{"version":"1.0.0","segments":[{"speaker":"Gilon","startTime":0.0,"endTime":1.95,"body":"In today's episode,"},{"speaker":"Gilon","startTime":0.0,"endTime":1.95,"body":"you'll learn how to use email"},{"speaker":"Gilon","startTime":1.95,"endTime":3.66,"body":"newsletters to engage your"},{"speaker":"Gilon","startTime":1.95,"endTime":3.66,"body":"audience."},{"speaker":"Brad","startTime":6.029,"endTime":9.959,"body":"Hi, this is Brad with the"},{"speaker":"Brad","startTime":6.029,"endTime":9.959,"body":"queer writers of prime podcast I"},{"speaker":"Brad","startTime":9.959,"endTime":12.659,"body":"hear so frequently it's"},{"speaker":"Brad","startTime":9.959,"endTime":12.659,"body":"important to have a newsletter."},{"speaker":"Brad","startTime":13.079,"endTime":16.349,"body":"But unless it's a business"},{"speaker":"Brad","startTime":13.079,"endTime":16.349,"body":"podcast, I don't see where the"},{"speaker":"Brad","startTime":16.349,"endTime":19.799,"body":"benefit would be. And I don't"},{"speaker":"Brad","startTime":16.349,"endTime":19.799,"body":"even know what I would put into"},{"speaker":"Brad","startTime":19.829,"endTime":22.679,"body":"a newsletter. Could you shed"},{"speaker":"Brad","startTime":19.829,"endTime":22.679,"body":"some light on that?"},{"speaker":"Gilon","startTime":23.17,"endTime":25.45,"body":"Thanks so much for your"},{"speaker":"Gilon","startTime":23.17,"endTime":25.45,"body":"question, Brad. So we have Ona"},{"speaker":"Gilon","startTime":25.45,"endTime":27.91,"body":"whose Buzzsprout community and"},{"speaker":"Gilon","startTime":25.45,"endTime":27.91,"body":"events manager here to answer"},{"speaker":"Gilon","startTime":27.91,"endTime":30.64,"body":"your questions about"},{"speaker":"Gilon","startTime":27.91,"endTime":30.64,"body":"newsletters. So why should we"},{"speaker":"Gilon","startTime":30.64,"endTime":32.83,"body":"use a newsletter to engage our"},{"speaker":"Gilon","startTime":30.64,"endTime":32.83,"body":"podcast audience?"},{"speaker":"Ona","startTime":33.01,"endTime":35.08,"body":"Well, first and foremost,"},{"speaker":"Ona","startTime":33.01,"endTime":35.08,"body":"thank you so much for having me"},{"speaker":"Ona","startTime":35.08,"endTime":39.16,"body":"here. And the first thing is,"},{"speaker":"Ona","startTime":35.08,"endTime":39.16,"body":"what if Instagram went away"},{"speaker":"Ona","startTime":39.16,"endTime":42.46,"body":"tomorrow? What if Facebook who"},{"speaker":"Ona","startTime":39.16,"endTime":42.46,"body":"is constantly changing what they"},{"speaker":"Ona","startTime":42.46,"endTime":45.73,"body":"do, they decided that they no"},{"speaker":"Ona","startTime":42.46,"endTime":45.73,"body":"longer wanted to allow you to"},{"speaker":"Ona","startTime":45.73,"endTime":48.37,"body":"utilize it to promote your"},{"speaker":"Ona","startTime":45.73,"endTime":48.37,"body":"podcast? What would you then do"},{"speaker":"Ona","startTime":48.37,"endTime":50.32,"body":"to get in front of your"},{"speaker":"Ona","startTime":48.37,"endTime":50.32,"body":"audience? And that's what I want"},{"speaker":"Ona","startTime":50.32,"endTime":52.69,"body":"most people to think about when"},{"speaker":"Ona","startTime":50.32,"endTime":52.69,"body":"you think of a podcast"},{"speaker":"Ona","startTime":52.69,"endTime":56.23,"body":"newsletter, it's a way to have"},{"speaker":"Ona","startTime":52.69,"endTime":56.23,"body":"direct contact to your audience"},{"speaker":"Ona","startTime":56.23,"endTime":59.41,"body":"without relying on a social"},{"speaker":"Ona","startTime":56.23,"endTime":59.41,"body":"tool. So this is where you can"},{"speaker":"Ona","startTime":59.41,"endTime":62.11,"body":"get their email addresses. I"},{"speaker":"Ona","startTime":59.41,"endTime":62.11,"body":"mean, hey, we can go as far as"},{"speaker":"Ona","startTime":62.11,"endTime":64.6,"body":"talking about having their phone"},{"speaker":"Ona","startTime":62.11,"endTime":64.6,"body":"number, so you can go right to"},{"speaker":"Ona","startTime":64.6,"endTime":67.42,"body":"their phones. But today, we're"},{"speaker":"Ona","startTime":64.6,"endTime":67.42,"body":"focusing on newsletters."