{"version":"1.0.0","segments":[{"speaker":"Sarah","startTime":0.0,"endTime":1.92,"body":"In today's episode,"},{"speaker":"Sarah","startTime":0.0,"endTime":1.92,"body":"you'll learn some simple"},{"speaker":"Sarah","startTime":1.92,"endTime":7.14,"body":"strategies on how you can"},{"speaker":"Sarah","startTime":1.92,"endTime":7.14,"body":"promote a new podcast. Welcome"},{"speaker":"Sarah","startTime":7.14,"endTime":9.87,"body":"to Podcasting Q\u0026A, where you"},{"speaker":"Sarah","startTime":7.14,"endTime":9.87,"body":"learn the best tips and"},{"speaker":"Sarah","startTime":9.87,"endTime":13.11,"body":"strategies to launch grow and"},{"speaker":"Sarah","startTime":9.87,"endTime":13.11,"body":"monetize your podcast. This"},{"speaker":"Sarah","startTime":13.11,"endTime":15.81,"body":"week's question comes from a"},{"speaker":"Sarah","startTime":13.11,"endTime":15.81,"body":"Dana. Hey guys,"},{"speaker":"Dana","startTime":15.839,"endTime":18.959,"body":"Dana here. So I am in"},{"speaker":"Dana","startTime":15.839,"endTime":18.959,"body":"charge of the marketing"},{"speaker":"Dana","startTime":18.959,"endTime":22.589,"body":"advertising for a new podcast."},{"speaker":"Dana","startTime":18.959,"endTime":22.589,"body":"And I just wanted to know if you"},{"speaker":"Dana","startTime":22.589,"endTime":27.959,"body":"have any tips or advice, or a"},{"speaker":"Dana","startTime":22.589,"endTime":27.959,"body":"brand new podcast in how to, I"},{"speaker":"Dana","startTime":27.959,"endTime":32.369,"body":"guess marketed and do the"},{"speaker":"Dana","startTime":27.959,"endTime":32.369,"body":"research, like find that target"},{"speaker":"Dana","startTime":32.369,"endTime":37.739,"body":"audience and optimize all the"},{"speaker":"Dana","startTime":32.369,"endTime":37.739,"body":"apps and all the knowledge are"},{"speaker":"Dana","startTime":37.739,"endTime":39.749,"body":"there? There's just so many"},{"speaker":"Dana","startTime":37.739,"endTime":39.749,"body":"things, I just don't know where"},{"speaker":"Dana","startTime":39.749,"endTime":41.099,"body":"to start. Thank you."},{"speaker":"Sarah","startTime":41.369,"endTime":44.429,"body":"Thanks for your question,"},{"speaker":"Sarah","startTime":41.369,"endTime":44.429,"body":"Dana. You're right. There are so"},{"speaker":"Sarah","startTime":44.459,"endTime":47.159,"body":"many strategies out there all"},{"speaker":"Sarah","startTime":44.459,"endTime":47.159,"body":"the way from targeting your"},{"speaker":"Sarah","startTime":47.159,"endTime":51.269,"body":"ideal audience to building a"},{"speaker":"Sarah","startTime":47.159,"endTime":51.269,"body":"huge podcast launch team. And"},{"speaker":"Sarah","startTime":51.269,"endTime":55.109,"body":"the good news is that you don't"},{"speaker":"Sarah","startTime":51.269,"endTime":55.109,"body":"have to do it all there are some"},{"speaker":"Sarah","startTime":55.109,"endTime":59.249,"body":"strategies that you can use to"},{"speaker":"Sarah","startTime":55.109,"endTime":59.249,"body":"lay a foundation in order to"},{"speaker":"Sarah","startTime":59.249,"endTime":65.549,"body":"start your show off with a bang."},{"speaker":"Sarah","startTime":59.249,"endTime":65.549,"body":"Strategy number one, is to"},{"speaker":"Sarah","startTime":65.549,"endTime":69.059,"body":"create a listener persona,"},{"speaker":"Sarah","startTime":65.549,"endTime":69.059,"body":"creating a listener persona is"},{"speaker":"Sarah","startTime":69.059,"endTime":73.559,"body":"pretty simple. Think about what"},{"speaker":"Sarah","startTime":69.059,"endTime":73.559,"body":"your listener likes to do it,"},{"speaker":"Sarah","startTime":73.559,"endTime":76.229,"body":"what are some of their hobbies?"