{"version":"1.0.0","segments":[{"speaker":"Gilon","startTime":0.0,"endTime":2.554,"body":"In today's episode, we"},{"speaker":"Gilon","startTime":0.0,"endTime":2.554,"body":"are going to talk about the"},{"speaker":"Gilon","startTime":2.605,"endTime":5.721,"body":"things you should know before"},{"speaker":"Gilon","startTime":2.605,"endTime":5.721,"body":"starting a podcast network. For"},{"speaker":"Gilon","startTime":5.772,"endTime":8.428,"body":"many people in the podcasting"},{"speaker":"Gilon","startTime":5.772,"endTime":8.428,"body":"world, building a show"},{"speaker":"Gilon","startTime":8.479,"endTime":11.646,"body":"successful enough to be invited"},{"speaker":"Gilon","startTime":8.479,"endTime":11.646,"body":"to join or acquired by a major"},{"speaker":"Gilon","startTime":11.697,"endTime":14.66,"body":"Podcast Network is goals. But"},{"speaker":"Gilon","startTime":11.697,"endTime":14.66,"body":"many people are finding that"},{"speaker":"Gilon","startTime":14.711,"endTime":17.419,"body":"they can create their own"},{"speaker":"Gilon","startTime":14.711,"endTime":17.419,"body":"opportunities by starting a"},{"speaker":"Gilon","startTime":17.47,"endTime":20.688,"body":"podcast network themselves. So"},{"speaker":"Gilon","startTime":17.47,"endTime":20.688,"body":"if you're one of the people that"},{"speaker":"Gilon","startTime":20.739,"endTime":23.498,"body":"like to create your own"},{"speaker":"Gilon","startTime":20.739,"endTime":23.498,"body":"opportunities, we are going to"},{"speaker":"Gilon","startTime":23.549,"endTime":26.563,"body":"talk about how you can do that"},{"speaker":"Gilon","startTime":23.549,"endTime":26.563,"body":"by starting your own podcast"},{"speaker":"Gilon","startTime":26.614,"endTime":29.73,"body":"network. Step number one, you're"},{"speaker":"Gilon","startTime":26.614,"endTime":29.73,"body":"going to want to think about"},{"speaker":"Gilon","startTime":29.781,"endTime":32.693,"body":"your Why. Why do you want to"},{"speaker":"Gilon","startTime":29.781,"endTime":32.693,"body":"start a podcast network? And"},{"speaker":"Gilon","startTime":32.744,"endTime":35.962,"body":"this is really important because"},{"speaker":"Gilon","startTime":32.744,"endTime":35.962,"body":"it's going to guide everything"},{"speaker":"Gilon","startTime":36.013,"endTime":39.027,"body":"else that you do. So what are"},{"speaker":"Gilon","startTime":36.013,"endTime":39.027,"body":"you hoping to offer to people"},{"speaker":"Gilon","startTime":39.078,"endTime":42.245,"body":"that are joining your network?"},{"speaker":"Gilon","startTime":39.078,"endTime":42.245,"body":"What are you hoping to offer to"},{"speaker":"Gilon","startTime":42.296,"endTime":44.901,"body":"your audience, when you pull"},{"speaker":"Gilon","startTime":42.296,"endTime":44.901,"body":"together this network,"},{"speaker":"Gilon","startTime":44.952,"endTime":47.966,"body":"ultimately, you want to put"},{"speaker":"Gilon","startTime":44.952,"endTime":47.966,"body":"together a podcast network that"},{"speaker":"Gilon","startTime":48.017,"endTime":51.031,"body":"you as a podcaster would really"},{"speaker":"Gilon","startTime":48.017,"endTime":51.031,"body":"want to join. Consideration"},{"speaker":"Gilon","startTime":51.082,"endTime":54.25,"body":"number two, you're going to want"},{"speaker":"Gilon","startTime":51.082,"endTime":54.25,"body":"to define your niche. This is"},{"speaker":"Gilon","startTime":54.301,"endTime":57.417,"body":"really important because most"},{"speaker":"Gilon","startTime":54.301,"endTime":57.417,"body":"podcast networks work best when"},{"speaker":"Gilon","startTime":57.468,"endTime":60.635,"body":"they have something in common."