Lead generation is a key component of any sales and marketing campaign. Get it right and you'll set your sales team up for success. Get it wrong, and you risk investing big budgets into activities that do little to move the needle.
Lead generation has changed as social distancing removes most in-person selling and businesses quickly pivot to digital-led lead generation programmes. Some have seen their new strategies pay off thanks to a data and insights-led programme.
Andrew is joined over Zoom by A+P London's Jess Docherty and Gina Mossey to discuss what lead generation is, some of the key terminology, and how businesses can nail their lead generation using an insights-led approach.
Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.