},{"speaker":"Sarah","startTime":73.559,"endTime":76.229,"body":"What are some of their values,"},{"speaker":"Sarah","startTime":76.439,"endTime":79.499,"body":"anything they believe in, maybe"},{"speaker":"Sarah","startTime":76.439,"endTime":79.499,"body":"other shows that they like to"},{"speaker":"Sarah","startTime":79.499,"endTime":83.369,"body":"listen to all of these things is"},{"speaker":"Sarah","startTime":79.499,"endTime":83.369,"body":"going to help you get inside"},{"speaker":"Sarah","startTime":83.369,"endTime":86.639,"body":"your listeners brain. So"},{"speaker":"Sarah","startTime":83.369,"endTime":86.639,"body":"whatever strategy do end up"},{"speaker":"Sarah","startTime":86.639,"endTime":90.299,"body":"trying is going to be a lot more"},{"speaker":"Sarah","startTime":86.639,"endTime":90.299,"body":"effective than if you didn't"},{"speaker":"Sarah","startTime":90.329,"endTime":96.419,"body":"really understand your listener"},{"speaker":"Sarah","startTime":90.329,"endTime":96.419,"body":"at all. Strategy number two, is"},{"speaker":"Sarah","startTime":96.419,"endTime":99.749,"body":"to make sure that listeners can"},{"speaker":"Sarah","startTime":96.419,"endTime":99.749,"body":"find your podcast it doesn't"},{"speaker":"Sarah","startTime":99.749,"endTime":102.869,"body":"matter if you've created the"},{"speaker":"Sarah","startTime":99.749,"endTime":102.869,"body":"most amazing episode in the"},{"speaker":"Sarah","startTime":102.869,"endTime":107.369,"body":"world. If listeners can't find"},{"speaker":"Sarah","startTime":102.869,"endTime":107.369,"body":"it, how are they going to listen"},{"speaker":"Sarah","startTime":107.369,"endTime":110.579,"body":"to it at a minimum, you want to"},{"speaker":"Sarah","startTime":107.369,"endTime":110.579,"body":"submit your show to the major"},{"speaker":"Sarah","startTime":110.579,"endTime":114.329,"body":"podcast directories like Apple"},{"speaker":"Sarah","startTime":110.579,"endTime":114.329,"body":"podcasts, Google podcasts,"},{"speaker":"Sarah","startTime":114.329,"endTime":117.479,"body":"Spotify, and even stitcher"},{"speaker":"Sarah","startTime":114.329,"endTime":117.479,"body":"Buzzsprout makes this really"},{"speaker":"Sarah","startTime":117.509,"endTime":121.319,"body":"easy, because has a list of all"},{"speaker":"Sarah","startTime":117.509,"endTime":121.319,"body":"the major podcast directories"},{"speaker":"Sarah","startTime":121.469,"endTime":125.129,"body":"right on your dashboard. So when"},{"speaker":"Sarah","startTime":121.469,"endTime":125.129,"body":"you're ready, all you have to do"},{"speaker":"Sarah","startTime":125.129,"endTime":130.409,"body":"is click on the links and then"},{"speaker":"Sarah","startTime":125.129,"endTime":130.409,"body":"submit your show. Strategy"},{"speaker":"Sarah","startTime":130.409,"endTime":133.349,"body":"number three is to find"},{"speaker":"Sarah","startTime":130.409,"endTime":133.349,"body":"effective ways to pique"},{"speaker":"Sarah","startTime":133.409,"endTime":139.169,"body":"curiosity podcast listeners have"},{"speaker":"Sarah","startTime":133.409,"endTime":139.169,"body":"10s of 1000s or more shows that"},{"speaker":"Sarah","startTime":139.169,"endTime":142.919,"body":"they can listen to at any given"},{"speaker":"Sarah","startTime":139.169,"endTime":142.919,"body":"time. So why would they pick"},{"speaker":"Sarah","startTime":142.919,"endTime":146.459,"body":"your new one peeking? Curiosity"},{"speaker":"Sarah","startTime":142.919,"endTime":146.459,"body":"means creating episode"},{"speaker":"Sarah","startTime":146.459,"endTime":149.639,"body":"descriptions and even the title"},{"speaker":"Sarah","startTime":146.459,"endTime":149.639,"body":"to