},{"speaker":"Gilon","startTime":67.45,"endTime":70.3,"body":"So what are some of your"},{"speaker":"Gilon","startTime":67.45,"endTime":70.3,"body":"tips and strategies for engaging"},{"speaker":"Gilon","startTime":70.3,"endTime":71.74,"body":"your audience with a newsletter?"},{"speaker":"Ona","startTime":71.77,"endTime":74.29,"body":"This is one that I think is"},{"speaker":"Ona","startTime":71.77,"endTime":74.29,"body":"so difficult, because it depends"},{"speaker":"Ona","startTime":74.29,"endTime":76.72,"body":"on what type of podcast you"},{"speaker":"Ona","startTime":74.29,"endTime":76.72,"body":"have. So let's talk about a few"},{"speaker":"Ona","startTime":76.72,"endTime":80.05,"body":"different things. One, let's say"},{"speaker":"Ona","startTime":76.72,"endTime":80.05,"body":"you have a true crime podcast or"},{"speaker":"Ona","startTime":80.05,"endTime":82.99,"body":"you have a podcast about being a"},{"speaker":"Ona","startTime":80.05,"endTime":82.99,"body":"doula, you want to make sure"},{"speaker":"Ona","startTime":82.99,"endTime":85.75,"body":"you're focusing on what's taking"},{"speaker":"Ona","startTime":82.99,"endTime":85.75,"body":"place within your industry and"},{"speaker":"Ona","startTime":85.75,"endTime":88.3,"body":"including that along with this,"},{"speaker":"Ona","startTime":85.75,"endTime":88.3,"body":"you want to include your"},{"speaker":"Ona","startTime":88.3,"endTime":91.93,"body":"episodes, what's going on in"},{"speaker":"Ona","startTime":88.3,"endTime":91.93,"body":"your community, those types of"},{"speaker":"Ona","startTime":91.93,"endTime":94.63,"body":"elements, I would even say take"},{"speaker":"Ona","startTime":91.93,"endTime":94.63,"body":"it as far as including other"},{"speaker":"Ona","startTime":94.63,"endTime":97.45,"body":"podcasts on the same topic,"},{"speaker":"Ona","startTime":94.63,"endTime":97.45,"body":"because it allows for you to"},{"speaker":"Ona","startTime":97.45,"endTime":100.24,"body":"cross promote with them, if they"},{"speaker":"Ona","startTime":97.45,"endTime":100.24,"body":"see that you're utilizing their"},{"speaker":"Ona","startTime":100.24,"endTime":102.97,"body":"content to promote they're more"},{"speaker":"Ona","startTime":100.24,"endTime":102.97,"body":"inclined to use you in other"},{"speaker":"Ona","startTime":102.97,"endTime":103.69,"body":"capacities."},{"speaker":"Gilon","startTime":103.72,"endTime":106.18,"body":"So do you have any"},{"speaker":"Gilon","startTime":103.72,"endTime":106.18,"body":"platforms that you suggest or"},{"speaker":"Gilon","startTime":106.18,"endTime":108.91,"body":"would endorse to be used when"},{"speaker":"Gilon","startTime":106.18,"endTime":108.91,"body":"you want to start a newsletter,"},{"speaker":"Ona","startTime":109.33,"endTime":112.54,"body":"I like free 99. So first"},{"speaker":"Ona","startTime":109.33,"endTime":112.54,"body":"and foremost, I would highly"},{"speaker":"Ona","startTime":112.54,"endTime":115.69,"body":"recommend MailChimp, that's who"},{"speaker":"Ona","startTime":112.54,"endTime":115.69,"body":"I utilize. I like them, because"},{"speaker":"Ona","startTime":115.69,"endTime":118.66,"body":"you're free up until 2000"},{"speaker":"Ona","startTime":115.69,"endTime":118.66,"body":"subscribers. Another thing I"},{"speaker":"Ona","startTime":118.66,"endTime":120.76,"body":"like about that is that they"},{"speaker":"Ona","startTime":118.66,"endTime":120.76,"body":"allow for you to segment your"},{"speaker":"Ona","startTime":120.76,"endTime":124.27,"body":"audience. So for example, if you"},{"speaker":"Ona","startTime":120.76,"endTime":124.27,"body":"met an audience and you created"},{"speaker":"Ona","startTime":124.27,"endTime":127.36,"body":"a specific link for an event,"},{"speaker":"Ona","startTime":124.27,"endTime":127.36,"body":"you can know who you met at that"},{"speaker":"Ona","startTime":127.36,"endTime":130.36,"body":"event. So MailChimp does offer"},{"speaker":"Ona","startTime":127.36,"endTime":130.36,"body":"quite a few different options."