{"version":"1.0.0","segments":[{"speaker":"Gilon","startTime":0.0,"endTime":2.31,"body":"In today's episode, we're"},{"speaker":"Gilon","startTime":0.0,"endTime":2.31,"body":"going to show you how to set up"},{"speaker":"Gilon","startTime":2.31,"endTime":6.96,"body":"an Instagram account for your"},{"speaker":"Gilon","startTime":2.31,"endTime":6.96,"body":"podcast. If you've been"},{"speaker":"Gilon","startTime":6.96,"endTime":9.81,"body":"podcasting for any amount of"},{"speaker":"Gilon","startTime":6.96,"endTime":9.81,"body":"time, you already know that"},{"speaker":"Gilon","startTime":9.81,"endTime":12.45,"body":"creating content is sometimes"},{"speaker":"Gilon","startTime":9.81,"endTime":12.45,"body":"the least of what you do."},{"speaker":"Gilon","startTime":12.48,"endTime":15.33,"body":"Getting that amazing content in"},{"speaker":"Gilon","startTime":12.48,"endTime":15.33,"body":"front of your audience and"},{"speaker":"Gilon","startTime":15.33,"endTime":17.88,"body":"potential listeners is another"},{"speaker":"Gilon","startTime":15.33,"endTime":17.88,"body":"big piece of what goes into"},{"speaker":"Gilon","startTime":17.88,"endTime":20.1,"body":"podcasting, social media"},{"speaker":"Gilon","startTime":17.88,"endTime":20.1,"body":"marketing can be a free,"},{"speaker":"Gilon","startTime":20.1,"endTime":23.19,"body":"accessible way to do that. So on"},{"speaker":"Gilon","startTime":20.1,"endTime":23.19,"body":"this episode, we are going to"},{"speaker":"Gilon","startTime":23.19,"endTime":26.01,"body":"show you the key steps to"},{"speaker":"Gilon","startTime":23.19,"endTime":26.01,"body":"setting up an Instagram account"},{"speaker":"Gilon","startTime":26.01,"endTime":31.29,"body":"for your podcast. First things"},{"speaker":"Gilon","startTime":26.01,"endTime":31.29,"body":"first, what type of Instagram"},{"speaker":"Gilon","startTime":31.29,"endTime":34.53,"body":"account do you need to create"},{"speaker":"Gilon","startTime":31.29,"endTime":34.53,"body":"personal or business, we suggest"},{"speaker":"Gilon","startTime":34.53,"endTime":36.84,"body":"business there are more"},{"speaker":"Gilon","startTime":34.53,"endTime":36.84,"body":"analytics offered to you on a"},{"speaker":"Gilon","startTime":36.84,"endTime":39.93,"body":"business account such as the"},{"speaker":"Gilon","startTime":36.84,"endTime":39.93,"body":"demographics of a visitor and"},{"speaker":"Gilon","startTime":39.96,"endTime":42.3,"body":"how much they're engaging with"},{"speaker":"Gilon","startTime":39.96,"endTime":42.3,"body":"your page, as well as the"},{"speaker":"Gilon","startTime":42.3,"endTime":44.31,"body":"opportunity to link your"},{"speaker":"Gilon","startTime":42.3,"endTime":44.31,"body":"Instagram page with your"},{"speaker":"Gilon","startTime":44.31,"endTime":47.43,"body":"Facebook page and run ads on"},{"speaker":"Gilon","startTime":44.31,"endTime":47.43,"body":"either Facebook or Instagram"},{"speaker":"Gilon","startTime":47.43,"endTime":52.98,"body":"with your business account. So"},{"speaker":"Gilon","startTime":47.43,"endTime":52.98,"body":"step number one will be finding"},{"speaker":"Gilon","startTime":53.01,"endTime":56.67,"body":"a clean, clear profile picture,"},{"speaker":"Gilon","startTime":53.01,"endTime":56.67,"body":"your profile picture will act as"},{"speaker":"Gilon","startTime":56.67,"endTime":59.58,"body":"your podcast first impression on"},{"speaker":"Gilon","startTime":56.67,"endTime":59.58,"body":"Instagram, it needs to look on"},{"speaker":"Gilon","startTime":59.58,"endTime":62.25,"body":"brand and consistent with your"},{"speaker":"Gilon","startTime":59.58,"endTime":62.25,"body":"podcast, it