},{"speaker":"Gilon","startTime":57.468,"endTime":60.635,"body":"So this could be a common goal,"},{"speaker":"Gilon","startTime":60.686,"endTime":63.802,"body":"a common topic or even a common"},{"speaker":"Gilon","startTime":60.686,"endTime":63.802,"body":"demographic that they all are"},{"speaker":"Gilon","startTime":63.853,"endTime":66.918,"body":"aiming towards. This is also"},{"speaker":"Gilon","startTime":63.853,"endTime":66.918,"body":"very important because it helps"},{"speaker":"Gilon","startTime":66.969,"endTime":70.034,"body":"define who fits best versus who"},{"speaker":"Gilon","startTime":66.969,"endTime":70.034,"body":"may not be the best fit. For"},{"speaker":"Gilon","startTime":70.085,"endTime":73.304,"body":"example, if you got a Dragonball"},{"speaker":"Gilon","startTime":70.085,"endTime":73.304,"body":"Z Podcast Network, and someone"},{"speaker":"Gilon","startTime":73.355,"endTime":76.266,"body":"with a different animal based"},{"speaker":"Gilon","startTime":73.355,"endTime":76.266,"body":"podcast, like Hunter Hunter"},{"speaker":"Gilon","startTime":76.317,"endTime":79.485,"body":"approaches, you wanting to join"},{"speaker":"Gilon","startTime":76.317,"endTime":79.485,"body":"your podcast network, which is"},{"speaker":"Gilon","startTime":79.536,"endTime":82.601,"body":"about Dragonball Z, they're"},{"speaker":"Gilon","startTime":79.536,"endTime":82.601,"body":"automatically not a good fit for"},{"speaker":"Gilon","startTime":82.652,"endTime":85.819,"body":"your podcast network, you have"},{"speaker":"Gilon","startTime":82.652,"endTime":85.819,"body":"two different topics. So having"},{"speaker":"Gilon","startTime":85.87,"endTime":89.139,"body":"that niche clearly defined helps"},{"speaker":"Gilon","startTime":85.87,"endTime":89.139,"body":"you figure out very quickly who"},{"speaker":"Gilon","startTime":89.19,"endTime":91.847,"body":"will be a good fit."},{"speaker":"Gilon","startTime":89.19,"endTime":91.847,"body":"Consideration number three, have"},{"speaker":"Gilon","startTime":91.898,"endTime":94.554,"body":"a plan, creating a podcast"},{"speaker":"Gilon","startTime":91.898,"endTime":94.554,"body":"network is very much like"},{"speaker":"Gilon","startTime":94.605,"endTime":97.823,"body":"creating a business. And so you"},{"speaker":"Gilon","startTime":94.605,"endTime":97.823,"body":"want to make sure that you have"},{"speaker":"Gilon","startTime":97.874,"endTime":101.144,"body":"a plan where you get down to the"},{"speaker":"Gilon","startTime":97.874,"endTime":101.144,"body":"nitty gritty details of how the"},{"speaker":"Gilon","startTime":101.195,"endTime":104.107,"body":"logistics of this podcast"},{"speaker":"Gilon","startTime":101.195,"endTime":104.107,"body":"network This can include things"},{"speaker":"Gilon","startTime":104.158,"endTime":107.223,"body":"such as contracts, marketing,"},{"speaker":"Gilon","startTime":104.158,"endTime":107.223,"body":"communication, who is going to"},{"speaker":"Gilon","startTime":107.274,"endTime":110.288,"body":"be in charge of scheduling, who"},{"speaker":"Gilon","startTime":107.274,"endTime":110.288,"body":"is going to be in charge of"},{"speaker":"Gilon","startTime":110.339,"endTime":113.506,"body":"production, engineering, all of"},{"speaker":"Gilon","startTime":110.339,"endTime":113.506,"body":"those parts and pieces of