Profit > Revenue: the Money Mindset Every Woman Entrepreneur Needs with Vanessa Bowen

In this candid and empowering episode, Vanessa Bowen opens up about her journey from being what she calls a “financial hot mess” to becoming a sought-after money mindset coach. She shares the game-changing habits that helped her reclaim her finances, the challenges she’s faced as a woman entrepreneur, and why profit—not just revenue—should be celebrated. 

Vanessa offers practical financial advice, mindset tools, and a refreshing perspective on building sustainable, profitable businesses while balancing motherhood and entrepreneurship.

What you'll learn in this episode:

• Vanessa’s transformation from financial chaos to clarity
• The mindset traps that keep women entrepreneurs stuck
• Why focusing on profit (not just revenue) is key to sustainable success
• How budgeting and bold pivots helped her build a thriving business
  
  

Chapters:
00:00 – Introduction to Vanessa Bowen
00:51 – From Financial Hot Mess to Money Coach
04:05 – Key Financial Shifts and Mindset Changes
08:23 – Transitioning from Corporate to Entrepreneurship
12:03 – Common Mistakes of Women Entrepreneurs
15:55 – Understanding Profit vs Revenue
18:22 – Mindset Challenges in Business
20:47 – Navigating Business Growth with Family Life
25:54 – The Power of the Pivot
27:56 – Future Vision for Mint Worthy

Links

Website: www.mintworthyco.com

IG: www.instagram.com/mintworthyco

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https://theroadtoseven.com 

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Transcript

Shelagh Cummins (00:01.73)
I've heard my guests today speak a handful of times and each time she took the stage, I was completely riveted by this woman, by what she had to say, by her stories. I love that every time she's on stage, she's teaching and leaving her audience with ideas that they can implement. And I knew right from the first time I heard her that not only do I have to get to know her, but I need to introduce her to you as well. So.

Vanessa, thank you so much for joining us today.

Vanessa Bowen (00:33.332)
Thank you for having me, Sheila. I'm excited to be here.

Shelagh Cummins (00:36.174)
Well, the pleasure's on mine. Now, listen, I know you haven't always been a money coach and a money mindset coach, and you haven't always run money focused programs. Can you tell us a little bit about how you got to be where you are today?

Vanessa Bowen (00:51.816)
yeah, basically I was a financial hot mess. That's really how it all started. So first out of university, I landed my dream job at PwC and I wanted to be a CPA. And I got my job and I thought I had made it and I spent my money like I had made it. So within about probably a year and a half into my career, was deep into debt. I was renting a condo I could barely afford.

Everything was about like the lifestyle and looking good and dressing the part. You're an accountant, you're a CPA, like you have the money even though I really wasn't making much. And so it was during that time that I had this wake up call because my money story was really rooted in scarcity. Like I was raised by a single mother, I watched her struggle. And so now here I am making my money.

Okay, I got this. I know how to do this. No, I don't, because I was never taught how to do it. And so I made a bunch of financial mistakes. And luckily, I had a mentor who happened to be my manager at PwC. And one day she pulled me aside and she was like, do you have a budget? And I was like, what? Clearly she saw that I was spending well over my means. And it was in that moment that I was like, no, and I don't need one. But I'm curious to hear what you have to say.

And she basically took me under her wings and literally revamped my entire financial life on the personal finance side. at the time, like I said, I was renting a condo I could barely afford. remember actually I called my landlord after talking to my mentor. I called my landlord to see if I could break the lease because I had been in there for over a year. was technically by law, I was able to break it. I didn't know that at the time, but my landlord flat out said no.

And that was one of those turning points for me. I remember I was actually like on my bedroom floor crying my eyes out because I realized I got myself into this mess. And if I got myself into it, I got to figure out a way to get myself out of it. And so when I could move out of the condo, I moved out, I went to the basement apartment and I just really got real about how I was spending money. I got real about what I felt about money. And I really went into this whole journey of just diving into personal finance and how to shift.

