{"version":"1.0.0","segments":[{"speaker":"Gilon","startTime":0.0,"endTime":2.766,"body":"In today's episode, we"},{"speaker":"Gilon","startTime":0.0,"endTime":2.766,"body":"are going to define some key"},{"speaker":"Gilon","startTime":2.82,"endTime":5.966,"body":"term snow as you prepare to"},{"speaker":"Gilon","startTime":2.82,"endTime":5.966,"body":"start your podcast. Welcome to"},{"speaker":"Gilon","startTime":6.02,"endTime":9.437,"body":"Podcasting Q\u0026A, where you learn"},{"speaker":"Gilon","startTime":6.02,"endTime":9.437,"body":"the best tips and strategies to"},{"speaker":"Gilon","startTime":9.491,"endTime":12.854,"body":"launch grow and monetize your"},{"speaker":"Gilon","startTime":9.491,"endTime":12.854,"body":"show. Oftentimes, it's not until"},{"speaker":"Gilon","startTime":12.908,"endTime":16.217,"body":"you start the research portion"},{"speaker":"Gilon","startTime":12.908,"endTime":16.217,"body":"of starting a podcast that you"},{"speaker":"Gilon","startTime":16.271,"endTime":19.58,"body":"realize podcasting has its own"},{"speaker":"Gilon","startTime":16.271,"endTime":19.58,"body":"language, what is an RSS feed?"},{"speaker":"Gilon","startTime":19.634,"endTime":22.997,"body":"What is a directory? Why do I"},{"speaker":"Gilon","startTime":19.634,"endTime":22.997,"body":"need a hosting site? No problem."},{"speaker":"Gilon","startTime":23.051,"endTime":26.414,"body":"We are going to go over those"},{"speaker":"Gilon","startTime":23.051,"endTime":26.414,"body":"terms and more to make sure that"},{"speaker":"Gilon","startTime":26.468,"endTime":29.94,"body":"you knowledgeably can start your"},{"speaker":"Gilon","startTime":26.468,"endTime":29.94,"body":"podcast and impress all of your"},{"speaker":"Gilon","startTime":29.994,"endTime":33.085,"body":"friends. First term up is RSS"},{"speaker":"Gilon","startTime":29.994,"endTime":33.085,"body":"feed. RSS simply stands for"},{"speaker":"Gilon","startTime":33.14,"endTime":36.611,"body":"Really Simple Syndication. Your"},{"speaker":"Gilon","startTime":33.14,"endTime":36.611,"body":"RSS feed is the page of raw data"},{"speaker":"Gilon","startTime":36.665,"endTime":40.137,"body":"where the information about your"},{"speaker":"Gilon","startTime":36.665,"endTime":40.137,"body":"podcast is stored. So what does"},{"speaker":"Gilon","startTime":40.191,"endTime":43.499,"body":"this mean for you, if you host"},{"speaker":"Gilon","startTime":40.191,"endTime":43.499,"body":"with Buzzsprout, you simply go"},{"speaker":"Gilon","startTime":43.554,"endTime":46.916,"body":"to your directories page, and"},{"speaker":"Gilon","startTime":43.554,"endTime":46.916,"body":"you will find a little tab there"},{"speaker":"Gilon","startTime":46.971,"endTime":50.388,"body":"that says RSS feed, you actually"},{"speaker":"Gilon","startTime":46.971,"endTime":50.388,"body":"don't really need it unless of"},{"speaker":"Gilon","startTime":50.442,"endTime":53.642,"body":"course you are submitting to a"},{"speaker":"Gilon","startTime":50.442,"endTime":53.642,"body":"directory. Next term to know"},{"speaker":"Gilon","startTime":53.696,"endTime":57.113,"body":"hosting site. hosting sites are"},{"speaker":"Gilon","startTime":53.696,"endTime":57.113,"body":"basically like a house for your"},{"speaker":"Gilon","startTime":57.168,"endTime":60.585,"body":"podcast like Buzzsprout. We are"},{"speaker":"Gilon","startTime":57.168,"endTime":60.585,"body":"hosting sites. So hosting sites"},{"speaker":"Gilon","startTime":60.639,"endTime":64.11,"body":"usually track your downloads or"},{"speaker":"Gilon","startTime":60.639,"endTime":64.11,"body":"listens. And they also push