{"version":"1.0.0","segments":[{"speaker":"Travis","startTime":0.0,"endTime":3.36,"body":"So when should you"},{"speaker":"Travis","startTime":0.0,"endTime":3.36,"body":"monetize your podcast? That's"},{"speaker":"Travis","startTime":3.36,"endTime":5.94,"body":"the million dollar question or"},{"speaker":"Travis","startTime":3.36,"endTime":5.94,"body":"probably more appropriately the"},{"speaker":"Travis","startTime":5.94,"endTime":9.48,"body":"$1,000 question, it's a question"},{"speaker":"Travis","startTime":5.94,"endTime":9.48,"body":"that we get a lot at Buzzsprout."},{"speaker":"Travis","startTime":9.48,"endTime":13.05,"body":"Because monetization is one of"},{"speaker":"Travis","startTime":9.48,"endTime":13.05,"body":"those things that you typically"},{"speaker":"Travis","startTime":13.05,"endTime":15.24,"body":"think about as a podcaster,"},{"speaker":"Travis","startTime":13.05,"endTime":15.24,"body":"especially after you've gotten"},{"speaker":"Travis","startTime":15.24,"endTime":17.94,"body":"started. And you just want to"},{"speaker":"Travis","startTime":15.24,"endTime":17.94,"body":"know what kind of options are"},{"speaker":"Travis","startTime":17.94,"endTime":21.24,"body":"out there for me as an"},{"speaker":"Travis","startTime":17.94,"endTime":21.24,"body":"independent podcaster. And when"},{"speaker":"Travis","startTime":21.24,"endTime":23.4,"body":"does it make the most sense to"},{"speaker":"Travis","startTime":21.24,"endTime":23.4,"body":"start taking advantage of some"},{"speaker":"Travis","startTime":23.4,"endTime":27.09,"body":"of those options. So before we"},{"speaker":"Travis","startTime":23.4,"endTime":27.09,"body":"get to our recommendation, our"},{"speaker":"Travis","startTime":27.09,"endTime":30.0,"body":"advice on when we think it's a"},{"speaker":"Travis","startTime":27.09,"endTime":30.0,"body":"good idea to start exploring"},{"speaker":"Travis","startTime":30.0,"endTime":33.84,"body":"monetization, it's helpful to"},{"speaker":"Travis","startTime":30.0,"endTime":33.84,"body":"understand the three big things"},{"speaker":"Travis","startTime":33.84,"endTime":39.51,"body":"that you will spend your time"},{"speaker":"Travis","startTime":33.84,"endTime":39.51,"body":"working on as a podcaster. The"},{"speaker":"Travis","startTime":39.51,"endTime":44.37,"body":"first one is content. And that"},{"speaker":"Travis","startTime":39.51,"endTime":44.37,"body":"is literally creating the"},{"speaker":"Travis","startTime":44.37,"endTime":48.03,"body":"podcast episodes that your"},{"speaker":"Travis","startTime":44.37,"endTime":48.03,"body":"listeners get in their podcast"},{"speaker":"Travis","startTime":48.03,"endTime":50.7,"body":"playing apps, if you're not"},{"speaker":"Travis","startTime":48.03,"endTime":50.7,"body":"creating content, there is"},{"speaker":"Travis","startTime":50.7,"endTime":54.09,"body":"nothing to monetize. So that has"},{"speaker":"Travis","startTime":50.7,"endTime":54.09,"body":"to be the first piece launching"},{"speaker":"Travis","startTime":54.09,"endTime":56.88,"body":"your first episode publishing"},{"speaker":"Travis","startTime":54.09,"endTime":56.88,"body":"consistently getting into a"},{"speaker":"Travis","startTime":56.88,"endTime":59.16,"body":"groove with how you're editing"},{"speaker":"Travis","startTime":56.88,"endTime":59.16,"body":"your episodes, during the"},{"speaker":"Travis","startTime":59.16,"endTime":62.64,"body":"interviews, all that fits in the"},{"speaker":"Travis","startTime":59.16,"endTime":62.64,"body":"bucket of creating the podcast"},{"speaker":"Travis","startTime":62.64,"endTime":65.13,"body":"itself. Once you feel like"},{"speaker":"Travis","startTime":62.64,"endTime":65.13,"body":"you've got a really good rhythm"},{"speaker":"Travis","startTime":65.13,"endTime":68.37,"body":"with that, the next thing