{"version":"1.0.0","segments":[{"speaker":"Travis","startTime":0.0,"endTime":2.43,"body":"So what should you do if"},{"speaker":"Travis","startTime":0.0,"endTime":2.43,"body":"you've been podcasting for a"},{"speaker":"Travis","startTime":2.43,"endTime":5.76,"body":"little while, and you realize"},{"speaker":"Travis","startTime":2.43,"endTime":5.76,"body":"that your audience just isn't"},{"speaker":"Travis","startTime":5.79,"endTime":8.73,"body":"growing anymore, maybe when you"},{"speaker":"Travis","startTime":5.79,"endTime":8.73,"body":"first launched it, you had a"},{"speaker":"Travis","startTime":8.73,"endTime":11.22,"body":"burst of excitement, your"},{"speaker":"Travis","startTime":8.73,"endTime":11.22,"body":"listeners are excited, you were"},{"speaker":"Travis","startTime":11.22,"endTime":13.53,"body":"excited, you're starting to get"},{"speaker":"Travis","startTime":11.22,"endTime":13.53,"body":"more and more downloads with"},{"speaker":"Travis","startTime":13.53,"endTime":16.44,"body":"every episode. And then you just"},{"speaker":"Travis","startTime":13.53,"endTime":16.44,"body":"kind of hit this plateau, where"},{"speaker":"Travis","startTime":16.44,"endTime":19.14,"body":"it seems like no matter what you"},{"speaker":"Travis","startTime":16.44,"endTime":19.14,"body":"do, or how good the episodes"},{"speaker":"Travis","startTime":19.14,"endTime":22.68,"body":"are, you're not getting more"},{"speaker":"Travis","startTime":19.14,"endTime":22.68,"body":"listeners and more downloads for"},{"speaker":"Travis","startTime":22.68,"endTime":25.38,"body":"your podcast. So in this video,"},{"speaker":"Travis","startTime":22.68,"endTime":25.38,"body":"we're gonna talk about three"},{"speaker":"Travis","startTime":25.38,"endTime":28.98,"body":"things that you can do to break"},{"speaker":"Travis","startTime":25.38,"endTime":28.98,"body":"out of that plateau and keep"},{"speaker":"Travis","startTime":29.04,"endTime":34.44,"body":"growing your podcast. And the"},{"speaker":"Travis","startTime":29.04,"endTime":34.44,"body":"first thing that you should do"},{"speaker":"Travis","startTime":34.68,"endTime":38.25,"body":"is actually look at your"},{"speaker":"Travis","startTime":34.68,"endTime":38.25,"body":"statistics, every single podcast"},{"speaker":"Travis","startTime":38.25,"endTime":41.31,"body":"host will give you some kind of"},{"speaker":"Travis","startTime":38.25,"endTime":41.31,"body":"podcast stats, we Buzzsprout, we"},{"speaker":"Travis","startTime":41.31,"endTime":44.16,"body":"have a lot of things you can"},{"speaker":"Travis","startTime":41.31,"endTime":44.16,"body":"look at. And what you're looking"},{"speaker":"Travis","startTime":44.16,"endTime":49.02,"body":"for, are specific episodes that"},{"speaker":"Travis","startTime":44.16,"endTime":49.02,"body":"are disproportionately more"},{"speaker":"Travis","startTime":49.11,"endTime":52.02,"body":"popular than the others. And so"},{"speaker":"Travis","startTime":49.11,"endTime":52.02,"body":"if you're looking at all your"},{"speaker":"Travis","startTime":52.02,"endTime":54.69,"body":"stats, and you see that most"},{"speaker":"Travis","startTime":52.02,"endTime":54.69,"body":"episodes get about 5060"},{"speaker":"Travis","startTime":54.69,"endTime":58.29,"body":"downloads per episode, and then"},{"speaker":"Travis","startTime":54.69,"endTime":58.29,"body":"you had one that for some reason"},{"speaker":"Travis","startTime":58.29,"endTime":63.18,"body":"got like 150, that should be an"},{"speaker":"Travis","startTime":58.29,"endTime":63.18,"body":"indicator to you that this is"},{"speaker":"Travis","startTime":63.18,"endTime":66.15,"body":"really what people are"},{"speaker":"Travis","startTime":63.18,"endTime":66.15,"body":"interested in listening to. And"},{"speaker":"Travis","startTime":66.15,"endTime":69.57,"body":"it