your"},{"speaker":"Gilon","startTime":64.165,"endTime":67.527,"body":"podcast out to directories which"},{"speaker":"Gilon","startTime":64.165,"endTime":67.527,"body":"we'll talk about next. What's"},{"speaker":"Gilon","startTime":67.582,"endTime":70.89,"body":"important to know is that we"},{"speaker":"Gilon","startTime":67.582,"endTime":70.89,"body":"host or hold all of your podcast"},{"speaker":"Gilon","startTime":70.944,"endTime":74.199,"body":"episode and audio files. There"},{"speaker":"Gilon","startTime":70.944,"endTime":74.199,"body":"are tons of different hosting"},{"speaker":"Gilon","startTime":74.253,"endTime":77.507,"body":"sites for you to choose from."},{"speaker":"Gilon","startTime":74.253,"endTime":77.507,"body":"And obviously only you will be"},{"speaker":"Gilon","startTime":77.562,"endTime":80.979,"body":"able to pick the one that's best"},{"speaker":"Gilon","startTime":77.562,"endTime":80.979,"body":"for you Buzzsprout Buzzsprout."},{"speaker":"Gilon","startTime":81.033,"endTime":84.45,"body":"Term number three directories a"},{"speaker":"Gilon","startTime":81.033,"endTime":84.45,"body":"directory is basically like the"},{"speaker":"Gilon","startTime":84.504,"endTime":87.867,"body":"yellow pages for those of us old"},{"speaker":"Gilon","startTime":84.504,"endTime":87.867,"body":"enough to remember the Yellow"},{"speaker":"Gilon","startTime":87.921,"endTime":90.796,"body":"Pages or catalogue of podcasts."},{"speaker":"Gilon","startTime":87.921,"endTime":90.796,"body":"And oftentimes, these"},{"speaker":"Gilon","startTime":90.85,"endTime":94.267,"body":"directories also have apps and"},{"speaker":"Gilon","startTime":90.85,"endTime":94.267,"body":"the apps are where you can go to"},{"speaker":"Gilon","startTime":94.322,"endTime":97.413,"body":"listen to a podcast rate review,"},{"speaker":"Gilon","startTime":94.322,"endTime":97.413,"body":"share, subscribe to that"},{"speaker":"Gilon","startTime":97.467,"endTime":100.613,"body":"podcast. Some of the major"},{"speaker":"Gilon","startTime":97.467,"endTime":100.613,"body":"directories are Apple podcasts,"},{"speaker":"Gilon","startTime":100.668,"endTime":103.922,"body":"Spotify, Google podcasts, and"},{"speaker":"Gilon","startTime":100.668,"endTime":103.922,"body":"Amazon music. These are places"},{"speaker":"Gilon","startTime":103.976,"endTime":107.068,"body":"where people can go and listen"},{"speaker":"Gilon","startTime":103.976,"endTime":107.068,"body":"to your podcast. Generally"},{"speaker":"Gilon","startTime":107.122,"endTime":110.431,"body":"speaking, the more directories"},{"speaker":"Gilon","startTime":107.122,"endTime":110.431,"body":"that your podcast is listed in"},{"speaker":"Gilon","startTime":110.485,"endTime":113.848,"body":"more opportunities for people to"},{"speaker":"Gilon","startTime":110.485,"endTime":113.848,"body":"listen to your content, share"},{"speaker":"Gilon","startTime":113.902,"endTime":117.319,"body":"your content, subscribe to it,"},{"speaker":"Gilon","startTime":113.902,"endTime":117.319,"body":"and that, my friends is audience"},{"speaker":"Gilon","startTime":117.373,"endTime":120.356,"body":"growth. monetization. So"},{"speaker":"Gilon","startTime":117.373,"endTime":120.356,"body":"monetization essentially means"},{"speaker":"Gilon","startTime":120.411,"endTime":123.611,"body":"taking an asset, it's got value"},{"speaker":"Gilon","startTime":120.411,"endTime":123.611,"body":"to it, and leveraging it to"},{"speaker":"Gilon","startTime":123.665,"endTime":127.136,"body":"create cash money. This is what"},{"speaker":"Gilon","startTime":123.665,"endTime":127.136,"body":"we're trying to do