{"version":"1.0.0","segments":[{"speaker":"Sarah","startTime":0.0,"endTime":2.34,"body":"In today's episode,"},{"speaker":"Sarah","startTime":0.0,"endTime":2.34,"body":"you'll learn how to choose a"},{"speaker":"Sarah","startTime":2.34,"endTime":8.19,"body":"category for your podcast."},{"speaker":"Sarah","startTime":2.34,"endTime":8.19,"body":"Welcome to Podcasting Q\u0026A, where"},{"speaker":"Sarah","startTime":8.19,"endTime":11.67,"body":"you learn the best tips and"},{"speaker":"Sarah","startTime":8.19,"endTime":11.67,"body":"strategies to launch, grow and"},{"speaker":"Sarah","startTime":11.67,"endTime":14.82,"body":"monetize your podcast. This"},{"speaker":"Sarah","startTime":11.67,"endTime":14.82,"body":"week's question comes from Will."},{"speaker":"Will","startTime":15.15,"endTime":19.95,"body":"guys, my question is about"},{"speaker":"Will","startTime":15.15,"endTime":19.95,"body":"categories. So my podcast is"},{"speaker":"Will","startTime":19.95,"endTime":23.01,"body":"called the skeptic"},{"speaker":"Will","startTime":19.95,"endTime":23.01,"body":"metaphysician. And it really"},{"speaker":"Will","startTime":23.01,"endTime":27.57,"body":"tackles things from spiritual"},{"speaker":"Will","startTime":23.01,"endTime":27.57,"body":"metaphysical world. For those"},{"speaker":"Will","startTime":27.57,"endTime":30.99,"body":"who are interested in the topic"},{"speaker":"Will","startTime":27.57,"endTime":30.99,"body":"but aren't quite convinced that"},{"speaker":"Will","startTime":30.99,"endTime":34.44,"body":"this stuff exists. In looking"},{"speaker":"Will","startTime":30.99,"endTime":34.44,"body":"into different categories. I can"},{"speaker":"Will","startTime":34.44,"endTime":38.67,"body":"find religion, I can find"},{"speaker":"Will","startTime":34.44,"endTime":38.67,"body":"education that can find health"},{"speaker":"Will","startTime":38.73,"endTime":41.34,"body":"and all that kind of stuff. But"},{"speaker":"Will","startTime":38.73,"endTime":41.34,"body":"it doesn't. I don't find"},{"speaker":"Will","startTime":41.64,"endTime":44.85,"body":"anything that's exactly specific"},{"speaker":"Will","startTime":41.64,"endTime":44.85,"body":"to my category, which is"},{"speaker":"Will","startTime":44.85,"endTime":49.56,"body":"metaphysics. How would you go"},{"speaker":"Will","startTime":44.85,"endTime":49.56,"body":"about selecting the best"},{"speaker":"Will","startTime":49.56,"endTime":53.76,"body":"category for your podcast? So"},{"speaker":"Will","startTime":49.56,"endTime":53.76,"body":"especially podcasts like that,"},{"speaker":"Will","startTime":53.88,"endTime":55.23,"body":"appreciate your help."},{"speaker":"Sarah","startTime":55.68,"endTime":58.5,"body":"Thanks for your question."},{"speaker":"Sarah","startTime":55.68,"endTime":58.5,"body":"Well, now a podcast category is"},{"speaker":"Sarah","startTime":58.5,"endTime":61.44,"body":"a useful piece of information"},{"speaker":"Sarah","startTime":58.5,"endTime":61.44,"body":"when you're setting up your"},{"speaker":"Sarah","startTime":61.44,"endTime":66.21,"body":"podcast. It also helps"},{"speaker":"Sarah","startTime":61.44,"endTime":66.21,"body":"directories like Apple podcasts,"},{"speaker":"Sarah","startTime":66.27,"endTime":69.78,"body":"make your show more discoverable"},{"speaker":"Sarah","startTime":66.27,"endTime":69.78,"body":"to the listeners that will love"},{"speaker":"Sarah","startTime":69.78,"endTime":73.86,"body":"it the most. The good news is"},{"speaker":"Sarah","startTime":69.78,"endTime":73.86,"body":"you can choose more than one"},{"speaker":"Sarah","startTime":73.86,"endTime":77.1,"body":"category for your podcasts. In"},{"speaker":"Sarah","startTime":73.86,"endTime":77.1,"body":"places like Apple podcasts, you"},{"speaker":"Sarah","startTime":77.1,"endTime":80.19,"body":"choose one main podcast"},{"speaker":"Sarah","startTime":77.1,"endTime":80.19,"body":"category, and then some sub"},{"speaker":"Sarah","startTime":80.19,"endTime":83.52,"body":"categories for your show."