could be a picture"},{"speaker":"Gilon","startTime":62.25,"endTime":65.16,"body":"of your podcast cover art, or a"},{"speaker":"Gilon","startTime":62.25,"endTime":65.16,"body":"photo of you if you're going to"},{"speaker":"Gilon","startTime":65.16,"endTime":67.86,"body":"be the face of your podcast"},{"speaker":"Gilon","startTime":65.16,"endTime":67.86,"body":"brand. But whatever it is, just"},{"speaker":"Gilon","startTime":67.86,"endTime":70.41,"body":"make sure that it looks"},{"speaker":"Gilon","startTime":67.86,"endTime":70.41,"body":"consistent with the feel as well"},{"speaker":"Gilon","startTime":70.41,"endTime":76.5,"body":"as the style of your podcast."},{"speaker":"Gilon","startTime":70.41,"endTime":76.5,"body":"The next step is going to be"},{"speaker":"Gilon","startTime":76.5,"endTime":80.4,"body":"your bio. This is a very, very"},{"speaker":"Gilon","startTime":76.5,"endTime":80.4,"body":"important aspect of your podcast"},{"speaker":"Gilon","startTime":80.43,"endTime":82.71,"body":"Instagram account. It's"},{"speaker":"Gilon","startTime":80.43,"endTime":82.71,"body":"basically like your podcast"},{"speaker":"Gilon","startTime":82.71,"endTime":86.91,"body":"elevator speech. And Instagram"},{"speaker":"Gilon","startTime":82.71,"endTime":86.91,"body":"only gives you 150 characters to"},{"speaker":"Gilon","startTime":86.91,"endTime":89.64,"body":"make it happen. So you want to"},{"speaker":"Gilon","startTime":86.91,"endTime":89.64,"body":"be really smart about the words"},{"speaker":"Gilon","startTime":89.64,"endTime":92.46,"body":"that you use. Essentially, you"},{"speaker":"Gilon","startTime":89.64,"endTime":92.46,"body":"want to hit three main"},{"speaker":"Gilon","startTime":92.46,"endTime":95.46,"body":"components. You want to talk"},{"speaker":"Gilon","startTime":92.46,"endTime":95.46,"body":"about what your podcast is about"},{"speaker":"Gilon","startTime":95.49,"endTime":97.83,"body":"who hosts your podcasts, and"},{"speaker":"Gilon","startTime":95.49,"endTime":97.83,"body":"then you want to present a call"},{"speaker":"Gilon","startTime":97.83,"endTime":100.92,"body":"to action like listen here, for"},{"speaker":"Gilon","startTime":97.83,"endTime":100.92,"body":"example, you would say something"},{"speaker":"Gilon","startTime":100.92,"endTime":105.69,"body":"like we run as a podcast hosted"},{"speaker":"Gilon","startTime":100.92,"endTime":105.69,"body":"by at Janie at Melanie about"},{"speaker":"Gilon","startTime":105.69,"endTime":109.05,"body":"moms on the run listen at the"},{"speaker":"Gilon","startTime":105.69,"endTime":109.05,"body":"link in bio that might be more"},{"speaker":"Gilon","startTime":109.05,"endTime":111.99,"body":"than 150 characters. But one of"},{"speaker":"Gilon","startTime":109.05,"endTime":111.99,"body":"the ways you can kind of work"},{"speaker":"Gilon","startTime":111.99,"endTime":115.23,"body":"around the limitation is to use"},{"speaker":"Gilon","startTime":111.99,"endTime":115.23,"body":"emojis. So instead of saying"},{"speaker":"Gilon","startTime":115.23,"endTime":117.72,"body":"hosted by you could use a"},{"speaker":"Gilon","startTime":115.23,"endTime":117.72,"body":"microphone emoji you can get"},{"speaker":"Gilon","startTime":117.72,"endTime":121.05,"body":"creative and do things like"},{"speaker":"Gilon","startTime":117.72,"endTime":121.05,"body":"that. And then pro tip, if you"},{"speaker":"Gilon","startTime":121.05,"endTime":123.66,"body":"want to have some nice little"},{"speaker":"Gilon","startTime":121.05,"endTime":123.66,"body":"formatting and your bio, you can"},{"speaker":"Gilon","startTime":123.66,"endTime":126.9,"body":"actually