Vanessa Bowen (03:05.778)
And so within a couple of years, I was debt free. I bought my first investment property while I was renting the basement and my financial life changed. But I noticed the women around me, they were still in this struggle where they had these mindset blocks and it kind of just started out as just this passion project where I was just helping these women on the side until I realized I love this stuff. And I think more women need to hear about it. And so fast forward, my career was moving.

but I realized this is where my heart was. And so I quit my corporate job and I started Mitworthy. And when Mitworthy started, it was really more focused on personal finance. But then of course you start a business and it starts one way and it never actually goes the way that you think. And so it's evolved over time, which I knew we'll get it to. But that's how I started Mitworthy. It was literally my own financial hot mess.

learning and then really just helping other women on the side and realizing this is what lights me up and this is what fuels me.

Shelagh Cummins (04:05.698)
Wow. So take me back to that moment with your manager. What were some of the key things that she made you do, maybe not made you, but encouraged you to do to sort of reclaim that control over your money? Like I heard you say, you gave up your expensive condo and went into a much cheaper accommodation. What were some of the other shifts that she had or that you help your clients make?

Vanessa Bowen (04:30.058)
Yeah, she had me actually create and stick to a budget. And I would say, I know people have different opinions about a budget, but I always say a budget saved my butt. Like if I didn't have a budget at that time, there's no way I would have been so diligent. There's no way I would have gotten out of debt. I just would have spent my money everywhere but nowhere like I had been. And a budget for me was like almost like this roadmap, this plan. It told me, okay, here's what you make and here's where it can be.

Shelagh Cummins (04:39.555)
Mm.

Vanessa Bowen (05:00.332)
I'll say categorize or bucket it so that you can achieve your goals and one of the things that really helped me was Creating a goal that was bigger than me and buying the investment property was that goal because at the time I was working at PwC I had

came to Canada, came to Canada for university. So I was born and raised in Bermuda. So I didn't have any family here. So when I started working at PwC, everyone, like all my peers still lived at home. I was the only one who had to worry about rent and worry about like, hydro and worry about all those things. It was just me. I had to figure it out on my own and they still lived at home. I was renting. No one was buying a property. So it literally was like this cool idea. I could say that I bought a-

you

like that would just be so cool. And so what helped me was having this goal that was bigger than myself. And so when I was looking at the budget, it wasn't like I'm restricting myself or I'm sacrificing. It was like, no, I'm saying yes to the property and saying no to shopping or saying no to eating out. Like I know I didn't take a vacation for like, I think almost two years during that time. Cause I was like, this is more important. And I think sometimes we forget.

at that, like we get to decide where every dollar goes and we get to decide what's more important. And I always say to my clients, if I see where your money's going, that tells me what's a priority to you. And my priority was purchasing a property and I didn't care about the looks anymore. I didn't care about the condo anymore. It was let's build wealth for myself because I've never had that before.

Shelagh Cummins (06:42.018)
Right. I remember when I was starting out, every time I would go and have a speaking opportunity, I'd have to go buy a new outfit. And my husband's a professional speaker and he would wear the same damn suit every single time. And at one point he was like, I was going out, you know, to go shopping. I listen, I'm shopping at Marshall's, but it's still shopping. And he was like,

Vanessa Bowen (07:06.131)
Yeah.

Shelagh Cummins (07:08.556)
Why do you need a new outfit every single time? And I was like, well, because I have to look different. I have to look, you know, and he was like, you know, showing me the inside of his threadbare suit. And I was like.

And it was a very eye-opening shift for me. So I'm hearing you on the shopping versus the investing. And I think it's not always sexy to be saving for something that's, you know, bigger than you, but that's not a today sort of thing.

Vanessa Bowen (07:40.03)
Yes. Yeah, I agree. And I think especially in this, the way our society is right now, like it's so much harder to like have that delayed gratification to look for the future because you just want everything now and everyone else has everything now. And so you're feeling the FOMO and you're feeling like, I'm being left out. But it is a shift in mindset. It's a shift in mindset of what's more important is

Shelagh Cummins (07:51.906)
Yeah.

