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The Road to Seven
Hosted by Shelagh Cummins, The Road To Seven is the diary of business strategy for women entrepreneurs - we meet you where you’re at in your business and champion you along the road to your vision. Women entrepreneurs are rewriting the rules for business strategy, leadership, success, money and impacting the world. Every. Single. Day. To learn more, visit: TheRoadToSeven.com
The Road to Seven
From Misalignment to Mission: A Founder’s Path to Meaningful Work with Judy Lui
In this episode, Judy Lui joins The Road to Seven™ to share the inspiring journey of launching and scaling her therapy clinic. What began as a deep desire to provide accessible mental health support quickly grew into a thriving, inclusive practice that challenges the status quo in the therapy world.
Judy opens up about building a business that aligns with her values—centering affordability, diversity, and human connection. She shares the lessons learned from rapid expansion, how she balanced her role as a therapist with being a business owner, and her bold vision for advocacy and community-driven care.
Whether you're navigating business growth, mental health in entrepreneurship, or striving to make a bigger impact, this episode is packed with wisdom and heart.
What You’ll Learn in This Episode:
- Why diversity and accessibility should be pillars in any service-based business
- What it takes to grow a business during uncertain times
- How Judy blends advocacy with entrepreneurship
- The mindset shifts needed to lead with values over hustle
Highlights
00:00 – The Journey Begins: Judy's Story
04:14 – Building a Unique Practice: Addressing Gaps in Therapy
10:49 – Navigating Growth: Expanding During Uncertain Times
16:18 – The Art and Science of Business: Balancing Growth and Mental Health
21:39 – Lessons Learned: Trusting Yourself and Future Aspirations
25:22 – Innovative Approaches: Low-Cost Therapy and Community Focus
Episode Links
Free 15 minute consultation: https://www.yourstorycounselling.com/contact
Instagram: @yourstorycounsellingservices
Low cost therapy clinic: Www.affordabletherapyyorkregion.com
To work with me and make your next power move, visit:
https://theroadtoseven.com
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Shelagh Cummins (00:01.046)
You get to build your business your way. And that's exactly what I talked about today with my guest, Judy Louie. Judy is a registered psychotherapist, registered marriage and family therapist, and the founder of Your Story Counselling Services. Founded in 2017, Your Story Counselling offers individual couples and family therapy rooted in trauma-informed, culturally responsive care.
With clinic locations in Vaughan and Markham, Ontario, and virtual services available across Canada, the practice is home to a diverse team of registered psychotherapists and registered social workers. In 2020, Judy launched the Affordable Therapy York Region program, which offers low-cost sliding-scale therapy through master's levels interns.
as part of the clinic's commitment to accessible and barrier-free mental health. Judy has been featured in the Toronto Star where she discussed the toll of COVID-19 on romantic relationships and mental health. She is also a contributing co-author in the first edition of an Intersectional Approach to Sex Therapy, centering the lives of Indigenous, racialized and people of colours.
Shelagh Cummins (01:25.866)
Centering the Lives of Indigenous, Racialized and People of Colour. She also serves on the Anti-Racism Advocacy Group with the Canadian Counselling and Psychotherapy Association, where she helps organize community events and panels focused on racial trauma and advocacy. In 2024, Judy was named a Micro-Business Finalist in the RBC Canadian Women Entrepreneur Awards.
She has had the privilege of leading workshops and participating in panels and speaking engagements focused on women's entrepreneurship, mental health in business, and the wellbeing of women of colour. Judy's latest project continues her commitment to amplifying the voices of fellow leaders and trailblazers of colour through her upcoming podcast,
Your Story Collective Podcast. Your voice, your power, our collective story. I know that you are going to enjoy our podcast today as much as I did.