create your bio in the"},{"speaker":"Gilon","startTime":123.66,"endTime":126.9,"body":"Notes app of your phone and then"},{"speaker":"Gilon","startTime":126.9,"endTime":129.99,"body":"copy and paste it right into the"},{"speaker":"Gilon","startTime":126.9,"endTime":129.99,"body":"bio section of your Instagram"},{"speaker":"Gilon","startTime":129.99,"endTime":135.6,"body":"account. The next piece of real"},{"speaker":"Gilon","startTime":129.99,"endTime":135.6,"body":"estate on your Instagram account"},{"speaker":"Gilon","startTime":135.6,"endTime":140.37,"body":"will be the link in bio section"},{"speaker":"Gilon","startTime":135.6,"endTime":140.37,"body":"hear me maximize the space. So"},{"speaker":"Gilon","startTime":140.37,"endTime":143.67,"body":"this is not necessarily the"},{"speaker":"Gilon","startTime":140.37,"endTime":143.67,"body":"place to put a directory"},{"speaker":"Gilon","startTime":143.67,"endTime":147.57,"body":"specific link. For example, if"},{"speaker":"Gilon","startTime":143.67,"endTime":147.57,"body":"you use an apple podcast link"},{"speaker":"Gilon","startTime":147.57,"endTime":151.08,"body":"for your podcast, but someone"},{"speaker":"Gilon","startTime":147.57,"endTime":151.08,"body":"has an Android will not work. So"},{"speaker":"Gilon","startTime":151.08,"endTime":154.53,"body":"instead what you want to do is"},{"speaker":"Gilon","startTime":151.08,"endTime":154.53,"body":"provide a link to your podcast"},{"speaker":"Gilon","startTime":154.53,"endTime":157.8,"body":"website like Buzzsprout provides"},{"speaker":"Gilon","startTime":154.53,"endTime":157.8,"body":"or a link tree where you've"},{"speaker":"Gilon","startTime":157.8,"endTime":160.89,"body":"linked all of your content,"},{"speaker":"Gilon","startTime":157.8,"endTime":160.89,"body":"including your podcasts a much"},{"speaker":"Gilon","startTime":160.89,"endTime":166.02,"body":"better use of space, and it'll"},{"speaker":"Gilon","startTime":160.89,"endTime":166.02,"body":"work for everyone. Bonus"},{"speaker":"Gilon","startTime":166.05,"endTime":168.78,"body":"highlights this is another piece"},{"speaker":"Gilon","startTime":166.05,"endTime":168.78,"body":"of your Instagram account that"},{"speaker":"Gilon","startTime":168.78,"endTime":171.36,"body":"some people don't really use."},{"speaker":"Gilon","startTime":168.78,"endTime":171.36,"body":"It's underutilized oftentimes,"},{"speaker":"Gilon","startTime":171.36,"endTime":174.24,"body":"but you can maximize the space"},{"speaker":"Gilon","startTime":171.36,"endTime":174.24,"body":"as well. So the highlight space"},{"speaker":"Gilon","startTime":174.27,"endTime":177.27,"body":"are those little circles that"},{"speaker":"Gilon","startTime":174.27,"endTime":177.27,"body":"are right above your grid. And"},{"speaker":"Gilon","startTime":177.27,"endTime":179.88,"body":"what's fun about them is you can"},{"speaker":"Gilon","startTime":177.27,"endTime":179.88,"body":"create unique little covers that"},{"speaker":"Gilon","startTime":179.88,"endTime":183.09,"body":"highlight different aspects of"},{"speaker":"Gilon","startTime":179.88,"endTime":183.09,"body":"maybe your podcast so they can"},{"speaker":"Gilon","startTime":183.09,"endTime":186.48,"body":"include behind the scenes"},{"speaker":"Gilon","startTime":183.09,"endTime":186.48,"body":"material or content, listener"},{"speaker":"Gilon","startTime":186.48,"endTime":189.51,"body":"reviews or shout outs. You can"},{"speaker":"Gilon","startTime":186.48,"endTime":189.51,"body":"also include links to other"},{"speaker":"Gilon","startTime":189.51,"endTime":191.58,"body":"shows or other projects