Vanessa Bowen (08:07.486)
having this sexy life and fashion and clothes good today or is actually building wealth for tomorrow the priority? And I mean, everyone has a different priority, but how you spend your money can tell you what's important to you. Yeah.

Shelagh Cummins (08:23.022)
I love that. that's a big shift going from PWC where you've got a regular paycheck, where you show up, you do your stuff, you get financially compensated to going out on your own. What was, how did you, where did your first client come from? How did you make that shift?

Vanessa Bowen (08:37.45)
it

I'm gonna say it was messy. I don't know if I would advise anyone to do what I did. Like I just quit. Like I just quit. had no...

Shelagh Cummins (08:43.434)
Always is. Always is.

Vanessa Bowen (08:52.52)
I had no business plan. had no idea what the business was going to be. I was just like, I'm out of here. Let's do this. Luckily, so funny, the week that I quit, happened to be at a conference and I literally don't even know how I got to this conference. It was a real estate conference and I literally met my first coach there. She came in to speak and I went up to her and I was like, I just quit my job and I'm ready to start a business. Do you know what I should do first? Literally, that's my second.

and she's like, you should get a coach. I'm like, where do I find a coach? I don't like, I'm new to this world. And she was like, well, I coach but I don't coach newbies, but let's have a call. So I had a call with her and luckily she was like, okay, I'm down for what you're here to create. I'll take you on. So that's how it all started. And then in terms of my first client, it was actually a referral.

I just happened to start to go to like different networking events and kind of met different people. And it was another CPA there. She was a bookkeeper. She focused on bookkeeping and she had a client who really had a lot of like, I'll say, it was a lot of mess in terms of her personal finance. And she was like, okay, we got it. We got to get this cleaned up. And she referred her to me and that's just how, how it went. Like at the very beginning, a lot of my clients were referral based.

Yeah.

Shelagh Cummins (10:15.832)
Yeah, that's amazing. What were some of the, I want to say mistakes, but it's never a mistake because it's always a learning opportunity. What are some of the things you would have done differently if you were starting the company now?

Vanessa Bowen (10:34.226)
I would have actually had a plan. I think I would say for the first probably year I was just winging it. Sometimes I'm, no I can't even lie, I'm still winging it sometimes now, let's be real. But I didn't have, like I didn't have a plan. It was just let's do this thing and I didn't know what this thing was. I did try while I was in my corporate job. I did try the side of soul, like tried to build it on the side but.

Shelagh Cummins (10:37.14)
Mm-hmm. Mm-hmm.

Shelagh Cummins (10:45.646)
Sure, sure.

Vanessa Bowen (11:03.846)
when you're a CPA and you're doing month ends and quarter ends and all that, like I was working some nights to midnight, some nights to 1 a.m. and the weekends I'm like, I'm just flat out. So I did try to do the whole side hustle thing. It just didn't work for me. That's why I knew, okay, in order to do this thing, I have to quit. But I wish I would have had more of like a foundation or even just like a vision for the business before quitting. I think I could have had more traction, like starting out as a

So like quitting and then taking months to figure out like what is this business? What is this thing and then starting? Yeah

Shelagh Cummins (11:39.758)
Yeah, yeah, I hear that loud and clear. When I mean, you work with women entrepreneurs, women business owners now, what are some of the mistakes that you see them making that's having sort of big impact, negative impact on their lives, their families, their companies?

Vanessa Bowen (12:03.23)
Yeah, I would say the biggest thing is, you hear me talking about it lot, but we're not looking at our profit. And it's funny because although midwifery started on the personal finance side, I was just attracting a lot of women entrepreneurs into the personal finance coaching programs. And they were just asking me about the business side and how do I manage my business finances. And what I found in those early stages was,

They knew how to make money doing what they were good at, but they didn't know how to turn what they were good at into a profit. And they didn't know how to actually manage the money that they are making. And I still see that today in the clients I work with. We know how to make the money. In some cases, there's ways that we can make more money. Like we are leaving some money on the table, but we're not...