},{"speaker":"Ona","startTime":130.57,"endTime":131.65,"body":"And it's easy to use."},{"speaker":"Gilon","startTime":131.68,"endTime":133.6,"body":"So it sounds like having"},{"speaker":"Gilon","startTime":131.68,"endTime":133.6,"body":"a newsletter is a really good"},{"speaker":"Gilon","startTime":133.6,"endTime":136.96,"body":"way to engage your audience. How"},{"speaker":"Gilon","startTime":133.6,"endTime":136.96,"body":"can the newsletter function to"},{"speaker":"Gilon","startTime":136.96,"endTime":138.76,"body":"help grow your podcast audience,"},{"speaker":"Ona","startTime":138.82,"endTime":141.19,"body":"I always say those two"},{"speaker":"Ona","startTime":138.82,"endTime":141.19,"body":"things are kind of synonymous."},{"speaker":"Ona","startTime":141.25,"endTime":144.52,"body":"So when you think of growing"},{"speaker":"Ona","startTime":141.25,"endTime":144.52,"body":"your audience, innately when"},{"speaker":"Ona","startTime":144.52,"endTime":147.43,"body":"you've grown an audience of"},{"speaker":"Ona","startTime":144.52,"endTime":147.43,"body":"people who support you believe"},{"speaker":"Ona","startTime":147.43,"endTime":149.59,"body":"in the work that you're doing,"},{"speaker":"Ona","startTime":147.43,"endTime":149.59,"body":"they're automatically going to"},{"speaker":"Ona","startTime":149.59,"endTime":151.75,"body":"want to support different"},{"speaker":"Ona","startTime":149.59,"endTime":151.75,"body":"avenues. For instance,"},{"speaker":"Ona","startTime":151.78,"endTime":154.81,"body":"oftentimes, people are going to"},{"speaker":"Ona","startTime":151.78,"endTime":154.81,"body":"share your newsletter, but also"},{"speaker":"Ona","startTime":154.81,"endTime":157.39,"body":"it's like a trigger to say, Oh,"},{"speaker":"Ona","startTime":154.81,"endTime":157.39,"body":"wait a minute. This is actually"},{"speaker":"Ona","startTime":157.39,"endTime":160.33,"body":"super interesting. So though, I"},{"speaker":"Ona","startTime":157.39,"endTime":160.33,"body":"may have given you my email,"},{"speaker":"Ona","startTime":160.33,"endTime":162.91,"body":"because of this checklist that"},{"speaker":"Ona","startTime":160.33,"endTime":162.91,"body":"you provided that I really need"},{"speaker":"Ona","startTime":162.91,"endTime":165.43,"body":"it, but I'm staying because"},{"speaker":"Ona","startTime":162.91,"endTime":165.43,"body":"you're also providing me with"},{"speaker":"Ona","startTime":165.43,"endTime":168.46,"body":"more information. And if I find"},{"speaker":"Ona","startTime":165.43,"endTime":168.46,"body":"this super engaging, as they"},{"speaker":"Ona","startTime":168.46,"endTime":171.01,"body":"say, it takes seven times to"},{"speaker":"Ona","startTime":168.46,"endTime":171.01,"body":"create a habit. So after hearing"},{"speaker":"Ona","startTime":171.01,"endTime":173.62,"body":"it seven times, learning about"},{"speaker":"Ona","startTime":171.01,"endTime":173.62,"body":"your podcast seven different"},{"speaker":"Ona","startTime":173.62,"endTime":176.68,"body":"times, they'll then kind of"},{"speaker":"Ona","startTime":173.62,"endTime":176.68,"body":"convert over to listening to the"},{"speaker":"Ona","startTime":176.68,"endTime":179.53,"body":"podcast. I think oftentimes"},{"speaker":"Ona","startTime":176.68,"endTime":179.53,"body":"we're all fighting for the same"},{"speaker":"Ona","startTime":179.53,"endTime":183.22,"body":"audience of people listening to"},{"speaker":"Ona","startTime":179.53,"endTime":183.22,"body":"podcasts. But in actuality, if"},{"speaker":"Ona","startTime":183.22,"endTime":186.1,"body":"we can convert new podcast"},{"speaker":"Ona","startTime":183.22,"endTime":186.1,"body":"listeners, that's a much better"},{"speaker":"Ona","startTime":186.1,"endTime":187.72,"body":"way because then they're tapped"},{"speaker":"Ona","startTime":186.1,"endTime":187.72,"body":"in."