that"},{"speaker":"Gilon","startTime":189.51,"endTime":191.58,"body":"you've been a part of. For"},{"speaker":"Gilon","startTime":191.58,"endTime":194.67,"body":"example, if you were a guest on"},{"speaker":"Gilon","startTime":191.58,"endTime":194.67,"body":"someone else's podcast, and you"},{"speaker":"Gilon","startTime":194.67,"endTime":196.41,"body":"took a picture, you could"},{"speaker":"Gilon","startTime":194.67,"endTime":196.41,"body":"include the picture there, you"},{"speaker":"Gilon","startTime":196.41,"endTime":198.69,"body":"can include a video snippet"},{"speaker":"Gilon","startTime":196.41,"endTime":198.69,"body":"there if you'd like to. It's a"},{"speaker":"Gilon","startTime":198.69,"endTime":201.42,"body":"really cool place where you can"},{"speaker":"Gilon","startTime":198.69,"endTime":201.42,"body":"extend engagement on your"},{"speaker":"Gilon","startTime":201.42,"endTime":204.06,"body":"Instagram account with potential"},{"speaker":"Gilon","startTime":201.42,"endTime":204.06,"body":"listeners as well as your"},{"speaker":"Gilon","startTime":204.06,"endTime":206.73,"body":"current audience. And if you"},{"speaker":"Gilon","startTime":204.06,"endTime":206.73,"body":"need some help creating some of"},{"speaker":"Gilon","startTime":206.73,"endTime":209.31,"body":"those covers for your"},{"speaker":"Gilon","startTime":206.73,"endTime":209.31,"body":"highlights, we recommend Canva"},{"speaker":"Gilon","startTime":209.34,"endTime":211.56,"body":"it's a free web based tool"},{"speaker":"Gilon","startTime":209.34,"endTime":211.56,"body":"that'll help you create those"},{"speaker":"Gilon","startTime":211.56,"endTime":214.17,"body":"covers for your highlight"},{"speaker":"Gilon","startTime":211.56,"endTime":214.17,"body":"section of your Instagram"},{"speaker":"Gilon","startTime":214.17,"endTime":217.11,"body":"account. Voila, you have all the"},{"speaker":"Gilon","startTime":214.17,"endTime":217.11,"body":"ingredients to create an"},{"speaker":"Gilon","startTime":217.11,"endTime":220.62,"body":"interaction ready Instagram"},{"speaker":"Gilon","startTime":217.11,"endTime":220.62,"body":"account for your podcast. Thanks"},{"speaker":"Gilon","startTime":220.62,"endTime":223.8,"body":"for listening to Podcasting Q\u0026A."},{"speaker":"Gilon","startTime":220.62,"endTime":223.8,"body":"If you have a question that you"},{"speaker":"Gilon","startTime":223.8,"endTime":226.35,"body":"would like us to answer on a"},{"speaker":"Gilon","startTime":223.8,"endTime":226.35,"body":"future episode of the show, just"},{"speaker":"Gilon","startTime":226.35,"endTime":229.29,"body":"go to speakpipe.com/Buzzspr"},{"speaker":"Gilon","startTime":226.35,"endTime":229.29,"body":"ut or click the link in the sho"},{"speaker":"Gilon","startTime":229.29,"endTime":232.35,"body":"notes to leave us a brief a"},{"speaker":"Gilon","startTime":229.29,"endTime":232.35,"body":"dio message. Make sure you're"},{"speaker":"Gilon","startTime":232.35,"endTime":234.3,"body":"ubscribed to the Buzzspr"},{"speaker":"Gilon","startTime":232.35,"endTime":234.3,"body":"ut YouTube channel to watch f"},{"speaker":"Gilon","startTime":234.3,"endTime":237.24,"body":"ture episodes of Podcast"},{"speaker":"Gilon","startTime":234.3,"endTime":237.24,"body":"ng Q\u0026A, or subscribe to the pod"},{"speaker":"Gilon","startTime":237.24,"endTime":240.39,"body":"ast in your favorite podcast"},{"speaker":"Gilon","startTime":237.24,"endTime":240.39,"body":"listening app. That's it for tod"},{"speaker":"Gilon","startTime":240.39,"endTime":243.63,"body":"y. Thanks for listening and as"},{"speaker":"Gilon","startTime":240.39,"endTime":243.63,"body":"lways keep podcasting"}]}