Home Care Marketing & Sales Mastery by Approved Senior Network®
Unlock Home Care Growth: Master the High-Impact Hospice Partnership
Apr 23, 2026
Season 3
Valerie VanBooven RN BSN
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Families hear the word “hospice” and often assume it means 24/7 care. Then they call and cancel home care, only to realize too late that hospice visits are scheduled, not constant. We walk through the real hospice care model and the exact gaps that home care agencies are built to fill, especially overnight, on weekends, and during the long quiet hours when families are afraid to leave the bedside.
We share a clear, client-centered framework for hospice and home care collaboration: who does what, how to prevent miscommunication, and how to set up simple reporting so caregiver observations reach the hospice nurse fast. You’ll also hear what our caregivers must never do, how to respond when families ask “Is the end close?”, and why rotating at least two caregivers can protect the relationship and keep care steady. Along the way, we talk caregiver training for end-of-life care, palliative care fundamentals, comfort-focused mindset shifts, and the emotional reality of supporting families through grief.
If you’re a home care agency owner or admin team member looking to grow hospice referrals ethically, we cover outreach tactics that work: meeting hospice teams, being the partner who responds quickly, sharing outcomes, and giving families real choice instead of pushing exclusivity. We also get practical about policies families ask about, including gifting caregivers and how reviews can honor great work without crossing boundaries. Subscribe for more home care marketing and operations guidance, share this with a colleague, and leave a review with your biggest takeaway.
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