make the listener go well,"},{"speaker":"Sarah","startTime":149.669,"endTime":152.729,"body":"hmm, well, that's interesting,"},{"speaker":"Sarah","startTime":149.669,"endTime":152.729,"body":"maybe I'll click on and have a"},{"speaker":"Sarah","startTime":152.729,"endTime":159.749,"body":"listen. Strategy number four is"},{"speaker":"Sarah","startTime":152.729,"endTime":159.749,"body":"to be active on one or two"},{"speaker":"Sarah","startTime":159.779,"endTime":164.219,"body":"platforms, when you're promoting"},{"speaker":"Sarah","startTime":159.779,"endTime":164.219,"body":"a new show, it's natural to want"},{"speaker":"Sarah","startTime":164.219,"endTime":168.299,"body":"to be in all the places all the"},{"speaker":"Sarah","startTime":164.219,"endTime":168.299,"body":"social media platforms, your"},{"speaker":"Sarah","startTime":168.329,"endTime":172.529,"body":"email newsletter everywhere, in"},{"speaker":"Sarah","startTime":168.329,"endTime":172.529,"body":"order to promote your new show,"},{"speaker":"Sarah","startTime":172.559,"endTime":176.159,"body":"the truth is promoting a new"},{"speaker":"Sarah","startTime":172.559,"endTime":176.159,"body":"show is a lot of work and being"},{"speaker":"Sarah","startTime":176.189,"endTime":180.509,"body":"everywhere can leave you feeling"},{"speaker":"Sarah","startTime":176.189,"endTime":180.509,"body":"overwhelmed and stretched really"},{"speaker":"Sarah","startTime":180.509,"endTime":184.679,"body":"thin. Instead, what you can do"},{"speaker":"Sarah","startTime":180.509,"endTime":184.679,"body":"is to figure out where your"},{"speaker":"Sarah","startTime":184.679,"endTime":188.489,"body":"listeners hang out the most and"},{"speaker":"Sarah","startTime":184.679,"endTime":188.489,"body":"focus your energy there. So go"},{"speaker":"Sarah","startTime":188.489,"endTime":191.849,"body":"back to your listener persona."},{"speaker":"Sarah","startTime":188.489,"endTime":191.849,"body":"And take a look at that and then"},{"speaker":"Sarah","startTime":191.849,"endTime":197.279,"body":"figure out where your listener"},{"speaker":"Sarah","startTime":191.849,"endTime":197.279,"body":"likes to hang out. Strategy"},{"speaker":"Sarah","startTime":197.279,"endTime":201.179,"body":"number five is to ask friends or"},{"speaker":"Sarah","startTime":197.279,"endTime":201.179,"body":"family or even existing"},{"speaker":"Sarah","startTime":201.179,"endTime":204.539,"body":"followers to listen to your"},{"speaker":"Sarah","startTime":201.179,"endTime":204.539,"body":"show. There's absolutely nothing"},{"speaker":"Sarah","startTime":204.539,"endTime":208.169,"body":"wrong with asking friends and"},{"speaker":"Sarah","startTime":204.539,"endTime":208.169,"body":"families to listen to your show,"},{"speaker":"Sarah","startTime":208.199,"endTime":211.979,"body":"especially if you know it'll"},{"speaker":"Sarah","startTime":208.199,"endTime":211.979,"body":"benefit them. Plus, your friends"},{"speaker":"Sarah","startTime":211.979,"endTime":215.189,"body":"and family really want to"},{"speaker":"Sarah","startTime":211.979,"endTime":215.189,"body":"support your efforts. So why not"},{"speaker":"Sarah","startTime":215.189,"endTime":218.819,"body":"let them and even better after"},{"speaker":"Sarah","startTime":215.189,"endTime":218.819,"body":"they listen to the show, they"},{"speaker":"Sarah","startTime":218.819,"endTime":222.119,"body":"can share it with someone else"},{"speaker":"Sarah","startTime":218.819,"endTime":222.119,"body":"that they feel will benefit. And"},{"speaker":"Sarah","startTime":222.119,"endTime":227.459,"body":"then they can help you spread"},{"speaker":"Sarah","startTime":222.119,"endTime":227.459,"body":"the