Home Care Marketing & Sales Mastery by Approved Senior Network®

EP 78 Senior Care Industry Netcast with Karl Sauereisen

December 18, 2020 Valerie VanBooven RN BSN Season 2 Episode 78
Home Care Marketing & Sales Mastery by Approved Senior Network®
EP 78 Senior Care Industry Netcast with Karl Sauereisen
Show Notes

https://www.asnmarketingplan.com/ep-77-senior-care-industry-netcast-with-karl-sauereisen/

Valerie VanBooven RN BSN:

This is Valerie VanBooven with the senior care industry Netcast, where leaders with three or more years in the senior care industry share their advice. So let’s get to it. In a few sentences, tell us who you are and what you do.

Karl Sauereisen:

Yes. Hi Valerie. I’m Karl Sauereisen (www.HopeExtendedCare.com), and generally I’m an executive entrepreneur and consultant. But one of my roles is to serve as president of HOPE Extended Care Services. HOPE is a team of healthcare providers that provides care on a daily basis for patients of skilled nursing facilities. We primarily employ nurse practitioners to manage the chronic health conditions of nursing home residents, and our geographic niche covers Western Pennsylvania, mainly in rural areas where there isn’t as much of a physician presence and the senior population is somewhat underserved.

Valerie VanBooven RN BSN:

That is really neat. Tell me a little bit more, so the nurse practitioners go out to these rural areas or to any nursing home in Western Pennsylvania that they’re contracted with, and instead of relying on just a physician to make those rounds and nurse practitioners there to oversee some of that in collaboration with the physician that they may talk to at any point if they need to right?