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A full October schedule can make December feel a long way off.

Until three families pause care, a caregiver takes vacation, and a large client’s services end in the same week.

In our October 7 Mastermind, Dawn Fiala, Annette Ziegler, and Lisa Marsolais talked about what home care agencies can do NOW to prepare for the holidays.

One point worth taking back to your team: before you spend more to bring in new leads, look at the opportunities you already have.

• Who inquired but never started care?
• Which assessment ended without a scheduled next step?
• Which client is planning to travel, and who will confirm the restart date?
• Which referral partner is still waiting for a response?
• Where will you need backup caregiver coverage?

The work crosses departments. Outreach, scheduling, and recruiting need to talk every week so the care you promise matches the care you can deliver.

And keep showing up for referral partners during November and December. The team shared how staying visible during the holidays helped them build relationships while other agency representatives stepped back.

The session: “Don’t Let December Undo Your Year: A Home Care Holiday Growth Plan.”

What creates the biggest holiday challenge for your agency: changing client schedules, caregiver coverage, or fewer referrals?

Learn about GoCarePro® training: https://asnhomecaremarketing.com/gocarepro/

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