what"},{"speaker":"Gilon","startTime":113.557,"endTime":116.622,"body":"needs to be done to keep the"},{"speaker":"Gilon","startTime":113.557,"endTime":116.622,"body":"podcast up and running needs to"},{"speaker":"Gilon","startTime":116.673,"endTime":119.738,"body":"be assigned to someone. And bear"},{"speaker":"Gilon","startTime":116.673,"endTime":119.738,"body":"in mind, it can be a lot to"},{"speaker":"Gilon","startTime":119.789,"endTime":122.956,"body":"tackle these things on the front"},{"speaker":"Gilon","startTime":119.789,"endTime":122.956,"body":"end, but you don't want it to"},{"speaker":"Gilon","startTime":123.007,"endTime":126.174,"body":"come back and bite you on the"},{"speaker":"Gilon","startTime":123.007,"endTime":126.174,"body":"back end, when people are asking"},{"speaker":"Gilon","startTime":126.225,"endTime":128.984,"body":"questions about how do we"},{"speaker":"Gilon","startTime":126.225,"endTime":128.984,"body":"communicate? And where's the"},{"speaker":"Gilon","startTime":129.035,"endTime":132.202,"body":"revenue going? And how do I get"},{"speaker":"Gilon","startTime":129.035,"endTime":132.202,"body":"out of my contract, you really"},{"speaker":"Gilon","startTime":132.253,"endTime":135.523,"body":"want to manage these details on"},{"speaker":"Gilon","startTime":132.253,"endTime":135.523,"body":"the front end, so that you don't"},{"speaker":"Gilon","startTime":135.574,"endTime":138.792,"body":"have to worry about them on the"},{"speaker":"Gilon","startTime":135.574,"endTime":138.792,"body":"back end. The next thing you're"},{"speaker":"Gilon","startTime":138.843,"endTime":142.061,"body":"going to want to think through"},{"speaker":"Gilon","startTime":138.843,"endTime":142.061,"body":"is your contracts. What will the"},{"speaker":"Gilon","startTime":142.112,"endTime":145.228,"body":"terms be? How will someone join?"},{"speaker":"Gilon","startTime":142.112,"endTime":145.228,"body":"What are the expectations of"},{"speaker":"Gilon","startTime":145.279,"endTime":148.293,"body":"them? How will someone leave? If"},{"speaker":"Gilon","startTime":145.279,"endTime":148.293,"body":"they want to? What are the"},{"speaker":"Gilon","startTime":148.344,"endTime":151.256,"body":"consequences for breaking the"},{"speaker":"Gilon","startTime":148.344,"endTime":151.256,"body":"contract? Who's going to be"},{"speaker":"Gilon","startTime":151.307,"endTime":154.372,"body":"reading over and making sure"},{"speaker":"Gilon","startTime":151.307,"endTime":154.372,"body":"that the contract is solid? How"},{"speaker":"Gilon","startTime":154.423,"endTime":157.539,"body":"much creative freedom will you"},{"speaker":"Gilon","startTime":154.423,"endTime":157.539,"body":"be giving your podcasters. And"},{"speaker":"Gilon","startTime":157.59,"endTime":160.86,"body":"one thing you absolutely want to"},{"speaker":"Gilon","startTime":157.59,"endTime":160.86,"body":"make sure of with your contract"},{"speaker":"Gilon","startTime":160.911,"endTime":163.874,"body":"is who owns the podcast, the"},{"speaker":"Gilon","startTime":160.911,"endTime":163.874,"body":"network or the podcaster, you"},{"speaker":"Gilon","startTime":163.925,"endTime":166.939,"body":"want to be absolutely clear"},{"speaker":"Gilon","startTime":163.925,"endTime":166.939,"body":"about that with your contracts."