":"In today's episode, we"},{"speaker":"Gilon","startTime":0.0,"endTime":1.95,"body":"are going to help you determine"},{"speaker":"Gilon","startTime":1.95,"endTime":6.99,"body":"how much you should charge for"},{"speaker":"Gilon","startTime":1.95,"endTime":6.99,"body":"sponsorships. Welcome to"},{"speaker":"Gilon","startTime":6.99,"endTime":9.69,"body":"Podcasting Q\u0026A, where you learn"},{"speaker":"Gilon","startTime":6.99,"endTime":9.69,"body":"the best tips and strategies to"},{"speaker":"Gilon","startTime":9.69,"endTime":12.6,"body":"launch grow and monetize your"},{"speaker":"Gilon","startTime":9.69,"endTime":12.6,"body":"show. This week's question comes"},{"speaker":"Gilon","startTime":12.6,"endTime":13.17,"body":"from Mimi,"},{"speaker":"Mimi","startTime":13.5,"endTime":15.69,"body":"Hey, this is Mimi, the"},{"speaker":"Mimi","startTime":13.5,"endTime":15.69,"body":"motivator, your favorite"},{"speaker":"Mimi","startTime":15.69,"endTime":18.51,"body":"motivators, favorite motivator,"},{"speaker":"Mimi","startTime":15.69,"endTime":18.51,"body":"host of the get higher"},{"speaker":"Mimi","startTime":18.51,"endTime":22.17,"body":"motivation show. And my question"},{"speaker":"Mimi","startTime":18.51,"endTime":22.17,"body":"today is in regards to"},{"speaker":"Mimi","startTime":22.17,"endTime":26.49,"body":"monetization. So I know we have"},{"speaker":"Mimi","startTime":22.17,"endTime":26.49,"body":"the outlets and opportunities to"},{"speaker":"Mimi","startTime":26.49,"endTime":30.21,"body":"get sponsorship. But when we"},{"speaker":"Mimi","startTime":26.49,"endTime":30.21,"body":"have to pitch the amount that we"},{"speaker":"Mimi","startTime":30.21,"endTime":33.99,"body":"are charging for a pre roll or"},{"speaker":"Mimi","startTime":30.21,"endTime":33.99,"body":"mid roll or whatnot, how do we"},{"speaker":"Mimi","startTime":33.99,"endTime":38.79,"body":"decide on how much that part I"},{"speaker":"Mimi","startTime":33.99,"endTime":38.79,"body":"am completely confused about?"},{"speaker":"Mimi","startTime":38.82,"endTime":39.57,"body":"Thank you."},{"speaker":"Gilon","startTime":39.75,"endTime":41.76,"body":"Thank you so much for"},{"speaker":"Gilon","startTime":39.75,"endTime":41.76,"body":"your question, Mimi. For a lot"},{"speaker":"Gilon","startTime":41.76,"endTime":44.64,"body":"of people podcasting is a"},{"speaker":"Gilon","startTime":41.76,"endTime":44.64,"body":"passion project. But for many"},{"speaker":"Gilon","startTime":44.64,"endTime":47.22,"body":"others, it can be a source of"},{"speaker":"Gilon","startTime":44.64,"endTime":47.22,"body":"income, we're talking"},{"speaker":"Gilon","startTime":47.22,"endTime":50.94,"body":"monetization people. So we are"},{"speaker":"Gilon","startTime":47.22,"endTime":50.94,"body":"going to explore how to set your"},{"speaker":"Gilon","startTime":50.94,"endTime":56.7,"body":"price for ads in today's"},{"speaker":"Gilon","startTime":50.94,"endTime":56.7,"body":"episode. So let's discuss how"},{"speaker":"Gilon","startTime":56.7,"endTime":60.45,"body":"rates are determined. industry"},{"speaker":"Gilon","startTime":56.7,"endTime":60.45,"body":"standard is CPM cost per mille."