{"version":"1.0.0","segments":[{"speaker":"Sarah","startTime":0.0,"endTime":2.79,"body":"In today's episode,"},{"speaker":"Sarah","startTime":0.0,"endTime":2.79,"body":"you'll learn if it's possible to"},{"speaker":"Sarah","startTime":2.79,"endTime":8.34,"body":"find out how many podcast"},{"speaker":"Sarah","startTime":2.79,"endTime":8.34,"body":"subscribers you have. Welcome to"},{"speaker":"Sarah","startTime":8.34,"endTime":11.91,"body":"Podcasting Q\u0026A, where you learn"},{"speaker":"Sarah","startTime":8.34,"endTime":11.91,"body":"the best tips and strategies to"},{"speaker":"Sarah","startTime":11.91,"endTime":15.57,"body":"launch grow and monetize your"},{"speaker":"Sarah","startTime":11.91,"endTime":15.57,"body":"podcast. This week's question"},{"speaker":"Sarah","startTime":15.6,"endTime":17.4,"body":"comes from Felice."},{"speaker":"Felice","startTime":17.4,"endTime":20.64,"body":"Hi, this is Felice"},{"speaker":"Felice","startTime":17.4,"endTime":20.64,"body":"rom action packed travel in the"},{"speaker":"Felice","startTime":20.85,"endTime":24.21,"body":"UK. I love your great stats a"},{"speaker":"Felice","startTime":20.85,"endTime":24.21,"body":"d I look at them all the time."},{"speaker":"Felice","startTime":24.21,"endTime":27.45,"body":"t's great knowing how many liste"},{"speaker":"Felice","startTime":24.21,"endTime":27.45,"body":"ers I have and how many count"},{"speaker":"Felice","startTime":27.45,"endTime":31.44,"body":"ies that soon, but I can't actu"},{"speaker":"Felice","startTime":27.45,"endTime":31.44,"body":"lly find out how many subscribe"},{"speaker":"Felice","startTime":31.44,"endTime":35.07,"body":"s I have how many regular listen"},{"speaker":"Felice","startTime":31.44,"endTime":35.07,"body":"rs? Is there any way of finding"},{"speaker":"Felice","startTime":35.31,"endTime":35.97,"body":"ut? Tha"},{"speaker":"Sarah","startTime":36.15,"endTime":38.97,"body":"Thanks for your question,"},{"speaker":"Sarah","startTime":36.15,"endTime":38.97,"body":"Felice. Now, different podcast"},{"speaker":"Sarah","startTime":38.97,"endTime":42.48,"body":"directories have different ways"},{"speaker":"Sarah","startTime":38.97,"endTime":42.48,"body":"of measuring subscribers. And"},{"speaker":"Sarah","startTime":42.48,"endTime":46.35,"body":"unfortunately, it's difficult if"},{"speaker":"Sarah","startTime":42.48,"endTime":46.35,"body":"not impossible to figure out"},{"speaker":"Sarah","startTime":46.35,"endTime":50.1,"body":"what those numbers are. The"},{"speaker":"Sarah","startTime":46.35,"endTime":50.1,"body":"truth is, there's a better way"},{"speaker":"Sarah","startTime":50.1,"endTime":54.45,"body":"to measure audience growth and"},{"speaker":"Sarah","startTime":50.1,"endTime":54.45,"body":"engagement. So in this episode,"},{"speaker":"Sarah","startTime":54.48,"endTime":57.36,"body":"I'm going to talk about a few"},{"speaker":"Sarah","startTime":54.48,"endTime":57.36,"body":"different places where you can"},{"speaker":"Sarah","startTime":57.36,"endTime":62.01,"body":"look at your data, why it's not"},{"speaker":"Sarah","startTime":57.36,"endTime":62.01,"body":"always accurate, any better way"},{"speaker":"Sarah","startTime":62.01,"endTime":67.56,"body":"to measure audience growth and"},{"speaker":"Sarah","startTime":62.01,"endTime":67.56,"body":"engagement instead. Like I"},{"speaker":"Sarah","startTime":67.56,"endTime":71.1,"body":"mentioned earlier, podcast"},{"speaker":"Sarah","startTime":67.56,"endTime":71.1,"body":"directories have data, but it's"},{"speaker":"Sarah","startTime":71.1,"endTime":75.12,"body":"not directly tied to"},{"speaker":"Sarah","startTime":71.1,"endTime":75.12,"body":"subscribers. So it's really hard"},{"speaker":"Sarah","startTime":75.12,"endTime":78.0,"body":"to tell whether those numbers"},{"speaker":"Sarah","startTime":75.12,"endTime":78.0,"body":"are