“If I have resistance to this business growing as it wanted to, I was stifling the growth opportunities, not only for my own business, but because of all of these really beautiful relationships we have with our farmers and food producers.”
-Sheena Russell
If you are building a product-based business, this is an episode you don’t want to miss. I’m interviewing Sheena Russell, the founder of Made with Local, a company on a mission to create delicious, nourishing snacks that connect people with the planet and those who grow our food.
Sheena and I discuss how important it is to develop strategic local partnerships, and when to exit partnerships when they no longer serve your business. Sheena also takes us through what it’s like to start out at farmer’s markets, and scale into over 3000 grocery stores across North America – no small feat!
We also discuss the process of scaling and raising capital, and what that means for the growth of Made Local. So if you’re ready for some actionable steps to grow your product business, you’ll want to tune into this episode.
In this episode of the Road to Seven podcast, you’ll discover:
Sheena Russell, is the founder of Made with Local, a company on a mission to create delicious, nourishing snacks that connect people with the planet and those who grow our food. Sheena has created a line of Real Food Bars and Granola Bar Mixes that are not only nourishing and made with transparently and ethically sourced ingredients, they also create social impact through their partnership with local farmers and food producers. Starting at a humble farmer's market in Halifax in 2012, Made with Local’s foods are now available at over 3000 grocery stores across Canada.
Highlights:
00:01 Intro
02:18 Meet Sheena
03:05 Sheena’s journey
06:52 Choosing snack bar flavours
09:11 Strategic local partnerships
12:21 From farmer’s markets to big stores
14:27 Getting into the first store
17:55 The growth of Made Local
21:08 The challenges of the business
25:31 What Sheena knows now
28:54 What’s next
Links:
To work with me and make your next power move, visit:
Stay Connected
Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!
You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.
I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!
Follow me!
Instagram: @shelaghcummins
Twitter: @shelaghcummins
“If I have resistance to this business growing as it wanted to, I was stifling the growth opportunities, not only for my own business, but because of all of these really beautiful relationships we have with our farmers and food producers.”
-Sheena Russell
If you are building a product-based business, this is an episode you don’t want to miss. I’m interviewing Sheena Russell, the founder of Made with Local, a company on a mission to create delicious, nourishing snacks that connect people with the planet and those who grow our food.
Sheena and I discuss how important it is to develop strategic local partnerships, and when to exit partnerships when they no longer serve your business. Sheena also takes us through what it’s like to start out at farmer’s markets, and scale into over 3000 grocery stores across North America – no small feat!
We also discuss the process of scaling and raising capital, and what that means for the growth of Made Local. So if you’re ready for some actionable steps to grow your product business, you’ll want to tune into this episode.
In this episode of the Road to Seven podcast, you’ll discover:
Sheena Russell, is the founder of Made with Local, a company on a mission to create delicious, nourishing snacks that connect people with the planet and those who grow our food. Sheena has created a line of Real Food Bars and Granola Bar Mixes that are not only nourishing and made with transparently and ethically sourced ingredients, they also create social impact through their partnership with local farmers and food producers. Starting at a humble farmer's market in Halifax in 2012, Made with Local’s foods are now available at over 3000 grocery stores across Canada.
Highlights:
00:01 Intro
02:18 Meet Sheena
03:05 Sheena’s journey
06:52 Choosing snack bar flavours
09:11 Strategic local partnerships
12:21 From farmer’s markets to big stores
14:27 Getting into the first store
17:55 The growth of Made Local
21:08 The challenges of the business
25:31 What Sheena knows now
28:54 What’s next
Links:
To work with me and make your next power move, visit:
Stay Connected
Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!
You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.
I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!
Follow me!
Instagram: @shelaghcummins
Twitter: @shelaghcummins