},{"speaker":"Gilon","startTime":60.57,"endTime":63.99,"body":"And mill is just a fancy Latin"},{"speaker":"Gilon","startTime":60.57,"endTime":63.99,"body":"word for 1000. Essentially, it's"},{"speaker":"Gilon","startTime":63.99,"endTime":67.29,"body":"how much potential sponsors are"},{"speaker":"Gilon","startTime":63.99,"endTime":67.29,"body":"willing to pay per 1000"},{"speaker":"Gilon","startTime":67.29,"endTime":70.44,"body":"downloads a podcast gets this"},{"speaker":"Gilon","startTime":67.29,"endTime":70.44,"body":"pricing structure works best if"},{"speaker":"Gilon","startTime":70.44,"endTime":73.23,"body":"you have a larger podcast that"},{"speaker":"Gilon","startTime":70.44,"endTime":73.23,"body":"gets a significant number of"},{"speaker":"Gilon","startTime":73.23,"endTime":76.11,"body":"downloads. Another great pricing"},{"speaker":"Gilon","startTime":73.23,"endTime":76.11,"body":"structure is CPA, which is cost"},{"speaker":"Gilon","startTime":76.11,"endTime":79.08,"body":"per acquisition. And this is a"},{"speaker":"Gilon","startTime":76.11,"endTime":79.08,"body":"good structure if you're maybe a"},{"speaker":"Gilon","startTime":79.08,"endTime":82.8,"body":"smaller podcast, but you have an"},{"speaker":"Gilon","startTime":79.08,"endTime":82.8,"body":"amazing engaged audience, you"},{"speaker":"Gilon","startTime":82.8,"endTime":85.35,"body":"and a potential sponsor"},{"speaker":"Gilon","startTime":82.8,"endTime":85.35,"body":"negotiate on like a finder's"},{"speaker":"Gilon","startTime":85.35,"endTime":88.68,"body":"fee, you run the ad, after the"},{"speaker":"Gilon","startTime":85.35,"endTime":88.68,"body":"ad run, they'll give you"},{"speaker":"Gilon","startTime":88.68,"endTime":91.29,"body":"basically like a kickback for"},{"speaker":"Gilon","startTime":88.68,"endTime":91.29,"body":"how many people signed up or"},{"speaker":"Gilon","startTime":91.29,"endTime":93.54,"body":"purchase the product. If you're"},{"speaker":"Gilon","startTime":91.29,"endTime":93.54,"body":"familiar with the world of"},{"speaker":"Gilon","startTime":93.54,"endTime":95.82,"body":"affiliate marketing, or those"},{"speaker":"Gilon","startTime":93.54,"endTime":95.82,"body":"fun little swipe up ads on"},{"speaker":"Gilon","startTime":95.82,"endTime":101.1,"body":"Instagram. This is that when it"},{"speaker":"Gilon","startTime":95.82,"endTime":101.1,"body":"comes to setting your price for"},{"speaker":"Gilon","startTime":101.1,"endTime":104.19,"body":"podcast ads, it can be a little"},{"speaker":"Gilon","startTime":101.1,"endTime":104.19,"body":"bit tricky. So Alban got a"},{"speaker":"Gilon","startTime":104.19,"endTime":106.89,"body":"chance to sit down with Agnes"},{"speaker":"Gilon","startTime":104.19,"endTime":106.89,"body":"the co founder of popcorn to"},{"speaker":"Gilon","startTime":106.89,"endTime":109.32,"body":"gain some insight into setting a"},{"speaker":"Gilon","startTime":106.89,"endTime":109.32,"body":"price for you that's comfortable"},{"speaker":"Gilon","startTime":109.38,"endTime":110.25,"body":"and profitable,"},{"speaker":"Alban","startTime":110.31,"endTime":113.46,"body":"one big hang up for a lot"},{"speaker":"Alban","startTime":110.31,"endTime":113.46,"body":"of podcasters is that the"},{"speaker":"Alban","startTime":113.46,"endTime":116.97,"body":"beginning they just have no idea"},{"speaker":"Alban","startTime":113.46,"endTime":116.97,"body":"what to charge? Should they"},{"speaker":"Alban","startTime":116.97,"endTime":120.42,"body":"charge based on the number of"},{"speaker":"Alban","startTime":116.97,"endTime":120.42,"body":"people listening to the podcast?"