We're not actually managing the money that we make and we're not actually focusing on turning a profit because there's a difference between, I would say, the starting a business and building a business. Anyone can start a business, like anyone can start a business, but building it is a whole different story and it requires you to not just make the revenue, but actually make the profit. When you have the profit, you can reinvest in the business. you reinvest into the business, when you have the profit, you can pay yourself or pay yourself more. You can live the lifestyle. You can invest in things.

can build your wealth, like everything, for me, everything begins and ends with your profit. But I think our society has brainwashed women entrepreneurs into just looking at that top line revenue. If you make six figures or seven figures in revenue, you're good. But no, you're actually not good because if you don't have profit, those numbers don't matter. And I would say one other thing that I think, kind of like the missing link is we're not actually...

Shelagh Cummins (13:43.917)
Yeah.

Vanessa Bowen (13:50.11)
deeply looking at our revenue models. Like how are we actually generating money? We're just putting this offer out there or putting that offer out there. But when it comes to the actual revenue model, we're not assessing our pricing. We're not looking at are we pricing for profit or pricing for comparison. We're not even drilling down at that offer level and looking at is this offer making money or is it draining money from our business? So it's also that deeper lens of

Looking at our revenue model to make sure it's positioned to profit for us to even make the profit and then once we make the profit that manage that profit and that cash flow with that money and Yeah, yeah, and I was just gonna say I'll say this to you. It's you know We're not taught that right as as women entrepreneurs. We're so good at what we do We've got years of experience or education and doing what we do, but we're not actually taught how to run this thing as a business

Shelagh Cummins (14:28.76)
Well, that's where the fun comes. Yeah, go ahead.

Shelagh Cummins (14:47.392)
Agreed. I agree completely. And one of the statistics that I've made at my mission to change is the one of 12%. And that's that 12 % of women entrepreneurs get their business up and over six figures. And I hear it all the time. I just want to be over six figures. I just want to be over six figures. And if you do the math on it, six figures is a great benchmark to get started. But if you are counting on this company to be fueling your life,

and hopefully your retirement one day and, and, and six figures is actually not enough money because it's so expensive to run a company.

Vanessa Bowen (15:26.634)
Yes, absolutely. I think that's, you're bang on, that's the part we miss. Like that is the starting point. And someone said this to me the other day, you know, it's easy to six figures, like in revenue. Like it's easy to do that, but that's the start. And I think people have it as that's the end goal. And then they get there and they're like, I've made it, but then why am I still struggling? Because that isn't the end goal. That's, that's you just ready to start the journey, you know?

Shelagh Cummins (15:34.273)
Yeah.

Shelagh Cummins (15:55.01)
Yeah, yeah, and you know, if you look at what you can pay yourself, we both have similar ideas in that, you know, money flows into your company for different reasons. My sort of very broad way, you are much more specific and it's terrific. My broad way of looking at it is you keep 30 % of what you make. Even that can be aggressive sometimes if you're in a period of growth or scale.

So that means $100,000, you pay yourself $30,000 a year. That's why there's so many women entrepreneurs. And in fact, I was looking for this statistic the other day and I couldn't find it. I remember it being somewhere in the high 70s of high 70 % of women entrepreneurs that are living below the poverty line and are accepting it and tolerating it.

you know, one of the benchmarks that I put on the women I work with is I want you up in over 30,000 a month because that's going to pay you enough that you can have a six figure salary so that you can live comfortably. And then people get their knickers in a nod and they're like, my gosh, who are you to tell me how much I can make and learn to make a livable salary. And at the end of the day, you can make whatever you want, but it's got to be worth it. And so

Vanessa Bowen (16:52.234)
Yes.

Vanessa Bowen (16:57.918)
Yes.

Vanessa Bowen (17:13.556)
Yes.

Shelagh Cummins (17:14.272)
I see women undershooting what it is that I think they're possible of.

