The Stream UK

Episode 17 Localisation: Speaking the right language

November 30, 2020 Allison+Partners Season 1 Episode 17
The Stream UK
Episode 17 Localisation: Speaking the right language
Chapters
The Stream UK
Episode 17 Localisation: Speaking the right language
Nov 30, 2020 Season 1 Episode 17
Allison+Partners

When it comes to running international campaigns, localisation is so important. From digital marketing, to print ads, to the humble press release, a simple translation without localisation just doesn't cut it. But with a never ending list of cultural differences to consider, how can you get your European and global campaigns right?

Andrew is joined over Zoom by an international panel of experts across A+P's London and Munich offices to discuss all things localisation. Gina Mossey, Sophie Konigsberger, Jess Docherty and Dan Whitney are all on hand to run through the good, the bad and the ugly of running multi-market and international campaigns. 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Show Notes

When it comes to running international campaigns, localisation is so important. From digital marketing, to print ads, to the humble press release, a simple translation without localisation just doesn't cut it. But with a never ending list of cultural differences to consider, how can you get your European and global campaigns right?

Andrew is joined over Zoom by an international panel of experts across A+P's London and Munich offices to discuss all things localisation. Gina Mossey, Sophie Konigsberger, Jess Docherty and Dan Whitney are all on hand to run through the good, the bad and the ugly of running multi-market and international campaigns. 

Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.