Business Results Radio

How to humanize your brand with Roger Parent

November 09, 2022 Pete Winiarski Season 4 Episode 17
Business Results Radio
How to humanize your brand with Roger Parent
Show Notes

Does your brand fully represent your company’s mission, your team, and how you help your customers?  Give a listen to our conversation with Roger Parent, Founder and CEO of Digital Position to learn how to humanize your brand. Roger talks about what makes brands human and authentic, he provides examples of brands that are making this change, and he tells us why humanized brands are often more resilient, especially in tough economic times.