In this episode of the IMS Insights Podcast, we speak with senior trial advisor G. Christopher Ritter about juror core values and behavioral economics at trial.
Chris Ritter is a highly-sought senior trial advisor for the firm’s top clients seeking guidance and perspective on case theme development, persuasion graphics development, witness preparation, and focus group and mock trial research. Chris graduated from the University of Chicago Law School and actively tried cases for nearly fifteen years. He served as adjunct professor of law at the University of California, Hastings School of Law for twelve years, teaching courses in trial practice and evidence. Chris has advised clients for more than twenty years on over 500 cases throughout the country, with more than 100 mock jury and focus group projects. He is a prolific writer, drawing on this depth and breadth of experience to share best practices and guidance for clients and peers. Chris’ written works include three books published through the American Bar Association, and dozens of articles and case studies on topics including on persuasion strategy, trial graphics, witness preparation, and trial war room management.

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 43,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at expertservices.com.