Vanessa Bowen (17:18.516)
Like I can't agree with you more.

Oh my gosh, as women we diminish. We diminish our worth, but we also diminish what's possible. We diminish what we can actually achieve. And then also I think it's going back to the mindset piece. like, well, you know, well, it's okay if I pay myself less because my company's making this impact. like, we just diminish ourselves. And it's like, no, what did you start this company for? What was the vision? And I know that vision included you and includes your family and included a lifestyle piece.

to own that and shoot for that and you're right in this day and age like you can't really do much making how having a salary of less than a hundred thousand like not today like not today yeah yeah yes

Shelagh Cummins (18:04.782)
It's tricky. It's tricky. And to be a solo salary of that. So listen, I know you're a mindset coach, but how do you handle the mindset challenges that are a constant or daily battle either with you or for your clients?

Vanessa Bowen (18:22.192)
Ugh, it's a constant, I don't want to say struggle, I don't want to use that word. I say to my clients, it's a lifestyle choice.

Shelagh Cummins (18:32.302)
Correct. Yep.

Vanessa Bowen (18:34.474)
Pouring into your mindset, especially your money mindset, is a lifestyle choice. It's just like choosing to be healthy, choosing to eat right. It's not like you do some mindset work and you're healed and life goes on. And especially as you go into different levels as an entrepreneur in your business or you're making different money, your blocks will either keep coming after you or you'll create new blocks at new levels. And so I'm constantly having to pour into my mindset. And so I'll say like some days I'm good,

Shelagh Cummins (18:59.192)
Mm-hmm.

Vanessa Bowen (19:04.647)
and some days I'm not and I can tell like when my mindset is off or when I'm out of alignment but a lot of that for me is like I try to have

bits of mindset routine in the morning and in the evening to bookend my day because I can't start operating of a mindset that is not aligned to the vision and then also just ending the day to make sure I'm having that sleep that connects to the vision to then wake up in the next day. it's definitely, I'll say a process. It is tough, especially when there's so much on my plate, but I just have to remember.

I think I heard this actually from Barb Proctor, and I'm probably going to not quote this properly, I think he said 95 % of success is mindset.

And when I heard that, really hit me because sometimes when I'm super busy and there's a lot on the plate and the to-do list is long, I'm like, the mindset stuff can wait. I can do that later. can like, you know, it's not, it's okay. I'm good today, but I've learned over the years that no, I'm not good. And that has to be a priority because if I'm operating out of a scarcity mindset or lack mindset that translates into everything I do. translates into

I show up here with you. It translates into the emails I send. It translates into what we put out on social. And so for me, protecting your mindset is everything. It is actually doing the work on your money mindset as an entrepreneur because you can say you want to make money if you don't even know what your money mindset is based in and what is blocking you. Yeah.

Shelagh Cummins (20:44.526)
That's the art and science of business, I'm telling you. Tell me what's been the most challenging part of you growing Mintworthy. And I know you're kind of rebranding your programs a bit. What's been the trickiest part for you?

Vanessa Bowen (20:47.402)
Yes.

Vanessa Bowen (20:53.353)
Yeah.

Vanessa Bowen (20:57.674)
Mm.

Vanessa Bowen (21:01.066)
Yeah, besides the mindset's always been the tricky part because you always have to, especially in these day and age, you're on social, you're preparing yourself. So the mindset piece has always been like, I'll say a journey of constantly evolving and upping my mindset game. I'll say the newest challenge is trying to navigate this new CEO business life with a baby. Like that for sure has been like.

Shelagh Cummins (21:26.637)
Yeah.