accurate or not take a look"},{"speaker":"Sarah","startTime":78.0,"endTime":80.76,"body":"at Spotify, for example. Now"},{"speaker":"Sarah","startTime":78.0,"endTime":80.76,"body":"their numbers are super"},{"speaker":"Sarah","startTime":80.76,"endTime":84.15,"body":"inflated, and you only find out"},{"speaker":"Sarah","startTime":80.76,"endTime":84.15,"body":"the number of followers you have"},{"speaker":"Sarah","startTime":84.36,"endTime":87.51,"body":"not necessarily the people who"},{"speaker":"Sarah","startTime":84.36,"endTime":87.51,"body":"have subscribed or even listened"},{"speaker":"Sarah","startTime":87.54,"endTime":91.11,"body":"to your show. And if you don't"},{"speaker":"Sarah","startTime":87.54,"endTime":91.11,"body":"believe me, take a look at the"},{"speaker":"Sarah","startTime":91.11,"endTime":94.41,"body":"disparity between the number of"},{"speaker":"Sarah","startTime":91.11,"endTime":94.41,"body":"followers you have, and the"},{"speaker":"Sarah","startTime":94.41,"endTime":97.98,"body":"number of listens you have for"},{"speaker":"Sarah","startTime":94.41,"endTime":97.98,"body":"each episode. And you'll see"},{"speaker":"Sarah","startTime":98.01,"endTime":101.4,"body":"what I mean. Then we have Apple"},{"speaker":"Sarah","startTime":98.01,"endTime":101.4,"body":"podcasts, which shows you the"},{"speaker":"Sarah","startTime":101.4,"endTime":105.18,"body":"number of listeners and the"},{"speaker":"Sarah","startTime":101.4,"endTime":105.18,"body":"number of engaged listeners. Now"},{"speaker":"Sarah","startTime":105.18,"endTime":108.18,"body":"the number of listeners is how"},{"speaker":"Sarah","startTime":105.18,"endTime":108.18,"body":"many people have listened to"},{"speaker":"Sarah","startTime":108.18,"endTime":112.2,"body":"your show. And the number of"},{"speaker":"Sarah","startTime":108.18,"endTime":112.2,"body":"engaged listeners is how long"},{"speaker":"Sarah","startTime":112.2,"endTime":116.28,"body":"people listened to each episode."},{"speaker":"Sarah","startTime":112.2,"endTime":116.28,"body":"Again, not really helpful for"},{"speaker":"Sarah","startTime":116.28,"endTime":119.28,"body":"understanding how many"},{"speaker":"Sarah","startTime":116.28,"endTime":119.28,"body":"subscribers you have for your"},{"speaker":"Sarah","startTime":119.28,"endTime":122.94,"body":"podcast. And then we have Google"},{"speaker":"Sarah","startTime":119.28,"endTime":122.94,"body":"podcasts, like Spotify, their"},{"speaker":"Sarah","startTime":122.94,"endTime":126.81,"body":"numbers are pretty inflated,"},{"speaker":"Sarah","startTime":122.94,"endTime":126.81,"body":"they do show the number of"},{"speaker":"Sarah","startTime":126.81,"endTime":129.69,"body":"subscribers that you have. But"},{"speaker":"Sarah","startTime":126.81,"endTime":129.69,"body":"if you compare the number of"},{"speaker":"Sarah","startTime":129.69,"endTime":132.06,"body":"subscribers to the number of"},{"speaker":"Sarah","startTime":129.69,"endTime":132.06,"body":"listens you have for each"},{"speaker":"Sarah","startTime":132.09,"endTime":134.82,"body":"episode, they don't really seem"},{"speaker":"Sarah","startTime":132.09,"endTime":134.82,"body":"to match up. And that's just the"},{"speaker":"Sarah","startTime":134.82,"endTime":138.0,"body":"data that you have access to."