},{"speaker":"Alban","startTime":120.42,"endTime":123.12,"body":"Should they try to come up with"},{"speaker":"Alban","startTime":120.42,"endTime":123.12,"body":"some sort of value pricing?"},{"speaker":"Alban","startTime":123.45,"endTime":127.59,"body":"Based on the relationship they"},{"speaker":"Alban","startTime":123.45,"endTime":127.59,"body":"have? They don't know the answer"},{"speaker":"Alban","startTime":127.59,"endTime":130.68,"body":"to that. They also don't know"},{"speaker":"Alban","startTime":127.59,"endTime":130.68,"body":"what are reasonable rates to"},{"speaker":"Alban","startTime":130.68,"endTime":134.76,"body":"begin with. Can you give us an"},{"speaker":"Alban","startTime":130.68,"endTime":134.76,"body":"idea of how to price ads and"},{"speaker":"Alban","startTime":134.76,"endTime":135.69,"body":"sponsorships."},{"speaker":"Agnes","startTime":135.72,"endTime":139.38,"body":"So it also like depends"},{"speaker":"Agnes","startTime":135.72,"endTime":139.38,"body":"of like the how native this"},{"speaker":"Agnes","startTime":139.38,"endTime":142.08,"body":"stuff is that you're doing. When"},{"speaker":"Agnes","startTime":139.38,"endTime":142.08,"body":"you're doing the host read"},{"speaker":"Agnes","startTime":142.08,"endTime":145.29,"body":"stuff, what we tend to see"},{"speaker":"Agnes","startTime":142.08,"endTime":145.29,"body":"podcasters get hired for on the"},{"speaker":"Agnes","startTime":145.29,"endTime":147.48,"body":"platform. And again, like you"},{"speaker":"Agnes","startTime":145.29,"endTime":147.48,"body":"could charge whatever it is that"},{"speaker":"Agnes","startTime":147.48,"endTime":150.18,"body":"you want, like on popcorn, we"},{"speaker":"Agnes","startTime":147.48,"endTime":150.18,"body":"let creators set their own"},{"speaker":"Agnes","startTime":150.18,"endTime":153.78,"body":"pricing, we really wanted to"},{"speaker":"Agnes","startTime":150.18,"endTime":153.78,"body":"open up the marketplace or host"},{"speaker":"Agnes","startTime":153.78,"endTime":157.44,"body":"read ads, whether it's like pre"},{"speaker":"Agnes","startTime":153.78,"endTime":157.44,"body":"roll or mid roll, we see a range"},{"speaker":"Agnes","startTime":157.44,"endTime":162.78,"body":"between 15 to $30. CPM. But when"},{"speaker":"Agnes","startTime":157.44,"endTime":162.78,"body":"you're doing stuff that's more"},{"speaker":"Agnes","startTime":162.78,"endTime":168.0,"body":"native, like an interview, or a"},{"speaker":"Agnes","startTime":162.78,"endTime":168.0,"body":"product overview, or having a"},{"speaker":"Agnes","startTime":168.0,"endTime":171.72,"body":"guest that's really, you know,"},{"speaker":"Agnes","startTime":168.0,"endTime":171.72,"body":"maybe perhaps like you're not an"},{"speaker":"Agnes","startTime":171.72,"endTime":175.17,"body":"expert in the brands field, but"},{"speaker":"Agnes","startTime":171.72,"endTime":175.17,"body":"your guest is an expert, and"},{"speaker":"Agnes","startTime":175.17,"endTime":179.46,"body":"they're a big influencer. So"},{"speaker":"Agnes","startTime":175.17,"endTime":179.46,"body":"like that puts a premium on on"},{"speaker":"Agnes","startTime":179.46,"endTime":183.33,"body":"your face. So for that when"},{"speaker":"Agnes","startTime":179.46,"endTime":183.33,"body":"things are more integrated, and"},{"speaker":"Agnes","startTime":183.42,"endTime":186.84,"body":"a little bit more longer