with podcasts"},{"speaker":"Gilon","startTime":127.191,"endTime":130.662,"body":"that is likely a little bit more"},{"speaker":"Gilon","startTime":127.191,"endTime":130.662,"body":"than the passion project. There"},{"speaker":"Gilon","startTime":130.716,"endTime":134.025,"body":"are a lot of ways that you can"},{"speaker":"Gilon","startTime":130.716,"endTime":134.025,"body":"monetize your podcast, you can"},{"speaker":"Gilon","startTime":134.079,"endTime":137.388,"body":"run ads, get sponsorships, you"},{"speaker":"Gilon","startTime":134.079,"endTime":137.388,"body":"can also be listener supported"},{"speaker":"Gilon","startTime":137.442,"endTime":140.913,"body":"through something like a Patreon"},{"speaker":"Gilon","startTime":137.442,"endTime":140.913,"body":"or even donations like Cash App"},{"speaker":"Gilon","startTime":140.967,"endTime":144.113,"body":"or PayPal. And if your podcast"},{"speaker":"Gilon","startTime":140.967,"endTime":144.113,"body":"is a little bit more than a"},{"speaker":"Gilon","startTime":144.167,"endTime":147.53,"body":"passion project, monetization is"},{"speaker":"Gilon","startTime":144.167,"endTime":147.53,"body":"likely one of your podcasting"},{"speaker":"Gilon","startTime":147.585,"endTime":150.839,"body":"goals. Next term, niche or niche"},{"speaker":"Gilon","startTime":147.585,"endTime":150.839,"body":"niche, whichever so podcast"},{"speaker":"Gilon","startTime":150.893,"endTime":153.659,"body":"niche is basically a very"},{"speaker":"Gilon","startTime":150.893,"endTime":153.659,"body":"narrowly defined topic of"},{"speaker":"Gilon","startTime":153.714,"endTime":156.968,"body":"interest to a particular group"},{"speaker":"Gilon","startTime":153.714,"endTime":156.968,"body":"of people, you want to decide"},{"speaker":"Gilon","startTime":157.022,"endTime":160.277,"body":"what your podcast niches this is"},{"speaker":"Gilon","startTime":157.022,"endTime":160.277,"body":"really important because it"},{"speaker":"Gilon","startTime":160.331,"endTime":163.531,"body":"helps you define who you're"},{"speaker":"Gilon","startTime":160.331,"endTime":163.531,"body":"making content for knowing your"},{"speaker":"Gilon","startTime":163.585,"endTime":166.948,"body":"niche is a very important part"},{"speaker":"Gilon","startTime":163.585,"endTime":166.948,"body":"of having a successful podcast."},{"speaker":"Gilon","startTime":167.002,"endTime":169.768,"body":"And then our final term,"},{"speaker":"Gilon","startTime":167.002,"endTime":169.768,"body":"actually two terms, serial"},{"speaker":"Gilon","startTime":169.823,"endTime":173.131,"body":"versus episodic. And this is"},{"speaker":"Gilon","startTime":169.823,"endTime":173.131,"body":"essentially just a different way"},{"speaker":"Gilon","startTime":173.185,"endTime":176.386,"body":"of structuring your podcast"},{"speaker":"Gilon","startTime":173.185,"endTime":176.386,"body":"episodes. So a serial structure"},{"speaker":"Gilon","startTime":176.44,"endTime":179.748,"body":"is like a series right? So think"},{"speaker":"Gilon","startTime":176.44,"endTime":179.748,"body":"of like Stranger Things. You"},{"speaker":"Gilon","startTime":179.803,"endTime":183.057,"body":"can't just hop in on Episode"},{"speaker":"Gilon","startTime":179.803,"endTime":183.057,"body":"One, season two and know what's"},{"speaker":"Gilon","startTime":183.111,"endTime":186.203,"body":"happening, you'd have to have"},{"speaker":"Gilon","startTime":183.111,"endTime":186.203,"body":"watched all the episodes of"},{"speaker":"Gilon","startTime":186.257,"endTime":189.24,"body":"season one to know what's"},{"speaker":"Gilon","startTime":186.257,"endTime":189.24,"body":"happening