},{"speaker":"Gilon","startTime":166.99,"endTime":170.055,"body":"Branding, we really want to"},{"speaker":"Gilon","startTime":166.99,"endTime":170.055,"body":"strike the balance of a cohesive"},{"speaker":"Gilon","startTime":170.106,"endTime":173.069,"body":"brand identity while still"},{"speaker":"Gilon","startTime":170.106,"endTime":173.069,"body":"maintaining everybody's diverse"},{"speaker":"Gilon","startTime":173.12,"endTime":176.338,"body":"voices. And this can be done in"},{"speaker":"Gilon","startTime":173.12,"endTime":176.338,"body":"a lot of different ways, right,"},{"speaker":"Gilon","startTime":176.389,"endTime":179.556,"body":"we can maintain brand identity"},{"speaker":"Gilon","startTime":176.389,"endTime":179.556,"body":"with visual elements. So we can"},{"speaker":"Gilon","startTime":179.607,"endTime":182.672,"body":"update all the artwork of the"},{"speaker":"Gilon","startTime":179.607,"endTime":182.672,"body":"podcast to make sure that they"},{"speaker":"Gilon","startTime":182.723,"endTime":185.737,"body":"share the same style. We can"},{"speaker":"Gilon","startTime":182.723,"endTime":185.737,"body":"also create logos implement on"},{"speaker":"Gilon","startTime":185.788,"endTime":189.006,"body":"our cover art, there could be a"},{"speaker":"Gilon","startTime":185.788,"endTime":189.006,"body":"watermark that could be a sound"},{"speaker":"Gilon","startTime":189.057,"endTime":192.276,"body":"that plays at the beginning or"},{"speaker":"Gilon","startTime":189.057,"endTime":192.276,"body":"end of each podcast. There are a"},{"speaker":"Gilon","startTime":192.327,"endTime":195.392,"body":"lot of ways to accomplish this."},{"speaker":"Gilon","startTime":192.327,"endTime":195.392,"body":"But you do want to make sure"},{"speaker":"Gilon","startTime":195.443,"endTime":198.201,"body":"that you maintain a solid"},{"speaker":"Gilon","startTime":195.443,"endTime":198.201,"body":"cohesive brand identity. The"},{"speaker":"Gilon","startTime":198.252,"endTime":200.96,"body":"last consideration when starting"},{"speaker":"Gilon","startTime":198.252,"endTime":200.96,"body":"a podcast network is"},{"speaker":"Gilon","startTime":201.011,"endTime":203.923,"body":"monetization. So one of the"},{"speaker":"Gilon","startTime":201.011,"endTime":203.923,"body":"great advantages of a podcast"},{"speaker":"Gilon","startTime":203.974,"endTime":206.988,"body":"network is the opportunity to"},{"speaker":"Gilon","startTime":203.974,"endTime":206.988,"body":"pull bigger sponsors and then"},{"speaker":"Gilon","startTime":207.039,"endTime":210.155,"body":"generate more revenue. So you"},{"speaker":"Gilon","startTime":207.039,"endTime":210.155,"body":"want to consider all the pieces"},{"speaker":"Gilon","startTime":210.206,"endTime":213.118,"body":"of the puzzle when thinking"},{"speaker":"Gilon","startTime":210.206,"endTime":213.118,"body":"about monetization. The first"},{"speaker":"Gilon","startTime":213.169,"endTime":216.131,"body":"ads, how ads be chosen, what"},{"speaker":"Gilon","startTime":213.169,"endTime":216.131,"body":"type of ads we run, are there"},{"speaker":"Gilon","startTime":216.183,"endTime":219.299,"body":"going to be any non ad based"},{"speaker":"Gilon","startTime":216.183,"endTime":219.299,"body":"revenue strategies in place? And"},{"speaker":"Gilon","startTime":219.35,"endTime":222.466,"body":"then considering how will the"},{"speaker":"Gilon","startTime":219.35,"endTime":222.466,"body":"revenue be handled? Is it going"},{"speaker":"Gilon","startTime":222.517,"endTime":225.582,"body":"to be one giant pot and that's"},{"speaker":"Gilon","startTime":222.517,"endTime":225.582,"body":"divvied out equally among all"},{"speaker":"Gilon","startTime":225.633,"endTime":228.647,"body":"the