{"version":"1.0.0","segments":[{"speaker":"Gilon","startTime":0.0,"endTime":1.92,"body":"In today's episode, we're"},{"speaker":"Gilon","startTime":0.0,"endTime":1.92,"body":"going to show you how to use"},{"speaker":"Gilon","startTime":1.92,"endTime":7.62,"body":"guest interviews as a podcast"},{"speaker":"Gilon","startTime":1.92,"endTime":7.62,"body":"marketing strategy. Welcome to"},{"speaker":"Gilon","startTime":7.62,"endTime":9.99,"body":"Podcasting Q\u0026A, where you learn"},{"speaker":"Gilon","startTime":7.62,"endTime":9.99,"body":"the best tips and strategies to"},{"speaker":"Gilon","startTime":9.99,"endTime":12.69,"body":"launch grow and monetize your"},{"speaker":"Gilon","startTime":9.99,"endTime":12.69,"body":"show when it comes to marketing"},{"speaker":"Gilon","startTime":12.69,"endTime":15.21,"body":"your podcast, having guest"},{"speaker":"Gilon","startTime":12.69,"endTime":15.21,"body":"interviews is a significant way"},{"speaker":"Gilon","startTime":15.21,"endTime":17.94,"body":"to increase your podcast reach."},{"speaker":"Gilon","startTime":15.21,"endTime":17.94,"body":"So in this episode, we're going"},{"speaker":"Gilon","startTime":17.94,"endTime":23.13,"body":"to give you some examples of how"},{"speaker":"Gilon","startTime":17.94,"endTime":23.13,"body":"to do just that. When it comes"},{"speaker":"Gilon","startTime":23.13,"endTime":25.71,"body":"to choosing a podcast guest for"},{"speaker":"Gilon","startTime":23.13,"endTime":25.71,"body":"marketing purposes, you want to"},{"speaker":"Gilon","startTime":25.71,"endTime":28.23,"body":"think about a couple of things,"},{"speaker":"Gilon","startTime":25.71,"endTime":28.23,"body":"the first thing to be mindful of"},{"speaker":"Gilon","startTime":28.23,"endTime":30.75,"body":"is to choose a guest whose"},{"speaker":"Gilon","startTime":28.23,"endTime":30.75,"body":"audience is pretty similarly"},{"speaker":"Gilon","startTime":30.75,"endTime":33.3,"body":"aligned with your own. This"},{"speaker":"Gilon","startTime":30.75,"endTime":33.3,"body":"allows you to have access to a"},{"speaker":"Gilon","startTime":33.3,"endTime":35.46,"body":"group of people that might be"},{"speaker":"Gilon","startTime":33.3,"endTime":35.46,"body":"interest in your content that"},{"speaker":"Gilon","startTime":35.46,"endTime":37.56,"body":"you just haven't had access to."},{"speaker":"Gilon","startTime":35.46,"endTime":37.56,"body":"They don't know you exist just"},{"speaker":"Gilon","startTime":37.56,"endTime":40.41,"body":"yet. But when you bring a guest"},{"speaker":"Gilon","startTime":37.56,"endTime":40.41,"body":"on, you get access to their"},{"speaker":"Gilon","startTime":40.41,"endTime":42.57,"body":"audience as well. So when you're"},{"speaker":"Gilon","startTime":40.41,"endTime":42.57,"body":"thinking about bringing someone"},{"speaker":"Gilon","startTime":42.57,"endTime":45.21,"body":"onto your podcast, you kind of"},{"speaker":"Gilon","startTime":42.57,"endTime":45.21,"body":"want to imagine the ideal"},{"speaker":"Gilon","startTime":45.21,"endTime":47.46,"body":"listener, and make sure that"},{"speaker":"Gilon","startTime":45.21,"endTime":47.46,"body":"that person would be listening"},{"speaker":"Gilon","startTime":47.46,"endTime":53.01,"body":"to their podcast as well as be"},{"speaker":"Gilon","startTime":47.46,"endTime":53.01,"body":"interested in your podcast. The"},{"speaker":"Gilon","startTime":53.01,"endTime":56.4,"body":"second thing to be mindful of is"},{"speaker":"Gilon","startTime":53.01,"endTime":56.4,"body":"choosing a quality reputable"},{"speaker":"Gilon","startTime":56.4,"endTime":58.83,"body":"guest to bring on your podcast."