at the beginning of"},{"speaker":"Gilon","startTime":189.295,"endTime":192.766,"body":"season two, same thing with your"},{"speaker":"Gilon","startTime":189.295,"endTime":192.766,"body":"podcast episodes they follow in"},{"speaker":"Gilon","startTime":192.82,"endTime":196.129,"body":"a series so to understand what's"},{"speaker":"Gilon","startTime":192.82,"endTime":196.129,"body":"going on, the listener would"},{"speaker":"Gilon","startTime":196.183,"endTime":199.546,"body":"have to start at the beginning"},{"speaker":"Gilon","startTime":196.183,"endTime":199.546,"body":"and move all the way through to"},{"speaker":"Gilon","startTime":199.6,"endTime":202.583,"body":"know what's happening in the"},{"speaker":"Gilon","startTime":199.6,"endTime":202.583,"body":"latest episode that you've"},{"speaker":"Gilon","startTime":202.637,"endTime":206.054,"body":"released. This is different than"},{"speaker":"Gilon","startTime":202.637,"endTime":206.054,"body":"episodic episodic episodes are"},{"speaker":"Gilon","startTime":206.109,"endTime":209.363,"body":"standalone, they don't have any"},{"speaker":"Gilon","startTime":206.109,"endTime":209.363,"body":"general arc that you have to"},{"speaker":"Gilon","startTime":209.417,"endTime":212.834,"body":"follow. You don't have to start"},{"speaker":"Gilon","startTime":209.417,"endTime":212.834,"body":"at the beginning to know what's"},{"speaker":"Gilon","startTime":212.889,"endTime":216.035,"body":"going on your listener can"},{"speaker":"Gilon","startTime":212.889,"endTime":216.035,"body":"happen at any point in time and"},{"speaker":"Gilon","startTime":216.089,"endTime":219.018,"body":"enjoy the content and jump"},{"speaker":"Gilon","startTime":216.089,"endTime":219.018,"body":"around and not miss a beat."},{"speaker":"Gilon","startTime":219.072,"endTime":222.272,"body":"There you have it few basic"},{"speaker":"Gilon","startTime":219.072,"endTime":222.272,"body":"terms to get you on your way to"},{"speaker":"Gilon","startTime":222.326,"endTime":225.364,"body":"a successful podcasting journey."},{"speaker":"Gilon","startTime":222.326,"endTime":225.364,"body":"Thanks for listening to"},{"speaker":"Gilon","startTime":225.418,"endTime":228.727,"body":"Podcasting Q\u0026A. If you have a"},{"speaker":"Gilon","startTime":225.418,"endTime":228.727,"body":"question that you would like us"},{"speaker":"Gilon","startTime":228.781,"endTime":231.655,"body":"to answer on a future episode of"},{"speaker":"Gilon","startTime":228.781,"endTime":231.655,"body":"the show, just go to"},{"speaker":"Gilon","startTime":231.71,"endTime":235.018,"body":"speakpip.com/Buzzsprout four"},{"speaker":"Gilon","startTime":231.71,"endTime":235.018,"body":"click the link in the show notes"},{"speaker":"Gilon","startTime":235.073,"endTime":237.839,"body":"to leave us a brief audio"},{"speaker":"Gilon","startTime":235.073,"endTime":237.839,"body":"message. Make sure you're"},{"speaker":"Gilon","startTime":237.893,"endTime":241.147,"body":"subscribed to the Buzzsprout"},{"speaker":"Gilon","startTime":237.893,"endTime":241.147,"body":"YouTube channel to watch future"},{"speaker":"Gilon","startTime":241.202,"endTime":244.619,"body":"episodes of Podcasting Q\u0026A, or"},{"speaker":"Gilon","startTime":241.202,"endTime":244.619,"body":"subscribe to the podcast in your"},{"speaker":"Gilon","startTime":244.673,"endTime":248.09,"body":"favorite podcast listening app."},{"speaker":"Gilon","startTime":244.673,"endTime":248.09,"body":"That's it for today. Thanks for"},{"speaker":"Gilon","startTime":248.144,"endTime":250.26,"body":"listening and as always keep podcasting"}]}