},{"speaker":"Sarah","startTime":134.82,"endTime":138.0,"body":"There are plenty more places"},{"speaker":"Sarah","startTime":138.03,"endTime":140.97,"body":"where your listeners can listen"},{"speaker":"Sarah","startTime":138.03,"endTime":140.97,"body":"to podcasts, but you're not"},{"speaker":"Sarah","startTime":140.97,"endTime":144.09,"body":"privy to any of that"},{"speaker":"Sarah","startTime":140.97,"endTime":144.09,"body":"information. And even if you do"},{"speaker":"Sarah","startTime":144.09,"endTime":150.09,"body":"have access to the data, it's"},{"speaker":"Sarah","startTime":144.09,"endTime":150.09,"body":"all really confusing. So instead"},{"speaker":"Sarah","startTime":150.09,"endTime":152.28,"body":"of measuring the number of"},{"speaker":"Sarah","startTime":150.09,"endTime":152.28,"body":"subscribers you have, you want"},{"speaker":"Sarah","startTime":152.28,"endTime":154.23,"body":"to measure the number of"},{"speaker":"Sarah","startTime":152.28,"endTime":154.23,"body":"downloads you have for your"},{"speaker":"Sarah","startTime":154.23,"endTime":157.83,"body":"show. More specifically, you"},{"speaker":"Sarah","startTime":154.23,"endTime":157.83,"body":"want to do so within a timeframe"},{"speaker":"Sarah","startTime":157.83,"endTime":162.54,"body":"such as 730, or even 90 days."},{"speaker":"Sarah","startTime":157.83,"endTime":162.54,"body":"Doing that gives you a more"},{"speaker":"Sarah","startTime":162.57,"endTime":166.08,"body":"accurate representation of how"},{"speaker":"Sarah","startTime":162.57,"endTime":166.08,"body":"large your audience is for your"},{"speaker":"Sarah","startTime":166.08,"endTime":168.54,"body":"show. Now, if you host with"},{"speaker":"Sarah","startTime":166.08,"endTime":168.54,"body":"Buzzsprout, you should be able"},{"speaker":"Sarah","startTime":168.54,"endTime":171.54,"body":"to find out those numbers by"},{"speaker":"Sarah","startTime":168.54,"endTime":171.54,"body":"clicking on the stats tab. And"},{"speaker":"Sarah","startTime":171.54,"endTime":174.21,"body":"you can even filter out the"},{"speaker":"Sarah","startTime":171.54,"endTime":174.21,"body":"number of downloads you get"},{"speaker":"Sarah","startTime":174.21,"endTime":178.89,"body":"within 730 or even 90 days. And"},{"speaker":"Sarah","startTime":174.21,"endTime":178.89,"body":"if you want to find out how your"},{"speaker":"Sarah","startTime":178.89,"endTime":182.16,"body":"podcast compares to other"},{"speaker":"Sarah","startTime":178.89,"endTime":182.16,"body":"Buzzsprout podcasts, head to"},{"speaker":"Sarah","startTime":182.16,"endTime":185.58,"body":"Buzzsprout Global stats page and"},{"speaker":"Sarah","startTime":182.16,"endTime":185.58,"body":"check out how many downloads you"},{"speaker":"Sarah","startTime":185.58,"endTime":189.27,"body":"need to be in the top 50% of"},{"speaker":"Sarah","startTime":185.58,"endTime":189.27,"body":"podcasts. Thank you for"},{"speaker":"Sarah","startTime":189.27,"endTime":192.18,"body":"listening to Podcasting Q\u0026A. Now"},{"speaker":"Sarah","startTime":189.27,"endTime":192.18,"body":"if you have a question you would"},{"speaker":"Sarah","startTime":192.18,"endTime":196.17,"body":"like to submit for the show had"},{"speaker":"Sarah","startTime":192.18,"endTime":196.17,"body":"to speakpipe.com/Buzzs"},{"speaker":"Sarah","startTime":196.2,"endTime":200.7,"body":"rout and leave a brief audio"},{"speaker":"Sarah","startTime":196.2,"endTime":200.7,"body":"message. Podcasting Q\u0026A is avail"},{"speaker":"Sarah","startTime":200.7,"endTime":203.79,"body":"ble both video and audio forma"},{"speaker":"Sarah","startTime":200.7,"endTime":203.79,"body":". If you'd like video, pleas"},{"speaker":"Sarah","startTime":203.82,"endTime":206.34,"body":"subscribe to the Buzzs"},{"speaker":"Sarah","startTime":203.82,"endTime":206.34,"body":"rout YouTube channel. And if yo"},{"speaker":"Sarah","startTime":206.34,"endTime":209.37,"body":"'d like audio Podcasting Q\u0026A i"},{"speaker":"Sarah","startTime":206.34,"endTime":209.37,"body":"available on all the place"},{"speaker":"Sarah","startTime":209.37,"endTime":212.22,"body":"where you can listen to podca"},{"speaker":"Sarah","startTime":209.37,"endTime":212.22,"body":"ts. Thanks for listening and a"},{"speaker":"Sarah","startTime":212.25,"endTime":214.2,"body":"always keep podcasting"}]}