Vanessa Bowen (21:29.764)
my gosh, how do we do this? I had all this time, I could work late, I could do what I want. Now I can't. So I would say the last year, it was really a challenge of trying to figure out how, I don't want to say balance, because I don't think you can ever get it perfect, but just figuring out how to be on this seesaw of what the priority is at any given day. Because if baby girl wakes up and she's sick,

then whatever's on the calendar for the business has to get rescheduled. So it's not even like a month, a week to week or a month to month. It's literally a day to day. I don't have it perfect at all. Every day I'm learning. But what I've tried to do is give myself more grace. At the beginning, I really thought, this, this, this, this will be good. I got this. It's like, I can, I can figure this out. I can handle this. And I realized, no, no, no, no, Vanessa, can't.

because your energy level is so different as well on the other side of this. And so I've learned to give myself more grace. Definitely in the beginning, I was much more harder on myself and that was a challenge. And I was like, who's race am I running? Like I now have this beautiful daughter who said I have to hit this goal in three months. I said that. That was me. Why can't it be 12 months? Why can't it be three years?

Shelagh Cummins (22:49.122)
Yes.

Vanessa Bowen (22:55.464)
just having this grace to realize I set the goals, I set the target dates, I set the deadlines, no one has set that but me, has really given me almost this freedom to be like, okay, this doesn't work, three months is too tight, okay, we do six months, okay, we do nine months, and being okay with that. Prior to having my daughter, it was always like go, go, go, like target, target, target, let's do this. She's really taught me to slow down and really realize

Why does it matter if it's three months or three years? If I get there, I get there. And what's more important right now is enjoying the journey to get there. Whereas before, I think I was just so focused on getting there, getting there, getting there. So that shift in beingness and identity and mindset has been a challenge for the last 18 months. I do not have it perfect yet, but I'm still navigating it for sure.

Shelagh Cummins (23:52.462)
Well, and I think the minute you get it, then that's when circumstances change, because as the kids grow and evolve, they're going to have different needs, different timing needs. You know, I'm on the other end of the spectrum. My kids are older and we're looking at launching two of them in the next two years. And so I'm all of a sudden shifting from having a very condensed work schedule to having one that does have more flexibility. And I'm just going to leave you with this idea. It's that

Vanessa Bowen (23:58.206)
Yes!

Shelagh Cummins (24:20.972)
Work takes up the number of hours that you give it. And just because I now have more hours available, it doesn't mean that I'm more productive or I get more done. And so I've actually gone back to shortening my work day so that I'm so uber focused in the time that I give it. Yeah. So just on the other end of the spectrum, that's just some food for thought. Listen, I've got two questions and I'm going to let you go. Yeah, but it's a constant changing. And to your point.

Vanessa Bowen (24:24.564)
Mm.

Vanessa Bowen (24:30.442)
Great. True.

Vanessa Bowen (24:37.712)
I that.

That's okay. Yeah.

Shelagh Cummins (24:48.716)
You know, we put these arbitrary timelines in that sound really good and look beautiful on the chart that we're building, but really are irrelevant to anything other than our chart. And, you know, arbitrary timelines, just they're the death of us. They cause so much stress and they don't need to.

Vanessa Bowen (24:55.486)
Yes.

Vanessa Bowen (25:00.446)
Yes, yes.

X. Absolutely, I couldn't agree more. I read this the other day in the book, 10 X is easier than two X. I think it was Benjamin, yes, so amazing. Yes, I think he was him who said this part. no, it Dan Sullivan who said he commits to his top three every day. And once he's done those three, he shuts down for the day. He was like.

Shelagh Cummins (25:13.696)
Mm-hmm. Great book. Ben Hardy, yep.

Vanessa Bowen (25:31.562)
Yeah, I have more time. The day's still not over. I could do more things. But he was like, if I do whatever that is, three things a day, however many days he works for the year, that's, let's just say a thousand things. He's like, if I get a thousand things done this year, that is great. That is good enough. Move on to the next year. Yeah.

Shelagh Cummins (25:48.654)
Totally, Listen, two questions. I'm gonna let you go. know you're crazy busy. Likewise, What do you know now, Vanessa, that you wished you knew when you started?

Vanessa Bowen (25:54.25)
Oh no, this is, could talk to you all day. This is good.

