The Practical Futurist Podcast
Episode 6: The Future of Employee Communication with Ethan McCarty
Chapters
00:01:15
Why Ethan started an employee activation company
00:02:11
Who is your audience?
00:03:05
Internal vs External communications
00:03:50
Harnessing your external network
00:04:08
Employee Advocacy beyond: "Please retweet this"
00:04:33
How do you measure employee engagement?
00:05:42
Helping attract new talent to the firm
00:06:09
Using communication as a recruitment tool
00:07:43
How do you "activate" employees?
00:08:24
Stop "interruption messaging"
00:08:43
Active and passive listening
00:09:22
Digital transformation
00:10:31
Organisations people want to be part of
00:11:23
Culture and purpose
00:11:37
Social Media Guidelines in 2013
00:11:56
Do we need to update the guidelines?
00:15:26
Personal brand vs company brand
00:16:26
PVH Cares
00:17:03
#WeArePVH
00:18:00
The value exchange
00:18:23
Renting your brand to an organisation
00:19:35
Eminence vs advocacy
00:20:15
Eminence is the Gold standard
00:20:33
Showing up with your network
00:21:08
Network portability
00:23:51
Design your value proposition to be network permeable
00:25:24
Getting your digital tools ready
00:26:58
What 3 things can you do next week to start an employee engagement program?
00:27:06
1. Start talking with employees
00:27:43
2. Reinspect the measures of our work
00:28:50
3. Inspect your practice of iteration
00:29:56
The Agile Manifesto
00:30:25
How to find Ethan
The Practical Futurist Podcast
Episode 6: The Future of Employee Communication with Ethan McCarty
Jul 29, 2019 Season 1 Episode 6
Andrew Grill
Ethan McCarty, former IBM and Bloomberg Employee Communication Leader speaks with Practical Futurist Andrew Grill and answers the question “What’s the Future of … Employee Communication?"