The Actionable Futurist® Podcast
S1 Episode 6: The Future of Employee Communication with Ethan McCarty
Chapters
Chapters
1:15
Why Ethan started an employee activation company
2:11
Who is your audience?
3:05
Internal vs External communications
3:50
Harnessing your external network
4:08
Employee Advocacy beyond: "Please retweet this"
4:33
How do you measure employee engagement?
5:42
Helping attract new talent to the firm
6:09
Using communication as a recruitment tool
7:43
How do you "activate" employees?
8:24
Stop "interruption messaging"
8:43
Active and passive listening
9:22
Digital transformation
10:31
Organisations people want to be part of
11:23
Culture and purpose
11:37
Social Media Guidelines in 2013
11:56
Do we need to update the guidelines?
15:26
Personal brand vs company brand
16:26
PVH Cares
17:03
#WeArePVH
18:00
The value exchange
18:23
Renting your brand to an organisation
19:35
Eminence vs advocacy
20:15
Eminence is the Gold standard
20:33
Showing up with your network
21:08
Network portability
23:51
Design your value proposition to be network permeable
25:24
Getting your digital tools ready
26:58
What 3 things can you do next week to start an employee engagement program?
27:06
1. Start talking with employees
27:43
2. Reinspect the measures of our work
28:50
3. Inspect your practice of iteration
29:56
The Agile Manifesto
30:25
How to find Ethan
Info
The Actionable Futurist® Podcast
S1 Episode 6: The Future of Employee Communication with Ethan McCarty
Jul 29, 2019 Season 1 Episode 6
The Actionable Futurist® Andrew Grill

In Episode 6 we speak with the CEO of Integral Communications Group Ethan McCarty  and answer the question “What’s the Future of … Employee Communication?”

A former journalist, Ethan joined IBM in early 2000 to manage the web presence for IBM’s $6 billion a year research division, he also co-authored their groundbreaking blogging guidelines, launched IBM’s intranet podcasting platform and worked on IBM’s award-winning annual report to shareholders.

He is now the CEO of Integral Communications Group, a consulting firm specializing in employee activation, as well as a masters-level lecturer on digital media and employee communications for Columbia University.

We spoke to Ethan from New York where he lives and works.

We discussed a range of topics relevant to companies of any size including:

  • Why Ethan started an employee activation company
  • Internal vs External communications
  • Harnessing your external network
  • Employee Advocacy beyond: "Please retweet this"
  • How do you measure employee engagement?
  • Helping attract new talent to the firm
  • Using communication as a recruitment tool
  • How do you "activate" employees?
  • Stop "interruption messaging"
  • Culture and purpose
  • Personal brand vs company brand
  • Renting your brand to an organisation
  • Eminence vs advocacy
  • Showing up with your network
  • Design your value proposition to be network permeable
  • Getting your digital tools ready
  • What 3 things can you do next week to start an employee engagement program?
  • 1. Start talking with employees
  • 2. Reinspect the measures of our work
  • 3. Inspect your practice of iteration
  • The Agile Manifesto


Your Host: Actionable Futurist® & Chief Futurist Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com

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@AndrewGrill on Twitter
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Keynote speeches here
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