form,"},{"speaker":"Agnes","startTime":183.42,"endTime":186.84,"body":"we see creators take anywhere"},{"speaker":"Agnes","startTime":186.84,"endTime":191.79,"body":"between 25 to $50. CPM, or, you"},{"speaker":"Agnes","startTime":186.84,"endTime":191.79,"body":"know, if you're smaller and"},{"speaker":"Agnes","startTime":191.79,"endTime":194.79,"body":"you're under 1000 downloads,"},{"speaker":"Agnes","startTime":191.79,"endTime":194.79,"body":"then I really recommend working"},{"speaker":"Agnes","startTime":194.79,"endTime":199.98,"body":"off of like a flat rate. So just"},{"speaker":"Agnes","startTime":194.79,"endTime":199.98,"body":"decide like maybe, you know, for"},{"speaker":"Agnes","startTime":200.01,"endTime":204.45,"body":"$100 you'll do the interview and"},{"speaker":"Agnes","startTime":200.01,"endTime":204.45,"body":"like you charge more on the"},{"speaker":"Agnes","startTime":204.45,"endTime":208.62,"body":"creative and your expertise in"},{"speaker":"Agnes","startTime":204.45,"endTime":208.62,"body":"the field and sort of justify it"},{"speaker":"Agnes","startTime":208.62,"endTime":211.53,"body":"that way. Or Or perhaps you"},{"speaker":"Agnes","startTime":208.62,"endTime":211.53,"body":"could charge a bigger fee and"},{"speaker":"Agnes","startTime":211.53,"endTime":215.97,"body":"just sort of do a package of"},{"speaker":"Agnes","startTime":211.53,"endTime":215.97,"body":"like, Oh, I'm going to give you"},{"speaker":"Agnes","startTime":215.97,"endTime":221.01,"body":"five host read ads one interview"},{"speaker":"Agnes","startTime":215.97,"endTime":221.01,"body":"and just figure out what what a"},{"speaker":"Agnes","startTime":221.01,"endTime":223.44,"body":"flat rate fee might be for that"},{"speaker":"Agnes","startTime":221.01,"endTime":223.44,"body":"for the content."},{"speaker":"Gilon","startTime":223.5,"endTime":226.44,"body":"Thanks for listening to"},{"speaker":"Gilon","startTime":223.5,"endTime":226.44,"body":"Podcasting Q\u0026A. If you have a"},{"speaker":"Gilon","startTime":226.44,"endTime":228.72,"body":"question that you would like us"},{"speaker":"Gilon","startTime":226.44,"endTime":228.72,"body":"to answer on a future episode of"},{"speaker":"Gilon","startTime":228.72,"endTime":231.84,"body":"the show, just go to"},{"speaker":"Gilon","startTime":228.72,"endTime":231.84,"body":"speakpipe.com/Buzzsprout or"},{"speaker":"Gilon","startTime":231.84,"endTime":234.18,"body":"click the link in the show notes"},{"speaker":"Gilon","startTime":231.84,"endTime":234.18,"body":"to leave us a brief audio"},{"speaker":"Gilon","startTime":234.18,"endTime":236.82,"body":"message. Make sure you're"},{"speaker":"Gilon","startTime":234.18,"endTime":236.82,"body":"subscribed to the Buzzsprout"},{"speaker":"Gilon","startTime":236.82,"endTime":240.0,"body":"YouTube channel to watch future"},{"speaker":"Gilon","startTime":236.82,"endTime":240.0,"body":"episodes of Podcasting Q\u0026A, or"},{"speaker":"Gilon","startTime":240.0,"endTime":242.91,"body":"subscribe to the podcast in your"},{"speaker":"Gilon","startTime":240.0,"endTime":242.91,"body":"favorite podcast listening app."},{"speaker":"Gilon","startTime":243.21,"endTime":246.12,"body":"That's it for today. Thanks for"},{"speaker":"Gilon","startTime":243.21,"endTime":246.12,"body":"listening and as always keep"},{"speaker":"Gilon","startTime":246.12,"endTime":246.9,"body":"podcasting"}]}