The Stream UK

Episode 13 Talk Human to Me

July 27, 2020 Allison+Partners Season 1 Episode 13
The Stream UK
Episode 13 Talk Human to Me
Show Notes

In the marketing world, brands must innovate or die. This is truer now than ever before. As empathy, trust and care become increasingly vital brand currencies, it's never been more important for B2B brands to connect with customers on a human, emotional level. 

Andrew is joined by Jill Coomber, MD Integrated Marketing and Dan Whitney, MD Content Strategies from our All Told team to explore these challenges and offer advice for B2B brands on how to move forward.

It's all part of our brand new report Talk Human to Me, available to download now by clicking here.

Read the full report to discover:

  • The state of play: How effectively are B2B brands speaking human currently?
  • The common challenges marketers are facing and how to overcome them
  • Implications for the future: how should you talk human?

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