word that way. Strategy"},{"speaker":"Sarah","startTime":227.459,"endTime":232.109,"body":"number six is to talk about your"},{"speaker":"Sarah","startTime":227.459,"endTime":232.109,"body":"show even before it launches. So"},{"speaker":"Sarah","startTime":232.109,"endTime":234.989,"body":"think about launch teams for"},{"speaker":"Sarah","startTime":232.109,"endTime":234.989,"body":"products or services where"},{"speaker":"Sarah","startTime":234.989,"endTime":238.109,"body":"they're building anticipation"},{"speaker":"Sarah","startTime":234.989,"endTime":238.109,"body":"for something even before it"},{"speaker":"Sarah","startTime":238.109,"endTime":240.959,"body":"comes out. And you can"},{"speaker":"Sarah","startTime":238.109,"endTime":240.959,"body":"absolutely do that with your"},{"speaker":"Sarah","startTime":240.959,"endTime":244.169,"body":"podcast. So go ahead and tap"},{"speaker":"Sarah","startTime":240.959,"endTime":244.169,"body":"into your existing network like"},{"speaker":"Sarah","startTime":244.169,"endTime":248.339,"body":"your friends, your family or"},{"speaker":"Sarah","startTime":244.169,"endTime":248.339,"body":"even existing followers to have"},{"speaker":"Sarah","startTime":248.339,"endTime":251.489,"body":"them share details about your"},{"speaker":"Sarah","startTime":248.339,"endTime":251.489,"body":"show. And if you have a trailer"},{"speaker":"Sarah","startTime":251.489,"endTime":254.849,"body":"out you can have them share it,"},{"speaker":"Sarah","startTime":251.489,"endTime":254.849,"body":"talk about it. Maybe you can be"},{"speaker":"Sarah","startTime":254.849,"endTime":258.539,"body":"a guest on other podcasts and"},{"speaker":"Sarah","startTime":254.849,"endTime":258.539,"body":"then promote your show that way."},{"speaker":"Sarah","startTime":258.569,"endTime":261.479,"body":"So when it comes time for your"},{"speaker":"Sarah","startTime":258.569,"endTime":261.479,"body":"show to officially launch,"},{"speaker":"Sarah","startTime":261.629,"endTime":264.779,"body":"you'll have a list of listeners"},{"speaker":"Sarah","startTime":261.629,"endTime":264.779,"body":"eager to listen to that first"},{"speaker":"Sarah","startTime":264.779,"endTime":268.289,"body":"episode. Thank you for listening"},{"speaker":"Sarah","startTime":264.779,"endTime":268.289,"body":"to Podcasting Q\u0026A. Now if you"},{"speaker":"Sarah","startTime":268.289,"endTime":270.749,"body":"have a question you would like"},{"speaker":"Sarah","startTime":268.289,"endTime":270.749,"body":"to submit for the show had to"},{"speaker":"Sarah","startTime":270.749,"endTime":275.999,"body":"Speakpipe.com/Buzzsprout and"},{"speaker":"Sarah","startTime":270.749,"endTime":275.999,"body":"leave a brief audio message."},{"speaker":"Sarah","startTime":276.299,"endTime":280.049,"body":"Podcasting Q\u0026A is available both"},{"speaker":"Sarah","startTime":276.299,"endTime":280.049,"body":"video and audio format. If you'd"},{"speaker":"Sarah","startTime":280.049,"endTime":282.809,"body":"like video, please subscribe to"},{"speaker":"Sarah","startTime":280.049,"endTime":282.809,"body":"the Buzzsprout YouTube channel."},{"speaker":"Sarah","startTime":283.049,"endTime":285.809,"body":"And if you'd like audio"},{"speaker":"Sarah","startTime":283.049,"endTime":285.809,"body":"Podcasting Q\u0026A is available on"},{"speaker":"Sarah","startTime":285.839,"endTime":288.629,"body":"all the places where you can"},{"speaker":"Sarah","startTime":285.839,"endTime":288.629,"body":"listen to podcasts. Thanks for"},{"speaker":"Sarah","startTime":288.629,"endTime":291.089,"body":"listening and as always keep"},{"speaker":"Sarah","startTime":288.629,"endTime":291.089,"body":"podcasting"}]}