Today’s guest is Mike McKim, founder and CEO of Cuvée Coffee in Austin, Texas. We sit down at the Geekdom Audio Lab and chat about the origins of the company and his early days as a coffee roaster, the benefits of developing direct trade relationships with coffee farmers, the genesis of Cuvée’s signature Black and Blue Nitro Cold Brew, growing the wholesale operation and gaining national distribution, and how he went from selling La Marzocco espresso machines to running one of the most popular and influential coffee companies in the U.S. Enjoy.