What causes a business to fail? Tony says it’s a lack of planning. He advises that in order to successfully raise capital, CEOs need to get out of the “weeds,” and be able to get to higher ground, take a strategic approach, and work on the business instead of in it. In order to properly strategize, CEOs need to completely and entirely understand the financial aspects of their businesses. Hear Tony’s advice for capital markets preparedness and how to understand de-risking your company.