},{"speaker":"Gilon","startTime":56.4,"endTime":58.83,"body":"This is important because when"},{"speaker":"Gilon","startTime":58.83,"endTime":61.41,"body":"you bring anyone onto your"},{"speaker":"Gilon","startTime":58.83,"endTime":61.41,"body":"podcast, it's kind of like a"},{"speaker":"Gilon","startTime":61.41,"endTime":64.14,"body":"cosign, you're saying, Hey,"},{"speaker":"Gilon","startTime":61.41,"endTime":64.14,"body":"guys, I usually talk to you and"},{"speaker":"Gilon","startTime":64.14,"endTime":67.26,"body":"I pull on amazing people. This"},{"speaker":"Gilon","startTime":64.14,"endTime":67.26,"body":"is a person that I endorse as an"},{"speaker":"Gilon","startTime":67.26,"endTime":69.72,"body":"amazing person, you just want to"},{"speaker":"Gilon","startTime":67.26,"endTime":69.72,"body":"be mindful that your values"},{"speaker":"Gilon","startTime":69.72,"endTime":71.79,"body":"align, because your audience has"},{"speaker":"Gilon","startTime":69.72,"endTime":71.79,"body":"come to expect something"},{"speaker":"Gilon","startTime":71.79,"endTime":74.28,"body":"specific from you. And so you"},{"speaker":"Gilon","startTime":71.79,"endTime":74.28,"body":"want to make sure whoever you"},{"speaker":"Gilon","startTime":74.28,"endTime":76.89,"body":"bring on is going to have the"},{"speaker":"Gilon","startTime":74.28,"endTime":76.89,"body":"same sort of value, same sort of"},{"speaker":"Gilon","startTime":76.89,"endTime":81.99,"body":"quality that they come to know"},{"speaker":"Gilon","startTime":76.89,"endTime":81.99,"body":"and expect from you as well. So"},{"speaker":"Gilon","startTime":81.99,"endTime":84.36,"body":"these have been really great"},{"speaker":"Gilon","startTime":81.99,"endTime":84.36,"body":"things to be mindful of just"},{"speaker":"Gilon","startTime":84.36,"endTime":86.82,"body":"when you're picking a guest. But"},{"speaker":"Gilon","startTime":84.36,"endTime":86.82,"body":"the only way this will work as a"},{"speaker":"Gilon","startTime":86.82,"endTime":90.45,"body":"podcast marketing strategy, is"},{"speaker":"Gilon","startTime":86.82,"endTime":90.45,"body":"to ensure that your podcast"},{"speaker":"Gilon","startTime":90.45,"endTime":93.99,"body":"guest actually shares the"},{"speaker":"Gilon","startTime":90.45,"endTime":93.99,"body":"content. So what I like to do"},{"speaker":"Gilon","startTime":93.99,"endTime":97.17,"body":"when I have podcast guests on is"},{"speaker":"Gilon","startTime":93.99,"endTime":97.17,"body":"I have kind of like a write up"},{"speaker":"Gilon","startTime":97.17,"endTime":100.05,"body":"that I send to give expectations"},{"speaker":"Gilon","startTime":97.17,"endTime":100.05,"body":"and all that good stuff. And I"},{"speaker":"Gilon","startTime":100.05,"endTime":102.54,"body":"always say, Hey, can you make"},{"speaker":"Gilon","startTime":100.05,"endTime":102.54,"body":"sure you send a picture that"},{"speaker":"Gilon","startTime":102.54,"endTime":104.64,"body":"you'd be comfortable with me"},{"speaker":"Gilon","startTime":102.54,"endTime":104.64,"body":"sharing on socials for the"},{"speaker":"Gilon","startTime":104.64,"endTime":107.34,"body":"episode promotional. And the"},{"speaker":"Gilon","startTime":104.64,"endTime":107.34,"body":"really big thing is most of the"},{"speaker":"Gilon","startTime":107.34,"endTime":109.32,"body":"people that I have on my"},{"speaker":"Gilon","startTime":107.34,"endTime":109.32,"body":"podcasts are really excited"},{"speaker":"Gilon","startTime":109.32,"endTime":111.42,"body":"about being on the podcast,"},{"speaker":"Gilon","startTime":109.32,"endTime":111.42,"body":"there are some people that are"},{"speaker":"Gilon","startTime":111.42,"endTime":114.66,"body":"like, Hey, I'm doing this, but"},{"speaker":"Gilon","startTime":111.42,"endTime":114.66,"body":"my story is kind of whatever,"},{"speaker":"Gilon","startTime":114.66,"endTime":116.7,"body":"I'm not quite sure that I'll"},{"speaker":"Gilon","startTime":114.66,"endTime":116.7,"body":"share it. And those are kind of"},{"speaker":"Gilon","startTime":116.7,"endTime":118.83,"body":"conversations