will probably surprise you. I"},{"speaker":"Travis","startTime":66.15,"endTime":69.57,"body":"know it typically does for me,"},{"speaker":"Travis","startTime":69.57,"endTime":71.97,"body":"it's not the episodes I expect"},{"speaker":"Travis","startTime":69.57,"endTime":71.97,"body":"to do well the ones that have"},{"speaker":"Travis","startTime":71.97,"endTime":74.46,"body":"poured my heart and soul into"},{"speaker":"Travis","startTime":71.97,"endTime":74.46,"body":"it's the ones where I had that"},{"speaker":"Travis","startTime":74.46,"endTime":77.04,"body":"really interesting guest that"},{"speaker":"Travis","startTime":74.46,"endTime":77.04,"body":"shared that story, or talked"},{"speaker":"Travis","startTime":77.04,"endTime":79.98,"body":"about something that nobody"},{"speaker":"Travis","startTime":77.04,"endTime":79.98,"body":"really talked about before. And"},{"speaker":"Travis","startTime":80.01,"endTime":82.32,"body":"my listeners really grabbed on"},{"speaker":"Travis","startTime":80.01,"endTime":82.32,"body":"to that and said, Yes, this is"},{"speaker":"Travis","startTime":82.32,"endTime":85.38,"body":"fantastic. This is great. And"},{"speaker":"Travis","startTime":82.32,"endTime":85.38,"body":"they're telling me with their"},{"speaker":"Travis","startTime":85.38,"endTime":88.29,"body":"downloads, do more of that. And"},{"speaker":"Travis","startTime":85.38,"endTime":88.29,"body":"so if you haven't done that"},{"speaker":"Travis","startTime":88.29,"endTime":91.53,"body":"recently, go back through your"},{"speaker":"Travis","startTime":88.29,"endTime":91.53,"body":"podcast, let's see if there any"},{"speaker":"Travis","startTime":91.53,"endTime":95.07,"body":"episodes that really jump outs"},{"speaker":"Travis","startTime":91.53,"endTime":95.07,"body":"that are disproportionately more"},{"speaker":"Travis","startTime":95.07,"endTime":97.77,"body":"popular than the others. And"},{"speaker":"Travis","startTime":95.07,"endTime":97.77,"body":"that could be an indication of"},{"speaker":"Travis","startTime":97.77,"endTime":103.98,"body":"what your listeners are actually"},{"speaker":"Travis","startTime":97.77,"endTime":103.98,"body":"wanting from your show. The"},{"speaker":"Travis","startTime":103.98,"endTime":107.67,"body":"second thing you can do is ask"},{"speaker":"Travis","startTime":103.98,"endTime":107.67,"body":"your listeners to fill out a"},{"speaker":"Travis","startTime":107.67,"endTime":110.7,"body":"survey, you can create really"},{"speaker":"Travis","startTime":107.67,"endTime":110.7,"body":"easy surveys with Google Forms"},{"speaker":"Travis","startTime":110.7,"endTime":114.93,"body":"or Survey Monkey for free, put a"},{"speaker":"Travis","startTime":110.7,"endTime":114.93,"body":"link in your show notes and say,"},{"speaker":"Travis","startTime":114.93,"endTime":117.87,"body":"Hey, if you've been enjoying"},{"speaker":"Travis","startTime":114.93,"endTime":117.87,"body":"this podcast, I'm trying to make"},{"speaker":"Travis","startTime":117.87,"endTime":120.21,"body":"sure that I can make it as good"},{"speaker":"Travis","startTime":117.87,"endTime":120.21,"body":"as I possibly can. If you fill"},{"speaker":"Travis","startTime":120.21,"endTime":122.49,"body":"out the survey, letting me know"},{"speaker":"Travis","startTime":120.21,"endTime":122.49,"body":"what you like about the show and"},{"speaker":"Travis","startTime":122.49,"endTime":124.59,"body":"what you don't like about the"},{"speaker":"Travis","startTime":122.49,"endTime":124.59,"body":"show. I'll do my best to"},{"speaker":"Travis","startTime":124.59,"endTime":127.38,"body":"incorporate your feedback in the"},{"speaker":"Travis","startTime":124.59,"endTime":127.38,"body":"future. And even if only a"},{"speaker":"Travis","startTime":127.38,"endTime":129.84,"body":"certain