You want to make sure that your website captures as many leads as possible. When a consumer comes to your website, they’re only going to do one of two things. Well, you only want them to do one of two things. You either want them to make a phone call or fill out a form. That’s really all you care about because the bottom line is, “How many people are inquiring about my services? How many referrals am I getting? How many leads am I getting?” Phone call and form. Only two things, two.