},{"speaker":"Sarah","startTime":80.19,"endTime":83.52,"body":"However, the main category is"},{"speaker":"Sarah","startTime":83.52,"endTime":89.1,"body":"most important. Here's some"},{"speaker":"Sarah","startTime":83.52,"endTime":89.1,"body":"questions that you can consider"},{"speaker":"Sarah","startTime":89.13,"endTime":93.51,"body":"as you're picking your podcast"},{"speaker":"Sarah","startTime":89.13,"endTime":93.51,"body":"category. Question number one is"},{"speaker":"Sarah","startTime":93.51,"endTime":97.08,"body":"what is your show primarily"},{"speaker":"Sarah","startTime":93.51,"endTime":97.08,"body":"about? Now it sounds like well,"},{"speaker":"Sarah","startTime":97.08,"endTime":100.68,"body":"you have multiple topics on your"},{"speaker":"Sarah","startTime":97.08,"endTime":100.68,"body":"show. And that's great. But try"},{"speaker":"Sarah","startTime":100.68,"endTime":104.37,"body":"to focus on the main topic, or a"},{"speaker":"Sarah","startTime":100.68,"endTime":104.37,"body":"topic that you really want to"},{"speaker":"Sarah","startTime":104.37,"endTime":108.36,"body":"focus on for your podcast. Then"},{"speaker":"Sarah","startTime":104.37,"endTime":108.36,"body":"once you figure that out, you"},{"speaker":"Sarah","startTime":108.36,"endTime":112.05,"body":"can use it as your main podcast"},{"speaker":"Sarah","startTime":108.36,"endTime":112.05,"body":"category. And all of the other"},{"speaker":"Sarah","startTime":112.05,"endTime":115.92,"body":"topics can be your sub"},{"speaker":"Sarah","startTime":112.05,"endTime":115.92,"body":"categories. For example, if you"},{"speaker":"Sarah","startTime":115.92,"endTime":119.31,"body":"have a podcast that teaches kids"},{"speaker":"Sarah","startTime":115.92,"endTime":119.31,"body":"how to start their own dog"},{"speaker":"Sarah","startTime":119.31,"endTime":122.52,"body":"walking or pet sitting business,"},{"speaker":"Sarah","startTime":119.31,"endTime":122.52,"body":"there are multiple categories"},{"speaker":"Sarah","startTime":122.52,"endTime":127.98,"body":"that could fit for example, kids"},{"speaker":"Sarah","startTime":122.52,"endTime":127.98,"body":"and family, business, or even"},{"speaker":"Sarah","startTime":127.98,"endTime":132.21,"body":"pets and animals. So in this"},{"speaker":"Sarah","startTime":127.98,"endTime":132.21,"body":"case, maybe business might be"},{"speaker":"Sarah","startTime":132.21,"endTime":135.57,"body":"the best category because it"},{"speaker":"Sarah","startTime":132.21,"endTime":135.57,"body":"primarily talks about starting"},{"speaker":"Sarah","startTime":135.6,"endTime":139.17,"body":"and launching a business."},{"speaker":"Sarah","startTime":135.6,"endTime":139.17,"body":"Question number two is what kind"},{"speaker":"Sarah","startTime":139.17,"endTime":142.5,"body":"of audience are you trying to"},{"speaker":"Sarah","startTime":139.17,"endTime":142.5,"body":"attract? Now in my previous"},{"speaker":"Sarah","startTime":142.5,"endTime":147.18,"body":"example, about a podcast for dog"},{"speaker":"Sarah","startTime":142.5,"endTime":147.18,"body":"walking or pet sitting, I can"},{"speaker":"Sarah","startTime":147.18,"endTime":151.56,"body":"use a category kids and family"},{"speaker":"Sarah","startTime":147.18,"endTime":151.56,"body":"because the intended audience is"},{"speaker":"Sarah","startTime":151.59,"endTime":155.49,"body":"for kids, so that someone who"},{"speaker":"Sarah","startTime":151.59,"endTime":155.49,"body":"wants to find a kid friendly"},{"speaker":"Sarah","startTime":155.49,"endTime":160.02,"body":"podcast can then find it in that"},{"speaker":"Sarah","startTime":155.49,"endTime":160.02,"body":"category. Question number three"},{"speaker":"Sarah","startTime":160.05,"endTime":164.04,"body":"is what is your show most"},{"speaker":"Sarah","startTime":160.05,"endTime":164.04,"body":"similar to now that you've got"},{"speaker":"Sarah","startTime":164.04,"endTime":166.62,"body":"some topics and some ideas for"},{"speaker":"Sarah","startTime":164.04,"endTime":166.62,"body":"what your show is going to be"},{"speaker":"Sarah","startTime":166.62,"endTime":170.4,"body":"about and even some episode"},{"speaker":"Sarah","startTime":166.62,"endTime":170.4,"body":"ideas that you have? Go ahead"},{"speaker":"Sarah","startTime":170.4,"endTime":173.61,"body":"and poke around in podcast"},{"speaker":"Sarah","startTime":170.4,"endTime":173.61,"body":"directories like Apple podcasts,"},{"speaker":"Sarah","startTime":173.61,"endTime":177.42,"body":"or even Google podcasts to see"},{"speaker":"Sarah","startTime":173.61,"endTime":177.42,"body":"their shows that are similar,"},{"speaker":"Sarah","startTime":177.6,"endTime":180.51,"body":"and go ahead and look at what"},{"speaker":"Sarah","startTime":177.6,"endTime":180.51,"body":"categories they have. And you"},{"speaker":"Sarah","startTime":180.51,"endTime":186.36,"body":"can use that in yours as well."