you"},{"speaker":"Travis","startTime":65.13,"endTime":68.37,"body":"want to focus on is marketing"},{"speaker":"Travis","startTime":68.58,"endTime":71.22,"body":"your podcast, because it's not"},{"speaker":"Travis","startTime":68.58,"endTime":71.22,"body":"good enough to just create"},{"speaker":"Travis","startTime":71.22,"endTime":74.13,"body":"something really cool and really"},{"speaker":"Travis","startTime":71.22,"endTime":74.13,"body":"special. If nobody knows about"},{"speaker":"Travis","startTime":74.13,"endTime":77.91,"body":"it, then it's gonna be difficult"},{"speaker":"Travis","startTime":74.13,"endTime":77.91,"body":"to monetize it, because you need"},{"speaker":"Travis","startTime":77.91,"endTime":81.15,"body":"an audience first, before any"},{"speaker":"Travis","startTime":77.91,"endTime":81.15,"body":"monetization strategies really"},{"speaker":"Travis","startTime":81.15,"endTime":84.09,"body":"makes sense. And so once you"},{"speaker":"Travis","startTime":81.15,"endTime":84.09,"body":"have the content dialed in, you"},{"speaker":"Travis","startTime":84.09,"endTime":87.72,"body":"want to shift your attention to"},{"speaker":"Travis","startTime":84.09,"endTime":87.72,"body":"marketing, your podcast. So that"},{"speaker":"Travis","startTime":87.72,"endTime":90.78,"body":"means going on other people's"},{"speaker":"Travis","startTime":87.72,"endTime":90.78,"body":"podcasts and being a guest. That"},{"speaker":"Travis","startTime":90.78,"endTime":93.54,"body":"means having guests on your"},{"speaker":"Travis","startTime":90.78,"endTime":93.54,"body":"podcast potentially, if that's"},{"speaker":"Travis","startTime":93.54,"endTime":96.18,"body":"the model that makes sense for"},{"speaker":"Travis","startTime":93.54,"endTime":96.18,"body":"you. That means using social"},{"speaker":"Travis","startTime":96.18,"endTime":98.88,"body":"media, going into Reddit"},{"speaker":"Travis","startTime":96.18,"endTime":98.88,"body":"threads, and Facebook groups and"},{"speaker":"Travis","startTime":98.88,"endTime":100.74,"body":"interacting with people that you"},{"speaker":"Travis","startTime":98.88,"endTime":100.74,"body":"think would be a good fit for"},{"speaker":"Travis","startTime":100.74,"endTime":103.74,"body":"your podcast, that's the things"},{"speaker":"Travis","startTime":100.74,"endTime":103.74,"body":"that you want to focus on. Next."},{"speaker":"Travis","startTime":103.74,"endTime":107.28,"body":"Because unless you have a"},{"speaker":"Travis","startTime":103.74,"endTime":107.28,"body":"podcast that is growing, any"},{"speaker":"Travis","startTime":107.28,"endTime":110.07,"body":"monetization strategies that you"},{"speaker":"Travis","startTime":107.28,"endTime":110.07,"body":"choose are ultimately going to"},{"speaker":"Travis","startTime":110.34,"endTime":113.85,"body":"not reach the full potential of"},{"speaker":"Travis","startTime":110.34,"endTime":113.85,"body":"what you could earn from those"},{"speaker":"Travis","startTime":113.85,"endTime":117.0,"body":"opportunities. So if you go"},{"speaker":"Travis","startTime":113.85,"endTime":117.0,"body":"straight from creating content"},{"speaker":"Travis","startTime":117.21,"endTime":119.55,"body":"to monetization, and you skip"},{"speaker":"Travis","startTime":117.21,"endTime":119.55,"body":"the marketing step in the"},{"speaker":"Travis","startTime":119.55,"endTime":122.76,"body":"middle, you're going to be"},{"speaker":"Travis","startTime":119.55,"endTime":122.76,"body":"trying to squeeze every single"},{"speaker":"Travis","startTime":122.76,"endTime":125.94,"body":"penny out of the audience that"},{"speaker":"Travis","startTime":122.76,"endTime":125.94,"body":"you have. But if you had instead"},{"speaker":"Travis","startTime":125.94,"endTime":129.87,"body":"focused first on creating the"},{"speaker":"Travis","startTime":125.94,"endTime":129.87,"body":"content, second