Today's guest is Mike Elhaj - CEO of Thunderbird Real Food Bars in Austin, Texas. We sit down at the Geekdom audio lab and chat about the origins of Thunderbird, what attracted him to the brand & how he acquired the company, what separates Thunderbird from other energy bars, what it takes to run a successful packaged goods company, and how the simple concept of using only fruits, nuts, seeds, and spices has allowed Thunderbird Real Food Bars to grow into a nationally distributed CPG brand. Enjoy.
Thunderbird: https://www.thunderbirdbar.com/
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