Business Results Radio
International Best-Selling Author & CEO Pete Winiarski guides you along the journey of transforming your company, transforming your team, and transforming yourself! Pete shares his own insights and strategies into effective leadership, business improvement, and goal achievement. Guests on the show share their experiences, tips, and strategies on how they rose to the top of their game and how you can do it, too!
Business Results Radio
How to humanize your brand with Roger Parent
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Pete Winiarski
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Season 5
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Episode 17
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Does your brand fully represent your company’s mission, your team, and how you help your customers? Give a listen to our conversation with Roger Parent, Founder and CEO of Digital Position to learn how to humanize your brand. Roger talks about what makes brands human and authentic, he provides examples of brands that are making this change, and he tells us why humanized brands are often more resilient, especially in tough economic times.