on marketing the"},{"speaker":"Travis","startTime":129.87,"endTime":131.91,"body":"show to make sure that every"},{"speaker":"Travis","startTime":129.87,"endTime":131.91,"body":"single month you have more"},{"speaker":"Travis","startTime":131.91,"endTime":135.24,"body":"listeners you had in the month"},{"speaker":"Travis","startTime":131.91,"endTime":135.24,"body":"before then monetization starts"},{"speaker":"Travis","startTime":135.24,"endTime":138.57,"body":"to really make sense. And when"},{"speaker":"Travis","startTime":135.24,"endTime":138.57,"body":"you're in that position, where"},{"speaker":"Travis","startTime":138.57,"endTime":140.97,"body":"you have the content, you've"},{"speaker":"Travis","startTime":138.57,"endTime":140.97,"body":"marketed it, now you're starting"},{"speaker":"Travis","startTime":140.97,"endTime":144.06,"body":"to monetize it, it's not as"},{"speaker":"Travis","startTime":140.97,"endTime":144.06,"body":"overwhelming either, because"},{"speaker":"Travis","startTime":144.06,"endTime":147.0,"body":"when you're first starting out,"},{"speaker":"Travis","startTime":144.06,"endTime":147.0,"body":"trying to balance all three of"},{"speaker":"Travis","startTime":147.0,"endTime":149.91,"body":"these things can feel like a"},{"speaker":"Travis","startTime":147.0,"endTime":149.91,"body":"lot. And so until you've really"},{"speaker":"Travis","startTime":149.91,"endTime":152.64,"body":"mastered the content really"},{"speaker":"Travis","startTime":149.91,"endTime":152.64,"body":"mastered the marketing,"},{"speaker":"Travis","startTime":152.73,"endTime":156.27,"body":"monetization is really just"},{"speaker":"Travis","startTime":152.73,"endTime":156.27,"body":"going to be a distraction from"},{"speaker":"Travis","startTime":156.27,"endTime":159.21,"body":"what you should be doing to help"},{"speaker":"Travis","startTime":156.27,"endTime":159.21,"body":"your podcast be set up for long"},{"speaker":"Travis","startTime":159.21,"endTime":162.45,"body":"term success. And for it to not"},{"speaker":"Travis","startTime":159.21,"endTime":162.45,"body":"just be, you know, a one and"},{"speaker":"Travis","startTime":162.45,"endTime":164.7,"body":"done thing, or you do it for a"},{"speaker":"Travis","startTime":162.45,"endTime":164.7,"body":"couple months and realize"},{"speaker":"Travis","startTime":164.7,"endTime":167.34,"body":"there's a lot of work involved"},{"speaker":"Travis","startTime":164.7,"endTime":167.34,"body":"and then decide to quit, we want"},{"speaker":"Travis","startTime":167.34,"endTime":172.95,"body":"you to be set up for success."},{"speaker":"Travis","startTime":167.34,"endTime":172.95,"body":"Now, what is the threshold, the"},{"speaker":"Travis","startTime":172.95,"endTime":176.31,"body":"ballpark that we recommend for"},{"speaker":"Travis","startTime":172.95,"endTime":176.31,"body":"podcasters to start considering"},{"speaker":"Travis","startTime":176.31,"endTime":180.21,"body":"monetization for me, what I"},{"speaker":"Travis","startTime":176.31,"endTime":180.21,"body":"encourage podcasters to do is"},{"speaker":"Travis","startTime":180.24,"endTime":184.2,"body":"publish episodes consistently"},{"speaker":"Travis","startTime":180.24,"endTime":184.2,"body":"for at least six months that"},{"speaker":"Travis","startTime":184.2,"endTime":186.69,"body":"allows you to really master that"},{"speaker":"Travis","startTime":184.2,"endTime":186.69,"body":"first bucket that we talked"},{"speaker":"Travis","startTime":186.69,"endTime":191.31,"body":"about. The second threshold is"},{"speaker":"Travis","startTime":186.69,"endTime":191.31,"body":"to be getting at least 500"},{"speaker":"Travis","startTime":191.31,"endTime":196.41,"body":"downloads per episode. The"},{"speaker":"Travis","startTime":191.31,"endTime":196.41,"body":"reason that number is