that we have on"},{"speaker":"Gilon","startTime":116.7,"endTime":118.83,"body":"the front end. And if I'm okay"},{"speaker":"Gilon","startTime":118.83,"endTime":121.74,"body":"with them, not sharing and just"},{"speaker":"Gilon","startTime":118.83,"endTime":121.74,"body":"being the only person promoting,"},{"speaker":"Gilon","startTime":121.83,"endTime":124.98,"body":"it's fine. But for the most"},{"speaker":"Gilon","startTime":121.83,"endTime":124.98,"body":"part, you want to have access to"},{"speaker":"Gilon","startTime":124.98,"endTime":127.8,"body":"their audience and their people."},{"speaker":"Gilon","startTime":124.98,"endTime":127.8,"body":"So there are very few of those"},{"speaker":"Gilon","startTime":127.8,"endTime":130.32,"body":"that I do but for the most part"},{"speaker":"Gilon","startTime":127.8,"endTime":130.32,"body":"because people are excited about"},{"speaker":"Gilon","startTime":130.32,"endTime":132.72,"body":"being on the podcast. They are"},{"speaker":"Gilon","startTime":130.32,"endTime":132.72,"body":"excited about sharing and"},{"speaker":"Gilon","startTime":132.72,"endTime":134.49,"body":"telling their family and their"},{"speaker":"Gilon","startTime":132.72,"endTime":134.49,"body":"friends that they're like, Oh,"},{"speaker":"Gilon","startTime":134.49,"endTime":136.8,"body":"I'm on this podcast, you should"},{"speaker":"Gilon","startTime":134.49,"endTime":136.8,"body":"listen and you know, that bumps"},{"speaker":"Gilon","startTime":136.8,"endTime":139.74,"body":"listenership up as well. So"},{"speaker":"Gilon","startTime":136.8,"endTime":139.74,"body":"having someone that's excited"},{"speaker":"Gilon","startTime":139.86,"endTime":141.96,"body":"that's comfortable with the"},{"speaker":"Gilon","startTime":139.86,"endTime":141.96,"body":"picture that you might share."},{"speaker":"Gilon","startTime":142.17,"endTime":144.75,"body":"That's excited about what they"},{"speaker":"Gilon","startTime":142.17,"endTime":144.75,"body":"shared and talks about is really"},{"speaker":"Gilon","startTime":144.75,"endTime":147.06,"body":"key to getting people that"},{"speaker":"Gilon","startTime":144.75,"endTime":147.06,"body":"endorsed and will share the"},{"speaker":"Gilon","startTime":147.06,"endTime":150.75,"body":"podcast promotional with their"},{"speaker":"Gilon","startTime":147.06,"endTime":150.75,"body":"audiences. Thanks for listening"},{"speaker":"Gilon","startTime":150.78,"endTime":153.69,"body":"to Podcasting Q\u0026A. If you have a"},{"speaker":"Gilon","startTime":150.78,"endTime":153.69,"body":"question that you would like us"},{"speaker":"Gilon","startTime":153.69,"endTime":156.6,"body":"to answer on a future episode of"},{"speaker":"Gilon","startTime":153.69,"endTime":156.6,"body":"the show, just go to speakpipe."},{"speaker":"Gilon","startTime":156.63,"endTime":159.51,"body":"om/Buzzsprout or click the lin"},{"speaker":"Gilon","startTime":156.63,"endTime":159.51,"body":"in the show notes to leave u"},{"speaker":"Gilon","startTime":159.51,"endTime":162.6,"body":"a brief audio message. Make su"},{"speaker":"Gilon","startTime":159.51,"endTime":162.6,"body":"e you're subscribed to the Buz"},{"speaker":"Gilon","startTime":162.6,"endTime":164.94,"body":"sprout YouTube channel to watc"},{"speaker":"Gilon","startTime":162.6,"endTime":164.94,"body":"future episodes of Podcast"},{"speaker":"Gilon","startTime":164.94,"endTime":167.88,"body":"ng Q\u0026A, or subscribe to the pod"},{"speaker":"Gilon","startTime":164.94,"endTime":167.88,"body":"ast in your favorite podcast"},{"speaker":"Gilon","startTime":167.88,"endTime":171.51,"body":"listening app. That's it for tod"},{"speaker":"Gilon","startTime":167.88,"endTime":171.51,"body":"y. Thanks for listening and as"},{"speaker":"Gilon","startTime":171.51,"endTime":173.16,"body":"lways keep podcasting"}]}