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From Average to Exceptional: Achieving Industry Benchmarks in Home Care
Home Care Marketing & Sales Mastery by Approved Senior Network®
Most home care agencies are not underperforming because they lack effort.
They are underperforming because they lack benchmarks.
In our January 14, 2026 GoCarePro™ Mastermind, we walked through what actually separates average agencies from exceptional ones and it is not hustle or luck
_GCP Mastermind January 14, 2026
It is measurement, systems, and consistency.
This session focused on real, operational benchmarks across the entire agency:
• Sales and marketing activity that drives predictable referrals
• Scheduling and client services metrics that protect revenue
• Caregiver recruiting and retention numbers that stabilize operations
• Weekly KPIs that prevent surprises instead of reacting to them
• Why dual-channel marketing matters: strong online presence plus boots on the ground
We also covered the most common traps that keep agencies stuck:
• Not knowing true conversion rates
• Relying too heavily on one referral source
• Slow or inconsistent follow-up
• Trying to do everything alone
• Growing on broken systems
The core message was simple but uncomfortable:
You cannot improve what you do not measure.
Top agencies are not guessing.
They know their weekly numbers.
They review them consistently.
They fix systems before they scale.
This Mastermind was recorded and is available as a video for members who want clarity on where their agency stands and what to fix first.
Exceptional agencies are not lucky.
They are intentional.
If you want growth that does not collapse under pressure, benchmarks are not optional.
#HomeCareBenchmarks
#HomeCareAgencyGrowth
#HomeCareSales
#CaregiverRetention
#OperationalExcellence
#GoCarePro
#HomeCareLeadership
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