important,"},{"speaker":"Travis","startTime":196.56,"endTime":199.26,"body":"and actually like a really good"},{"speaker":"Travis","startTime":196.56,"endTime":199.26,"body":"rule of thumb for when you start"},{"speaker":"Travis","startTime":199.26,"endTime":202.98,"body":"monetizing your podcast is"},{"speaker":"Travis","startTime":199.26,"endTime":202.98,"body":"because at that level, every"},{"speaker":"Travis","startTime":202.98,"endTime":206.16,"body":"single monetization strategy"},{"speaker":"Travis","startTime":202.98,"endTime":206.16,"body":"that's out there starts to make"},{"speaker":"Travis","startTime":206.16,"endTime":210.63,"body":"sense. Even the ones that aren't"},{"speaker":"Travis","startTime":206.16,"endTime":210.63,"body":"as lucrative like CPM based ad"},{"speaker":"Travis","startTime":210.63,"endTime":214.17,"body":"reads and sponsorships. You can"},{"speaker":"Travis","startTime":210.63,"endTime":214.17,"body":"create packages for brands at"},{"speaker":"Travis","startTime":214.17,"endTime":217.56,"body":"500 listeners that start to make"},{"speaker":"Travis","startTime":214.17,"endTime":217.56,"body":"financial sense where you're not"},{"speaker":"Travis","startTime":217.56,"endTime":221.73,"body":"just earning $3 for an episode,"},{"speaker":"Travis","startTime":217.56,"endTime":221.73,"body":"but you're starting to earn"},{"speaker":"Travis","startTime":221.91,"endTime":225.87,"body":"1020 30 $40 for an episode."},{"speaker":"Travis","startTime":221.91,"endTime":225.87,"body":"That's the rule of thumb that we"},{"speaker":"Travis","startTime":225.87,"endTime":229.53,"body":"encourage you to consider is be"},{"speaker":"Travis","startTime":225.87,"endTime":229.53,"body":"publishing episodes for at least"},{"speaker":"Travis","startTime":229.53,"endTime":234.27,"body":"six months, and have 500"},{"speaker":"Travis","startTime":229.53,"endTime":234.27,"body":"downloads per episode before you"},{"speaker":"Travis","startTime":234.27,"endTime":237.66,"body":"start thinking about monetizing"},{"speaker":"Travis","startTime":234.27,"endTime":237.66,"body":"your show. Thanks for listening"},{"speaker":"Travis","startTime":237.66,"endTime":241.11,"body":"to Podcasting Q\u0026A. If you have a"},{"speaker":"Travis","startTime":237.66,"endTime":241.11,"body":"question you'd like us to answer"},{"speaker":"Travis","startTime":241.11,"endTime":244.17,"body":"on a future episode, you can"},{"speaker":"Travis","startTime":241.11,"endTime":244.17,"body":"just go to speakpipe.com/Buzzspr"},{"speaker":"Travis","startTime":244.17,"endTime":246.57,"body":"ut or click the link in the sho"},{"speaker":"Travis","startTime":244.17,"endTime":246.57,"body":"notes to leave us a brief a"},{"speaker":"Travis","startTime":246.57,"endTime":251.19,"body":"dio message. Podcasting Q\u0026A is"},{"speaker":"Travis","startTime":246.57,"endTime":251.19,"body":"vailable both as a video and an"},{"speaker":"Travis","startTime":251.43,"endTime":254.73,"body":"udio podcast. So if you enjoy w"},{"speaker":"Travis","startTime":251.43,"endTime":254.73,"body":"tching videos, make sure you sub"},{"speaker":"Travis","startTime":254.73,"endTime":257.19,"body":"cribe to The Buzzsprout Youtube"},{"speaker":"Travis","startTime":254.73,"endTime":257.19,"body":"Channel to get more content"},{"speaker":"Travis","startTime":257.19,"endTime":260.16,"body":"every single week. Or you can"},{"speaker":"Travis","startTime":257.19,"endTime":260.16,"body":"subscribe to Podcasting Q\u0026A And"},{"speaker":"Travis","startTime":260.16,"endTime":263.07,"body":"your favorite podcast listeni"},{"speaker":"Travis","startTime":260.16,"endTime":263.07,"body":"g app. Well that's it for tod"},{"speaker":"Travis","startTime":263.07,"endTime":266.37,"body":"y. Thanks for listening and as"},{"speaker":"Travis","startTime":263.07,"endTime":266.37,"body":"lways keep podcasting"}]}