percentage of your"},{"speaker":"Travis","startTime":127.38,"endTime":129.84,"body":"listeners actually fill out that"},{"speaker":"Travis","startTime":129.84,"endTime":133.5,"body":"survey, that is invaluable"},{"speaker":"Travis","startTime":129.84,"endTime":133.5,"body":"information. Because typically"},{"speaker":"Travis","startTime":133.5,"endTime":136.23,"body":"as a podcast, you're trying to"},{"speaker":"Travis","startTime":133.5,"endTime":136.23,"body":"read the tea leaves and figure"},{"speaker":"Travis","startTime":136.23,"endTime":138.66,"body":"out what do people like not like"},{"speaker":"Travis","startTime":136.23,"endTime":138.66,"body":"you're trying to make educated"},{"speaker":"Travis","startTime":138.66,"endTime":141.48,"body":"guesses based on what you can"},{"speaker":"Travis","startTime":138.66,"endTime":141.48,"body":"see, but there is no"},{"speaker":"Travis","startTime":141.48,"endTime":144.15,"body":"substitution for simply going"},{"speaker":"Travis","startTime":141.48,"endTime":144.15,"body":"directly to your listeners and"},{"speaker":"Travis","startTime":144.15,"endTime":147.06,"body":"saying What do you like about"},{"speaker":"Travis","startTime":144.15,"endTime":147.06,"body":"the show? What are your favorite"},{"speaker":"Travis","startTime":147.06,"endTime":149.52,"body":"episodes? And what are the"},{"speaker":"Travis","startTime":147.06,"endTime":149.52,"body":"things that you wish that I"},{"speaker":"Travis","startTime":149.52,"endTime":151.89,"body":"would do differently or the way"},{"speaker":"Travis","startTime":149.52,"endTime":151.89,"body":"I wish that I would not do at"},{"speaker":"Travis","startTime":151.89,"endTime":155.76,"body":"all, in order to make this"},{"speaker":"Travis","startTime":151.89,"endTime":155.76,"body":"podcast even better for you. So"},{"speaker":"Travis","startTime":155.76,"endTime":159.87,"body":"create a very simple survey"},{"speaker":"Travis","startTime":155.76,"endTime":159.87,"body":"using Google Forms or Survey"},{"speaker":"Travis","startTime":159.87,"endTime":162.39,"body":"Monkey, send it out to your"},{"speaker":"Travis","startTime":159.87,"endTime":162.39,"body":"listeners, and then use those"},{"speaker":"Travis","startTime":162.39,"endTime":165.09,"body":"responses to help you figure out"},{"speaker":"Travis","startTime":162.39,"endTime":165.09,"body":"how you can break through that"},{"speaker":"Travis","startTime":165.09,"endTime":170.07,"body":"plateau. And the third thing you"},{"speaker":"Travis","startTime":165.09,"endTime":170.07,"body":"can do to break out of that"},{"speaker":"Travis","startTime":170.07,"endTime":173.49,"body":"plateau to kickstart your"},{"speaker":"Travis","startTime":170.07,"endTime":173.49,"body":"podcast is to spend more time"},{"speaker":"Travis","startTime":173.64,"endTime":176.4,"body":"marketing your podcast that"},{"speaker":"Travis","startTime":173.64,"endTime":176.4,"body":"might sound like Well, of"},{"speaker":"Travis","startTime":176.4,"endTime":178.41,"body":"course, Travis, if I had all the"},{"speaker":"Travis","startTime":176.4,"endTime":178.41,"body":"time in the world, I were just"},{"speaker":"Travis","startTime":178.41,"endTime":181.89,"body":"marking my podcast all the time."