podcasts? Or will each"},{"speaker":"Gilon","startTime":225.633,"endTime":228.647,"body":"podcast take most of its revenue"},{"speaker":"Gilon","startTime":228.698,"endTime":231.916,"body":"with a percentage taken out by"},{"speaker":"Gilon","startTime":228.698,"endTime":231.916,"body":"the network? Lastly, who's going"},{"speaker":"Gilon","startTime":231.967,"endTime":235.083,"body":"after the sponsors? So you can"},{"speaker":"Gilon","startTime":231.967,"endTime":235.083,"body":"definitely assign that role to"},{"speaker":"Gilon","startTime":235.134,"endTime":238.097,"body":"someone within your podcast"},{"speaker":"Gilon","startTime":235.134,"endTime":238.097,"body":"network. Or you can hire an ad"},{"speaker":"Gilon","startTime":238.148,"endTime":241.213,"body":"agency but just know they will"},{"speaker":"Gilon","startTime":238.148,"endTime":241.213,"body":"be taking a percentage out of"},{"speaker":"Gilon","startTime":241.264,"endTime":244.482,"body":"what they find for you. But the"},{"speaker":"Gilon","startTime":241.264,"endTime":244.482,"body":"benefit is they do a lot of the"},{"speaker":"Gilon","startTime":244.534,"endTime":247.343,"body":"legwork for you so you don't"},{"speaker":"Gilon","startTime":244.534,"endTime":247.343,"body":"have to starting a podcast"},{"speaker":"Gilon","startTime":247.394,"endTime":250.51,"body":"network is obviously no small"},{"speaker":"Gilon","startTime":247.394,"endTime":250.51,"body":"undertaking. There are a lot of"},{"speaker":"Gilon","startTime":250.561,"endTime":253.524,"body":"moving parts and pieces to be"},{"speaker":"Gilon","startTime":250.561,"endTime":253.524,"body":"aware of. But there are some"},{"speaker":"Gilon","startTime":253.575,"endTime":256.589,"body":"really rich rewards if you're"},{"speaker":"Gilon","startTime":253.575,"endTime":256.589,"body":"willing to put in the work on"},{"speaker":"Gilon","startTime":256.64,"endTime":259.501,"body":"the back end. Thanks for"},{"speaker":"Gilon","startTime":256.64,"endTime":259.501,"body":"listening to Podcasting Q\u0026A. If"},{"speaker":"Gilon","startTime":259.552,"endTime":262.464,"body":"you have a question that you"},{"speaker":"Gilon","startTime":259.552,"endTime":262.464,"body":"would like us to answer on a"},{"speaker":"Gilon","startTime":262.515,"endTime":265.733,"body":"future episode of the show, just"},{"speaker":"Gilon","startTime":262.515,"endTime":265.733,"body":"go to speakpipe.com/Buzzsprout"},{"speaker":"Gilon","startTime":265.784,"endTime":269.002,"body":"four click the link in the show"},{"speaker":"Gilon","startTime":265.784,"endTime":269.002,"body":"notes to leave us a brief audio"},{"speaker":"Gilon","startTime":269.053,"endTime":271.812,"body":"message. Make sure you're"},{"speaker":"Gilon","startTime":269.053,"endTime":271.812,"body":"subscribed to the Buzzsprout"},{"speaker":"Gilon","startTime":271.863,"endTime":275.03,"body":"YouTube channel to watch future"},{"speaker":"Gilon","startTime":271.863,"endTime":275.03,"body":"episodes of Podcasting Q\u0026A are"},{"speaker":"Gilon","startTime":275.081,"endTime":278.146,"body":"subscribed to the podcast in"},{"speaker":"Gilon","startTime":275.081,"endTime":278.146,"body":"your favorite podcast listening"},{"speaker":"Gilon","startTime":278.197,"endTime":281.518,"body":"app. That's it for today. Thanks"},{"speaker":"Gilon","startTime":278.197,"endTime":281.518,"body":"for listening and as always keep"},{"speaker":"Gilon","startTime":281.569,"endTime":282.08,"body":"podcasting"}]}