Vanessa Bowen (26:05.63)
I would say just in this season that I'm in, I would say the power of the pivot because I'm in the season of letting go of the personal finance aspects of the business and going all in to the business finance aspects and really helping women entrepreneurs build more profitable and sustainable businesses. And it was really tough for me to let go.

of the personal finance because that's how I built Mitt Romney. That's how I've been positioned in the market like that. I'm good at it. It's easy. It's easy money. It's easy profit. Like let's be real, but realizing that your business is not just about making money. It's about feeling purposeful and feeling fulfilled. And sometimes you have to say no to different parts and literally let go of...

an audience, a community that loved you for one thing when you're no longer aligned with that thing. And I think that for me has been, yeah, just like if I would have known that, know that it's okay or that there's power in the pivot. If I would have known that before, I probably would pivoted a lot sooner. But you know, lessons learned. think sometimes like we get so connected to how we built this or what we put our foundation on that it's like,

Shelagh Cummins (27:15.384)
Yeah.

Vanessa Bowen (27:26.172)
letting go of a part of me, but that's okay. Like there's so much power in pivoting to that next level and this next step and what's more aligned. And right now I'm so much more fired up and chast up about talking about profit, talking about pricing, talking about like your revenue model. Like that lights me up. And if my business doesn't light me up, then what's the point of it? Yeah. Yes. Yes.

Shelagh Cummins (27:28.973)
Yeah.

Shelagh Cummins (27:46.954)
Exactly. It's not worth it. That's the key question, right? Is it worth it? I love that. So tell us what's next for you.

Vanessa Bowen (27:56.778)
Yeah, so definitely you're gonna hear me talk about profit all the time. But really shifting, like I said, into really building. I really want Bitworthy to fill this gap. There's this gap of women entrepreneurs and profit. We're not talking about it. There's no data on it. Like there's nothing. And so the vision and this next kind of phase is...

Shelagh Cummins (28:01.333)
Amen.

Vanessa Bowen (28:20.272)
really getting women entrepreneurs to shift the mindset to stop celebrating revenue, to start celebrating profit, to look at their profit, to understand their numbers, to own their numbers, but really shift to focusing on building a profitable business. Because if your business has profit, then you can build wealth outside of your business. And more women with more money, with more wealth, we create more impact, we change this world. And so if MIT really can stand in that gap.

and just create this ripple effect of women who actually build their businesses and have the money to pay themselves and live the lifestyle, but also create the impact. Like that's a ripple effect. The clients that I touch, it's their business, but on the other side of their business, all the people that their businesses impact. And so if I can create that ripple of us actually having these sustainable businesses, then I'm for it. And literally that's why I'm gonna keep screaming about profit.

Shelagh Cummins (29:17.614)
Right? I think I can't, I have like this vision of myself popping the pin. I have a pin in my hand popping the stupid balloons that women are holding up with the amount of revenue that they made that month. I don't give a flying hoot about how much money you made, but I sure would love to know if you're building generational wealth, cause is it worth it? Right? I love that. Listen, I know, I know that our listeners are going to want to be following you and hanging on your every word.

Vanessa Bowen (29:18.57)
Until I'm done.

Vanessa Bowen (29:37.418)
Yes, yes, Yes, yes and yes.

Shelagh Cummins (29:47.192)
Where should they find you, Vanessa?

Vanessa Bowen (29:49.972)
Definitely on social, Mintworthy Co. That's where I hang on a lot most of the time. We also, can check out our website, mintworthyco.com, but on social and there all the time we have an IG live series every Tuesday at 12 p.m. called She Gets Profit. And it's all about the mindset shifts and the strategies to help you get that profit inside of your business. So yeah, that's where you can find me.

Shelagh Cummins (30:12.052)
Awesome. And go do it. If you haven't heard her, haven't heard Vanessa speak yet, you absolutely must. She's an absolute powerhouse. Vanessa, thank you so much for joining today. We really appreciate it. it's a pleasure until next time.

Vanessa Bowen (30:22.1)
Thank you for having me, Sheila.

Yes.