},{"speaker":"Travis","startTime":178.41,"endTime":181.89,"body":"But what I have seen coaching,"},{"speaker":"Travis","startTime":181.89,"endTime":184.62,"body":"working with podcasters and even"},{"speaker":"Travis","startTime":181.89,"endTime":184.62,"body":"running, I think I'm up to 10"},{"speaker":"Travis","startTime":184.62,"endTime":188.01,"body":"shows by now what I have noticed"},{"speaker":"Travis","startTime":184.62,"endTime":188.01,"body":"is that it's easy as the"},{"speaker":"Travis","startTime":188.01,"endTime":190.98,"body":"creative as the person putting"},{"speaker":"Travis","startTime":188.01,"endTime":190.98,"body":"the podcast together to"},{"speaker":"Travis","startTime":190.98,"endTime":193.56,"body":"gravitate towards the things you"},{"speaker":"Travis","startTime":190.98,"endTime":193.56,"body":"naturally like to do. And so if"},{"speaker":"Travis","startTime":193.56,"endTime":196.47,"body":"you enjoy interviewing people,"},{"speaker":"Travis","startTime":193.56,"endTime":196.47,"body":"if you enjoy editing your"},{"speaker":"Travis","startTime":196.47,"endTime":199.23,"body":"podcast, if you enjoy tweaking,"},{"speaker":"Travis","startTime":196.47,"endTime":199.23,"body":"with your episode, artwork, that"},{"speaker":"Travis","startTime":199.23,"endTime":201.87,"body":"is where you will spend most of"},{"speaker":"Travis","startTime":199.23,"endTime":201.87,"body":"your time because it's fun, and"},{"speaker":"Travis","startTime":201.87,"endTime":204.03,"body":"you enjoy doing that. And"},{"speaker":"Travis","startTime":201.87,"endTime":204.03,"body":"there's nothing wrong with that."},{"speaker":"Travis","startTime":204.03,"endTime":207.72,"body":"But just recognize that until"},{"speaker":"Travis","startTime":204.03,"endTime":207.72,"body":"you're able to spend at least as"},{"speaker":"Travis","startTime":207.72,"endTime":211.26,"body":"much time marketing your show,"},{"speaker":"Travis","startTime":207.72,"endTime":211.26,"body":"as you do producing it, you're"},{"speaker":"Travis","startTime":211.26,"endTime":213.51,"body":"probably going to stay stuck at"},{"speaker":"Travis","startTime":211.26,"endTime":213.51,"body":"that plateau. And that's simply"},{"speaker":"Travis","startTime":213.51,"endTime":217.8,"body":"because podcasts, once you have"},{"speaker":"Travis","startTime":213.51,"endTime":217.8,"body":"a listener, they're they're like"},{"speaker":"Travis","startTime":217.8,"endTime":219.48,"body":"they're committed, they're"},{"speaker":"Travis","startTime":217.8,"endTime":219.48,"body":"downloading your episode,"},{"speaker":"Travis","startTime":219.48,"endTime":222.12,"body":"they're listening to you for 30"},{"speaker":"Travis","startTime":219.48,"endTime":222.12,"body":"minutes a week. But it takes a"},{"speaker":"Travis","startTime":222.12,"endTime":225.78,"body":"lot for someone to commit to"},{"speaker":"Travis","startTime":222.12,"endTime":225.78,"body":"that as a subscriber, as someone"},{"speaker":"Travis","startTime":225.78,"endTime":228.24,"body":"who's following your podcast on"},{"speaker":"Travis","startTime":225.78,"endTime":228.24,"body":"a weekly basis. And so unless"},{"speaker":"Travis","startTime":228.24,"endTime":230.49,"body":"you're getting the word out"},{"speaker":"Travis","startTime":228.24,"endTime":230.49,"body":"there, and letting people know,"},{"speaker":"Travis","startTime":230.55,"endTime":233.19,"body":"I have this really incredible"},{"speaker":"Travis","startTime":230.55,"endTime":233.19,"body":"thing that you will love,"},{"speaker":"Travis","startTime":233.22,"endTime":235.65,"body":"they're not going to know about"},{"speaker":"Travis","startTime":233.22,"endTime":235.65,"body":"it. And so if you're not"},{"speaker":"Travis","startTime":235.65,"endTime":239.25,"body":"spending as much time marketing"},{"speaker":"Travis","startTime":235.65,"endTime":239.25,"body":"your show, as you are producing"},{"speaker":"Travis","startTime":239.25,"endTime":242.4,"body":"it, then you're missing an"},{"speaker":"Travis","startTime":239.25,"endTime":242.4,"body":"opportunity. And so just go"},{"speaker":"Travis","startTime":242.4,"endTime":244.95,"body":"through and ask yourself of"},{"speaker":"Travis","startTime":242.4,"endTime":244.95,"body":"those three things where what