},{"speaker":"Sarah","startTime":180.51,"endTime":186.36,"body":"Here are two bonus tips on how"},{"speaker":"Sarah","startTime":186.36,"endTime":190.98,"body":"to pick a category for your"},{"speaker":"Sarah","startTime":186.36,"endTime":190.98,"body":"podcast. Bonus Tip number one is"},{"speaker":"Sarah","startTime":190.98,"endTime":194.79,"body":"to get as specific as possible."},{"speaker":"Sarah","startTime":190.98,"endTime":194.79,"body":"So directories like Apple"},{"speaker":"Sarah","startTime":194.79,"endTime":199.26,"body":"podcasts have main categories"},{"speaker":"Sarah","startTime":194.79,"endTime":199.26,"body":"and sub categories. So click"},{"speaker":"Sarah","startTime":199.26,"endTime":202.8,"body":"around the subcategories to save"},{"speaker":"Sarah","startTime":199.26,"endTime":202.8,"body":"and get even more specific with"},{"speaker":"Sarah","startTime":202.8,"endTime":207.27,"body":"where you should put your"},{"speaker":"Sarah","startTime":202.8,"endTime":207.27,"body":"podcast bonus tip number two, is"},{"speaker":"Sarah","startTime":207.27,"endTime":211.95,"body":"to try to pick a category that"},{"speaker":"Sarah","startTime":207.27,"endTime":211.95,"body":"is not as crowded. Now keep in"},{"speaker":"Sarah","startTime":211.95,"endTime":216.36,"body":"mind you still want your show to"},{"speaker":"Sarah","startTime":211.95,"endTime":216.36,"body":"be in a category that's related"},{"speaker":"Sarah","startTime":216.36,"endTime":219.09,"body":"to what your show is about. But"},{"speaker":"Sarah","startTime":216.36,"endTime":219.09,"body":"the reason you want to put your"},{"speaker":"Sarah","startTime":219.09,"endTime":222.45,"body":"show in a less crowded category"},{"speaker":"Sarah","startTime":219.09,"endTime":222.45,"body":"is because there's less"},{"speaker":"Sarah","startTime":222.45,"endTime":225.42,"body":"competition which makes it"},{"speaker":"Sarah","startTime":222.45,"endTime":225.42,"body":"easier for your show to be"},{"speaker":"Sarah","startTime":225.42,"endTime":229.02,"body":"discovered by new listeners who"},{"speaker":"Sarah","startTime":225.42,"endTime":229.02,"body":"will then listen and start to"},{"speaker":"Sarah","startTime":229.02,"endTime":232.26,"body":"love your show. Thank you for"},{"speaker":"Sarah","startTime":229.02,"endTime":232.26,"body":"listening to Podcasting Q\u0026A. Now"},{"speaker":"Sarah","startTime":232.26,"endTime":234.9,"body":"if you have a question you would"},{"speaker":"Sarah","startTime":232.26,"endTime":234.9,"body":"like to submit for the show had"},{"speaker":"Sarah","startTime":234.9,"endTime":238.98,"body":"to speakpipe.com/Buzzsp"},{"speaker":"Sarah","startTime":234.9,"endTime":238.98,"body":"out and leave a brief audio"},{"speaker":"Sarah","startTime":239.16,"endTime":243.3,"body":"essage. Podcasting Q\u0026A is availa"},{"speaker":"Sarah","startTime":239.16,"endTime":243.3,"body":"le both video and audio format"},{"speaker":"Sarah","startTime":243.3,"endTime":245.73,"body":"If you'd like video, please"},{"speaker":"Sarah","startTime":243.3,"endTime":245.73,"body":"subscribe to the Buzzsp"},{"speaker":"Sarah","startTime":245.73,"endTime":249.54,"body":"out YouTube channel. And if you"},{"speaker":"Sarah","startTime":245.73,"endTime":249.54,"body":"like audio Podcasting Q\u0026A is ava"},{"speaker":"Sarah","startTime":249.54,"endTime":251.64,"body":"lable on all the places where"},{"speaker":"Sarah","startTime":249.54,"endTime":251.64,"body":"ou can listen to podcas"},{"speaker":"Sarah","startTime":251.64,"endTime":255.3,"body":"s. Thanks for listening and as"},{"speaker":"Sarah","startTime":251.64,"endTime":255.3,"body":"always keep podcasting"}]}