},{"speaker":"Gilon","startTime":187.75,"endTime":189.64,"body":"Thank you so much for"},{"speaker":"Gilon","startTime":187.75,"endTime":189.64,"body":"coming on. You gave us a lot of"},{"speaker":"Gilon","startTime":189.64,"endTime":192.49,"body":"good information, a lot of great"},{"speaker":"Gilon","startTime":189.64,"endTime":192.49,"body":"resources and tips. So people"},{"speaker":"Gilon","startTime":192.49,"endTime":194.74,"body":"wanted more of this kind of"},{"speaker":"Gilon","startTime":192.49,"endTime":194.74,"body":"content from you, where can we"},{"speaker":"Gilon","startTime":194.74,"endTime":195.13,"body":"find you?"},{"speaker":"Ona","startTime":195.16,"endTime":197.83,"body":"So I've recently come on as"},{"speaker":"Ona","startTime":195.16,"endTime":197.83,"body":"best press podcast, community"},{"speaker":"Ona","startTime":197.83,"endTime":200.5,"body":"events manager, I'll be hosting"},{"speaker":"Ona","startTime":197.83,"endTime":200.5,"body":"various Facebook Lives,"},{"speaker":"Ona","startTime":200.53,"endTime":203.77,"body":"Instagram lives and clubhouse"},{"speaker":"Ona","startTime":200.53,"endTime":203.77,"body":"rooms. And so through that, I'll"},{"speaker":"Ona","startTime":203.77,"endTime":206.38,"body":"have different people such as"},{"speaker":"Ona","startTime":203.77,"endTime":206.38,"body":"yourself and other industry"},{"speaker":"Ona","startTime":206.38,"endTime":208.72,"body":"experts who will be joining us"},{"speaker":"Ona","startTime":206.38,"endTime":208.72,"body":"to talk about things from"},{"speaker":"Ona","startTime":208.87,"endTime":212.56,"body":"newsletters to how to utilize"},{"speaker":"Ona","startTime":208.87,"endTime":212.56,"body":"Instagram to grow your reach,"},{"speaker":"Ona","startTime":212.68,"endTime":216.4,"body":"talking about building a brand"},{"speaker":"Ona","startTime":212.68,"endTime":216.4,"body":"story, audio engineering, and so"},{"speaker":"Ona","startTime":216.4,"endTime":218.53,"body":"much more. And so I'm super"},{"speaker":"Ona","startTime":216.4,"endTime":218.53,"body":"excited to be working with the"},{"speaker":"Ona","startTime":218.53,"endTime":220.96,"body":"team but also being able to"},{"speaker":"Ona","startTime":218.53,"endTime":220.96,"body":"bring this type of content to"},{"speaker":"Ona","startTime":220.96,"endTime":221.74,"body":"the community. So"},{"speaker":"Gilon","startTime":221.74,"endTime":223.45,"body":"if you want to connect"},{"speaker":"Gilon","startTime":221.74,"endTime":223.45,"body":"with Ona and all that great"},{"speaker":"Gilon","startTime":223.45,"endTime":226.42,"body":"content, make sure you join the"},{"speaker":"Gilon","startTime":223.45,"endTime":226.42,"body":"Buzzsprout Facebook group."},{"speaker":"Gilon","startTime":226.66,"endTime":229.6,"body":"Thanks for listening to"},{"speaker":"Gilon","startTime":226.66,"endTime":229.6,"body":"Podcasting Q\u0026A. If you have a"},{"speaker":"Gilon","startTime":229.6,"endTime":231.88,"body":"question that you would like us"},{"speaker":"Gilon","startTime":229.6,"endTime":231.88,"body":"to answer on a future episode of"},{"speaker":"Gilon","startTime":231.88,"endTime":235.0,"body":"the show, just go to"},{"speaker":"Gilon","startTime":231.88,"endTime":235.0,"body":"speakpipe.com/Buzzsprout four"},{"speaker":"Gilon","startTime":235.0,"endTime":237.34,"body":"click the link in the show notes"},{"speaker":"Gilon","startTime":235.0,"endTime":237.34,"body":"to leave us a brief audio"},{"speaker":"Gilon","startTime":237.34,"endTime":239.98,"body":"message. Make sure you're"},{"speaker":"Gilon","startTime":237.34,"endTime":239.98,"body":"subscribed to the Buzzsprout"},{"speaker":"Gilon","startTime":239.98,"endTime":243.16,"body":"YouTube channel to watch future"},{"speaker":"Gilon","startTime":239.98,"endTime":243.16,"body":"episodes of Podcasting Q\u0026A, or"},{"speaker":"Gilon","startTime":243.16,"endTime":246.04,"body":"subscribe to the podcast in your"},{"speaker":"Gilon","startTime":243.16,"endTime":246.04,"body":"favorite podcast listening app."},{"speaker":"Gilon","startTime":246.34,"endTime":249.28,"body":"That's it for today. Thanks for"},{"speaker":"Gilon","startTime":246.34,"endTime":249.28,"body":"listening and as always, keep"},{"speaker":"Gilon","startTime":249.28,"endTime":250.03,"body":"broadcasting"}]}