The Stream UK

Episode 20 European GTM: Launching across the continent

March 04, 2021 Allison+Partners Season 1 Episode 20
The Stream UK
Episode 20 European GTM: Launching across the continent
Show Notes

Launching a new product or service across Europe has changed dramatically over the last year. The twin impacts of the UK's departure from the EU and the coronavirus pandemic have meant traditional go to market (GTM) strategies need to be revisited.

Andrew is joined over Zoom by A+P London's Sue Grant and A+P Munich's Heike Schubert to discuss how brands can find success launching across Europe. From localisation of assets to having the right spokespeople on the ground, we outline the steps brands need to take from day one.

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