Today's guest is Patrick Trevino, Head of Business Development at Twang in San Antonio. We sit down at the Geekdom Audio Lab and chat about the origins of the company in 1986, the early iterations and flavors of Twang's popular citrus salts, the 1998 partnership with beverage giant Anheuser-Busch and the marketing transition to beer salts, expanded offerings and increased retailer interest, and how since 1986 Twang has transformed from a small-time mom and pop shop to a nationally distributed company that sells over 10 million bottles of its signature beer salt each year. Enjoy.
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