Brands are facing a difficult question: Should they launch new products or services during the ongoing COVID-19 pandemic, and how can they do so in an appropriate way?
Andrew is joined via Zoom by Jim Selman to discuss how the go-to-market strategy for new product launches works during lockdown, social distancing, and the eventual new normal. How can brands pivot to make the most of existing product launches already planned? How can they bring something new and genuinely useful to the market for the audiences that need them most?
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