is"},{"speaker":"Travis","startTime":244.95,"endTime":247.95,"body":"something you could do right"},{"speaker":"Travis","startTime":244.95,"endTime":247.95,"body":"now, in order to help break out"},{"speaker":"Travis","startTime":247.95,"endTime":250.2,"body":"of that plateau? Is it going"},{"speaker":"Travis","startTime":247.95,"endTime":250.2,"body":"back and looking through your"},{"speaker":"Travis","startTime":250.2,"endTime":253.05,"body":"episodes to see which ones are"},{"speaker":"Travis","startTime":250.2,"endTime":253.05,"body":"outperforming the others? Is it"},{"speaker":"Travis","startTime":253.05,"endTime":255.45,"body":"creating a simple survey that"},{"speaker":"Travis","startTime":253.05,"endTime":255.45,"body":"you can send to your listeners"},{"speaker":"Travis","startTime":255.57,"endTime":257.85,"body":"and promote in your upcoming"},{"speaker":"Travis","startTime":255.57,"endTime":257.85,"body":"episodes so they know to go and"},{"speaker":"Travis","startTime":257.85,"endTime":260.46,"body":"fill it out? Or is it just"},{"speaker":"Travis","startTime":257.85,"endTime":260.46,"body":"doubling down on your marketing"},{"speaker":"Travis","startTime":260.46,"endTime":263.79,"body":"content to make sure that you're"},{"speaker":"Travis","startTime":260.46,"endTime":263.79,"body":"actually putting in the work to"},{"speaker":"Travis","startTime":263.79,"endTime":266.07,"body":"promote this really incredible"},{"speaker":"Travis","startTime":263.79,"endTime":266.07,"body":"thing that you've made so that"},{"speaker":"Travis","startTime":266.07,"endTime":269.52,"body":"more people can listen to it."},{"speaker":"Travis","startTime":266.07,"endTime":269.52,"body":"Pick one of those things right"},{"speaker":"Travis","startTime":269.52,"endTime":272.7,"body":"now to implement to break out of"},{"speaker":"Travis","startTime":269.52,"endTime":272.7,"body":"that plateau and to kickstart"},{"speaker":"Travis","startTime":272.73,"endTime":276.42,"body":"your podcast. Thanks for"},{"speaker":"Travis","startTime":272.73,"endTime":276.42,"body":"listening to Podcasting Q\u0026A."},{"speaker":"Travis","startTime":276.6,"endTime":278.85,"body":"If you have a question you'd"},{"speaker":"Travis","startTime":276.6,"endTime":278.85,"body":"like us to answer on a future"},{"speaker":"Travis","startTime":278.85,"endTime":282.24,"body":"episode, you can just go to"},{"speaker":"Travis","startTime":278.85,"endTime":282.24,"body":"speakpipe.com/Buzzsprout or"},{"speaker":"Travis","startTime":282.24,"endTime":284.76,"body":"click the link in the show notes"},{"speaker":"Travis","startTime":282.24,"endTime":284.76,"body":"to leave us a brief audio"},{"speaker":"Travis","startTime":284.79,"endTime":289.11,"body":"message. Podcasting Q\u0026A is"},{"speaker":"Travis","startTime":284.79,"endTime":289.11,"body":"available both as a video and an"},{"speaker":"Travis","startTime":289.14,"endTime":291.87,"body":"audio podcast. So if you enjoy"},{"speaker":"Travis","startTime":289.14,"endTime":291.87,"body":"watching videos, make sure you"},{"speaker":"Travis","startTime":291.87,"endTime":294.3,"body":"subscribe to the Buzzsprout"},{"speaker":"Travis","startTime":291.87,"endTime":294.3,"body":"YouTube channel to get more"},{"speaker":"Travis","startTime":294.3,"endTime":297.27,"body":"content every single week. Or"},{"speaker":"Travis","startTime":294.3,"endTime":297.27,"body":"you can subscribe to Podcasting"},{"speaker":"Travis","startTime":297.27,"endTime":300.6,"body":"Q\u0026A and your favorite podcast"},{"speaker":"Travis","startTime":297.27,"endTime":300.6,"body":"listening app. tip for today."},{"speaker":"Travis","startTime":300.69,"endTime":303.45,"body":"Thanks for listening and as"},{"speaker":"Travis","startTime":300.69,"endTime":303.45,"body":"always keep podcasting"}]}